Marketing industry events are back in full swing this year, with hybrid, virtual, and in-person options for maximum flexibility. We love attending marketing events each year to reconnect with our peers, brush up on the latest marketing know-how, and find new tools and resources that we need to boost our marketing success.
To help you plan your 2022 marketing event strategy and find the right professional development opportunities this year, check out the upcoming marketing conferences below.
If you’re exploring events to bolster your executive thought leadership or as a brand activation, read through our post on when it’s best to exhibit, speak, attend, or skip that tempting industry event.
The latest in our series of must-attend content marketing and related industry conferences, revised for 2022.
When: March 21-23
Where: Las Vegas, NV
What: LeadsCon connects the lead generation and performance marketing community to navigate the future of the industry. This is one of the few exclusively in-person events this year, which could make it a prime opportunity for you to engage face-to-face with your peers. Check out the speaker lineup here and grab your tickets today.
When: March 24-25
Where: San Diego, CA
What: Marketing managers and SEO specialists will want to check out SearchLove, an event focused on search engine optimization and digital marketing best practices. The single-track event will cover everything from analytics and optimization to content and paid promotions.
MarketingProfs B2B Forum
When: April 6-7
What: The MarketingProfs B2B forum is a must-attend event for B2B marketers, with topics spanning account-based marketing, branding, content marketing, demand generation, and more. Our consultancy founder Erika Heald will present during the conference’s Spring virtual edition on The Unexpected Opportunity of the Blind Case Study. You also don’t want to miss sessions from Ann Handley (who organizes the conference), Christopher S. Penn, and Tamsen Webster (just to name a few).
ANA Content Marketing Conference
When: April 27-29
Where: Orlando, FL + Virtual
What: The Association of National Advertisers (ANA) is well regarded for its events, and this is the team’s first-ever content marketing conference. The event will explore how content marketing can deepen your customer relationships through a series of sessions discussing content strategy, measurement, content partnerships, and more.
The 2022 Creator Economy Expo (CEX)
When: May 2-4
Where: Phoenix, AZ
What: The Godfather of Content Marketing Joe Pulizzi and marketing industry veteran Brian Clark aim to gather the brightest minds in marketing to help content creators build profitable digital businesses. Check out the full agenda here and get ready to join 500+ content creators to explore the latest strategies, tactics, and tools.
ANA Masters of B2B Marketing Conference
When: May 23-25
Where: Scottsdale, AZ + Virtual
What: This ANA event presented by LinkedIn is a hybrid event that will focus on all things B2B marketing, tailored toward senior professionals. The conference will help marketing leaders and their teams drive growth through an exploration of the shift toward brands-for-humans (B4H) messaging, how B2B buyer demands are forcing an always-on engagement strategy, and how to cultivate talent and optimize workflows.
Gartner Marketing Symposium/Xpo
When: May 23-25
What: Gartner’s team of expert analysts and data-driven marketing executives and thought leaders gather for this three-day event. Attendees will access the latest Gartner research in more than 100 sessions across tracks including extending the impact of your martech ecosystem, succeeding in customer experience, and orchestrating multichannel marketing to support the customer journey.
Reuters Strategic Marketing 2022
When: June 1-2
Where: San Diego, CA
What: More than 300 CMOs and senior marketing leaders are expected to attend this in-person event, which will teach you how to create a roadmap for modern marketing departments. The conference session pillars include CMO strategy and growth, brand and purpose-driven marketing, data storytelling and personalization, and engaging content, agile creative, and innovative social.
B2B Ignite USA
When: June 1-3
Where: Chicago, IL
What: B2B Ignite USA will explore how today’s B2B superbrands have reimagined their brand for this new era, and the best ways to deploy your brand into highly successful marketing messages and campaigns. There are 80 speakers across 32 breakout sessions and 16 keynotes, so this agenda is packed with value.
When: July 11-12
Where: Los Angeles, CA
What: Digital marketers will appreciate the highly valuable, pitch-free content that all DigiMarCon events strive to offer. The event features general sessions and optional masterclasses to develop your skills, and you’ll hear from some of our favorite marketers like Pam Didner, Rand Fishkin, and Robert Rose (previous speakers).
When: July 11-13
Where: Seattle, WA
What: MozCon is SEO software company Moz’s annual conference that explores insights and best practices for SEO, search marketing, mobile, local search, and more. You don’t have to be a Moz customer to attend, and you’ll hear from content marketing icons like Andy Crestodina while enjoying mild Seattle Summer weather.
When: August 3-5
Where: Cleveland, OH
What: Learn, grow, and accelerate your marketing artificial intelligence (AI) journey at MAICON. The conference, hosted by the Marketing AI Institute, helps marketers learn and experiment with AI to drive revenue growth, increase productivity and efficiency, and boost their marketing spend ROI. Be ready for nearly 40 different hands-on workshops, keynotes, and breakout sessions featuring more than 50 speakers.
When: September 6-9
Where: Boston, MA + Virtual
What: This annual event joins global thought leaders in marketing, sales, and customer success to discuss strategies to transform their business, workplace, CRM, and purpose. The speaker applications closed at the beginning of March, so stay tuned for upcoming speaker announcements from the HubSpot team.
Content Marketing World
When: September 13-16
Where: Cleveland, OH + Virtual
What: Content Marketing World (CMworld) is one of the largest annual content marketing events. The show is nothing short of magnificent. The program covers every aspect of content marketing, including brand strategies, content development, email and conversion, and SEO, with sessions tailored to all skill levels. Although this year’s speakers have yet to be announced at the time of writing, we’ll keep you posted on the must-attend sessions from the #ContentChat community later this year.
When: September 28-29
What: This free event helps senior-level marketers drive business transformation and retool their organizations with smart marketing technology purchases and applications. MarTech is often recommended in our community, and it’s hard to pass up such a highly-regarded free marketing event!
ANA Masters of Marketing Conference
When: October 25-28
Where: Orlando, FL + Virtual
What: This annual event from the ANA is a great place to grow your marketing skills and network with peers from businesses large and small. We expect to learn more about the event in the coming months.
Social Media Strategies Summit
When: October 26-27
What: If social media is a marketing priority for your team, Social Media Strategies Summit is a perfect event to learn the nuts and bolts of a successful social media strategy and improve your marketing results on social media. This year’s sessions are still TBD so stay posted on the event site. If you’d like, you can even submit yourself to speak (although a deadline has not been disclosed)!
Masters of B2B Marketing Conference II
When: December 7-8
What: In case you miss the July ANA Masters of B2B Marketing Conference, you’ll have another chance to learn the latest strategies at this December event. The event details are still slim, but expect to hear more from ANA in the coming months.
If we missed your most anticipated marketing industry event this year, let us know in the comments and tell us what we can expect if we attend.
Are you looking for additional professional development resources? For more must-attend events, curated content from industry thought leaders, and previews of upcoming #ContentChat conversations, subscribe to The Content Chat Bulletin.
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