Understandably, many marketers are reaching their breaking point. We’ve planned, pivoted, and persevered throughout the pandemic, but prolonged fatigue makes it hard to stay focused and optimistic about our work. Something has to change.
In this #ContentChat, Maureen Jann (@NeoLuxeMo) of NeoLuxe Marketing leads the community in a conversation about marketer burnout, including what burnout looks like and how we can manage this overload. Maureen shares findings from her team’s “How Burned Out Are You” quiz for marketers—take the quiz here and read through the recap below to learn how to reduce your burnout.
If you haven’t had a chance to take the burnout quiz, you can share your burnout level via our toast-o-meter, here: https://t.co/y5Oey4TyzF
I’m 5/6 on that meter, 7 out of 10 for these purposes! #ContentChat— Maureen Jann (she/her) (@NeoLuxeMo) June 13, 2022
Q1: Hey marketers, on a scale of 1 to 10, how burnt out do you feel?
According to preliminary findings from the “How Burned Out Are You” quiz, 70% of respondents rate some sort of serious burnout.
A1b: It turns out that I’m not alone. Preliminary findings of our recent “How Burned Out Are You?” Quiz report that 70% are rating some sort of serious burnout (feeling toasty – burn to a crisp). #ContentChat
— Maureen Jann (she/her) (@NeoLuxeMo) June 13, 2022
The community mirrors these findings.
A1: Me, personally? I’m pretty burned out. Between the demands of work, business ownership, parenthood and the general craziness of all of this *gestures around myself*, it’s hard to handle. #ContentChat
— Maureen Jann (she/her) (@NeoLuxeMo) June 13, 2022
7 today. Hoping it decreases throughout the week. #ContentChat https://t.co/Ifci6eIpqB
— DiKayo | dikayo.eth (@dikayodata) June 13, 2022
While it’s a little hectic at the moment, with many proposals in play and more availability than I’d like, I’m still pretty engaged and happy about work life. #contentchat https://t.co/3J1hmWq9AL
— Erika Heald | Content Marketing Consultant (@SFerika) June 13, 2022
I was feeling a little crispy before I went through everything in play with @AlekIrvin on Thursday. #contentchat
— Erika Heald | Content Marketing Consultant (@SFerika) June 13, 2022
A1. Currently, burnout is at bay. But I’ve seen worse in the year when the pandemic hit #ContentChat
— Masooma | Content Writer (@inkandcopy) June 13, 2022
A1: I’m probably at about a 5. And, reflecting on where I was at this time last year, I’m good with that! According to my quiz results, I was “getting warmer,” so I think that sounds about right. #ContentChat
— Amy (@amylonghorn) June 13, 2022
A1: My burnout has gone down a lot in the past week, thanks so our awesome new team members! I’d say I’ at a 5 right now 🙂 ~Julie #ContentChat
— Nimble (@Nimble) June 13, 2022
A1. I finally took some meaningful time off in May, really for the first time in a couple of years. That helped. I’m not feeling as burned out about work now. But I’m TOTALLY burned out on the wettest Oregon spring on record! 🌧 ☔️ #ContentChat
— Carmen Hill (@carmenhill) June 13, 2022
A1 3
I think I’m just tired though
-Alyx#ContentChat https://t.co/InJ6afbnhQ— Charlie & Alyx – Charlie Appel Agency (@ColfaxInsurance) June 13, 2022
A1: I’m at about a 6, which is higher than I had hoped considering I just went on a week-long vacation. Each day is different, though. #ContentChat
— Alek Irvin (@AlekIrvin) June 13, 2022
A1. There are days when I feel 8…but then there are days when j feel like a 4! #ContentChat
— Shruti Deshpande 🇮🇳🇬🇧 (@shruti12d) June 13, 2022
A1: 8. I take breaks but it never seems like enough. #ContentChat
— Michelle Ngome 🇨🇲 (@MichelleNgome) June 13, 2022
Q2: Why are marketers feeling burnt out? What are the work or life areas that affect how burnt out we feel?
How can you tell if you’re burnt out? Burnout is typically associated with feelings of exhaustion, increased mental distance from your job, and reduced professional efficacy.
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