User-generated content often lends authenticity to your brand and its messages, but there is a right and wrong way to approach UGC. In this #ContentChat, we were joined by Olga Egorsheva (@egolya) to weigh the pros, cons, and pitfalls of a UGC strategy.
Q1: What is user-generated content (UGC)?
UGC is anything your audience creates that showcases your brand, most often online (but it can be offline as well). Think everything from photos and videos to comments and reviews.
#UGC is any content created by everyday users. It doesn’t have to always be branded and often times works a lot better when it’s not.
All the photos and videos you post daily on #Instagram, #Facebook, #Youtube etc is all considered #usergeneratedcontent#ContentChat
— Olga Egorsheva (@egolya) November 12, 2018
A1: User-generated content is any piece of content that was created by users of a website or platform for the benefit of the user community and their needs. #ContentChat
— Patrick Delehanty (@MDigitalPatrick) November 12, 2018
A1) it’s content generated by consumers that marketers hope will provide positive consumer advocacy for the brand. #contentchat
— Jenn 💙💖⚪️💖💙 (@Renoe) November 12, 2018
A1: UGC is any content created and submitted by your audience, like blog comments, product reviews or testimonials, and more. #contentchat
— Brafton (@Brafton) November 12, 2018
— Erika Heald | Content Strategy (@SFerika) November 12, 2018
A1. I would say that there are two types of user-generated content. The first is anything created by someone outside your organization that reflects on your brand. The second, which is more powerful, is content co-created with your users and the general public. #UGC #ContentChat https://t.co/ZrX2Ggm6iq
— David Simanoff (@dsimanoff) November 12, 2018
A1. UGC is content created by consumers/users. It’s anything from product photos shared from a buyer or reviews on Yelp or testimonials. It just has to come from the end user. #contentchat
— MeetEdgar (@MeetEdgar) November 12, 2018