startups

March 6 Content Chat Recap: How Technology Can Help You Scale Small Content Teams

March 6, 2017 by Erika Heald Leave a Comment

How Technology Can Help You Scale Small Content Teams

This week we were joined by Daniel Bliley (@Pharaohbly) to discuss how technology can help small content marketing teams scale.

Q1: Most small content teams have equally small budgets. Why should they invest it in technology?

A1 Because sometimes spending money saves you money #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017

A1 When you have the right tech, you can do more with less. #contentchat
— Carrie Hane (@carriehd) March 6, 2017

@SFerika @Pharaohbly A1: Certain technology can make your life easier and give you a better ROI! #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) March 6, 2017

A1 Technology helps keep content organized especially if multiple people are going to be involved. #contentchat pic.twitter.com/eEpgkq7z3a
— Tony Stephan (@OmnipoTony) March 6, 2017

A1: First, in terms of small budgets — there are LOTS of tech options that are no cost…so budgets should never impact this decision! https://t.co/Bk81NtfSt4
— Daniel Bliley (@Pharaohbly) March 6, 2017

@70mq Yep. It’s a cliche, but I’ll say it anyway: time is money #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017

@ExperianDQSteph @SFerika For sure…we all want life easier — but easier should equal efficiency – make it possible to do more, better
— Daniel Bliley (@Pharaohbly) March 6, 2017

A1: The right tech makes teams more efficient. Efficiency is always a worthwhile investment! #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017

@SFerika @Pharaohbly A1: Can save time which will also save money #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017

The keyword in this question is “invest.” Stop thinking about tech as a cost center. #contentchat https://t.co/QhqUGGbdLi
— Carrie Hane (@carriehd) March 6, 2017

A1: The right technology can save you time and keep you organized, thus helping you be more efficient. #ContentChat
— Express Writers (@ExpWriters) March 6, 2017

A1: most marketing work is in the planning / ideation / creation stage. Making this efficient improves focus and delivery #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017

T1: Investing in #tech for small companies will save time & money on lost #productivity hrs that can be reflected in the #ROI. #contentchat pic.twitter.com/v4WPANM7xO
— Danielle Siarri (@innonurse) March 6, 2017

Investing in #tech can scale down workloads for the entire team, which can help free time to focus on other priorities. #contentchat https://t.co/EX5kDGMdqY
— KIMBERLY (@kimkufel) March 6, 2017

A1b Investing in technology can be like a stock. Put the money in, then [potentially] watch your fortunes grow #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017

A1: investing in tech = investing in your people too! Give chances to improve skills + keep up to date with the marketing world #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017

A1: It saves you time both on short and long term #contentchat
— Spin Sucks (@SpinSucks) March 6, 2017

A1: Used effectively tech can exponentially expand a small team’s effectiveness. But, if too complicated it does the reverse. #ContentChat pic.twitter.com/LgGUiFFMKf
— Tim Mohler (@TimothyMohler) March 6, 2017

@amnda_vera Yes! Always do extensive research; don’t just buy into hype or invest in tech just to say you did it. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017

A1 Without the right tools life can be hard 😉 Especially as a small business #contentchat
— Phil Siarri (@philsiarri) March 6, 2017

@SpinSucks I would say it usually hurts a little in the short term as you spend and hit the steep end of learning curve. #contentchat
— Carrie Hane (@carriehd) March 6, 2017

A1 : Ultimately, it’s about creating a high performance department that can plan, track, distribute, and optimize effectively https://t.co/Bk81NtfSt4
— Daniel Bliley (@Pharaohbly) March 6, 2017

A1b: It also saves you money and gets up to date with the market #contentchat
— Spin Sucks (@SpinSucks) March 6, 2017

Yes, many great tools have freemium versions. #ContentChat https://t.co/6Lk4IP26N6
— Erika Heald (@SFerika) March 6, 2017

A1: Technology can help expand a small business and give them a platform they wouldn’t get without it #contentchat
— Indigo Evolution (@indigoevstudio) March 6, 2017

@TimothyMohler Understanding what your team really needs is key. Look for tech to ease pain points, not increase them. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017

@malliefe2o3 It’s a hard balance sometimes. The KISS principle definitely applies to tech in marketing. #contentchat
— Tim Mohler (@TimothyMohler) March 6, 2017

agree. don’t invest to invest. It must serve a greater purpose and help the company #contentchat https://t.co/c5L5i3PaPE
— Daniel Bliley (@Pharaohbly) March 6, 2017

@malliefe2o3 @TimothyMohler YES! It’s such a bummer when new tech just overcomplicates a process that was working. #ContentChat
— Erika Heald (@SFerika) March 6, 2017

@malliefe2o3 @TimothyMohler erase pain points and add scale to your operation. Tech should improve, not impede #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017

Definitely agree. #KISS principle is key, especially for small (but mighty!) teams. #contentchat https://t.co/410vylJIgc
— KIMBERLY (@kimkufel) March 6, 2017

@TimothyMohler @malliefe2o3 Exactly. Let’s not overcomplicate life. Try and keep it simple and lightweight #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017

@indigoevstudio Also, @canva and @fiverr are super helpful for this #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017

A1: Depending on your team size, investing in technology could help keep the workflow efficient and stay on track #contentchat
— Village Print&Media (@vpm_nyc) March 6, 2017

February 13 Content Chat Recap: An Introduction to Social Media Growth Hacking

February 14, 2017 by Erika Heald Leave a Comment

An Introduction to Social Media Growth Hacking

This week #ContentChat was joined by Neal Schaffer (@nealschaffer) who gave us a preview of the topic he’s exploring in his latest presentation and upcoming e-book, An Introduction to Social Media Growth Hacking.

Q1: What is growth hacking, and how is it different from traditional marketing?

A1) Growth hacking is a fickle beast that requires a lot time & patience to make it work. Finding ways to gain followers/reach #ContentChat pic.twitter.com/kL3qgYn9cA
— Jason Schemmel (@JasonSchemmel) February 13, 2017

#ContentChat Disclaimer: I am by no means what one would consider a true growth hacker. However, after working with clients in social (ctd.)
— Neal Schaffer (@NealSchaffer) February 13, 2017

.@SFerika A1: Growth hacking is an experimental marketing effort to find the most effective strategy. #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) February 13, 2017

a1 Growth hackers are mostly marketers that focus on building engagement with brands. #contentchat https://t.co/DC5ihdrEsE
— Debi Norton (@BRAVOMedia1) February 13, 2017

@SFerika *growth hacking* finding the most effective and fastest ways to grow your business #contentchat
— Josephine Borrillo (@70mq) February 13, 2017

(ctd.) #ContentChat Disclaimer: I have realized that a different mindset can yield you drastically different results in social, (ctd.)
— Neal Schaffer (@NealSchaffer) February 13, 2017

A1: Taking a look at the bigger social media picture by observing trends across platforms and determining effective strategies #ContentChat
— Venture Icon Media (@VentureIcon) February 13, 2017

(ctd.) #ContentChat Disclaimer: This mindset I have labeled “Social Media Growth Hacking” and today is the 1st day I am introducing it!
— Neal Schaffer (@NealSchaffer) February 13, 2017

A1) I’ve come to ignore buzzwords and define what they mean to only myself: so…. efficiency in hitting bottomline mktg goals #contentchat
— Harry Hayward (@Harroldhino) February 13, 2017

@SFerika A1 Often, “growth hacking” is looking for a shortcut or trick that will grow your following. #contentchat
— Martin Lieberman (@martinlieberman) February 13, 2017

A1: Growth hacking is a strategy utilizing creative & unconventional means to get exposure without spending a lot of money. #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1: creatively utilize SEO, social marketing, analytics and testing to quickly optimize and grow their online presence. #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1: #GrowthHacking is a mindset not limited to marketing that will do anything (think “hacking”) to achieve (user) growth. #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017

@SFerika @NealSchaffer Hi everyone! A1: I think growth hacking is a strategy that takes a different spin on marketing #contentchat
— Robert Jones Jr. (@rjmajorjr) February 13, 2017

a1b Growth hacker is a buzz word for Digial Marketing #contentchat
— Debi Norton (@BRAVOMedia1) February 13, 2017

A1 In other words, the #growthhacking process can be used to both define and promote the product. #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017

A1 So it’s hard to compare #GrowthHacking and traditional marketing because they are two different things. #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017

A1 I am so hoping this makes sense because this is a DEEP topic that is hard to communicate in 140-character spurts 😉 #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017

@jennica_va I went looking for a definition earlier today. Found this infographic:https://t.co/RenSkD7Rm3. #contentchat @SFerika
— Jason Webb (@JasonLWebb) February 13, 2017

Oh, I initially thought that #growthhacking is a subset of marketing. I didn’t imagine them as 2 different things. #ContentChat https://t.co/Mt2Nww0m5g
— Jennica Collado (@jennica_va) February 13, 2017

A1: 1. People: Traditional marketers are cost effective, Growth Hackers tend to be more creative & skillful #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1: 2. Approach: G.H.’s make the product what the customer would like – T.M.’s create a product & advertise to a niche #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1: Funnels: T.M.’s don’t have defined funnels – they focus on brand awareness. G.H.’s keep funnels in the forefront #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1 Good marketers wring most effectiveness out of every budget dollar. Use every advantage they have. @NealScaffer #contentchat
— HeidiCohen (@heidicohen) February 13, 2017

August 22 Content Chat Recap: How to create account based marketing content that drives revenue growth

August 29, 2016 by Erika Heald 2 Comments

How to Create Account Based Marketing Content That Drives Revenue Growth

Last week, Matt Benati, CEO of Lead Gnome, joined #ContentChat to talk about how to create account based marketing (ABM) content that drives revenue growth.

Q1: What is account based marketing (ABM)? How does it differ from inbound marketing?

A1 High-level, #ABM focuses on accounts 1st & personas 2nd – check out #FlipMyFunnel #contentchat
— Matt Benati (@mattbenati) August 22, 2016

A1 Lead-based marketing is focused on persona first – disconnected from #sales #contentchat
— Matt Benati (@mattbenati) August 22, 2016

A1. My understanding of it: knowing your customers at a *personal* level, not a persona level. #contentchat
— Andy McIlwain (@andymci) August 22, 2016

A1 #ABM focuses on the high priority accounts and marries marketing & sales efforts to nurture the sales process #contentchat
— Scott Lum (@ScottLum) August 22, 2016

A1 #marketing & #sales must identify “best-fit” accounts together – alignment of these 2 teams is critical for productivity #contentchat
— Matt Benati (@mattbenati) August 22, 2016

A1 #ABM content must resonate with target account 1st & target buyer 2nd #contentchat
— Matt Benati (@mattbenati) August 22, 2016

A1: #ABM gets marketing and sales out of traditional silos and gets them thinking strategically along the customer journey #contentchat
— Scott Lum (@ScottLum) August 22, 2016

A1. Account-based marketing allows you to differentiate content/messaging for relevance to specific orgs & people w/in them. #ContentChat
— Carmen Hill (@carmenhill) August 22, 2016

August 1 Content Chat Recap: Using the Content Inc. model for SMBs and Start-ups

August 3, 2016 by Erika Heald Leave a Comment

This week, Content Chat welcomed the Godfather of Content Marketing himself, Joe Pulizzi (@JoePulizzi), to talk about how his Content Inc. model can turbocharge SMB and start-up growth. Note this chat was originally recapped using the now defunct Storify platform, so formatting is a little strange in this exported version.