How Technology Can Help You Scale Small Content Teams
This week we were joined by Daniel Bliley (@Pharaohbly) to discuss how technology can help small content marketing teams scale.
Q1: Most small content teams have equally small budgets. Why should they invest it in technology?
A1 Because sometimes spending money saves you money #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
A1 When you have the right tech, you can do more with less. #contentchat
— Carrie Hane (@carriehd) March 6, 2017
@SFerika @Pharaohbly A1: Certain technology can make your life easier and give you a better ROI! #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) March 6, 2017
A1 Technology helps keep content organized especially if multiple people are going to be involved. #contentchat pic.twitter.com/eEpgkq7z3a
— Tony Stephan (@OmnipoTony) March 6, 2017
A1: First, in terms of small budgets — there are LOTS of tech options that are no cost…so budgets should never impact this decision! https://t.co/Bk81NtfSt4
— Daniel Bliley (@Pharaohbly) March 6, 2017
@70mq Yep. It’s a cliche, but I’ll say it anyway: time is money #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
@ExperianDQSteph @SFerika For sure…we all want life easier — but easier should equal efficiency – make it possible to do more, better
— Daniel Bliley (@Pharaohbly) March 6, 2017
A1: The right tech makes teams more efficient. Efficiency is always a worthwhile investment! #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
@SFerika @Pharaohbly A1: Can save time which will also save money #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017
The keyword in this question is “invest.” Stop thinking about tech as a cost center. #contentchat https://t.co/QhqUGGbdLi
— Carrie Hane (@carriehd) March 6, 2017
A1: The right technology can save you time and keep you organized, thus helping you be more efficient. #ContentChat
— Express Writers (@ExpWriters) March 6, 2017
A1: most marketing work is in the planning / ideation / creation stage. Making this efficient improves focus and delivery #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
T1: Investing in #tech for small companies will save time & money on lost #productivity hrs that can be reflected in the #ROI. #contentchat pic.twitter.com/v4WPANM7xO
— Danielle Siarri (@innonurse) March 6, 2017
Investing in #tech can scale down workloads for the entire team, which can help free time to focus on other priorities. #contentchat https://t.co/EX5kDGMdqY
— KIMBERLY (@kimkufel) March 6, 2017
A1b Investing in technology can be like a stock. Put the money in, then [potentially] watch your fortunes grow #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
A1: investing in tech = investing in your people too! Give chances to improve skills + keep up to date with the marketing world #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
A1: It saves you time both on short and long term #contentchat
— Spin Sucks (@SpinSucks) March 6, 2017
A1: Used effectively tech can exponentially expand a small team’s effectiveness. But, if too complicated it does the reverse. #ContentChat pic.twitter.com/LgGUiFFMKf
— Tim Mohler (@TimothyMohler) March 6, 2017
@amnda_vera Yes! Always do extensive research; don’t just buy into hype or invest in tech just to say you did it. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
A1 Without the right tools life can be hard 😉 Especially as a small business #contentchat
— Phil Siarri (@philsiarri) March 6, 2017
@SpinSucks I would say it usually hurts a little in the short term as you spend and hit the steep end of learning curve. #contentchat
— Carrie Hane (@carriehd) March 6, 2017
A1 : Ultimately, it’s about creating a high performance department that can plan, track, distribute, and optimize effectively https://t.co/Bk81NtfSt4
— Daniel Bliley (@Pharaohbly) March 6, 2017
A1b: It also saves you money and gets up to date with the market #contentchat
— Spin Sucks (@SpinSucks) March 6, 2017
Yes, many great tools have freemium versions. #ContentChat https://t.co/6Lk4IP26N6
— Erika Heald (@SFerika) March 6, 2017
A1: Technology can help expand a small business and give them a platform they wouldn’t get without it #contentchat
— Indigo Evolution (@indigoevstudio) March 6, 2017
@TimothyMohler Understanding what your team really needs is key. Look for tech to ease pain points, not increase them. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
@malliefe2o3 It’s a hard balance sometimes. The KISS principle definitely applies to tech in marketing. #contentchat
— Tim Mohler (@TimothyMohler) March 6, 2017
agree. don’t invest to invest. It must serve a greater purpose and help the company #contentchat https://t.co/c5L5i3PaPE
— Daniel Bliley (@Pharaohbly) March 6, 2017
@malliefe2o3 @TimothyMohler YES! It’s such a bummer when new tech just overcomplicates a process that was working. #ContentChat
— Erika Heald (@SFerika) March 6, 2017
@malliefe2o3 @TimothyMohler erase pain points and add scale to your operation. Tech should improve, not impede #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
Definitely agree. #KISS principle is key, especially for small (but mighty!) teams. #contentchat https://t.co/410vylJIgc
— KIMBERLY (@kimkufel) March 6, 2017
@TimothyMohler @malliefe2o3 Exactly. Let’s not overcomplicate life. Try and keep it simple and lightweight #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
@indigoevstudio Also, @canva and @fiverr are super helpful for this #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017
A1: Depending on your team size, investing in technology could help keep the workflow efficient and stay on track #contentchat
— Village Print&Media (@vpm_nyc) March 6, 2017
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