Did you meet your social media marketing goals for 2016? Or do you feel like you spent a lot of time on social media channels but just didn’t make any headway?
For many small business owners and solopreneurs, social media activities are just one more item on an already overflowing to do list—if they make it onto the list at all. Social media engagement then becomes ad hoc and reactive, which rarely leads to driving business results.
Social media has the potential to be a significant business growth lever, but only if you make it a priority, and commit to using it consistently to build relationships with your existing customer base, and your ideal future customers. It’s not enough to create an account on every new social media channel and wait for someone to engage you in conversation. To unlock social media’s potential, you have to set goals for what you want to accomplish and align tactics to those goals and track as you make progress against them over time.
What is your reason for creating and maintaining your social media channels? Are those channels meant to drive direct sales, increase traffic to your website, build relationships, provide customer support, or all of the above? Once you determine the why behind each channel, you can set appropriate goals to track your progress towards that goal. For instance, if your goal is to increase traffic to your website, a measurement to track progress against that goal would be the number of clickthroughs on the URLs you are sharing or the amount of referring traffic from social media as recorded by your website analytics. [Read more…] about Start the New Year Off Right With an Easy and Doable Weekly Social Media Plan