SlideShare is an underutilized, but highly effective content channel for connecting with B2B customers. But it takes more than just uploading a slide deck from your most recent product marketing presentation to engage with your audience. So what are the keys to knocking it out of the park with SlideShare? Providing a valuable learning or entertainment experience, telling a compelling visual story, and giving your audience a way to connect with your company to go deeper on the topic. In this post, I’ll walk you through these three key elements, and give you a peek into my typical SlideShare creation process.
What Constitutes a Valuable SlideShare Experience?
SlideShare can be a great way for extending the reach of your proprietary research, nurturing your influencer relationships by co-creating content with them, or even just connecting with your audience in an unexpected way. The best SlideShare presentations leave you with the feeling you got a good return on the investment of the time you spent flipping through the slides.
To find out what resonates with your network, you’ll want to experiment with different formats and topics and see what gets the most traction. A good way to do this is by repurposing some of your current, successful content as a SlideShare.
So what kind of content works well for repurposing? Pretty much any solid, informative or entertaining piece of content that you already know your audience is interested in— whitepapers, infographics, research results, and even webinars.