You’d be lucky to get a room of executives to agree on the value of public relations and content marketing, but both of these areas fill necessary and unique brand needs that are critical to your success. In this #ContentChat recap, Michelle Garrett (@PRisUs), PR consultant and host of #FreelanceChat (Thursdays at 9 a.m. Pacific/noon Eastern), and the community discuss why brands need both content marketing and public relations, including what each field involves and how to balance your efforts. Read the full recap below to learn:

Advantages and disadvantages of public relations and content marketing
How to align your content marketing and PR teams
Ways to assess which area is a better investment for your brand

Q1: How do you define content marketing and public relations?

Here is how the community defines content marketing:

A1: This is a great article that helps define/explain content marketing via @cmicontent. https://t.co/hvSbO4bOq0
1/2#ContentChat
— Michelle Garrett (she/her) (@PRisUs) January 23, 2023

A1: PR is reaching your audience through existing external media platforms, while content marketing is creating incredibly useful content that puts you top of mind for your audience as a helpful resource (leading to being a future purchase to consider).#ContentChat https://t.co/NxamvFQI26
— Erika Heald | Content Marketing Consultant (@SFerika) January 23, 2023

A1: I define content marketing as a way of providing value to customers above-and-beyond product benefits. I have not really thought about a definition for PR. #ContentChat
— Andi Robinson (@hijinxmarketing) January 23, 2023

And here is how we define public relations:

A1: For a definition of PR, I like: “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” via @PRSA
2/2 #ContentChat
— Michelle Garrett (she/her) (@PRisUs) January 23, 2023

A1a: #PublicRelations varies greatly across organizations, but at the highest level possible: PR is about engaging your key audiences to increase your brand awareness and strengthen your brand reputation and thought leadership. #ContentChat
— Alek Irvin (@AlekIrvin) January 23, 2023

A1b: Many people mean “media relations” when they say “public relations,” but I’ve worked with brands on the PR side for speaking and awards programs, bylined content creation, social media management (for better or worse), internal comms, and more. #ContentChat
— Alek Irvin (@AlekIrvin) January 23, 2023

It’s always interesting to me how often that’s the case! But PR is about more than just getting a company’s name in print.#ContentChat https://t.co/2VmbQq8VBM
— Erika Heald | Content Marketing Consultant (@SFerika) January 23, 2023

Q2: What goals can your brand meet by investing in content marketing vs. public relations? What are the shared and unique needs they can address?

Content marketing and public relations activities can both result in content—blog posts, news articles, videos—that helps your buyers find the information they need to make purchasing decisions.

January 23, 2023 Content Chat Recap: Why Brands Need Both Content Marketing and Public Relations

Q1: How do you define content marketing and public relations?

Here is how the community defines content marketing:

And here is how we define public relations:

Q2: What goals can your brand meet by investing in content marketing vs. public relations? What are the shared and unique needs they can address?

Content marketing and public relations activities can both result in content—blog posts, news articles, videos—that helps your buyers find the information they need to make purchasing decisions.

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public relations

Q1: How do you define content marketing and public relations?

Here is how the community defines content marketing:

And here is how we define public relations:

Q2: What goals can your brand meet by investing in content marketing vs. public relations? What are the shared and unique needs they can address?

Content marketing and public relations activities can both result in content—blog posts, news articles, videos—that helps your buyers find the information they need to make purchasing decisions.

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