“Right now, one of the hottest types of content is podcasts, both audio and video. Being focused on B2B, my current crusade is to inform everyone that B2B or business podcasting is different. All the numbers we hear are mixed together—everyone from someone who started their podcast on their phone to Joe Rogan—which doesn’t give a clear picture of where you should be heading for your business podcast.”
In this #ContentChat recap, Erika joins Lee Judge (@ALeeJudge), co-founder and CMO of Content Monsta, to discuss why podcasting is a smart content marketing investment and how to build a successful B2B podcast. They cover everything from the benefits of joining or starting a podcast, common podcasting mistakes to avoid, ways to measure your podcasting ROI, and more.
Read through a few highlights from the conversation below, and listen to the full recording here.
Q1: Why can it be beneficial to join a podcast, both from a brand and personal thought leadership perspective?
“We always need more articles and website content. How do [marketing teams] make a longer ROI on their white papers or research? Podcasts allow you to take all of those [content assets] and multiply the amount of content your company can put out. That, of course, multiplies the number of touches you have with your potential customers.” – Lee Judge
Joining a podcast can boost your brand awareness, help you build authority and thought leadership, and can even assist with lead generation.
A1: Benefits of joining a podcast – Brand awareness, Build Authority, Thought Leadership, Boost Content Output, even Lead Generation #ContentChat
— A. Lee Judge (@ALeeJudge) April 10, 2023
A1.2: Additional benefits of joining a podcast – reach potential customers, meet industry peers, expand your reach #ContentChat
— A. Lee Judge (@ALeeJudge) April 10, 2023
Podcasts are especially effective for building a personal connection with your listeners.
A1: Podcasts give you a unique opportunity to share your expertise in an approachable, conversational manner. There’s a personal connection you make with a listener who hears you that’s different from other channels. #ContentChat
— Erika Heald | Content Marketer | Writer (@SFerika) April 10, 2023
A1: There’s a reason why podcast listeners often say they feel like they’re hanging out with a friend when listening to their favorite shows. Podcasts are incredibly effective for showcasing your personality and building trust/respect with your community. #ContentChat
— Alek Irvin (@AlekIrvin) April 10, 2023
Further, some of your community members prefer podcasts because they can listen to them from anywhere.
A1: A podcast offers the ability to interact with your content in a way that may be more effective and convenient for your audience.#ContentChat
— Sweepsify 🎈 (@Sweepsify_) April 10, 2023