Pinterest can be a significant traffic driver for content marketers. Not sure where to start? Check out this recap of a recent #ContentChat with Pinterest expert Cara Chace (@carachace).
Q1: What are some common misconceptions marketers and content creators have about #Pinterest?
Pinterest isn’t a social media platform—it’s actually a visual search engine.
A1: You’ve already hit on it! It’s actually a visual SEARCH ENGINE…not social media! #contentchat
— Cara Chace (@carachace) April 23, 2018
Pinterest isn’t just for consumer hobby-related content—it’s great for #B2B marketing too.
A1: Also, that is only for pinning recipes and DIY decor – it’s actually a fantastic traffic driver! #contentchat
— Cara Chace (@carachace) April 23, 2018
A1. One misconception is that Pinterest is simply a platform for consumer goods, recipes, decorating, etc. In reality, there is an entire #B2B community living on Pinterest, pinning social media strategies and #marketing tips. #ContentChat
— SourceMedia (@SourceMediaCo) April 23, 2018
A1 that #Pinterest is only for finding the perfect #bridesmaid dresses and something to to take to the potluck! #ContentChat
— Paula Kiger (@biggreenpen) April 23, 2018
A1: A lot of #B2B marketers think #Pinterest is just for #B2C brands but I’ve seen success for some of my B2B clients too. It’s all about the strong visual and having consistent curated content. #ContentChat https://t.co/Y2saNXM1jw
— Erika Heald | Marketing Consultant (@SFerika) April 23, 2018
Pinterest isn’t only for women, and isn’t just a one-way platform.
A1 I think many marketers view it as recipes and crafts. More female geared. No opportunity for conversion.
None of which are totally true! #pinterest #contentchat
— Carolina (@YoursTrulyCaro) April 23, 2018
A1 Actually, the re-pinning IS the engagement. It’s so not like other social media. #contentchat https://t.co/WyHza1w8yg
— Cara Chace (@carachace) April 23, 2018
Like all other content marketing activities, you need to take a strategic approach to Pinterest.
1) strategy
2) tools
3) batching#contentchat https://t.co/jYCbGU6iBH— Cara Chace (@carachace) April 23, 2018
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