Personal branding is one of those terms marketers love to hate. But the thing is, ignoring your personal brand doesn’t make it go away. In fact, your personal brand is defined whether you pay attention to it or not. This week #ContentChat was joined by Lucy Rendler-Kaplan (@lucyrk78) to discuss just that.
Q1: What do you say to content marketers and content creators who think personal branding is another buzzword and not something they need to spend their time on?
Its overuse may be buzzword-y, but it’s still vital.
A1: I want to say they’re wrong! Personal brands help create credibility. What you do with that credibility is up to you – get a new job, earn a promotion, find freelance work, win an award, etc. It’s an investment in yourself. – @jesseghiorzi #ContentChat
— CHARGE (@CHARGEgoforward) March 12, 2018
A1 It’s your archived, stays forever personal record. With you or without you, it’s being defined with EVERYTHING you say and do, so it’s best to try to control the narrative as much as you can. #contentchat
— LUCYrk (@LUCYrk78) March 12, 2018
A1 cont’d – I don’t feel it’s a buzzword. I feel like it’s an apt description of a way to describe how you are seen and uber important to nurture. It’s different than pre-internet days – personal branding notes online are forever archived. #contentchat
— LUCYrk (@LUCYrk78) March 12, 2018
A1: Personal branding now is imperative. It’s more or less your living, breathing resume/portfolio. I’m a big believer in being a practitioner and what better way to sell yourself as a content marketer/creator than to show that you’re one?! #contentchat
— Maria Marchewka (@_MariaMarchewka) March 12, 2018
A1: Personal branding is all about telling your own story. Without your story, you look like another replication of all the other businesses/people promoting similar product and services as you! People buy from other people. #ContentChat
— Ashley Hoffman (@ashhmarketing) March 12, 2018
A1: Personal branding is a way for content creators to improve their credibility and perceived credibility. The term #personalbranding is basically your name and what it represents. #contentchat
— Julie Lichtenberg (@jalichtenberg) March 12, 2018
It’s a buzzword but that doesn’t mean it lacks value.
A1 Well, “personal branding” *is* a buzzword. But it’s something you absolutely need to be conscious of. What are people saying about you? How do they describe you? What is their perception of you? #contentchat
— Martin Lieberman (@martinlieberman) March 12, 2018
It’s branding. Pure and simple.
A1: Your online brand is no different than your offline brand, it’s all brand and it all takes work! If you take your time looking for clothes that reflect your personal style and want in digital you need to develop an online style as well. #ContentChat
— Derek Pillie (@dpillie) March 12, 2018
A1: “Personal branding” and “message platform” overlap a lot probably. So if you strengthen one, you strengthen the other. Then your audience gets clearer about the value you offer. A win for you & your biz #contentchat
— Joanne Masterson (@attentiontips) March 12, 2018
A1; It does need to be done, people want to get a feel for who you are, branding gives them a better idea and clearer picture if you will be a fit for them! #ContentChat
— Brandie McCallum (@lttlewys) March 12, 2018
A1: “branding” is a fuzzy concept that troubles non-marketers, imho. It’s translates as “hype”, “snowjob” or “fluff” to them. So I think we need a better definition than “it’s who you are.” It’s more strategic, I think. #contentchat
— Joanne Masterson (@attentiontips) March 12, 2018
Side note: a solopreneur or entrepreneur CAN have a personal brand in addition to their business brand. They’re not always one and the same.
If you’re a solopreneur and use your name as the business name, then the brands can be considered the same. If you have a different company name then you have two brands to build. @annhandley and @MarketingProfs are definitely two different brands. #ContentChat
— Tod Cordill (@todcordill) March 12, 2018
I think of my “brand” as simply my personality within the larger brand of MarketingProfs. The key for any one person/company brand is that they be compatible: there’s no dissonance between the two. We have shared characteristics; a similar philosophy. Also, HI #CONTENTCHAT!
— Ann Handley (@annhandley) March 13, 2018
[Read more…] about March 12 Content Chat Recap: Your Personal Brand is Defined With or Without You
