Non-fungible tokens (NFTs) are a concept that many people don’t yet understand, including content marketing and brand marketing teams. But that doesn’t mean you should ignore NFTs entirely or write them off as a passing trend.
NFTs can significantly transform how brands engage their communities, especially as we mature into a fully Web 3.0 world, and marketers should begin today to understand how they can best use NFTs and when to start.
To help you understand what NFTs are and how they can be used by content marketing teams, in this #ContentChat recap Brian Fanzo (@iSocialFanz) demystifies NFTs by explaining:
- Common misconceptions about NFTs
- Ways you can use NFTs for brand marketing purposes
- Resources to help you learn more about NFTs
Q1: What is a non-fungible token (NFT)?
An NFT is a digital asset on the blockchain that can’t be edited or replicated. So, something unique that only you can own.
A1. If you would have asked me 2 years ago I would have said a scammy crypto picture…
But..
It’s a digital asset on the blockchain that can’t be edited or replicated. Can be art or membership passes or connected to physical or digital goods & community tokens!#ContentChat
— FANZO 🧢 #NFT365 (@iSocialFanz) September 26, 2022
A1: a unique digital asset that you can prove that you own.#ContentChat
— Brian W. Piper – CMW | NFT London | $PIPER coin (@brianwpiper) September 26, 2022
Yes the “prove that you own” part is a game changrer because most don’t realize we really have no proof of ownership digitally prior to the blockchain! #ContentChat
— FANZO 🧢 #NFT365 (@iSocialFanz) September 26, 2022
A1: Nonfungible Token!#ContentChat
— Sweepsify (@Sweepsify_) September 26, 2022
A1) Non Fungible Token! #ContentChat
— Nimit Bhatt (@BhattNimit) September 26, 2022
NFTs have made blockchain technology tangible for people who use the internet.
In many ways, NFTs are what made the blockchain tangible to everyday folks…or at least everyday folks who use the web.#ContentChat
— Erika Heald | Content Marketing Consultant (@SFerika) September 26, 2022
Yes… Crypto felt like funny money and picturing a giant excel spreadsheet that can’t be edited didn’t really do it for me when thinking about the value of the blockchain!
The smart contract aspect of NFTs is really want pushed me over the edge! #ContentChat
— FANZO 🧢 #NFT365 (@iSocialFanz) September 26, 2022