Social media channels can be powerful for building brand awareness and capturing new leads, but you cannot expect to use the same lead generation strategies across your brand accounts. In this #ContentChat, we’re joined by Chris Smith (@Chris_Smth), author of The Conversion Code, to discuss how to drive leads from social media and the unique features that will accelerate your success. Read the full recap below to learn:

Channel-specific tips for Twitter, Instagram, TikTok, and LinkedIn
Ways to use video content to attract leads
Strategies for finding new communities on social media

Q1: How can social media channels provide valuable lead generation opportunities for brands?

Social media channels can attract high-quality leads if you regularly share engaging and helpful content.

A1: The keyword there is valuable. To attract high-quality leads you need high-quality content.
It has to be content that can create awareness and sales simultaneously.
Invest in the creation the distribution is much easier to insource. #ContentChat https://t.co/UiTYtZ47rS
— Chris Smith (@Chris_Smth) August 8, 2022

A1: Brand awareness with info about upcoming webinars or events for email capture. #contentchat
— Melissa Chiou (@melissaC_says) August 8, 2022

Networking on social media can connect you to potential brand customers or partners.

A1: Social Media channels provide valuable lead gen opportunities for brands by networking and connecting! There are so many ways to share content and connect as a way to create opportunities. #contentchat ~Jenna
— Nimble (@Nimble) August 8, 2022

And social media is a goldmine of information on your ideal customers. Listen to see who is expressing a need for a product/service/solution that you offer, and engage them in casual conversation if appropriate.

A1 When you listen/pay attention to social channels (not just monitor for mentions), you’ll see who is organically expressing a need for the product/service/solution you offer. You can engage in casual conversation then transition to more formal dialogue. #contentchat
— Martin Lieberman (@martinlieberman) August 8, 2022

A1: Social media makes it possible to identify audience sentiment which helps you find opportunities instead of just leads. #ContentChat
— Sweepsify (@Sweepsify_) August 8, 2022

Q2: Many marketers are finding Twitter engagement rates to be mercurial so far this year. How can content marketers best reach prospective customers on the platform?

lead generation

Q1: How can social media channels provide valuable lead generation opportunities for brands?

Social media channels can attract high-quality leads if you regularly share engaging and helpful content.

Networking on social media can connect you to potential brand customers or partners.

And social media is a goldmine of information on your ideal customers. Listen to see who is expressing a need for a product/service/solution that you offer, and engage them in casual conversation if appropriate.

Q2: Many marketers are finding Twitter engagement rates to be mercurial so far this year. How can content marketers best reach prospective customers on the platform?

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