Blogs are increasingly important to companies for lead generation and nurturing. HubSpot even found that 55% of marketers say blog content creation is their top inbound marketing priority.
With growing content needs, marketers may be inclined to invite guest bloggers to contribute content, thinking it will save time and fill a content gap. Although guest bloggers are a great option that can yield tremendous value for your brand, they are not right for every blog, and they can be more resource-intensive than you think.
If you’ve been considering a guest blogger program, use these four steps as the foundation to assess if your blog is ready for guests, and how to get your guest blogger program off to a good start: