Of all the marketing and related industry events we look forward to each year, Creator Economy Expo (CEX) has quickly earned itself “must-attend” status given its value-packed sessions and electrifying atmosphere. It makes sense, considering The Tilt and the ‘Godfather of Content Marketing’ Joe Pulizzi host the event (and have they ever done us wrong?).
If you’re looking to see what content creators learned at the event—you’re in the right place. In this #ContentChat recap, Erika joins Pamela Muldoon (@PamelaMuldoon), content marketing strategist at Muldoon Media and voiceover actor, to share their takeaways from the event that any creator can use to reinvigorate their content strategy.
Read through a few highlights from the conversation below, and listen to the full recording here.
Q1: If you attended #CreatorExpo, what did you think of the event experience? Would you recommend it to a fellow content creator?
Erika and Pamela are both never-ending ticket owners for CEX, which is a huge vote of confidence for the event. Below are some reasons why they love the event:
- “As I was looking at the agenda for the conference this year, I was like ‘this is exactly what I need to give me the kickstart to actually get things going [with my gluten-free and low-FODMAP food blog]’. It’s my passion. I love that stuff.” – Erika Heald
- “I’ve been using my expertise and skills around content development and strategy, but it’s been a while since I’ve had to wear the hat of content entrepreneur. The idea that there is a conference not only dedicated to that, but we’d be learning from people doing it—people making their dollars now using these ideas—was a huge reason why I needed to engage with this community.” – Pamela Muldoon
- “There’s something about being surrounded by people who are trying to make the same kind of work that you are working on happen. It’s super motivating to have those conversations and be surrounded by that energy. I love my furry coworkers, but they don’t give me the motivation to work and write.” – Erika Heald
- “I really feel like the attendee audience and people… getting together a diverse group of people who are singularly focused on having content be their business and improving that business of creation is very unique.” – Erika Heald
- “Most of the conference presenters are those that are building their business in some way. It’s amazing, really, and one of the things that stuck out to me is the concept of ‘failing forward’ constantly. It’s refreshing to be back at something where creativity was front-and-center.” – Pamela Muldoon
- “I’m not surprised by this, but there was a much stronger global presence at the conference. And in only year two, which is really awesome.” – Pamela Muldoon