Editor’s note: While many content marketers take a somewhat haphazard approach to content development, the most successful have a content plan that helps them meet their audience needs. This is something many content marketers struggle with, so we brought in a library professional to give you a different perspective on the process.
Collection development is the purchasing and maintenance of library materials. It chiefly concerns ordering new and replacement materials as well as repairing or discarding items that have become damaged or no longer have a place in the collection.
This can be physical materials such as books, DVDs, magazines etc., but can also refer to the library’s digital collection of e-books, databases or other subscription services the library provides. Multiple factors are considered when developing a library collection and include:
- Available space for physical materials.
- The informational needs of the community.
[Read more…] about Taking a Library Collection Development Approach to Building Your Content Library