The most successful B2B content marketing teams outsource a portion of their work, according to the Content Marketing Institute and MarketingProfs. Some marketers could even argue that outsourcing is an essential part of growth—looking at large enterprises from the research, nearly 75% partner with marketing agencies and consultants.
Outsourcing makes sense because there are clear benefits and many content marketing tasks ripe for outsourcing. But to reap the advantages of outsourcing, you must prioritize onboarding.
Failing to prepare your outsourced marketing support through an effective onboarding approach costs your team time, money, and patience. Here is how you can help your consultants thrive, based on our team’s decades of partnering with B2B brands.
How To Effectively Onboard a B2B Marketing Consultant
No matter what marketing task you’re outsourcing, start your working partnership on the right foot and help your consultant deliver on your brand needs by following these tips, including insights from a few of our friends in the #ContentChat community:
Establish A Marketing Strategy Before Engaging Consultants
Tod Cordill, principal of Moderno Strategies, says “a common problem is that nobody is driving the ship. Companies that don’t have a documented content and digital marketing strategy will not achieve desired results by hiring contractors specializing in content writing, SEO, design, and digital advertising. Be sure that someone on the team, either internal or contracted, can define the overall go-to-market plan and help prioritize the individual tasks.”
Create, Discuss, and Sign a Working Agreement
Before starting any work, meet with your consultant to document an agreed-upon scope of work. Explain everything they need to know about their project, including payment terms, invoicing, and whether their work must remain confidential. Talk through any questions or concerns. Once everyone understands and agrees with the conditions, you can both sign the contract. Rocket Lawyer’s independent contractor agreement template is a solid base to customize for each project.