This week #ContentChat was joined by Paula Kiger (@biggreenpen) who shared her POV about how nonprofits can best collaborate with volunteers who are passionate about their cause to create compelling content. Whether you are a nonprofit marketer looking for additional ways to engage your volunteers, or a volunteer looking to find additional ways to give back to a cause you love, you’ll learn something new from this week’s recap.
If you missed the chat, we’d love you to weigh in with your tips on working with volunteer cause ambassadors in the comments.
P.S. To be reminded about upcoming chats and get a sneak peek at the questions, like and follow our Content Chat Facebook page.
Q1: Why should you include volunteer-created content in your cause-related marketing plan?
A1 Volunteer-created content touches the heart of your cause. People who believe wholeheartedly tell your story best! #contentchat
— Paula Kiger (@biggreenpen) June 12, 2017
A1: When a volunteer shares your cause’s message, it lends credibility, helps others put themselves in their shoes. #ContentChat
— Erika Heald (@SFerika) June 12, 2017
A1: Volunteer-created content is the UGC of cause-related marketing. They’re the voice of your cause to inspire others. #ContentChat
— Berrak Sarikaya (@BerrakBiz) June 12, 2017
A1 #contentchat user generated content resonate best within their own sphere of influence (friends,…) so it’s interesting for causes
— Bruce Deschamps (@brucedesch) June 12, 2017
A1. UGC is valuable in every industry, but useful to humanize a cause. #contentchat
— Megan McCarthy (@thlittleartiste) June 12, 2017
A1: Volunteer-created content are people that want to share their love for your brand in their own voice! #ContentChat
— 🎙JMatt (@JMattMke) June 12, 2017
A1: Nothing is more authentic than content created voluntarily with no other motives than passion, and that speaks volumes. #contentchat https://t.co/oeFw9kauxi
— Amanda Milligan (@millanda) June 12, 2017
A1: Volunteer-created content shows your audience other like-minded individuals that enjoy the same cause/interests as you! #ContentChat
— SaintA (@SaintAorg) June 12, 2017
Which is why brands should *voluntarily* create content for their audiences, too. Creating valuable content means you CARE. #contentchat
— Amanda Milligan (@millanda) June 12, 2017
A1: It’s all about passion! Create the warm fuzzies that everyone can relate to = increased engagement #ContentChat https://t.co/c5eWFoLe00
— Amy Higgins (@amywhiggins) June 12, 2017
a1) connects your brand/biz closer to audience. They know what interests them! It’ll be more trusted! #contentchat
— Curata (@curata) June 12, 2017
Try as brands might, you can’t buy that passion. #ContentChat
— Josh McCormack (@joshmccormack) June 12, 2017