An integral part of leading a marketing, public relations, or similar communications agency is actively exploring new clients to support the agency’s ongoing business development. To best set your team up for success, you should have customer case studies available in a multitude of forms to address prospective client questions and showcase why your team is best fit to solve their unique needs.
In this #ContentChat, we discuss how to craft customer case studies that win business. Check out the full recap below, where we explore why customer case studies should be part of a company’s content mix, how to identify the right customers to feature in a case study, ways you can incentivize customers for being featured in a case study, and more. If you have more questions after reading this, let us know in the comments so we can help.
Q1: Why should you have customer case studies as part of your content mix?
Your prospective clients want access to non-marketing information and 1:1 purchase recommendations from their peers to help them evaluate which agency or consultant to partner with. Customer case studies (when approached well) can help these prospective customers understand the work you do and the results you’ve driven for companies with similar needs.
A1a: Research has consistently shown that people want non-marketing information and 1:1 purchase recommendations from their peers as part of their purchase evaluation process for any significant purchase. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) November 2, 2020
A1b: While referrals certainly happen through word-of-mouth, it’s in your best interest as a content marketer to help your best customers share their stories through a customer case study. #ContentChat
— Erika Heald | Content Marketing Expert (@SFerika) November 2, 2020
A1: Always good to showcase what you have been able to do for clients with data and results. People can relate to it and understand the approach and success. #ContentChat
— Bernie Fussenegger #Digital360Chat (@B2the7) November 2, 2020
A1. Case studies are a great way to prove results that came from your strategic planning. #ContentChat
— Kevin Berry (@KBerryMS) November 2, 2020
Also, customer case studies can add credibility to your business.
A1 Completely agree! It gives your business credibility to people interested in using your services to see what you’ve done in the past
-Alyx #contentchat https://t.co/XKPpjAb2gd— Charlie Appel Agency (@ColfaxInsurance) November 2, 2020
A1. Case studies are a great way to build credibility and demonstrate your expertise #Contentchat
— Shruti Deshpande (@shruti12d) November 2, 2020
A1] Customer case studies provide proof that customers liked, used and recommend your product. It’s #musthave
for #contentmarketing @DrewDavisHere explains how to do it:https://t.co/GsbQnWNHIb#contentchat https://t.co/GBKQr7kEJh— HeidiCohen – Top Global Marketer (@heidicohen) November 2, 2020