Blogging That Drives Serious Business Results
This week #ContentChat was joined by content marketer and blogging pro Heidi Cohen to discuss how blogging can drive real business results.
Q1: What are the biggest benefits of business blogging?
Q1] Business blogging = best measurable way to drive sales & thought leadership #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q1] Blog is jewel in #contentmarketing crown via @JasonMillerCA https://t.co/OOcwmLWSoM #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q1] Blogs under-utilized by #marketing & #PR pros=OPPORTUNITY! #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
A1 There are numerous benefits to blogging for your business or brand…become a thought leader and subject matter expert #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
Q1] Answer prospects pre-buying online research. Remove sales friction. #ContentChat https://t.co/i4c0u6XLqw https://t.co/i4c0u6XLqw
— HeidiCohen (@heidicohen) January 23, 2017
Q1] Blog=content optimized for customers, search, social media, influencers & your biz. #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Business blogging lets you open the curtain to your company so people can get to know you better. #ContentChat https://t.co/tnyTTTlLJY
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
A1: We’ve heard the expression of “thought leaders” – blogging is one way to develop that w/ your audience @SFerika @heidicohen #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
Q1] #Bizblogging builds email list @JoePulizzi #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A1. Blogging helps you rank for specific terms on search engines by getting specific on your key terms! #ContentChat
— Uniform Nations (@Uniform_Nations) January 23, 2017
A1: Blogging lets you test ideas around your product/brand with low investment #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A1b: Another big benefit for businesses that host a regular blog is that it drives traffic to your website! #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A1 Aid and support website traffic and SEO; hub & test space for new content that can repurposed. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
As long as you ask and make it easy to join! RT @heidicohen: Q1] #Bizblogging builds email list @JoePulizzi #ContentChat
— Linda Dessau (@lindadessau) January 23, 2017
A1: Relationship building #contentchat @heidicohen
— Hal Werner (@halwerner) January 23, 2017
It’s great to unpack an idea and develop it more fully after getting attention with a short info bit on #socialmedia #ContentChat https://t.co/B7ZsPdwhdR
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
A1: Benefits can be that you share your story #ContentChat
— VanderwagenMarketing (@VanderwagenM) January 23, 2017
@SFerika @heidicohen A1: Drive traffic, share ideas, gain followers! #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) January 23, 2017
A1 If you are a good listener you can be really relevant on a blog – offer solutions to actual problems your target group faces #contentchat
— AnnSi Krol (@annsikrol) January 23, 2017
A1: Blogging is a great way to share valuable content with your audience and establishes you as an authority. #ContentChat
— Express Writers (@ExpWriters) January 23, 2017
A1: Establishing yourself as an important and reliable source! #ContentChat pic.twitter.com/gVtezO4Y2R
— Venture Icon Media (@VentureIcon) January 23, 2017
A1 – getting your team involved in your blog: make them famous and make them evangelists for the brand #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A1 – Blog content is often the most “packagable” content you have: it becomes the core of your social and email campaigns #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A2 B/c of variety of blogs, you can post anything. Blogs can push boundaries of brand in ways other platforms can’t. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
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