“We need to not bury our head in the sand and say ‘I’m just going to skip this.’ We as humans [need to prioritize] reskilling, upskilling, and thinking about the ways that [artificial intelligence] is going to be infused into our lives. It’s here, so let’s find ways that we can use it to augment what we’re doing and protect ourselves.” – Cathy McPhillips
Artificial intelligence is rapidly changing industries, with myriad use cases for content creators that can help—or greatly hurt—our success. In this #ContentChat recap, Erika joins Cathy McPhillips (@CMcPhillips), chief growth officer at the Marketing Artificial Intelligence Institute, to discuss AI and content marketing beyond ChatGPT to help you understand how to use this technology in an effective way.
Read through a few highlights from the conversation below, and listen to the full audio recording here.
Q1: How has your perception of AI and how marketers can use it to improve their outcomes changed over the past two years?
“In 2019, Joe Pulizzi and I went to Paul Roetzer’s event MAICON. I left there and was just like ‘oh my gosh,’ but I wasn’t quite sure what to do with everything. And then I started at the [Marketing AI] Institute a couple years ago, and again I said ‘I feel like we’re at the cusp of what’s next’—a feeling I had when I started at Content Marketing Institute. [Now] I really have learned how to find out where AI can best support me and where I don’t want it to.” – Cathy McPhillips, reflecting on her journey with AI and joining Marketing AI Institute
Q2: What are some common misconceptions and concerns you hear from marketers as they evaluate how they can use AI for content marketing?
[Read more…] about May 15, 2023 Content Chat Recap: AI and Content Marketing Beyond ChatGPT