Spin Sucks

In this part-time contract position, I acted as the Chief Content Officer for the award-winning PR blog Spin Sucks and Arment Dietrich.

Under my own name and as the ghostwriter for Gini Dietrich, I drafted blog posts, e-books, online courses, webinars, conference speaking scripts and presentations, and other content marketing materials. I also managed the guest-blogging program, including recruiting social media, content marketing, and PR micro-influencers as contributors.

Here are some of the posts I authored:

• Are You Contributing to Fake News?
• The Big Question: One Thing You Wish You Knew When Starting Out in PR
• How to Find Your Dream Job
• People Love Your Brand, So Why Are Your Testimonials Terrible?
• Eleven Ways to Rock Your Twitter Chat Guest Slot
• Content Marketing: Four Changes for 2017
• Why Every Organization Needs a Content Style Guide
• How Lazy Content Curation Is Ruining Your Influencer Relationships
• Avoid These Common Mistakes In Twitter Chats
• Seven Elements of a LinkedIn Audit to Improve Brand Consistency
• Consider Influencer Relations to Amplify Your Next Product Launch Spin Sucks