As a freelancer, I author bylined influencer content on public relations, content marketing, and influencer relations. I’ve also hosted three webinars based on e-books I authored for the company. I additionally provide editorial services including editing of Meltwater-produced content.
Larger projects I created for meltwater include:
- Unlocking PR’s Potential with Content Marketing
- eBook https://www.meltwater.com/hk-en/insight/unlocking-prs-potential-with-content-marketing/
- Presented eBook content in a live webinar
- The Communication Pro’s Guide to Influencer Marketing
- eBook https://www.meltwater.com/insight/influencer-marketing-guide/
- Presented eBook content over 2 live webinars
I’ve authored the following bylined blog posts for the Meltwater blog:
- Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong
- Creating a Flexible Brand Voice That Still Maintains Global Consistency
- Globally Standardized KPIs for Enterprise Comms Reporting
- Want Big Global PR Results? Time to Think Small
- 9 Elements Successful Influencer Marketing Agreements Contain
- 5 Reports Every PR Pro Needs to Prove PR ROI
- Finding the Right Influencers to Partner with Your Brand
- 4 Smart Ways PR Can Amplify Brand Content]
- 5 Common Urgent Issues That Don’t Need to Become a Brand Crisis
- Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers
- Escape the PR and Marketing Echo Chamber and Start Creating Relevant Content
- 3 Tips for Scaling Social Media Processes
- 7 Ways You’re Not Recognizing Your Brand’s Influencers But Should Be
- How to Measure Influence: 12 Communications Pros Design Their Ideal Algorithm
- Build an Employee Brand Ambassador Program
- Non-Marketing Employees: An Untapped Content Resource
- Why Your Social Media Needs an Editorial Calendar
- The 5-Step Process That Will Transform Your PR Recruiting Efforts
- 3 Essential Ways to Evaluate Your PR Job Candidates
- Drafting a PR Job Description That Fits Your Brand
- Why You Need to Place Links in Articles
- How to Make Your Top Executives Your Biggest PR Assets
- 4 Reasons You Might Want to Change Your Social Handles
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