Meltwater

As a freelancer, I author bylined influencer content on public relations, content marketing, and influencer relations. I’ve also hosted three webinars based on e-books I authored for the company. I additionally provide editorial services including editing of Meltwater-produced content.

Larger projects I created for meltwater include:

• Unlocking PR’s Potential with Content Marketing
• • eBook https://www.meltwater.com/hk-en/insight/unlocking-prs-potential-with-content-marketing/
  •  Presented eBook content in a live webinar
  • • 9 Content Marketing Tactics to Make Your PR Work Harder for You
• The Communication Pro’s Guide to Influencer Marketing
• • eBook https://www.meltwater.com/insight/influencer-marketing-guide/
  •  Presented eBook content over 2 live webinars
  • • How to Build Successful Relationships with Influencers

I’ve authored the following bylined blog posts for the Meltwater blog:

• Why Even Smart Marketers and Communications Pros Get Their Customer Journeys Wrong
• Creating a Flexible Brand Voice That Still Maintains Global Consistency
• Globally Standardized KPIs for Enterprise Comms Reporting
• Want Big Global PR Results? Time to Think Small
• 9 Elements Successful Influencer Marketing Agreements Contain
• 5 Reports Every PR Pro Needs to Prove PR ROI
• Finding the Right Influencers to Partner with Your Brand
• 4 Smart Ways PR Can Amplify Brand Content]
• 5 Common Urgent Issues That Don’t Need to Become a Brand Crisis
• Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers
• Escape the PR and Marketing Echo Chamber and Start Creating Relevant Content
• 3 Tips for Scaling Social Media Processes
• 7 Ways You’re Not Recognizing Your Brand’s Influencers But Should Be
• How to Measure Influence: 12 Communications Pros Design Their Ideal Algorithm
• Build an Employee Brand Ambassador Program
• Non-Marketing Employees: An Untapped Content Resource
• Why Your Social Media Needs an Editorial Calendar
• The 5-Step Process That Will Transform Your PR Recruiting Efforts
• 3 Essential Ways to Evaluate Your PR Job Candidates
• Drafting a PR Job Description That Fits Your Brand
• Why You Need to Place Links in Articles
• How to Make Your Top Executives Your Biggest PR Assets
• 4 Reasons You Might Want to Change Your Social Handles