Erika Heald Marketing Consulting

Content marketing that drives business results

AIHA

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Working as a consultant for the American Industrial Hygiene Association (AIHA), I review and analyze the following:

  • Google Analytics data for the association’s primary website and its affiliated sub-sites
  • Social media performance for the association’s primary social profiles and key affiliates, across Twitter, Facebook, LinkedIn, and Instagram
  • Email marketing performance data

Additionally, I work with AIHA’s social media manager to implement content that reflects industry best practices and the insights from the ongoing reporting and data analysis.

About Erika Heald

Erika Heald is a content marketing expert and executive ghostwriter. As founder and lead consultant at Erika Heald Marketing Consulting, she helps organizations define and document content marketing strategies that drive business growth. Erika led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can also find her on her blog erikasglutenfreekitchen.com or hosting the weekly #ContentChat Twitter chat on Mondays at 12 noon Pacific.

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