Erika Heald Marketing Consulting

Content marketing that drives business results

In the News

by

Photo by Amador Loureiro on Unsplash

I’m regularly asked to provide my POV in interviews, on Podcasts, and as part of influencer round-ups. Here are a few of my favorites.

Interviews

Podcasts

Contributed Content / Post Reprints

I’m always interested in having a conversation about content marketing. If you’d like to interview me, or have me as your guest for a podcast or Twitter chat, get in touch!

 

 

 

The Sierra Club

by Leave a Comment

As a consultant, I provided support to the 2018 Sierra Club website redesign project, and act in an ongoing consulting capacity, supporting the organization’s content strategy. Specific projects have included:

  • Wrote content for Sierra Club issues pages
  • Provided content strategy consulting
  • Created content strategy frameworks
  • Conducted and provided insights from social media audit

 

Topia

by Leave a Comment

I write and art direct visual content for HR tech company Topia.

As a ghostwriter, I work with subject matter experts to shape their content ideas and outlines into compelling and engaging content. I additionally take existing content and repurpose it into visual formats including infographics and SlideShares.

Projects include:

AIHA

by Leave a Comment

Working as a consultant for the American Industrial Hygiene Association (AIHA), I review and analyze the following:

  • Google Analytics data for the association’s primary website and its affiliated sub-sites
  • Social media performance for the association’s primary social profiles and key affiliates, across Twitter, Facebook, LinkedIn, and Instagram
  • Email marketing performance data

Additionally, I work with AIHA’s social media manager to implement content that reflects industry best practices and the insights from the ongoing reporting and data analysis.

Twitter

by Leave a Comment

Working through NewsCred, I author content for the Twitter for Business blog.

Published articles include:

Slack

by Leave a Comment

Slack

I wrote several dozen customer case studies for Slack’s content team on a freelance basis. Customers I’ve profiled in case studies include:

I also helped inventory and organize customer interview content for use by internal teams for sales enablement and content creation reuse.

Meltwater

by Leave a Comment

As a freelancer, I author bylined influencer content on public relations, content marketing, and influencer relations. I’ve also hosted three webinars based on e-books I authored for the company. I additionally provide editorial services including editing of Meltwater-produced content.

Larger projects I created for meltwater include:

I’ve authored the following bylined blog posts for the Meltwater blog:

Redbooth

by Leave a Comment

In this contract position, I defined content strategy and built out an editorial calendar and content style guide. I collaborated with their external SEO firm on creating visual content that drove backlinks and pageviews. I also ghostwrote content, authored blog posts, edited e-books, and managed additional freelance content creators.

Here are a few of the blog posts I authored:

Visual content I wrote and art directed:

Slideshare recognized several of my Redbooth presentations as featured SlideShares:

All content copyright 2000-2019 Erika Heald. All rights reserved.
Read our Privacy Policy.