Erika Heald Marketing Consulting
Content marketing that drives business results
As a consultant, I provided support to the 2018 Sierra Club website redesign project, and to the organization’s content strategy.
I write and art direct visual content for HR tech company Topia.
As a ghostwriter, I work with subject matter experts to shape their content ideas and outlines into compelling and engaging content. I additionally take existing content and repurpose it into visual formats including infographics and SlideShares.
Projects include:
I blog for Narvar both under my own byline and as a ghostwriter.
As a ghostwriter, I work with subject matter experts to shape their content ideas and outlines into compelling and engaging content.
Under my own byline, I’ve published:
Working as a consultant for the American Industrial Hygiene Association (AIHA), I review and analyze the following:
Additionally, I work with AIHA’s social media manager to implement content that reflects industry best practices and the insights from the ongoing reporting and data analysis.
Working through NewsCred, I author content for the Twitter for Business blog.
Published articles include:
I write customer case studies for Slack’s content team on a freelance basis. Customers I’ve profiled include these public-facing case studies:
I also helped inventory and organize customer interview content for use by internal teams for sales enablement and content creation reuse.
As a freelancer, I author bylined influencer content on public relations, content marketing, and influencer relations. I’ve also hosted three webinars based on e-books I authored for the company. I additionally provide editorial services including editing of Meltwater-produced content.
Larger projects I created for meltwater include:
I’ve authored the following bylined blog posts for the Meltwater blog:
In this contract position, I defined content strategy and built out an editorial calendar and content style guide. I collaborated with their external SEO firm on creating visual content that drove backlinks and pageviews. I also ghostwrote content, authored blog posts, edited e-books, and managed additional freelance content creators.
Here are a few of the blog posts I authored:
Visual content I wrote and art directed:
Slideshare recognized several of my Redbooth presentations as featured SlideShares:
As a content marketing consultant, working with the marketing team, defined content strategy and author blog posts, e-books, and other content in support of that strategy.
Blog posts I’ve bylined include:
I worked as a freelance content marketing consultant for six months, after which I came onboard as a full-time employee.
As a marketing consultant, I:
Here are a few examples of the case studies I wrote and produced at Anaplan: