Erika Heald Marketing Consulting

Content marketing that drives business results

In the News

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Photo by Amador Loureiro on Unsplash

I’m regularly asked to provide my POV in interviews, on Podcasts, and as part of influencer round-ups. Here are a few of my favorites.

Interviews

Podcasts

Contributed Content / Post Reprints

I’m always interested in having a conversation about content marketing. If you’d like to interview me, or have me as your guest for a podcast or Twitter chat, get in touch!

 

 

 

The Sierra Club

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As a consultant, I provided support to the 2018 Sierra Club website redesign project, and act in an ongoing consulting capacity, supporting the organization’s content strategy. Specific projects have included:

  • Wrote content for Sierra Club issues pages
  • Provided content strategy consulting
  • Created content strategy frameworks
  • Conducted and provided insights from social media audit

 

Topia

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I write and art direct visual content for HR tech company Topia.

As a ghostwriter, I work with subject matter experts to shape their content ideas and outlines into compelling and engaging content. I additionally take existing content and repurpose it into visual formats including infographics and SlideShares.

Projects include:

AIHA

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Working as a consultant for the American Industrial Hygiene Association (AIHA), I review and analyze the following:

  • Google Analytics data for the association’s primary website and its affiliated sub-sites
  • Social media performance for the association’s primary social profiles and key affiliates, across Twitter, Facebook, LinkedIn, and Instagram
  • Email marketing performance data

Additionally, I work with AIHA’s social media manager to implement content that reflects industry best practices and the insights from the ongoing reporting and data analysis.

Twitter

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Working through NewsCred, I author content for the Twitter for Business blog.

Published articles include:

Slack

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Slack

I wrote several dozen customer case studies for Slack’s content team on a freelance basis. Customers I’ve profiled in case studies include:

I also helped inventory and organize customer interview content for use by internal teams for sales enablement and content creation reuse.

Meltwater

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As a freelancer, I author bylined influencer content on public relations, content marketing, and influencer relations. I’ve also hosted three webinars based on e-books I authored for the company. I additionally provide editorial services including editing of Meltwater-produced content.

Larger projects I created for meltwater include:

I’ve authored the following bylined blog posts for the Meltwater blog:

Redbooth

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In this contract position, I defined content strategy and built out an editorial calendar and content style guide. I collaborated with their external SEO firm on creating visual content that drove backlinks and pageviews. I also ghostwrote content, authored blog posts, edited e-books, and managed additional freelance content creators.

Here are a few of the blog posts I authored:

Visual content I wrote and art directed:

Slideshare recognized several of my Redbooth presentations as featured SlideShares:

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