I blog for Narvar both under my own byline and as a ghostwriter.
As a ghostwriter, I work with subject matter experts to shape their content ideas and outlines into compelling and engaging content.
Under my own byline, I’ve published:
AIHA
Working as a consultant for the American Industrial Hygiene Association (AIHA), I review and analyze the following:
- Google Analytics data for the association’s primary website and its affiliated sub-sites
- Social media performance for the association’s primary social profiles and key affiliates, across Twitter, Facebook, LinkedIn, and Instagram
- Email marketing performance data
Additionally, I work with AIHA’s social media manager to implement content that reflects industry best practices and the insights from the ongoing reporting and data analysis.
Working through NewsCred, I author content for the Twitter for Business blog.
Published articles include:
- Organize your Twitter strategy around content pillars
- Defining your brand voice with Tweets
- Get to know your followers with Twitter audience insights
- 6 things you need to know to craft a compelling client Twitter strategy
- Are you ready to handle your next company crisis on Twitter?
- How to make announcements on Twitter that build engagement
- 4 ways to build your thought leadership influence on Twitter
Slack
I write customer case studies for Slack’s content team on a freelance basis. Customers I’ve profiled include these public-facing case studies:
I also helped inventory and organize customer interview content for use by internal teams for sales enablement and content creation reuse.
Meltwater
As a freelancer, I author bylined influencer content on public relations, content marketing, and influencer relations. I’ve also hosted three webinars based on e-books I authored for the company. I additionally provide editorial services including editing of Meltwater-produced content.
Larger projects I created for meltwater include:
- Unlocking PR’s Potential with Content Marketing
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- eBook https://www.meltwater.com/hk-en/insight/unlocking-prs-potential-with-content-marketing/
- Presented eBook content in a live webinar
- The Communication Pro’s Guide to Influencer Marketing
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- eBook https://www.meltwater.com/insight/influencer-marketing-guide/
- Presented eBook content over 2 live webinars
I’ve authored the following bylined blog posts for the Meltwater blog:
- 9 Elements Successful Influencer Marketing Agreements Contain
- Influencer with a Cause: How Nonprofits Can Identify and Work with Influencers
- Escape the PR and Marketing Echo Chamber and Start Creating Relevant Content
- 3 Tips for Scaling Social Media Processes
- 7 Ways You’re Not Recognizing Your Brand’s Influencers But Should Be
- How to Measure Influence: 12 Communications Pros Design Their Ideal Algorithm
- Build an Employee Brand Ambassador Program
- Non-Marketing Employees: An Untapped Content Resource
- Why Your Social Media Needs an Editorial Calendar
- The 5-Step Process That Will Transform Your PR Recruiting Efforts
- 3 Essential Ways to Evaluate Your PR Job Candidates
- Drafting a PR Job Description That Fits Your Brand
- Why You Need to Place Links in Articles
- How to Make Your Top Executives Your Biggest PR Assets
- 4 Reasons You Might Want to Change Your Social Handles
Redbooth
In this contract position, I defined content strategy and built out an editorial calendar and content style guide. I collaborated with their external SEO firm on creating visual content that drove backlinks and pageviews. I also ghostwrote content, authored blog posts, edited e-books, and managed additional freelance content creators.
Here are a few of the blog posts I authored:
- 4 Tips for Managing Your Editorial Workflow
- 5 Free Tools For Inspiring Creative Thinking Across Your Organization
Visual content I wrote and art directed:
- 5 Secrets to Achieving an Empty Email Inbox SlideShare (repurposed a CEO byline article) 13,034 views, 410 social shares, 2,120 embeds.
- Road to a Collaborative Culture SlideShare (standalone creative content) 11,237 views, 104 social shares, 229 embeds.
- 6 Key Building Blocks to Ensure Your Virtual Team’s Success infographic (standalone creative content) 1,364 views, 2 shares, 168 embeds. Note the metrics on this reflect the piece having been taken down and re-uploaded which wiped its prior share count.
- 4 Ways Collaborative Technologies Can Save You Time and Brain Power Infographic (standalone creative content) 5,445 views, 83 social shares, 2 embeds)
Slideshare recognized several of my Redbooth presentations as featured SlideShares:
People AI
As a content marketing consultant, working with the marketing team, defined content strategy and author blog posts, e-books, and other content in support of that strategy.
Blog posts I’ve bylined include:
Anaplan
I worked as a freelance content marketing consultant for six months, after which I came onboard as a full-time employee.
As a marketing consultant, I:
- Developed their global content marketing strategy
- Defined content marketing workflows and built them into the Kapost content management platform
- Wrote and edited blog posts and e-books
- Produced written and video case studies
- Defined their global social media strategy
- Trained their social media manager
- Developed content and social strategies for the promotion of their annual user conference
Here are a few examples of the case studies I wrote and produced at Anaplan:
- HP written case study
- HP leaders case study video
- Forescout written case study
- Pandora case study video
SmartRecruiters
I’ve written for HR tech start-up SmartRecruiters on a range of recruitment and employer branding topics:
- Recruiting 101: Share Your Corporate Culture
- Hosting the Brightest HR Tech Startups
- Hyper Target Your Social Recruiting Efforts
- Differentiate Your Company, Attract Intrinsic Talent
- Approach Passive Candidates Without Being Creepy
I also wrote several customer case studies.
DNN Software
I’ve written a few blog posts for online community platform start-up DNN, and supported their Community Manager Appreciation Day (#CMAD) campaign by collaborating with their in-house designer on a SlideShare: