Social media can give your content the exposure it needs to drive actual results for your company, but navigating the multitude of channels can be an extensive exercise in trial-and-error. In this #ContentChat, we were joined by Laura Roeder (@lkr), founder of Meet Edgar (@MeetEdgar), to discuss everything you need to know about using social media to promote your content.
Q1: What social media channels are the best for promoting written content?
The ideal channel will depend on your audience. Pay attention to the sites they use and how they like to consume content on those sites.
A1. It’s important to know your audience, no matter what content. Pay attention to what channels they like best. But overall without knowing your audience Twitter, LinkedIn and Facebook are great for written content. Pinterest too depending on your topic #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A1: I think that “best social media channels” is a deeply subjective question… and it elicits the dreaded “it depends” answer. What works best for us is twitter and LinkedIn because our market actually sees them due to employee and partner sharing. #contentchat
— Maureen Jann (@SuperDeluxeMo) November 26, 2018
#contentchat A1
The channels you choose for promotion depends less on the type of media (written/graphic/video) and more on the audience. Where do your users spend their time? https://t.co/1HbccvVNhp
— K. (@KaylaNaab) November 26, 2018
A1: I think it depends on the type of written content we are talking about. Different audiences on different social platforms want different kinds of written content #ContentChat
— Alex Crump (@alcrump12) November 26, 2018
A1: As with most channels and content, it is best to know where your customers are, what channels they are using and then develop the content for them in that format/channel. Each channel will have it limitations so each needs a goal to be planned for differently #ContentChat
— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) November 26, 2018
Different companies will find their audiences react to content differently across channels.
A1: For us and most of our clients, Twitter is tops. For B2B, Linkedin is pretty strong as well. Facebook has gotten less and less important. Reddit is a slept on but smart place to promote written content depending on your industry. #contentchat
— CHARGE (@CHARGEgoforward) November 26, 2018
A1: Twitter and LinkedIn are great for us for promoting blog posts as they tend to be more educational/professional development in nature. FB is good for informational downloads as those tend to be more general public-facing. #contentchat
— Caitlin Kinser (@caitlinmarie89) November 26, 2018
It depends on where your audience is! We love LinkedIn, Twitter, and even Pinterest in some cases. Facebook is certainly falling off for most of our B2B clients. #contentchat
— Brafton (@Brafton) November 26, 2018
If you can, look at hard data to guide your strategy.
Yes! Tracking the performance of different content asset, formats, etc on each channel can give you great insight into what works. You can even just use a spreadsheet to track and see patterns. #contentchat
— SqueezeCMM (@SqueezeCMM) November 26, 2018
Facebook especially has changed in value over the years. As the algorithms change, video content and groups may be your best bet to reach new audiences. If you choose to develop a group, ensure it stays active by assigning a moderator that can keep engaging with the group.
A2b. With that being said, algorithms are changing now. Facebook especially, is prioritizing video content so you want to really focus on headlines and images in addition to great content. #ContentChat
— Laura Roeder (@lkr) November 26, 2018
I’ve found that using videos or infographics on Facebook that connect to/compliment the written content and can get attention to direct to the content on our site is a strong strategy. #contentchat
— Caitlin Kinser (@caitlinmarie89) November 26, 2018
Agreed on Facebook. there’s a place for it but it’s harder than ever to be seen organically, especially for written content! #contentchat
— Laura Roeder (@lkr) November 26, 2018
A1. I feel that Facebook’s changing algorithm has made it fruitless when it comes to promoting content organically. But groups earn good points when it comes to promoting content. Been hearing Pinterest is excellent for driving traffic and promoting content though. #ContentChat
— Masooma // Content Writer (@inkandcopy) November 26, 2018
Absolutely, you can make Facebook work if you study the algorithm. They LOVE videos these days! #contentchat
— Laura Roeder (@lkr) November 26, 2018
That’s been my ongoing advice for clients… if you want to use Facebook to reach your audience, build or participate in active communities. #contentchat
— Maureen Jann (@SuperDeluxeMo) November 26, 2018
Love Facebook groups! I think they’ve been a great solution to the decline in organic reach on Facebook. #ContentChat
— Laura Roeder (@lkr) November 26, 2018
Facebook groups are either too quiet or too noisy for me. Either nothing happening, or all the notifications all the time. I guess finding a stable balance is hard – especially if you want to grow a community. #contentchat
— David McGuire (@McGuireDavid) November 26, 2018
Q2: What social media channels are the best for promoting visual content?
Instagram is widely the group favorite for visual content, with Pinterest, Snapchat, and Twitter being close runner-ups.
A2. Instagram is absolutely one of the best for visual content. Although if you can create really compelling images or infographics, Pinterest is great too! #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A2: The channels that I use the most for visuals are Instagram (just starting out), Pinterest, Snapchat and Twitter. #ContentChat
— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) November 26, 2018
A2 Though I think almost, if not all, your content should contain visual components, strictly visual content is best suited for Instagram, where brand-building is a high priority. #contentchat
— Bill Skowronski (@BillSkowronski) November 26, 2018
A2: Depends on the content – for video I love YouTube, Vimeo, and using @Wistia to create branded and lead generation focused embeds. For images I love Instagram and using stories for promotions and time sensitive offers. #ContentChat
— Patrick Delehanty (@MDigitalPatrick) November 26, 2018
For some companies, Facebook and LinkedIn audiences will engage more with your visual content.
A2: Instagram for the “natural” content, such as actual images and videos. Infographics and diagrams (our science-based org does a lot with research) do better on Facebook. We had a visual abstract last week on Facebook and LinkedIn reach an organic audience of 100k+ #contentchat
— Caitlin Kinser (@caitlinmarie89) November 26, 2018
Since Instagram is entirely visual content, you might find difficulty staying relevant on the channel.
Everyone is pushing video, so it works on all channels. BUT since you can only use visual content on Instagram that means your content is competing with every other post, so you might have more luck on twitter or FB where there is still text only content.#contentChat
— CHARGE (@CHARGEgoforward) November 26, 2018
From a content marketing standpoint, Instagram could be best for workplace culture/recruitment type posts.
Considering this is a question about driving people to content, how do you find Instagram when it comes to actually getting people to engage/download or read your content? #contentchat
— Maureen Jann (@SuperDeluxeMo) November 26, 2018
I’ve found for food and travel content and workplace culture/recruitment content it has driven readers. For B2B topics, not so much for the brands I’ve worked with. #ContentChat
— Erika Heald | Content Strategy (@SFerika) November 26, 2018
The story functionality on channels like Instagram, Facebook and Snapchat provide an opportunity to chat about your newest content.
But I think using stories to chat about your latest piece of content is engaging as is being strategic about the images you share. We like sharing graphics with a juicy quote or interesting stat that gets our fans interested in knowing more. #contentchat
— Laura Roeder (@lkr) November 26, 2018
If you reach 10K+ followers on Instagram, you unlock the ability to add links to your story, which can help drive users to your content
I believe once you hit thousands of followers you can add links to Instagram stories. #ContentChat
— Tod Cordill (@todcordill) November 26, 2018
Yes, 10,000 fans and you can add links which is HUGE opportunities ! #contentchat
— Laura Roeder (@lkr) November 26, 2018
Q3: What does an ideal promotion schedule look like for a new piece of content?
To get started in drafting social posts, pull out key phrases, quotes, and summaries from your content, and select imagery that accompanies it.
A3-a. Multi part answer! Before you publish, pull out a few key phrases or quotes, come up with a few questions that reflect the topic of the blog, pick out really great images. These are the basis of your social content #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A3-b Right after publishing: share your content on your chosen social channels. Add more than just the standard Title – you want to tease your audience with what the content is about. Be sure to include an image when possible! Images catch the eye more than text #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A3 I like to see evergreen content written with promotion in mind, so we can pull out 5-10 different reasons someone would want to read the same article. That way, it can be promoted throughout the year while still feeling fresh and valuable to your audience. #contentchat
— Bill Skowronski (@BillSkowronski) November 26, 2018
Promotion cadence will depend on the type of content and where you intend to post it.
A3. An ideal promotion schedule for content depends on:
(1) Whether it is evergreen.
(2) The channel. (Twitter should be repeated, LinkedIn is publish once then share)
(3) If it is designed to move people down the funnel, then promotion is 1:1 behavior based. #ContentChat— Tod Cordill (@todcordill) November 26, 2018
A3: The ideal plan is one that is developed specifically to maximize that piece of content. Align the social promotion to the platform w/the audience that matches the targeted content audience, then develop posts that fit into that platform’s format authentically. #contentchat
— Caitlin Kinser (@caitlinmarie89) November 26, 2018
A3: Depends on if it’s time-sensitive or evergreen. With time-sensitive content, we try to push it out early and often, mixing up how we tease it to see what works, then do that more. With evergreen content, we scheduled it to when it’s most relevant. #contentchat pic.twitter.com/wPgWpA9Knq
— CHARGE (@CHARGEgoforward) November 26, 2018
As far as the “schedule” goes–it’s all about developing the right balance for appropriate saturation. Also consider the value of paid to increase reach and engagement for the most important content pieces. #contentchat
— Caitlin Kinser (@caitlinmarie89) November 26, 2018
When your content is still new, highlight the timeliness in your posts and post daily if appropriate. Assess how your content is performing to determine if you want to continue putting heavy resources behind it.
A3-c. Share your content at least 1x/day for the first few days. Include words like “new” or “newest” or “recently published” to reflect that this is brand new content. Use the quotes/questions/images you pulled out before you published to create multiple posts #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A3: Hit it heavy the first week and then drip it through the remainder of the month, with additional promotion (once or twice a month) in following months. Obviously this will depend on subject matter; if it’s relevant, promote more, if it’s outdated, promote less. #ContentChat
— Lolly Spindler (@LollySpindler) November 26, 2018
Always look back to your content goals and let the analytics show if your content is achieving the right results.
A3: I would start with the goals and a workback schedule that contains – what channels will be used, what it the content for each channel, it is paid vs organic, new content vs reused and then how to measure the results #ContentChat
— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) November 26, 2018
Yes!! Watch your analytics to see when your audience is online and what types of content they interact with. Love me some social analytics! #contentchat
— Laura Roeder (@lkr) November 26, 2018
Q4: When does it make sense to put paid social $$ behind content promotion?
Promotion is important if the content fits within a larger, more immediate business goal.
A4. If your content has a specific goal that connects to business goals. For example, if you’re promoting your next course, webinar or lead magnet in your piece of content. Or if your content is particularly timely and you want to make sure people see it right away #contentchat
— Laura Roeder (@lkr) November 26, 2018
A4: Paid social should be supporting the content that directly contributes to your brand’s objectives. For some that is revenue driving, some it’s awareness, for others its reach and share of voice. You MUST align your paid strategies to your organizational goals. #contentchat
— Caitlin Kinser (@caitlinmarie89) November 26, 2018
A4: This depends what your goals are for the content. Are you promoting top funnel content to grow an email list? Are you promoting mid/lower funnel content to get visitors to convert into customers? Goals will determine if a monetary investment is worth it. #ContentChat
— Lolly Spindler (@LollySpindler) November 26, 2018
Paid promotion can also help see an immediate increase in viewership.
When you want to see immediate clicks and results from your social promotion strategy, adding paid to your strategy can make a lot of sense. Organic traffic is hard to rush. #contentchat
— Brafton (@Brafton) November 26, 2018
A4: If you’re just starting out and having trouble gaining traction and/or if you want to reach an audience beyond your current followers #contentchat
— Kristen Hicks (@atxcopywriter) November 26, 2018
Beware, though – even the most elaborate promotions cannot mask bad content. If the content doesn’t resonate with your audience organically, promotion is probably not in your best interest. The flip side of that is if your content is performing well on its own, promotion can take it to new levels.
A4 Paid promotion only makes sense after you’ve tested the content to be sure it’s resonating with your audience. Otherwise, you may be throwing good money at bad content. #contentchat
— Bill Skowronski (@BillSkowronski) November 26, 2018
A4: is a piece of organic content is performing extremely well, that’s always a signal for me to double down and put some money behind that content. #ContentChat
— Maria Marchewka (@_MariaMarchewka) November 26, 2018
Q5: What are some pitfalls to avoid when it comes to promoting your content on social media?
Don’t be afraid to promote the same piece of content multiple times. Also, vary the type of language and visual content you use in your social posts, especially as they appear across different channels.
A5. Lots of people are afraid to promote the same piece of content multiple times. That’s a huge mistake! Your audience will not always see your posts. You have to post multiple times to increase the chance they’ll see your content. #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A5b. Be creative when it comes to resharing your posts. You don’t have to share the same link and description. Create multiple images. Create a teaser video or go live talking about your latest post. There are various ways to share content and keep it interesting #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A5: Being one-and-done with your social promotion is selling yourself short! Especially on Twitter, if you only promote content one time, you are likely not going to get it in front of most of your audience. #ContentChat https://t.co/2WQXyIjF2c
— Erika Heald | Content Strategy (@SFerika) November 26, 2018
A5: I think sharing the same exact post on ALL social media channels is a pitfall. And not sharing multiple times on Twitter. Again, I have worked with clients who don’t want to believe this. #contentchat
— Michelle Garrett (@PRisUs) November 26, 2018
I think it shows that the person posting it didn’t know what they were doing – because different audiences require a different tone. Or sometimes it’s not a fit for one platform vs. another. I think you can stagger the timing, change up the text, etc. to help make the most of it.
— Michelle Garrett (@PRisUs) November 26, 2018
A5: Doing the same thing on every channel. Mix up the copy and/or visuals to better match the format on that channel. #contentchat
— CHARGE (@CHARGEgoforward) November 26, 2018
Always look back to your analytics to check if your tactics are working.
A5: Not knowing who your audience is (delivering the wrong content/message to them) and not looking at the analytics to see what is working or not working. #ContentChat
— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) November 26, 2018
A5: Don’t generalize. Don’t forget to watch your metrics. Don’t forget to tweak strategy. Know what you want to accomplish, be specific with your content and your target audience, watch your metrics and tweak strategy when needed. Do NOT set and forget. #ContentChat
— Patrick Delehanty (@MDigitalPatrick) November 26, 2018
Remember the “social” in social media. Engage with your audience, share their content and respond to them.
A5: Making it all about you. People aren’t going to care as much about you if you don’t use social media to be social – responding to other people, sharing others’ content, etc. #ContentChat
— Kristen Hicks (@atxcopywriter) November 26, 2018
Grammar basics always apply and do not be too overly promotional.
A5: As a copy editor, spelling+grammar mistakes are a big no-no for me, especially when it comes to promotion. In general, however, I’d say posting when your audience isn’t online to see it! #ContentChat
— Lolly Spindler (@LollySpindler) November 26, 2018
A5: Another one – being overly promotional. It can’t be constantly about promoting products, services – “and today we have a sale on X.”
I know this crowd probably gets that – but again, the clients don’t always get it. They want the posts to be too salesy. #contentchat
— Michelle Garrett (@PRisUs) November 26, 2018
If you do your research on your audience and plan your content in advance, you’re on the path to success.
#contentchat A5
1. Don’t put out content that wouldn’t resonate with your audience.
2. Don’t buy a fake audience and expect real conversions.
3. Engage. Even if paid ads are working for you, put out organic posts and promote a 2-way conversation to build your brand.
4. MEASURE. https://t.co/LW9uD5jGYA— K. (@KaylaNaab) November 26, 2018
A5 Not planning in advance results in too many companies being reactive instead of proactive. Also, thinking “People are going to be tired of this content” is a huge mistake. If it’s valuable content, people won’t mind seeing it twice. #contentchat
— Bill Skowronski (@BillSkowronski) November 26, 2018
Q6: My subject matter is pretty dry. How can I liven things up to create engagement on social?
Visuals are a quick fix to spice up any post, new and old.
A6. Use visuals to tell your story visually. People love infographics and charts to understand dry content matter. #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A6: If subject matter is dry, you can liven it up with images. It’s easy (& free) to create images for social using @PabloByBuffer. #contentchat
— Michelle Garrett (@PRisUs) November 26, 2018
A6: Repurpose, repurpose, repurpose!! See what old content can be freshened up and made new again–have a great, statistic-heavy blog post that could make a great infographic? Maybe a narrative post that can be made into a comic? Get creative! #ContentChat
— Lolly Spindler (@LollySpindler) November 26, 2018
Content should always meet the needs of your audience. Keep them top of mind when brainstorming new content.
A6b. Also your content won’t be too dry if you know your audience and what they want! #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A6: Listen, listen, listen, listen. Understand your buyer persona’s needs – why they are using your product, why they are looking for when it comes to your subject matter. Before jumping to create content, listen! #contentchat
— Socialinsider (@socialinsiderio) November 26, 2018
A6 Regardless the subject matter, your content won’t be too dry if it speaks to the needs/pains of your target audience. It only has to be interesting to them. Don’t worry about content for everyone. #contentchat
— Bill Skowronski (@BillSkowronski) November 26, 2018
A6: Even the driest subjects are interesting to someone. Combine industry knowledge with unique and human perspectives to build great content that connects with the people who really need it. #contentchat
— Maureen Jann (@SuperDeluxeMo) November 26, 2018
A6: If content seems dull, it’s usually a failure to target your audience. If you write for the person a subject makes a difference to, and explain that difference, it’s going to be interesting… 1/2 #ContentChat
— David McGuire (@McGuireDavid) November 26, 2018
A6: …like, a forklift truck is boring if you don’t have a lot of things to shift. 3rd party cybersecurity management is boring if you’re not a CISO with a shedload of contractors to manage. Dull is in the eye of the beholder, so targeting is *everything*. 2/2 #ContentChat
— David McGuire (@McGuireDavid) November 26, 2018
Knowing your audience can include knowing your competition, so see what others in the space are doing.
A6: Be creative in your thinking & do your research on other brands that might fit the same mode…what are they doing? How are they engaging with customers? How are they getting feedback from customers? There are surveys, polls and sweeps/contest ideas #ContentChat
— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) November 26, 2018
A little creativity can go a long way, and the community has some other ideas:
A6: Get creative! One of my favorite content campaigns is #PartyHardMoms from @Hefty. Plastic cups aren’t super exciting, but this video campaign was pure gold! #contentchat https://t.co/8UvyNh5oTC
— Caitlin Kinser (@caitlinmarie89) November 26, 2018
A6: Get creative, get your employees involved, and. Invest time into creating a voice. It’ll make your social media presence feel human and fun. Adding a little humor and self-awareness to your social media accounts can work wonders! #contentchat
— Brafton (@Brafton) November 26, 2018
A6: Survey your clients and team members – what are people talking or asking about most? Take a look at the discussions happening on social platforms and in other publications. What new insights or thoughts can you add? Content is everywhere – you just have to look. #ContentChat
— Patrick Delehanty (@MDigitalPatrick) November 26, 2018
A6. Ways to create engagement on #socialmedia include:
(1) create CURIOSITY (@DrewDavisHere can show you how)
(2) be CONTROVERSIAL (within limits)
(3) SHARE with individuals that you know will be interested.
#ContentChat— Tod Cordill (@todcordill) November 26, 2018
A6: Find ways to make it human. That could mean different things depending on your audience – a more casual tone, pop culture references, emojis and gifs, etc. #contentchat
— Kristen Hicks (@atxcopywriter) November 26, 2018
A6: Explore new angles, bring in a fresh mind to see what their initial reactions are, see if you can find humour in the dry subject matter that makes it more engaging, make bold statements that spark conversation! #ContentChat
— Juicer (@juicerio) November 26, 2018
Q7: What are your social content promotion best practices?
Visuals go a long way for your content, and tag other users when relevant.
A7a. Create multiple creatives around your content – images, videos. If you link to another blog, tag them on social! Use the latest features to promote content to stay on top of algorithm, like, we go live on Instagram with a quick announcement of our latest post #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A7a: Stay consistent, engage when someone leaves a comment, use tagged URLs to keep track of performance, and always watch metrics so you can track performance over time and tweak when needed. Also, tag those cited / sourced in content. #contentchat
— Patrick Delehanty (@MDigitalPatrick) November 26, 2018
Post and post again, just switch up the posts based on the channel.
A7b. Reshare and reshare!! Evergreen content can be a huge traffic driver! #contentchat
— Laura Roeder (@lkr) November 26, 2018
Know your audience, and listen to and engage with them on social channels.
A7: Know what it is that you are trying to solve for – goals for the campaign
Know how you are going to solve for it – audience, channel, content.
Know how you are going to measure it – analytics
Know what you are are going to do with the data after the promotion#ContentChat
— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) November 26, 2018
A7b: Make sure you’re also paying attention to conversations on platforms so that you can also gather content ideas for future pieces! And always share content that is relevant to the users and those on the platform – some content may work for one but not another! #contentchat
— Patrick Delehanty (@MDigitalPatrick) November 26, 2018
A7: 1. Create content that’s of VALUE to your specific audience. 2. Know which social platforms they utilize and ENGAGE with. 3. Ensure you’re ACTIVE on & utilizing those channels to reach them at the right time. #ContentChat
— Lolly Spindler (@LollySpindler) November 26, 2018
A7 Content promotion best practices should be a subject of its own.
-Create audience-centric content, rather than organization-centric (in the first place).
-Leverage owned, earned, and paid channels.
-Schedule multiple touches via a year-long editorial calendar#contentchat— Bill Skowronski (@BillSkowronski) November 26, 2018
A7 Actively listen on social media, and when you see a relevant context, share the content with that person. #contentchat
— Martin Lieberman (@martinlieberman) November 26, 2018
Plan your content ahead of time to ensure it aligns to your goals.
A7c. Plan ahead for your content. Even if it’s just a month in advance and then plan for post-publishing. If you get a good strategy it can be rinse and repeat for all content! #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A7: Plan ahead! Promotion should be built in to the content development process from the beginning. Understand the distribution platforms that you have at your disposal and build the content to compliment those platforms to maximize reach and engagement. #contentchat
— Caitlin Kinser (@caitlinmarie89) November 26, 2018
And constantly measure the success of your content to see what’s resonating.
A7: Test early, find what works then double down on that and scrap the stuff that wasn’t working. Repeat.#contentchat
— CHARGE (@CHARGEgoforward) November 26, 2018
Bring in co-creators for your content to add an additional dimension to your content.
A7: Co-creation. If you can collaborate (or at least quote somebody), you not only add depth and interest to your piece; you probably also get the ear of their audience. #ContentChat
— David McGuire (@McGuireDavid) November 26, 2018
Q8: What brands are doing a great job of promoting their brand content through social?
The community shares their favorites. Check them out for some inspiration!
A8: @BleacherReport cranks out heat. I like @hubspot as well from B2B.#contentchat
— CHARGE (@CHARGEgoforward) November 26, 2018
A8: I love @CMIContent, @Moz, @GrowthHackers and @sejournal to name a few. They all do a great job of promoting content / events / offers and also sharing older content when it’s relevant at a later time. They are also all engaging and accessible. They’re human. #ContentChat
— Patrick Delehanty (@MDigitalPatrick) November 26, 2018
A8: Talk about timely: NASA! I love how the strategy for @NASAInSight is to speak in the first person. It creates a special connection between the audience and the content that brings the viewers into science in a whole new way. #contentchat #marslanding
— Caitlin Kinser (@caitlinmarie89) November 26, 2018
A8: I love what @Wendys @dunkindonuts, @Starbucks and lately @jerseymikes are doing and can’t for get @MoonPie and @Potbelly #ContentChat
— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) November 26, 2018
A8. @NeilPatel is one of the best at promoting his content. @hubspot also does an excellent job. For B2C @wholefoods is incredibly engaging with their content. @Virgin ‘s promotion of Richard Branson’s blog is also great. @SMExaminer is also fantastic at this! #ContentChat
— Laura Roeder (@lkr) November 26, 2018
A8: I’m a HUGE fan of @unboundbabes social and overall content strategy. Their social and newsletters are incredibly well-done, engaging and make me laugh out loud on the reg. #ContentChat
— Lolly Spindler (@LollySpindler) November 26, 2018
A8: My fav. are:
1. @canva with their hashtag #canvalove
2. @quuu_co – love how @luciafontaina and @danielkempe are building the Quuu brand
3. @HubSpot
4. @kitcast_tv – a startup based in SF and they have a great IG profile
6. @NASA – do I have to mention why? 🙂#contentchat— Socialinsider (@socialinsiderio) November 26, 2018
A8: I really like the @tasty videos on Facebook. As someone who struggles to follow recipes (!) those are appealing to me. 😍#contentchat
— Michelle Garrett (@PRisUs) November 26, 2018
A8: Of the top of my head, @MeetEdgar @CMIContent @bloggingwizard. Can’t recall others atm. #contentchat
— Masooma // Content Writer (@inkandcopy) November 26, 2018
A8: Like @B2the7 said, @Wendys and @MoonPie are favorites of ours. @DollarShaveClub is another one!
And for B2B, we’re big fans of @ShopifyPlus #ContentChat
— @matchacontent (@matchacontent) November 26, 2018
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