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November 13 Content Chat Recap: The Difference Between a Social Media Presence and Being Present

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Martin Lieberman #ContentChat

This week #ContentChat finally got Martin Lieberman (@martinlieberman) to take his turn on the hot seat, to talk about the difference between maintaining a social media presence and being present on social media.

Q1: What is your purpose for participating in social media?

Although some people are on social as an extension of their marketing strategy, there are actually a lot of other reasons #ContentChat participants make time for social.

Social Helps Me Stay in the Know

I’m on Social to Meet New People and Build Relationships

Social Helps Me Stay in Touch with Friends

I’m on Social to Learn New Things

Q2: What does it mean to be present on social media?

Many people use social media as mere distribution channels for their owned content. But having a one-way feed of content isjust maintaining a presence, not being present. Our chat attendees share what it means to actually be present on social.

Present Means Engaging—Not Just Broadcasting Your Message

Being Present Isn’t Something You Can Automate

Conversations Are a Key Component of Being Present

Q3: Why is being present on social media more important than just having a presence there?

If so many people and brands are just maintaining a presence on social, pushing out content, why should I bother with spending the extra time to be present? Here’s why.

Being Present Provides Authentic Opportunities to Connect and Build Relationships

Social Without Interaction is Like Never Picking Up That Ringing Phone

Being Present Builds Your Brand

Q4: How frequently do you set aside time to engage in conversation with others on Twitter?

Being present takes time and attention. So how often, exactly, do our #ContentChat participants set aside time to use social in the moment?

I Make Time to Reply

I Set Aside Time Regularly to Engage

I’m Available More Often Than Not

Q5: How do I find people to talk to and conversations to join on social?

It can feel daunting to try to get started making engagement a priority on social. The #ContentChat participants share how they get their conversation on.

Twitter Chats are a Great Starting Place

Active Social Listening and Social Search Are the Keys to Uncovering Conversation Opportunities

Follow Conversational People…Then Talk to Them!

Look for the Online Communities and Accounts Sponsored by Your Real Life Affiliations

Hashtags Are Your Friends

In Summary

Q6: What are some of the benefits you’ve gained from engaging with others on social?

We all participate in social because we get someting out of it. Here are a few of the benefits our #ContentChat participants have found they’ve received from participating on social.

Engaging on Twitter Increases My Knowledge and Expands My Access to Experts

Engaging on Twitter Helps Build My Business and Network

Twitter is Where I Found My Tribe

Twitter Gives Me a Sense of Community

Q7: What’s the place for content if you’re trying to be present on social media?

While your social feeds shouldn’t just be a stream of article links, content can be a launching point for engaging on social.

Content is a Great Conversation Starter

Content Can Help Out Your Network

Content Can Give You a Reason to Stay in Touch

Q8: What are your tips for being more present on social media?

Our #ContentChat participants shared their tips for being more present on social. Here’s what they said:

About Erika Heald

Erika Heald is a content marketing expert and executive ghostwriter. As founder and lead consultant at Erika Heald Marketing Consulting, she helps organizations define and document content marketing strategies that drive business growth. Erika led and grew high-performance content marketing teams at Highwire PR, Anaplan, and Achievers. You can also find her on her blog erikasglutenfreekitchen.com or hosting the weekly #ContentChat Twitter chat on Mondays at 12 noon Pacific.

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