Last year, I headed out to Content Marketing World as a self-employed content marketing consultant, eager to connect with other content marketers working with technology start-ups on creating effective content marketing organizations. This year I was back on the plane to Cleveland for the conference, but this time as a client-side marketer, building a global content marketing infrastructure for my employer, the business planning and execution platform Anaplan. What’s amazing about the conference we regulars refer to by its weekly twitter chat hashtag #CMworld is the conference had just as much value to me in both of these roles.
A few of the highlights for me included:
- Meeting so many twitter folks IRL
- Sharing my content curation presentation in a packed lunch session
- Spending a day in the Tech/Software Lab soaking up great content from some amazing content marketers
- Kevin Spacey’s awesome closing keynote
- Walking the exhibit hall and getting a first-hand look at a diverse selection of content marketing tools
- Picking up Ann Handley’s book Everybody Writes hot off the presses!
I did a ton of live tweeting, and sharing others’ comments and insights on twitter throughout the week. Here are 10 of my favorites of those takeaways from the twitterverse:
- Of effective content marketers 54% document their content strategy; only 11% of ineffective do
- Want demonstrable ROI from your content? Focus on the MOI! (Moment of Inspiration) via Andrew Davis
- Secrets to creating MOI? #1 Build suspense. #2 Foster aspiration. #3 Drive empathy. #4 Harness emotion.
- Gini Dietrich shared a simple and useful content hub structure by Andy Crestodina, as a strategy for breaking through online content clutter and getting your content found
- Smartling shared an interesting infographic on the meaning of numbers world-wide, which definitely gave me pause as a global marketer
- Content marketing lesson from @Buzzfeed? Spend 20% of your time on the title. It’s important!
- PR 20/20’s Paul Roetzer shared a free toolkit to help assess the skills and skills gaps for your content marketing team
- Kingman Ink was out in full force, taking amazing visual notes, like this one from REI’s session
- “The audience doesn’t care about the platform they care about the content.” Kevin Spacey, truth telling in his closing keynote
- 57% of IT pros surveyed by LinkedIn knowingly giving false lead form data
- What were some of your big takeaways?
P.S. During Andrew Davis’ opening keynote, he shared a few highlights from the Caine’s Arcade short film. It’s a great story. If you haven’t seen it, take a coffee break and watch it here:
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