This week, #ContentChat was joined by Carla Johnson to explore how to take a more creative approach to content creation.
Q1: Why is it important to become more creative in how we approach content?
A1: It’s important to be creative because who wants to read boring content? Nobody I know. #contentchat
— YourWebContentWriter (@WebContent4U) May 15, 2017
A1. Anyone can produce content. You need to set yourself apart from your competition. #ContentChat https://t.co/xp4iVx0JfB
— Mike Rana ✈️📱🇺🇸 (@michaelranaii) May 15, 2017
A1: Taking a creative approach to content can help set you apart from the noise. It can also help break through writer’s block. #ContentChat
— Berrak Sarikaya (@BerrakBiz) May 15, 2017
A1: Taking a creative approach to content can help set you apart from the noise. It can also help break through writer’s block. #ContentChat
— Berrak Sarikaya (@BerrakBiz) May 15, 2017
#contentchat – A1 Creativity is important to hook our readers again and again, keep content fresh, interesting and fun! https://t.co/f4e9KE7myt
— Barbara Henslee (@BarHenslee) May 15, 2017
@SFerika @CarlaJohnson A1) Creativity separates you from everyone else (aka: Noise). How you make yourself different is how others will find you. #ContentChat pic.twitter.com/QtaE1bdmmo
— Jason Schemmel (@JasonSchemmel) May 15, 2017
A1: Readers are more likely to engage & respond with creative content. Also sets your brand apart & builds authority. #contentchat
— TechWyse (@TechWyse) May 15, 2017
A1 There’s so much content available everywhere, that if you’re NOT creative, it’ll just be overlooked or considered “noise.” #contentchat
— Martin Lieberman (@martinlieberman) May 15, 2017
A1 Being creative sets you apart from the boring masses. Social media is getting more crowded. Creativity is your elbow. #ContentChat
— Jim Katzaman (@JKatzaman) May 15, 2017
@SFerika @CarlaJohnson A1: How’s this? If you do this to your clients, McDonald’s is hiring. #ContentChat pic.twitter.com/EtXRjU9i1X
— Shawn Paul Wood (@ShawnPaulWood) May 15, 2017
A1 Days past: you just needed to publish content. Days now: you need to stand out from the crowd #contentchat
— Dennis Shiao ✍️ (@dshiao) May 15, 2017
A1. Creativity implies thinking in new ways. If you’re not, you’re producing what’s already out there. (boo, hiss) #contentchat https://t.co/IreeVJxxmC
— Amanda Milligan (@millanda) May 15, 2017
A1 Audiences are constantly changing. Creativity is one way we can continue to engage, educate, and entertain readers #contentchat
— Farmore Marketing (@FarmoreInc) May 15, 2017
A1: Creative content is like art, you can stare at it for hours 😉 #contentchat
— Erin Tillotson (@ErinTillotson) May 15, 2017
@SFerika @CarlaJohnson A1) Society is based in also rans and will eventually become too cluttered in its own sense. How do you stand out? #ContentChat pic.twitter.com/3VzSrBuIuX
— Jeff Reno(e) 🎙 (@Renoe) May 15, 2017
A1: Why do we need to be more creative? Otherwise we produce more of the drab junk we’ve all been exposed to all our lives. #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 15, 2017
A1 Too many brands are playing the “me too” game with content. #Creativity is how we capture attention. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A1: Creativity can help prevent us from eating the dust of content bots. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017
A1: Many “tips & tricks” are so common now they’re less novel, more formulaic. We need to embrace unique content identities #ContentChat
— Alex Witkowski (@CourseHeroAlex) May 15, 2017
A1 You’re competing with endless amounts of content for your audience’s attention. You gotta think outside the box! #ContentChat pic.twitter.com/pX1Dmvxp9l
— HeyOrca! (@HeyOrca) May 15, 2017
A1. Creativity is what attracts your audience to your content, especially with blogs. The use of great graphics is key #ContentChat https://t.co/6Cycvaaxke
— Khulekani Mjwara (@KhulekaniMj) May 15, 2017
A1b) Creativity also allows you to truly put yourself in your customers’ shoes and makes sure you’re truly a value-add #contentchat
— LaSalle Network (@LaSalleNetwork) May 15, 2017
A1 #Creativity is how we bring imagination to life and inspire people to engage with us. #ContentChat
— Carla Johnson (@CarlaJohnson) May 15, 2017
#contentchat A1. 50% of content gets 8 shares. We’re working hard for few results. We need to rethink creatively abt quantity & quality.
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A1 Life is short, and so are attention spans, so be creative – your audiences will thank you #ContentChat
— Krystal Blais ➳ (@krystalblais) May 15, 2017
A1: Creativity is going to be your chance to stand out in a world where so many people are doing the same exact thing. #ContentChat
— Express Writers (@ExpWriters) May 15, 2017
A1: There’s so much content coming at your audience. You have to get more creative to get their attention. #ContentChat pic.twitter.com/jbRDmfvVuC
— Rogue Jess (@JessOB1kenobi) May 15, 2017
@CarlaJohnson Creativity is one way to express not only company culture but also your own individuality. You gotta bring your A game! #ContentChat
— HeyOrca! (@HeyOrca) May 15, 2017
@SFerika @CarlaJohnson A1: Because content overload and attrition are very, very real. #ContentChat
— Jack Appleby (@JuiceboxCA) May 15, 2017
A1 so many people cover the same topics because we want to know more about them- but it’s how you personalize yours that helps #contentchat
— LUCYrk (@LUCYrk78) May 15, 2017
#contentchat a1 that # on 50% of content getting 8 shares on avg comes from recent research at @convince / @jaybaer
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A1: Creativity saves us from mindlessly repeating what has worked in the past. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017
A1: Creativity could help your content break through the noise of all of the content that is going out on a daily basis. #contentchat https://t.co/nubU3K1G7A
— Jason Webb (@JasonLWebb) May 15, 2017
A1 #Creativity is how we get people to line up at our door, always wanting more. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A1) Creativity is what makes your content memorable — and what keeps your audience coming back. #ContentChat https://t.co/cZNml2F88Z
— Jim Carter (@MSLJim) May 15, 2017
A1: Too often content is treated only as an asset, not as an expression of your brand. Need to think about *what* you’re saying #ContentChat
— Alex Witkowski (@CourseHeroAlex) May 15, 2017
@CarlaJohnson Exactly! How else will our audience tell us apart from everyone else? How else will they compelled to interact with us? #ContentChat pic.twitter.com/avI4XAAizx
— Jason Schemmel (@JasonSchemmel) May 15, 2017
A1: Creativity should give content flair, a pop that attracts consumers. Using the same headline over & over will not win fans. #ContentChat
— Jennifer Daugherty (@GlitterOtter) May 15, 2017
@HeyOrca @CarlaJohnson you can also find inspiration from inside your company for creative content or blog topics #ContentChat
— Josephine Borrillo (@70mq) May 15, 2017
A1: Content without creativity is like calling a reporter for a follow-up and leaving the phone on mute. #contentchat pic.twitter.com/iA32hJYEZU
— Woodworks Comms (@WoodworksComms) May 15, 2017
@70mq @HeyOrca @CarlaJohnson Anyone can write about anything. It’s how creatively you can tell the story that matters. #ContentChat
— Mike Rana ✈️📱🇺🇸 (@michaelranaii) May 15, 2017
A1 #Creativity is how we develop an audience. They come back for more because its interesting and valuable. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A1: Creative content sparks sharing & conversations. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017
A1 #Creativity is how we connect the dots between what inspires us and what we do. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A1 Robots can write up FAQs. But they don’t have the unique experiences you can creatively share through your content creation. #contentchat
— Erika Heald (@SFerika) May 15, 2017
A1: Creativity is part of what keeps content marketers in step with customers’ shifting & evolving needs/interests. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017
A1 #Creativity is how we get more strategic with our content #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
@SFerika @CarlaJohnson Attention is currency. Creativity draws attention. pic.twitter.com/CvqhymLMyr
— Koka Sexton (@kokasexton) May 15, 2017
Q2: What are some common ways we are killing creativity in our organizations?
@SFerika @CarlaJohnson A2 Too many people reviewing your content before it’s published kills creativity. 🙁 #contentchat
— Martin Lieberman (@martinlieberman) May 15, 2017
A2. We’re squashing creativity by building our budgets and calendars so tightly that there are no resources left for new ideas. #contentchat
— pamelahughes (@pamelahughes) May 15, 2017
A2 We kill creativity when we say “no” #contentchat
— Dennis Shiao ✍️ (@dshiao) May 15, 2017
A2 too many cooks in the kitchen! Not taking risks and being willing to try new things/say certain things #contentchat
— LUCYrk (@LUCYrk78) May 15, 2017
@SFerika @CarlaJohnson A2: Too many cooks. Have clear routes of approval + feedback or risk creating something generic & vanilla. #ContentChat
— Jack Appleby (@JuiceboxCA) May 15, 2017
A2) Shooting down ideas! No idea is a bad idea during a brainstorm #contentchat
— LaSalle Network (@LaSalleNetwork) May 15, 2017
A2: Teams need to encourage creativity. It helps to create an environment where people feel comfortable exploring new ideas. #ContentChat
— Express Writers (@ExpWriters) May 15, 2017
A1: What if we looked at creativity of content as a VALUE add rather than an ATTENTION goal? #CommunityFirst #contentchat
— Gary McIntire (@garymcintire) May 15, 2017
A2: Trying to copy other organization’s successes in a formulaic way. Too many cooks in the kitchen when it comes to reviews. #ContentChat https://t.co/vPqE6UiUym
— Berrak Sarikaya (@BerrakBiz) May 15, 2017
A2. Thinking that either individual work or teamwork is superior across the board. You need a healthy combination of both! #contentchat https://t.co/QyBE0AGmJH
— Amanda Milligan (@millanda) May 15, 2017
A2: We kill our creativity most often by failing to plan for it. It never gets the chance to spark. #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 15, 2017
A2 Overthinking. Overthinking. Overthinking. #contentchat
— Krystal Blais ➳ (@krystalblais) May 15, 2017
@SFerika @CarlaJohnson A2: Allowing clients who pay you to be creative (but are not at all creative) drive the #creativity. #YesMen #ContentChat pic.twitter.com/VfDQZiKfAV
— Shawn Paul Wood (@ShawnPaulWood) May 15, 2017
@SFerika @CarlaJohnson A2) We’re too quick to say no. Instead of discounting an idea, think of ways it can be redirected to better fit a goal. #ContentChat pic.twitter.com/HBWbkXXskf
— Jeff Reno(e) 🎙 (@Renoe) May 15, 2017
A2. Micromanagement and being far too stuffy. #ContentChat https://t.co/UdslaiV00W
— Mike Rana ✈️📱🇺🇸 (@michaelranaii) May 15, 2017
@SFerika @CarlaJohnson #contentchat not empowering everyone to have a voice stifles creative thought. pic.twitter.com/QP1u62tgH5
— Koka Sexton (@kokasexton) May 15, 2017
#contentchat A2 choking creativity with repeat content. And using same content across audiences. Never works. https://t.co/pj3aRaZ5nQ
— Barbara Henslee (@BarHenslee) May 15, 2017
@SFerika @CarlaJohnson A2) Thinking what worked before will ALWAYS work in the future. #KeepChangingItUp #ContentChat pic.twitter.com/ZLlKJxrkPQ
— Jason Schemmel (@JasonSchemmel) May 15, 2017
A2 Overthinking and too many chefs in the kitchen syndrome. Get feedback, but don’t try to please everyone. #ContentChat pic.twitter.com/bGeJQBKU9l
— HeyOrca! (@HeyOrca) May 15, 2017
A2 Making excuses for why other brands can do cool, creative things but we can’t. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
@SFerika @CarlaJohnson A2: Organizational bureaucracy can commonly kill creativity. #ContentChat
— Javier Sanabria (@SanabriaJav) May 15, 2017
A2 I would say ROI and looking for statistics. Managers want social media posts to go viral and over think the “best way” #ContentChat pic.twitter.com/Y015aWXTbw
— Tony Stephan (@OmnipoTony) May 15, 2017
@Renoe @SFerika @CarlaJohnson The initial creation process needs to encourage thinking big. We can’t get bogged down with the “no”s off the start. #ContentChat
— Berrak Sarikaya (@BerrakBiz) May 15, 2017
@michaelranaii Truth. And then folks wonder why the content isn’t popular… bless. #ContentChat
— Kashia (@kashia) May 15, 2017
A2: Committee work is a killer. Any time a creative process goes through committee, you’re bound to wind up with bad results. #contentchat https://t.co/R6LJG0P4ox
— Jason Webb (@JasonLWebb) May 15, 2017
A2: not asking our reader or audience what they are interested in #ContentChat https://t.co/tlN7Iriclw
— Josephine Borrillo (@70mq) May 15, 2017
A2b: We also kill creativity by being afraid to be outrageous. By trying not to upset anyone. We have to say SOMETHING. #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 15, 2017
A2 Killing creativity with 1. Not invented here thinking 2. Not rewarding risking taking & penalizing failures #ContentChat
— David Jenkins (@davidjenkinsa2) May 15, 2017
@Renoe @CarlaJohnson “Yes, and…” is so much better than “No…” #ContentChat
— Erika Heald (@SFerika) May 15, 2017
A2: Trying too hard to mirror someone else’s successful content oddly enough, sometimes the shoe doesn’t fit – don’t force it. #ContentChat
— Kashia (@kashia) May 15, 2017
A2. Getting stuck in the day-to-day for long periods without stepping back and thinking — how can we change/improve this? #contentchat
— Amanda Milligan (@millanda) May 15, 2017
A2 Trying to reinvent the wheel. There’s a difference between being creative vs trying too hard to be trendy. #contentchat
— Farmore Marketing (@FarmoreInc) May 15, 2017
A2 Deciding that #creativity is something that only marketing does and it’s to make things look ‘pretty’ #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
#contentchat A2 it is all about yes and (use different words). Yes, but kills #creativity before it’s started https://t.co/b6f3oQgcc8
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A2 Not understanding that #creativity is a strategic differentiator #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A2: “You want to write about X? Are you sure it’s the right topic? What does the data say? #contentchat
— Shelly Lucas (@pisarose) May 15, 2017
A2 People see #creativity as a ‘nice to have’ not a ‘must have’ #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A2) Too many entrenched assumptions (“that won’t work”, “we don’t do it like that” etc). Defeated before you start. #ContentChat https://t.co/QJXxoOhT7b
— Jim Carter (@MSLJim) May 15, 2017
#contentchat A2 Companies want creativity – they don’t always lower the impediments for employees to get it. Got to be part of the #culture
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A2 Not being brave enough to go one step further and try new approaches #Contentchat
— Marisa M. Martin (@MarisaMMartinC) May 15, 2017
A2: We kill creativity by forgetting to let our authentic stories shine, instead of crafting a perfectly packaged message. #ContentChat
— Kristin Miller (@KristinL_Miller) May 15, 2017
@SFerika @CarlaJohnson A2. Diversity—in all its expressions—is a crucial factor for creativity and innovation. #contentchat
— Kaci Bower (@kacibower) May 15, 2017
Q3: What are the biggest obstacles content creators need to personally overcome to become more creative?
A3: Ha, still some of the same! “This is the way we’ve always done it.” Try new templates, new styles, new colors. #contentchat
— StarryNight (@StarryNightllc) May 15, 2017
A3. Step away from last year’s press release! It’s not efficient to start from scratch, but it can be better. #contentchat
— pamelahughes (@pamelahughes) May 15, 2017
@SFerika @CarlaJohnson A3 One big obstacle is a tendency to do things as they’ve always been done, because we know what will be easily approved. #contentchat
— Martin Lieberman (@martinlieberman) May 15, 2017
@SFerika @CarlaJohnson A3: Understanding who your target audience is. Too many creators try to go mass too quickly – build you niche first. #ContentChat
— Jack Appleby (@JuiceboxCA) May 15, 2017
A3. Forgetting there are things you don’t know. You need to be willing to research and see things from different perspectives. #contentchat https://t.co/Rn9JXahsme
— Amanda Milligan (@millanda) May 15, 2017
#contentchat A3 #1 must unplug periodically, #2 learn (again) what their buyer is looking for, #3 get a muse. 🙂 https://t.co/P19J9s86vk
— Barbara Henslee (@BarHenslee) May 15, 2017
@SFerika @CarlaJohnson A3: Stop worrying about what your boss thinks and start thinking about what the customer thinks. #ContentChat #EasierSaidThanDone pic.twitter.com/SqBmRitJSE
— Jeff Reno(e) 🎙 (@Renoe) May 15, 2017
A3a: For me, it’s a stale environment. My office at work should be in prison for murdering creativity. #contentchat https://t.co/VTcwxmRlC6
— Jason Webb (@JasonLWebb) May 15, 2017
@SFerika @CarlaJohnson In my case, I have to admit that I struggle with my Self-censorship 😅#Contentchat
— Marisa M. Martin (@MarisaMMartinC) May 15, 2017
@SFerika @CarlaJohnson A3: Impostor syndrome. #ContentChat
— Berrak Sarikaya (@BerrakBiz) May 15, 2017
A3 Taking inspiration for other ideas and experiences around us. #contentchat #creativity
— Carla Johnson (@CarlaJohnson) May 15, 2017
@SFerika @CarlaJohnson A3: Content creators need to challenge the status quo and/or educate those throwing up the red tape to enhance creativity. #ContentChat
— Javier Sanabria (@SanabriaJav) May 15, 2017
A3 we’re not able to connect the dots between the amazing experiences we have and what we do. #creativity #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
@SFerika @CarlaJohnson A3) Doing something original, or something that hasn’t been done before. But promote it in a way that makes sense to people. #ContentChat pic.twitter.com/uiuhLzwnyE
— Jason Schemmel (@JasonSchemmel) May 15, 2017
A3b: Conversely, distractions can be a problem when working out of the office. Have to be able to tune out the noise. #contentchat https://t.co/VTcwxmRlC6
— Jason Webb (@JasonLWebb) May 15, 2017
A3: Get your head out of your silo. Instead, stand on top of it and observe what is building enthusiasm in your communities. #contentchat
— Gary McIntire (@garymcintire) May 15, 2017
A3: Sometimes we hold ourselves back + doubt our own abilities. You have to be willing to take the risk and try something new! #ContentChat
— Express Writers (@ExpWriters) May 15, 2017
A3 We need to tie #creativity to a business outcome. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
@SFerika @CarlaJohnson A3: For me, it revolves around time & distractions. A new venue, silenced email & texts + time to think & write usually work. #contentchat
— Kristin Miller (@KristinL_Miller) May 15, 2017
A3 #contentchat My biggest obstacle is time. As an improviser + marketer, I am an experimenter. Creativity requires it. Small experiments!
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A3) Not speaking out. Creativity is about being (allowed to be) different – standing out from the crowd – not being the same. #ContentChat https://t.co/YRKseRvztG
— Jim Carter (@MSLJim) May 15, 2017
@SFerika @CarlaJohnson A3: Supervisors who think they are there because they are smarter than you. Cherish those around you. #ContentChat pic.twitter.com/K5YLeOA5Wd
— Shawn Paul Wood (@ShawnPaulWood) May 15, 2017
A3 -Embrace constraints instead of lamenting them. If artists can create with one color, why can’t you with a slim budget? #contentchat
— James Ellis (@thewarfortalent) May 15, 2017
A3 We need to learn how to pitch a great idea so that people buy-in and support #creativity. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A3: Jumpstart your creativity by collaborating with unusual suspects. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017
#contentchat A3 Companies need to align incentives with #creativity and smart risk-taking.
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A3b: Don’t we love those brainstorm meetings with that one tool who is always “Yeah… no.” #ThatPersonSucks #AndIsInEveryFirm #contentchat pic.twitter.com/NstY86cx0S
— Shawn Paul Wood (@ShawnPaulWood) May 15, 2017
A3. Probably getting past the old way of doing things. (I.E. me and memes in business.) #ContentChat https://t.co/j7TLdPYtDM
— Mike Rana ✈️📱🇺🇸 (@michaelranaii) May 15, 2017
@SFerika @CarlaJohnson A3 That your content won’t be well received. If you spend too much time worrying if people will like it, you’ll never finish it #contentchat
— Krystal Blais ➳ (@krystalblais) May 15, 2017
A3. Time management, creativity requires a lot of time as opposed to just getting straight to the point #ContentChat https://t.co/wQLdvvlbAk
— Khulekani Mjwara (@KhulekaniMj) May 15, 2017
#contentchat A3 Companies say they want it…I say prove it. Make it safe/encouraged/part of the #culture to try/learn/experiment/grow. https://t.co/nfyQ2Hk7iX
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
#contentchat A3 Indeed. True. That is where culture and leadership matters. Make it safe to try small things https://t.co/Tbsi6GAzOj
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
Q4: How do you influence your organization to encourage a culture of creativity?
A4: Encouraging sharing new, fun ideas without negativity. How is this related to us? What do we love and not love about it? #contentchat
— StarryNight (@StarryNightllc) May 15, 2017
A4: Break down silos. Creativity isn’t just limited to marketing. Encourage input from other departments. #ContentChat
— Berrak Sarikaya (@BerrakBiz) May 15, 2017
A4. Show examples of your competitors utilizing creative strategies and the successes they’ve seen. That’ll get ’em interested! #contentchat https://t.co/rFrZOoksZE
— Amanda Milligan (@millanda) May 15, 2017
A4. I like to recognize who had the idea that became the final product. Not for scorekeeping way, but to encourage ideas. #contentchat
— pamelahughes (@pamelahughes) May 15, 2017
A4a: Begin with educating other dept (sales, engineers, product, etc) how creativity & marketing benefit them. #ContentChat
— Berrak Sarikaya (@BerrakBiz) May 15, 2017
A4. Tie creativity into the business model. #contentchat
— YourWebContentWriter (@WebContent4U) May 15, 2017
A4 Writing contests are creativity possibilities. Also get together to kick around what worked, what didn’t and why. #ContentChat
— Jim Katzaman (@JKatzaman) May 15, 2017
A4. There is creativity happening all the time in business and we just need to help nonbelievers see it. #contentchat
— YourWebContentWriter (@WebContent4U) May 15, 2017
A4: By ensuring our marketing strategy encompasses many different voices and perspectives from across the company. #ContentChat
— Kristin Miller (@KristinL_Miller) May 15, 2017
A4: To encourage creativity I use the “fun” aspect. Most have no experience with it since youth. Liking the other responses. #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 15, 2017
@SFerika A4 Sometimes, it just takes time till people trust content creators and know what they’re doing works. People have to see it. #contentchat
— Martin Lieberman (@martinlieberman) May 15, 2017
A4. Compare the results of creative content w/ their rigid one. Feedback will encourage them to have a more creative approach #ContentChat https://t.co/GWxQF6wwmu
— Khulekani Mjwara (@KhulekaniMj) May 15, 2017
A4 We encourage open communication throughout the day, if our content writer gets stuck we all work through it together #contentchat
— Farmore Marketing (@FarmoreInc) May 15, 2017
A4: Encourage your team to get creative by building an environment where they feel safe to do so. #ContentChat
— Express Writers (@ExpWriters) May 15, 2017
A4 Derisk #creativity by showing that there is a strategy behind it, not something you make up as you go along. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A4b: You want your team to know you appreciate their ideas and that you’re actually listening to what they share. #ContentChat
— Express Writers (@ExpWriters) May 15, 2017
A4b Same with our video team – we’re often all huddled around a computer watching a video & bouncing off ideas #contentchat
— Farmore Marketing (@FarmoreInc) May 15, 2017
A4 #contentchat rewarding creativity..ex: ideas generated in addition to outcomes. You need to encourage the process / not just outcomes
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A4: Challenge ourselves to connect two seemingly disparate concepts–like two interviews that went off-track. 🙂 #contentchat
— Shelly Lucas (@pisarose) May 15, 2017
A4: considering that all employees can add value creatively #ContentChat https://t.co/cc6V8P8Emk
— Josephine Borrillo (@70mq) May 15, 2017
A4 Build more collaboration across teams. #creativity #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
@SFerika A4: Do market research, learn, & educate. Once people are educated they’ll feel comfortable about stepping outside the box. #ContentChat
— Javier Sanabria (@SanabriaJav) May 15, 2017
A4. Be the change you wish to see in your organization. You can start a trend. #contentchat https://t.co/LdpTTt2mrh
— Mike Rana ✈️📱🇺🇸 (@michaelranaii) May 15, 2017
A4 #contentchat process needs to be part of the habit…if we just incent outcomes, ppl won’t take risks to get to outcomes.
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A4 Show creative ideas that have been executed, the outcomes and the learnings. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
#contentchat A4 Ask mgmt to allow the creatives time to thrive. Don’t micromanage them. https://t.co/8W811ZJxMQ
— Barbara Henslee (@BarHenslee) May 15, 2017
@SFerika A4: Be willing to listen to everyone, regardless of their role in the company. Good ideas come from everywhere. #ContentChat pic.twitter.com/YHGOJ4cnpG
— Jeff Reno(e) 🎙 (@Renoe) May 15, 2017
A4 Show them how you can test new ideas in small ways so they feel less risky. #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
@SFerika A4: Ratio your content between Tried-And-True / Best Practices & experimental. Give yourself room to get weird. #ContentChat
— Jack Appleby (@JuiceboxCA) May 15, 2017
@BarHenslee And don’t over-schedule them. You need brain space for creativity! #ContentChat
— Erika Heald (@SFerika) May 15, 2017
#contentchat A4. Also get buy-in from folks – even a few ideal clients if possible – on something small/limited in scope just to start with
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A4: Also, by bringing celebration into marketing whenever we can. Our people are our best asset and we want to see them shine! #ContentChat
— Kristin Miller (@KristinL_Miller) May 15, 2017
A4 Show them the connection between #creativity and #innovation. Creativity is a business issue, not a marketing ‘thang.’ #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A4: Dream it, draft it, and document it. Sharpen every detail. Then define EXACTLY how it will solve their problem. #contentchat
— Gary McIntire (@garymcintire) May 15, 2017
A4: You have to mean it. Put $$ behind it, celebrate it, make it easy for people to do. #ContentChat
— Jennifer Daugherty (@GlitterOtter) May 15, 2017
A4) Get buy-in from the C-Level down. Creativity needs experimentation and that culture comes from the top. #ContentChat https://t.co/06ou62DadA
— Jim Carter (@MSLJim) May 15, 2017
Q5: What are some ways to jumpstart your creativity?
A5: Sometimes you just have to put pen to paper and the creativity will flow naturally! #contentchat
— TechWyse (@TechWyse) May 15, 2017
A5. Boldly go where no creative has gone before. #ContentChat https://t.co/WMZZhBtAgP
— Mike Rana ✈️📱🇺🇸 (@michaelranaii) May 15, 2017
@SFerika @SpinSucks A5 Whiskey. #contentchat
— Krystal Blais ➳ (@krystalblais) May 15, 2017
A5) Do something new – surround yourself wiht new people, see a show you’ve never seen, read a blog you haven’t before #contentchat
— LaSalle Network (@LaSalleNetwork) May 15, 2017
A5 Consider changing positions at least temporarily. Creativity can spring from fresh perspectives. #ContentChat
— Jim Katzaman (@JKatzaman) May 15, 2017
A5: Read/talk about something that’s not marketing-driven. #ContentChat
— Berrak Sarikaya (@BerrakBiz) May 15, 2017
A5. Travel to new places. Read different kinds of books. Listen to new kinds of music. #creativity #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
#contentchat A5 I’m big on unplugging. Really need to distance for a bit then jump back in. Fresh mind hugely helps. https://t.co/WGTjS0bH1k
— Barbara Henslee (@BarHenslee) May 15, 2017
A5. Look back on something you love that you created in the past. This always puts me back into the creative mindset! #contentchat https://t.co/gpGPgMgCD7
— Amanda Milligan (@millanda) May 15, 2017
A5: Reading something always helps me. #contentchat https://t.co/hfHMpm6CVR
— Jason Webb (@JasonLWebb) May 15, 2017
@SFerika A5: As a writer, writer’s block is my ultimate creativity killer. Here are my top 5 ways to smash it. #ContentChat https://t.co/JxI489lZDi pic.twitter.com/HleDw1XGfZ
— Jeff Reno(e) 🎙 (@Renoe) May 15, 2017
A5: Sometimes I just have to go out in nature for a bit. Get away, come back, and suddenly there it is. #contentchat
— StarryNight (@StarryNightllc) May 15, 2017
A5: Emotionally engaging with something or someone gets my creative juices flowing. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017
A5: Everyone is different, but getting outside helps jumpstart my creativity. I love to go for a walk in my neighborhood. #ContentChat
— Express Writers (@ExpWriters) May 15, 2017
A5: Speaking with people in the company whose jobs I know little about. It helps me get a deeper sense of what I’m marketing! #ContentChat
— Kristin Miller (@KristinL_Miller) May 15, 2017
A5 other content that you read can be motivation or just something you come across. #ContentChat
— Tony Stephan (@OmnipoTony) May 15, 2017
A5: Empty your mind of the mundane. Mentioned by @Robert_Rose recently, and employed in the @gtdguy methodology. #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 15, 2017
A5. Chocolate. Coffee. Chocolate. Fresh air. Chocolate. Smiling. Chocolate. Group chats like this. Chocolate. #contentchat
— YourWebContentWriter (@WebContent4U) May 15, 2017
A5 “Start with ‘Dear Mother….'” right, @annhandley? ☺️ #contentchat If you start as if you’re writing to someone you know, words will flow
— Krystal Blais ➳ (@krystalblais) May 15, 2017
A5 Take the marketing team to a museum, go for a walk, or work outside of the office to kickstart creativity. #contentchat
— Erika Heald (@SFerika) May 15, 2017
@SFerika A5: Sometimes I brainstorm w/ ppl outside my field/industry; they’ll usually provide unconventional ideas. #ContentChat
— Javier Sanabria (@SanabriaJav) May 15, 2017
A5: Sometimes I’ll also just do a Google Image Search of terms related to my end game. Sometimes it tells me what NOT to do. #contentchat
— StarryNight (@StarryNightllc) May 15, 2017
A5. Is caffeine an acceptable answer? If I have to do it on deadline, it’s going to be fueled by coffee. #contentchat
— pamelahughes (@pamelahughes) May 15, 2017
A5. Be bold and disruptive. Break all the creativity barriers and take it unimaginable lengths #ContentChat https://t.co/gWAVef4Psh
— Khulekani Mjwara (@KhulekaniMj) May 15, 2017
A5b: If you don’t lose the mundane, your mind will keep going back. @JohnCleese says that lasts 30 minutes and to push through. #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 15, 2017
A5: Read great blogs, listen to podcasts, engage in chats, etc. Figure out when your mind is most creative and block time. #contentchat
— Gary McIntire (@garymcintire) May 15, 2017
A5) Iterate. Start with something small and build upon it. Don’t swamp yourself by trying achieve perfection straight off. #ContentChat https://t.co/rTbIJWdk5N
— Jim Carter (@MSLJim) May 15, 2017
A5 I love to bake cookies and find that recharges my creativity + generates ideas. #ContentChat
— Erika Heald (@SFerika) May 15, 2017
A5c: This is why our best ideas tend to come at odd places: the shower, the car, bed, etc. #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 15, 2017
A5 Quit trying to be perfect and think about iteration instead. #creativity #contentchat
— Carla Johnson (@CarlaJohnson) May 15, 2017
A5 #contentchat discconnect. Walk away from it all for a minute, a half hour or an afternoon. Refresh, reconnect and then proceed
— PhilWritesWords (@PhilWritesWords) May 15, 2017
A5: I think one of the best ways to jumpstart creativity is actually to limit your parameters. It’s tough when it’s too open #contentchat
— Alex Witkowski (@CourseHeroAlex) May 15, 2017
Q6: What are some examples of creative content+creative content marketers to look to for inspiration?
A6. Movies and TV. Theater. #ContentChat https://t.co/Bpg8NJLqBr
— Mike Rana ✈️📱🇺🇸 (@michaelranaii) May 15, 2017
#contentchat A5 Call ppl from my netwrk: comics, writers, marketers, inventors. Or do an exercise from my book I would refer others to;-)
— Kathy Klotz-Guest (@kathyklotzguest) May 15, 2017
A6 I’m a huge magazine junkie. I always bring home a few interesting niche titles from @fogcitynews to inspire my content. #contentchat
— Erika Heald (@SFerika) May 15, 2017
A6: Never underestimate the power of great writing. #ContentChat pic.twitter.com/jrZhvpMluX
— Woodworks Comms (@WoodworksComms) May 15, 2017
@SFerika A6) I can’t believe I’m saying this but… did anyone see the @Pornhub mother’s day content promotion? #contentchat pic.twitter.com/Gbf7Ru3KwM
— Jeff Reno(e) 🎙 (@Renoe) May 15, 2017
A6) @Emerson_KathyBB and #IloveSTEM https://t.co/Hmsxhd6WA4 and @B2BinCLE and Arc Magazine https://t.co/jg0ReyszOc pic.twitter.com/UWy0Zvv3q8
— Carla Johnson (@CarlaJohnson) May 15, 2017
I’ve gotten some unexpected inspiration from binge-watching my favorite shows. #ContentChat https://t.co/XqpOYoAuT5
— Berrak Sarikaya (@BerrakBiz) May 15, 2017
A6: Creative content marketers: @McguireDavid of @RadixCom, @MatsonOwen of @MarketScale, @DougKessler of @velocitytweets. #contentchat
— Shelly Lucas (@pisarose) May 15, 2017
@PhilWritesWords @SFerika @Pornhub Here it is on @adsoftheworld https://t.co/ppmGUeJpyL
— Jeff Reno(e) 🎙 (@Renoe) May 15, 2017
A6. Great inspiration comes from reading blogs, watching webinars and listening to podcasts #ContentChat
— Khulekani Mjwara (@KhulekaniMj) May 15, 2017
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