How Technology Can Help You Scale Small Content Teams
This week we were joined by Daniel Bliley (@Pharaohbly) to discuss how technology can help small content marketing teams scale.
Q1: Most small content teams have equally small budgets. Why should they invest it in technology?
A1 Because sometimes spending money saves you money #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
A1 When you have the right tech, you can do more with less. #contentchat
— Carrie Hane (@carriehd) March 6, 2017
@SFerika @Pharaohbly A1: Certain technology can make your life easier and give you a better ROI! #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) March 6, 2017
A1 Technology helps keep content organized especially if multiple people are going to be involved. #contentchat pic.twitter.com/eEpgkq7z3a
— Tony Stephan (@OmnipoTony) March 6, 2017
A1: First, in terms of small budgets — there are LOTS of tech options that are no cost…so budgets should never impact this decision! https://t.co/Bk81NtfSt4
— Daniel Bliley (@Pharaohbly) March 6, 2017
@70mq Yep. It’s a cliche, but I’ll say it anyway: time is money #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
@ExperianDQSteph @SFerika For sure…we all want life easier — but easier should equal efficiency – make it possible to do more, better
— Daniel Bliley (@Pharaohbly) March 6, 2017
A1: The right tech makes teams more efficient. Efficiency is always a worthwhile investment! #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
@SFerika @Pharaohbly A1: Can save time which will also save money #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017
The keyword in this question is “invest.” Stop thinking about tech as a cost center. #contentchat https://t.co/QhqUGGbdLi
— Carrie Hane (@carriehd) March 6, 2017
A1: The right technology can save you time and keep you organized, thus helping you be more efficient. #ContentChat
— Express Writers (@ExpWriters) March 6, 2017
A1: most marketing work is in the planning / ideation / creation stage. Making this efficient improves focus and delivery #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
T1: Investing in #tech for small companies will save time & money on lost #productivity hrs that can be reflected in the #ROI. #contentchat pic.twitter.com/v4WPANM7xO
— Danielle Siarri (@innonurse) March 6, 2017
Investing in #tech can scale down workloads for the entire team, which can help free time to focus on other priorities. #contentchat https://t.co/EX5kDGMdqY
— KIMBERLY (@kimkufel) March 6, 2017
A1b Investing in technology can be like a stock. Put the money in, then [potentially] watch your fortunes grow #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
A1: investing in tech = investing in your people too! Give chances to improve skills + keep up to date with the marketing world #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
A1: It saves you time both on short and long term #contentchat
— Spin Sucks (@SpinSucks) March 6, 2017
A1: Used effectively tech can exponentially expand a small team’s effectiveness. But, if too complicated it does the reverse. #ContentChat pic.twitter.com/LgGUiFFMKf
— Tim Mohler (@TimothyMohler) March 6, 2017
@amnda_vera Yes! Always do extensive research; don’t just buy into hype or invest in tech just to say you did it. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
A1 Without the right tools life can be hard 😉 Especially as a small business #contentchat
— Phil Siarri (@philsiarri) March 6, 2017
@SpinSucks I would say it usually hurts a little in the short term as you spend and hit the steep end of learning curve. #contentchat
— Carrie Hane (@carriehd) March 6, 2017
A1 : Ultimately, it’s about creating a high performance department that can plan, track, distribute, and optimize effectively https://t.co/Bk81NtfSt4
— Daniel Bliley (@Pharaohbly) March 6, 2017
A1b: It also saves you money and gets up to date with the market #contentchat
— Spin Sucks (@SpinSucks) March 6, 2017
Yes, many great tools have freemium versions. #ContentChat https://t.co/6Lk4IP26N6
— Erika Heald (@SFerika) March 6, 2017
A1: Technology can help expand a small business and give them a platform they wouldn’t get without it #contentchat
— Indigo Evolution (@indigoevstudio) March 6, 2017
@TimothyMohler Understanding what your team really needs is key. Look for tech to ease pain points, not increase them. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
@malliefe2o3 It’s a hard balance sometimes. The KISS principle definitely applies to tech in marketing. #contentchat
— Tim Mohler (@TimothyMohler) March 6, 2017
agree. don’t invest to invest. It must serve a greater purpose and help the company #contentchat https://t.co/c5L5i3PaPE
— Daniel Bliley (@Pharaohbly) March 6, 2017
@malliefe2o3 @TimothyMohler YES! It’s such a bummer when new tech just overcomplicates a process that was working. #ContentChat
— Erika Heald (@SFerika) March 6, 2017
@malliefe2o3 @TimothyMohler erase pain points and add scale to your operation. Tech should improve, not impede #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
Definitely agree. #KISS principle is key, especially for small (but mighty!) teams. #contentchat https://t.co/410vylJIgc
— KIMBERLY (@kimkufel) March 6, 2017
@TimothyMohler @malliefe2o3 Exactly. Let’s not overcomplicate life. Try and keep it simple and lightweight #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
@indigoevstudio Also, @canva and @fiverr are super helpful for this #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017
A1: Depending on your team size, investing in technology could help keep the workflow efficient and stay on track #contentchat
— Village Print&Media (@vpm_nyc) March 6, 2017
Q2: Where can a small content team see the most immediate results from a technology investment?
A1: Ideally, from time savings. Cutting manual or repetitive tasks in half helps focus more on messaging + strategy components #contentchat https://t.co/iYJg9MoUKi
— Daniel Bliley (@Pharaohbly) March 6, 2017
A2 For me, organizing content & resources, automating evergreen promotion, personaliziation, & analytics. #ContentChat
— Tim Mohler (@TimothyMohler) March 6, 2017
A2: Investing in a good camera or video camera, and if you use the content wisely, then you will see a great return #contentchat https://t.co/3MLFPZVyAE
— Roslyn Wertheimer 📸 (@RE_Wertheimer) March 6, 2017
A2 : Also, tracking / analytics that can be reported up the chain and provide insights to your internal teams for improvement #contentchat https://t.co/iYJg9MoUKi
— Daniel Bliley (@Pharaohbly) March 6, 2017
A2: With a good strategy a small content team can see great results from:
– Facebook Campaigns
– Email Marketing
– Webinars#contentchat— Indigo Evolution (@indigoevstudio) March 6, 2017
@SFerika @Pharaohbly A2: Increased engagement, more traffic and followers- depends on what your goal is #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017
A2: Invest in something that’ll make your daily life easier by automating certain tasks that get repetitive. It frees up time. #ContentChat
— Express Writers (@ExpWriters) March 6, 2017
A2: @SFerika @Pharaohbly If you have a good content strategy, social media and native can bring in impressive numbers quickly #ContentChat pic.twitter.com/b7IFUNMgRa
— Shawn Paul Wood (@ShawnPaulWood) March 6, 2017
A2: If it changes the products you are able to offer, that’s the biggest achievement. If efficiency improves that much. #contentchat
— AK Kerani (@AKKerani) March 6, 2017
A2: Always know how the technology is supposed to meet your business goals. That should be where you see impact! #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
Agree. Time is ideal. Teams can focus on business goals & other top priority items & not have to focus on small tasks. #ContentChat https://t.co/YSsTSBuVFQ
— KIMBERLY (@kimkufel) March 6, 2017
A2 Depends on the content being created, but ideally if different content is needed tech can be a one stop shop to lower time #contentchat pic.twitter.com/Y4gQSUVbzS
— Tony Stephan (@OmnipoTony) March 6, 2017
A1: Best result for a small team would be to utilize a shared tool that streamlines communication and shared tasked. #contentchat pic.twitter.com/bjelVVEo6y
— Danielle Siarri (@innonurse) March 6, 2017
A2 An investment in analytics or attribution can help surface (quantify) business impact that was otherwise hidden #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
@indigoevstudio all great! also, can see results from quality of work – better tech = more time = more scale = better quality #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
@RE_Wertheimer Agreed. Some of the best budget ever spent by my former content team was getting a good digital SLR. #ContentChat
— Erika Heald (@SFerika) March 6, 2017
@Pharaohbly Analytics are so important. Set up tracking to make finding results simple. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
A2: Some automation tools that make distribution easier but for the love of everything holy, set it up correctly first! #contentchat
— Jeff Higgins (@AnnaMariaSocial) March 6, 2017
@RE_Wertheimer Yes – also, using free #stockphoto sites can improve your look / feel #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
@lavidgeco @RE_Wertheimer How can you beat the price of @GoPro ? so versatile + great for beginners and advance videographers! #contentchat
— Indigo Evolution (@indigoevstudio) March 6, 2017
@TimothyMohler Great point on automating evergreen promotion! Bring that old content back to life and crush! #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
A2: using free apps like @buffer to queue content in advance #contentchat @SFerika
— Rize (@rizesaving) March 6, 2017
@Pharaohbly @RE_Wertheimer Be careful with stockphotos! They can also ruin things. #contentchat
— Carrie Hane (@carriehd) March 6, 2017
A2. Analytics will definitely do the talking. Increase engagement, more followers a ROI #contentchat
— Village Print&Media (@vpm_nyc) March 6, 2017
A2 When your team is ready to use new tech / more often than not it starts with acceptance #contentchat
— Phil Siarri (@philsiarri) March 6, 2017
A2b: Just because you can automate some processes doesn’t mean you should let it run without triggers or strategy in place. #contentchat
— Jeff Higgins (@AnnaMariaSocial) March 6, 2017
A2: Know when to use tech and when not to. I do all my tweets manually because I want to. Machines help with production. #contentchat
— AK Kerani (@AKKerani) March 6, 2017
@OmnipoTony It can definitely streamline the content creation/publishing/promotion funnel. Time saved is always a good impact! #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
Make a list of technology you need/would love to have & then decide what fits in your budget now & what you should save for #contentchat
— Indigo Evolution (@indigoevstudio) March 6, 2017
Def agree! Even utilizing your #smartphone is great too for podcasts, quick vids – especially new iPhone 🙂 #ContentChat https://t.co/1ivYNSqPzX
— KIMBERLY (@kimkufel) March 6, 2017
A2: Technology investments can help improve efficiency and better social media campaigns #contentchat
— Casey Brown (@CaseyBrown555) March 6, 2017
@kimkufel I feel like smartphone cameras are so over looked! They are such great quality and get the job done! #contentchat
— Indigo Evolution (@indigoevstudio) March 6, 2017
Perfect summary of how businesses should be making tech decisions. #ContentChat https://t.co/e9bLAVbcst
— Mallie Rust (@malliefe2o3) March 6, 2017
LOVE @adobespark – easy way to make quick #videos for free. #contentchat https://t.co/faJ9hKs9Bq
— KIMBERLY (@kimkufel) March 6, 2017
Q3: What are some of the biggest hurdles content teams face in implementing technology to help scale their teams?
@SFerika @Pharaohbly A3 Too much work to do in a limited amount of time, not enough time to learn the new tech. #contentchat
— Martin Lieberman (@martinlieberman) March 6, 2017
A3: is it useful and is it easy to use #contentchat https://t.co/5Vx3cL9IUb
— Josephine Borrillo (@70mq) March 6, 2017
A3 Getting executive buy-in / budget. That’s why freemium tools work so well. Show impact to justify the paid version #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
@indigoevstudio I like this idea! Put your technology goals into a hierarchy: need now, need later, want, would love to have. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
A3 For sure knowing how to use the technology is a hurdle. #ContentChat pic.twitter.com/MuJ6qQy8Yg
— Tony Stephan (@OmnipoTony) March 6, 2017
New tech always comes with a learning curve. Make sure everyone is on the same page from the start #contentchat @SFerika @Pharaohbly
— Aviva Stone (@aviva_stone) March 6, 2017
A3: I believe the learning curve – having to get up to speed on #tech and updates that constantly come at you #contentchat https://t.co/iVRbm6ZPuu
— Daniel Bliley (@Pharaohbly) March 6, 2017
A3 If employees have a preference for the tech/tool you didn’t purchase, they may not be easily converted to your new tech. #ContentChat
— Erika Heald (@SFerika) March 6, 2017
A3: Getting everyone on the same page #contentchat
— Spin Sucks (@SpinSucks) March 6, 2017
A3. Sometimes it’s getting over the hurdle of learning that new technology, or getting out of the old way of doing things. #contentchat https://t.co/QhacYAgNMB
— Yasmin Kloth (@MeenaMariam) March 6, 2017
@SFerika @Pharaohbly A3: Learning curve. Deep dive and learn whatever new tech or program you’re using #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017
A3: Also – making a decision for what tech you need. There is so many to choose from – which makes identifying your goals huge #contentchat https://t.co/iVRbm6ZPuu
— Daniel Bliley (@Pharaohbly) March 6, 2017
@SFerika @Pharaohbly Once #tech is implemented, it can be difficult to analyze data post-implementation. Small teams mean roles are spread thin. #contentchat
— KIMBERLY (@kimkufel) March 6, 2017
Yep – you could say this is politics of a different sort 😉 https://t.co/a1ihBPSFsl
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
A3: oh this is too easy. The biggest hurdle is getting everyone else in the company onboard, and to believe in your ideas. #contentchat https://t.co/4nwt6lNZFL
— Roslyn Wertheimer 📸 (@RE_Wertheimer) March 6, 2017
A3: Deciding what tech you actually need versus what you want #contentchat
— Indigo Evolution (@indigoevstudio) March 6, 2017
A3: Evaluation/implementing can cost more time than is saved, devs & critical add-ons can be prohibitively costly. Needs admin. #contentchat pic.twitter.com/PDU5v4fEoe
— Tim Mohler (@TimothyMohler) March 6, 2017
A3: the time needed to decide if the tools is a fit for you! this is a problem with any technology in any area not just content #ContentChat
— Calin Muresan (@Muresanski) March 6, 2017
A3: @SFerika @Pharaohbly Technology = crucial client education. This can take more time than you have, unfortunately. #ContentChat pic.twitter.com/hy1RqfpV0B
— Shawn Paul Wood (@ShawnPaulWood) March 6, 2017
@aviva_stone @SFerika couldn’t agree more. Tech without a plan is just cool — not effective #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
A3: Utilizing your budget to the fullest and not wasting it on unneeded technology #contentchat
— Indigo Evolution (@indigoevstudio) March 6, 2017
A3: Not spending enough time researching strategies and different technology options. #contentchat
— Indigo Evolution (@indigoevstudio) March 6, 2017
A3: Potential resistance within the team to change their work flow #contentchat
— HannaLizKnowles (@HannaLizKnowles) March 6, 2017
A3: Skill base. So much tech not always natural skill for creative led teams. Bringing all together a challenge #contentchat https://t.co/DtKRBHBoW6
— Fozzie (@jeremyforsberg) March 6, 2017
A3: Biggest challenge of #implementing a new tool is #culture of adoption and #education tools for the #adultlearner. #contentchat pic.twitter.com/JyM5m668SI
— Danielle Siarri (@innonurse) March 6, 2017
@Muresanski a great due diligence process is important. Make sure it checks your internal risk protocols #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
A3: Too many disparate technologies. Goals are to find platforms that streamline analytics, monitoring, publishing, etc. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
A3: Making sure everyone is on the same page can be difficult when introducing a new technology in your content marketing #ContentChat
— Village Print&Media (@vpm_nyc) March 6, 2017
A3 This is made even more difficult if you work in an enterprise environment and said tools are not available to be used… #ContentChat https://t.co/3ECFDisnx9
— Derek Pillie (@dpillie) March 6, 2017
@RE_Wertheimer Onboarding is the hardest part, especially when the team is resistant. It’s necessary for innovation though #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
A3: Tech always changing. Hard to adopt then adapt at pace. #contentchat
— Fozzie (@jeremyforsberg) March 6, 2017
@dpillie Yes! No one wants to hear that the company firewall won’t let them use their favorite tool… #ContentChat (P.S. Hi!)
— Erika Heald (@SFerika) March 6, 2017
A3: Sometimes people aren’t open to change. Plus, there’s always a learning curve when adding new technology. #ContentChat
— Express Writers (@ExpWriters) March 6, 2017
A3. 1. Finances. 2. Choosing the right tech to go with. 3. Getting people on board with your idea #ContentChat
— Khulekani Mjwara (@KhulekaniMj) March 6, 2017
A3 part 2: Show your #research and the #value the new tool can bring to the #martix of the company and your plan to #implement. #contentchat pic.twitter.com/XsSVXnJpIG
— Danielle Siarri (@innonurse) March 6, 2017
Q4: How do you gain executive buy-in for investing in content technology?
@SFerika A4: Show don’t tell, find examples (maybe even competition) and have a plan #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017
A4 Talk less about the actual technology and more about its impact on the organization (revenue, time savings, etc.) #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
Being able to back it up. Whether that means showing how much time saved or $$ saved rather than investing in new employees. #contentchat https://t.co/XQWmS75JEQ
— KIMBERLY (@kimkufel) March 6, 2017
A4 1) Show how it solves a problem, 2) Build a case for evaluating its effectiveness, 3) Follow through and demonstrate value #contentchat
— Derek Pillie (@dpillie) March 6, 2017
A4: Explicitly laying out the benefit. Proving said benefit a month later. #contentchat
— HannaLizKnowles (@HannaLizKnowles) March 6, 2017
A4: most important: show and prove results. show better work and/or better numbers #contentchat https://t.co/gWJVBqsPJa
— Daniel Bliley (@Pharaohbly) March 6, 2017
A4 Show value and ROI. Find examples and illustrate how it will impact the team and create more efficiency. #contentchat
— Amanda Fountain (@aefountain) March 6, 2017
A4: Approach executives with a real pitch, not just a suggestion. If it’s worth it, fight for it. #ContentChat pic.twitter.com/dmFtxi3eeJ
— Mallie Rust (@malliefe2o3) March 6, 2017
A4 At least for some purposes technology could be free but just explaining that it will be a huge asset to have for workload #ContentChat pic.twitter.com/PhxI4IvlzS
— Tony Stephan (@OmnipoTony) March 6, 2017
A4: try & connect to other functional areas. Show that marketing can impact the direction of the company, not just the team #contentchat https://t.co/gWJVBqsPJa
— Daniel Bliley (@Pharaohbly) March 6, 2017
A4 I’ve done free trials and returned with data to show its impact. Case studies from other companies are also helpful. #ContentChat https://t.co/m6cE2GOv9p
— Niki Hale (@slinkywhat) March 6, 2017
A4: First and foremost, make sure the content program is within budget and emphasize how it will make an impact on the business #ContentChat
— Village Print&Media (@vpm_nyc) March 6, 2017
A4: Create a story and be the hero by identifying then solving the problem. #contentchat
— Carrie Hane (@carriehd) March 6, 2017
@70mq @dshiao sometimes this can be short-sighted, but you gotta give them the short wins to ease their feels. all the feels. #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
A4: Writing up a proposal as to why you need your tool has been the best way to get my message across. It’s very professional. #ContentChat https://t.co/OkYKd3WhF8
— Roslyn Wertheimer 📸 (@RE_Wertheimer) March 6, 2017
A4: Make sure it becomes the relevant option for the company. Show the benefits and ROI it can produce in line with the brand #contentchat
— Jeff Higgins (@AnnaMariaSocial) March 6, 2017
@kimkufel Tell them the results and tell them how you’ll be tracking them. Numbers are always better than vague promises! #ContentChat pic.twitter.com/KzdyzSZ0sv
— Mallie Rust (@malliefe2o3) March 6, 2017
A4: Show them the ROI, have a real plan for implementation, demonstrate buy-in from the organization. #ContentChat pic.twitter.com/WN82xnRycR
— Tim Mohler (@TimothyMohler) March 6, 2017
A4: Cost benefit. They need to see clear value. Save costs, time. Increase ROI. #contentchat https://t.co/pkbArtYcTA
— Fozzie (@jeremyforsberg) March 6, 2017
A4 Let’s be honest, execs see dollar signs. You have to speak their language. #ContentChat pic.twitter.com/CpwZpewgPg
— Niki Hale (@slinkywhat) March 6, 2017
A3 & A4: Speak their language. Whatever that is. #contentchat
— Carrie Hane (@carriehd) March 6, 2017
A4: take a phasing approach, small increments also means easier on the budget #contentchat https://t.co/mBLh0NwmQq
— Josephine Borrillo (@70mq) March 6, 2017
@carriehd wow I love this storytelling suggestion. complete with a nemesis and plot twist, even! #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
@Pharaohbly Solutions are always welcomed and much more interesting to higher-ups/clients than problems. #ContentChat pic.twitter.com/jVnamJzior
— Mallie Rust (@malliefe2o3) March 6, 2017
A4 #ROI #contentchat
— Phil Siarri (@philsiarri) March 6, 2017
A4: show business results: optimized spend, less content production, lead gen results, esp in #B2B #contentchat https://t.co/tAvZhaQ9sH
— SqueezeCMM (@SqueezeCMM) March 6, 2017
A4 DATA. DATA. DATA. #ContentChat pic.twitter.com/UQDViWFAee
— Niki Hale (@slinkywhat) March 6, 2017
@RE_Wertheimer I agree. If you draft a solid biz case for making the technology investment, you’re more likely to get the $. #ContentChat
— Erika Heald (@SFerika) March 6, 2017
A4: Education is key too. Show how it helps. How it can be used. How it produces results. An email request will not do #contentchat https://t.co/gWJVBqsPJa
— Daniel Bliley (@Pharaohbly) March 6, 2017
Q5: What are your must-have technology tools for scaling a content team and why?
A5 Analytics, so you can measure impact. Good news: the widest-adopted solution has a free version (Google Analytics) #contentchat
— Dennis Shiao ⛷ (@dshiao) March 6, 2017
A5: One is project management – you have to know what is in the pipeline, who is working on what, and when is it due #contentchat https://t.co/FIseuS91On
— Daniel Bliley (@Pharaohbly) March 6, 2017
A5 A solid project/content management tool like @RedboothHQ (a former client) or @kapost can really help scale your process. #ContentChat
— Erika Heald (@SFerika) March 6, 2017
A5: Also important – analytic platforms (even streamlining Google) to report, optimize, and adjust. You have to have numbers! #contentchat https://t.co/FIseuS91On
— Daniel Bliley (@Pharaohbly) March 6, 2017
A5 Minimum you need a communication/collaboration tool and a project planning tool; ideally they’re both in the same suite! #ContentChat
— Derek Pillie (@dpillie) March 6, 2017
A5: another great tool for content is @Grammarly — got to make sure your work is buttoned up! #contentchat https://t.co/FIseuS91On
— Daniel Bliley (@Pharaohbly) March 6, 2017
A5: A good analytics tool to enhance decision making, some sort of marketing automation second. #contentchat
— Tim Mohler (@TimothyMohler) March 6, 2017
@SFerika A5: For social, a platform manager @hootsuite,Analytics @semrush, @canon 5D, and @adobe creative suite #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017
A5: An editorial calendar. Even if it’s a Google Sheet. Need to literally be on the same page. #contentchat
— Carrie Hane (@carriehd) March 6, 2017
A5: camera equipment, analytic tools, a good system for communication, and if you can afford it, a digital marketing agency 😄 #contentchat https://t.co/a1CuJs9utr
— Roslyn Wertheimer 📸 (@RE_Wertheimer) March 6, 2017
@Pharaohbly #Trello is tremendously useful for project management, solo or in a team! #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
A5 For social media posting @buffer and Tweetdeck is helpful, also using @trello and Google Drive for organizing. #ContentChat pic.twitter.com/6mOPVsnYZl
— Tony Stephan (@OmnipoTony) March 6, 2017
A5 @SproutSocial and @hootsuite are also very helpful for scaling your social media content and comms. #ContentChat
— Erika Heald (@SFerika) March 6, 2017
yessssss. Also, @asana is a great tool to keep projects on track and has a free version for smaller teams #contentchat https://t.co/7VgPJHmxfN
— Daniel Bliley (@Pharaohbly) March 6, 2017
A5: Must have tools #canva #slack #zoho and #pixabay. #contentchat pic.twitter.com/gjI1KzS3wN
— Danielle Siarri (@innonurse) March 6, 2017
@dpillie Google docs has been a lifesaver for collaboration, but leaves something to be desired on the project planning side. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
@innonurse i like Canva…we went with @sketchapp and cross-trained folks on how to do simple design work #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
A5: Google Analytics, @basecamp @buffer #contentchat
— Spin Sucks (@SpinSucks) March 6, 2017
@carriehd Editorial calendars are love, editorial calendars are life. #ContentChat
— Mallie Rust (@malliefe2o3) March 6, 2017
@malliefe2o3 For my money @Smartsheet does a good job combining the collaboration and project management sides of the equation #ContentChat
— Derek Pillie (@dpillie) March 6, 2017
@malliefe2o3 @dpillie yes…I have used google docs and while it helps collaborate, @asana has been our gospel #contentchat
— Daniel Bliley (@Pharaohbly) March 6, 2017
A5: also @basecamp!! Saves our day, everyday #Contentchat
— Roslyn Wertheimer 📸 (@RE_Wertheimer) March 6, 2017
A5: CoSchedule is amazing for project management. Everything is on ONE calendar! It is very accesible #contentchat #contentchat
— Village Print&Media (@vpm_nyc) March 6, 2017
@Pharaohbly @innonurse @sketchapp Canva is the best. If my notoriously tech-challenged mom can use it well, you know it’s good. #ContentChat pic.twitter.com/7m8vxUtLrn
— Mallie Rust (@malliefe2o3) March 6, 2017
A5 Content curation platform = great to organize and foster your team’s ideas #contentchat
— Phil Siarri (@philsiarri) March 6, 2017
A5: Mixpanel is a great tool because it measures searches and shares #contentchat
— Casey Brown (@CaseyBrown555) March 6, 2017
Q6: How can content professionals keep up on the latest and greatest in content technology?
@SFerika A6: Checking out Twitter Chats like this one! Also LinkedIn Groups are a great resource. #ContentChat
— LAVIDGE (@lavidgeco) March 6, 2017
A6: Be an avid reader. Read. Read some more. And read again. Never stop learning. Never stop inquiring. #contentchat https://t.co/EZmlitzAdR
— Daniel Bliley (@Pharaohbly) March 6, 2017
A6: #ContentChat ! Well, to be fair many of the tweetchats provide great recommendations for tools people actually use! https://t.co/COfMRqerFK
— Tim Mohler (@TimothyMohler) March 6, 2017
A6: Follow twitter accounts like @SMExaminer that will keep you up to date, and FB pages in technology like @verge #contentchat https://t.co/n00PcKJmnr
— Roslyn Wertheimer 📸 (@RE_Wertheimer) March 6, 2017
A6: @SFerika We are in content creation, so if you can’t keep up with trends by reading, we really can’t be friends. #ContentChat pic.twitter.com/6uYQBn1lrO
— Shawn Paul Wood (@ShawnPaulWood) March 6, 2017
@lavidgeco @SFerika Twitter chats are a great place to learn! #ContentChat
— Express Writers (@ExpWriters) March 6, 2017
A6 : Attend local #ama or #aaf events to network with other professionals. Tech is great (obviously) – but talk to people! #contentchat https://t.co/EZmlitzAdR
— Daniel Bliley (@Pharaohbly) March 6, 2017
A6: Coming to tweet chats like #contentchat keeps you up on your game to #collaborate & find #partnerships #mastermindgroup. #learn #share. pic.twitter.com/kNdwqRb7Cg
— Danielle Siarri (@innonurse) March 6, 2017
A6: We always learn a lot from those who join us for #ContentWritingChat. Getting out there and talking to people always helps! #ContentChat
— Express Writers (@ExpWriters) March 6, 2017
A6: Take the time to research and listen to content conversations. The best recommendations often come from your network. #ContentChat pic.twitter.com/EIqGBa5NqZ
— Mallie Rust (@malliefe2o3) March 6, 2017
@malliefe2o3 Definitely networking – in-person (events) and online (social, webinars, blogs) #contentchat
— Carrie Hane (@carriehd) March 6, 2017
https://t.co/lGY1O6gmvZ is a fav. I read @WIRED @adage @Adweek @TechCrunch every day to see what is new (not just in marketing) #contentchat https://t.co/2svcG9ZIRd
— Daniel Bliley (@Pharaohbly) March 6, 2017
Also, I go to “app stores” of Salesforce or Marketo, look at the connected tech, and go research them to learn whats out there #contentchat https://t.co/2svcG9ZIRd
— Daniel Bliley (@Pharaohbly) March 6, 2017
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