How to Build an Engaged Brand Community
This week #ContentChat was joined by my friend and community manager extraordinaire Sarah Nagle (@sprout_sarah) to discuss building engaged brand communities.
Q1: How do you define a brand community?
A1: A brand community is a group of people who come together through a mutual affiliation or love for a product/organization. #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A1: It’s a community of people (often customers) that share common interests related to the brand. @SFerika #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
A1: A brand community is a group of people who share an interest in a particular brand and their offerings. #ContentChat
— Express Writers (@ExpWriters) March 27, 2017
A1 A brand community is a group of people, not necessarily customers, who come together in a way enabled by said brand. #contentchat
— Martin Lieberman (@martinlieberman) March 27, 2017
A1) A group of people/pros that gather off/online to discuss, ask, & communicate common topics related to a specific brand. #ContentChat pic.twitter.com/8QxIJQrpV6
— Jason Schemmel (@JasonSchemmel) March 27, 2017
A1: A brand community is when a group of people come together for a brand or share similar interests related to the brand #contentchat
— VanderwagenMarketing (@VanderwagenM) March 27, 2017
A1: A brand community is the group of people who actively seek ways to engage with your brand. #ContentChat pic.twitter.com/TeatpQoeus
— Mallie Rust (@malliefe2o3) March 27, 2017
A1: The people surrounding your brand who believe in its mission and will consistently advocate for it on their own. #contentchat
— AK Kerani (@AKKerani) March 27, 2017
A1 Some consumers identify themselves with a #brand rather than just buy from it creating a community of similiar values/ideals #contentchat
— Bill Skowronski (@BillSkowronski) March 27, 2017
A1) A brand community is ENGAGED. They like a page or follow, etc., because they actively love to discuss your brand. #contentchat
— Kyle Murray (@TheKyleMurray) March 27, 2017
A1 A group of people brought together by a brand. Success comes when the brand facilitates, but doesn’t control. #contentchat
— Dennis Shiao ✍️ (@dshiao) March 27, 2017
@ExpWriters Not necessarily. I’m part of multiple brand communities, but I likely won’t ever be their customers. #contentchat
— Martin Lieberman (@martinlieberman) March 27, 2017
A1: Brand communities can form on their own or be fostered by the brand. Either way, it must be a natural coming together. #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A1 It’s a location where people that like your brand can interact with you and others. #contentchat pic.twitter.com/WZjPXLCbWs
— Tony Stephan (@OmnipoTony) March 27, 2017
One might define a brand community as all the advocates of your brand whether they are internal, external, customer, supporter. #contentchat
— K. Morgan-Schleuning (@BrandTripping) March 27, 2017
@SFerika A1: Whoa, broad. I’d say anyone interested in your brand, which can be whittled down to owners, followers, etc. #ContentChat
— Jack Appleby (@JuiceboxCA) March 27, 2017
A1:Brand community is a group of people, who are/or can potentially be united by preferrence towards a particular brand #ContentChat
— OCTOBOARD (@octoboard) March 27, 2017
A1: A brand comm. is a group of people whose ideals/values are facilitated & activated by engaging with a particular brand. #contentchat
— Miriam Brosseau (@miriamjayne) March 27, 2017
A1: Another thought… Your brand community are the stakeholders who are interested in and impacted by your brand. #contentchat
— K. Morgan-Schleuning (@BrandTripping) March 27, 2017
A1 This exactly. #contentchat https://t.co/X5zm3ArpQt
— Meredith Purvis (@murvis) March 27, 2017
A1b Advocates can form a community without the brand being involved at first. Apple and Harley may be good examples. #contentchat
— Dennis Shiao ✍️ (@dshiao) March 27, 2017
Yup. Artificial brand communities offer exactly zero benefits that a real, authentic brand community brings to the table. #ContentChat https://t.co/IsXpjf5kHV
— Mallie Rust (@malliefe2o3) March 27, 2017
@dpillie @SFerika @sprout_sarah When I think of a brand community, I think of people taking any opportunity to tell “outsiders” #contentchat
— Kyle Murray (@TheKyleMurray) March 27, 2017
A1: One has to be actively engaged with the brand for a certain period of time. Its active, measured, building, IMO. #Contentchat
— Jennifer Daugherty (@GlitterOtter) March 27, 2017
A1 Wouldn’t put those 2 words together. @MerriamWebster defines ’em thusly: https://t.co/c2VhJ6amr7 & https://t.co/cJXbeBnMUl. #contentchat
— Ken Gordon (@quickmuse) March 27, 2017
A1: A strong brand community is comprised of brand advocates. They talk about you, because they love you. #contentchat #contentchat
— HannaLizKnowles (@HannaLizKnowles) March 27, 2017
@SweetbutKanana I’ve found @HeyOrca and @SproutSocial do a great job of fostering a real community. Same with @passion_planner #ContentChat
— Mallie Rust (@malliefe2o3) March 27, 2017
A1 True, strong community adheres around values and/or ideas. The great majority of brand communities are weak. #contentchat
— Ken Gordon (@quickmuse) March 27, 2017
@TheKyleMurray @sprout_sarah Can’t consumers AND advocates form the community? They can be invested w/o being advocates. #ContentChat
— Derek Pillie (@dpillie) March 27, 2017
@dpillie I would say it could be 50/50, I’d try to not cultivate more than 50%/halfway. #ContentChat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A1: Basically, it is a group of people, who are not only interested, but actively engage with a given brand #ContentChat
— OCTOBOARD (@octoboard) March 27, 2017
Q2: Why should brands invest in building a community around their brand?
A2: A community, that is built around a brand, is important because it’s those people that can build your awareness #ContentChat
— VanderwagenMarketing (@VanderwagenM) March 27, 2017
@SFerika A2: Because those Brand Advocates sure move product. Ain’t nothing more effective than word-of-mouth.. #ContentChat
— Jack Appleby (@JuiceboxCA) March 27, 2017
A2: You can’t do it all by yourself. If you’re going to grow, you need your community to help you market organically. #ContentChat
— AK Kerani (@AKKerani) March 27, 2017
A2 To gain a following. The brand association need not be explicit. Good example is @marketo = “Marketing Nation” #contentchat
— Dennis Shiao ✍️ (@dshiao) March 27, 2017
A2: It’s a great way to get feedback about your brand. It’s almost like having an unofficial focus group at your fingertips. #contentchat https://t.co/VRi0Zo32lE
— Maggie (@MaggieBizz) March 27, 2017
A2: Building a community helps you to connect with your audience and establish the know, like, and trust factor. #ContentChat
— Express Writers (@ExpWriters) March 27, 2017
A2: Not all should. #contentchat
— Miriam Brosseau (@miriamjayne) March 27, 2017
A2 It’s a great way for the brands to learn more about their consumers and allows for better one to one conversation. #ContentChat pic.twitter.com/QnNgzge9M1
— Tony Stephan (@OmnipoTony) March 27, 2017
A2. Chances are if it is a great brand, fans will build a community anyway. Why not help create it? #ContentChat
— Rachel Formaro (@rachelformaro) March 27, 2017
A2) One big reason is that it creates advocacy. Read -> people who will PROMOTE & ADVERTISE your community & brand FOR YOU. #ContentChat pic.twitter.com/2FTzGoc2ma
— Jason Schemmel (@JasonSchemmel) March 27, 2017
A2: If a brand is able to build an effective community, then those people can spread the message for you! @SFerika #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
@SFerika communities can be like free word of mouth advertising and more authentic than some traditional marketing #ContentChat
— Susie Cornelius (@SusieCornelius) March 27, 2017
A2 A community is engaged (and ideally supportive), rather than one-time buyers. That breeds loyalty beyond features/benefits. #contentchat
— Bill Skowronski (@BillSkowronski) March 27, 2017
A2: Building community fosters brand affinity, which fosters loyalty, which means longer CLTV and more $ in the longterm #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A2: When you build a community, you create future brand ambassadors #contentchat
— Spin Sucks (@SpinSucks) March 27, 2017
A2b: However, building a brand community must be done sans the expectation of a monetary return-relationship *must* be organic #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A2: Community is important because brands that discern in a vacuum are not going to learn what truely matters to stakeholders. #contentchat
— K. Morgan-Schleuning (@BrandTripping) March 27, 2017
A2: Even more so, depending on their loyalty and interest, they can defend your product against trolls and negative reviews! #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
A2: Your brand community is your inner circle. Treat them well because they deserve it. Perks are always a good bet. #ContentChat
— AK Kerani (@AKKerani) March 27, 2017
A true community is a self-sustaining ecosytem for a brand that propels them through any product launch. Nike IMO is good ex. #ContentChat https://t.co/22UkJIucxs
— Brett Pucino (@BPucino) March 27, 2017
A2 Best way to find your brand’s most devoted users and they amplify your content in exponentially against effort you give them #contentchat
— Derek Pillie (@dpillie) March 27, 2017
A2: 1) Improve brand loyalty & affinity 2) Fast customer support 3) Have 2-way conversations w/ people 4) Attract new customers #ContentChat https://t.co/nHCETPwyPc
— Flora Pang (@florapang) March 27, 2017
A2: a community ‘for’ your brand is invaluable. Good, its an echo chamber of your success. Make right w/them when you f up, too #contentchat
— Jennifer Daugherty (@GlitterOtter) March 27, 2017
A2b. Why should a brand invest in a brand community? Reach! #contentchat
— Rachel Formaro (@rachelformaro) March 27, 2017
A2: To foster idea and knowledge exchange, raising yourself and those around you. #contentchat
— Meredith Purvis (@murvis) March 27, 2017
@SFerika And it provides an avenue for relationships to grow, brands can get valuable and honest feedback #contentchat
— Susie Cornelius (@SusieCornelius) March 27, 2017
A2) Because advocacy is positively correlated with sales. Also communities do the marketing for you, so it’s cost effective too #ContentChat
— Alex Bourgeois 🇫🇷 (@wakanouka) March 27, 2017
A2 people put more stock in what people like them say, than what brands say. The community creates the brands rep & story #ContentChat
— LUCYrk (@LUCYrk78) March 27, 2017
A2: Your brand community is a great source of advocates and feedback. Their input/insight is valuable! #ContentChat pic.twitter.com/XK1T58Izci
— Mallie Rust (@malliefe2o3) March 27, 2017
A2) With a community, you have a feedback system right at your fingertips. Honest feedback, suggestions, etc. #contentchat
— Kyle Murray (@TheKyleMurray) March 27, 2017
A2) It builds the authoritative voice for the brand. People start recognizing it as a reliable source of information #ContentChat pic.twitter.com/KVex1u7GZL
— Jason Schemmel (@JasonSchemmel) March 27, 2017
A2: In difficult/crisis situations, these are the people you can rely and count on #ContentChat pic.twitter.com/oMKrxEZ3Il
— OCTOBOARD (@octoboard) March 27, 2017
Q3: How do you get started with building community among your brand fans?
A3: Connect them to each other by looping them into group discussions. People love to meet new people who like the same things. #contentchat
— AK Kerani (@AKKerani) March 27, 2017
A3 Use a bottom-up approach: encourage your strongest brand advocates to start the community from within #contentchat
— Dennis Shiao ✍️ (@dshiao) March 27, 2017
A3: Ask for their feedback. Make them feel important. Connect with them and listen to them. It’ll go a long way with them #ContentChat
— VanderwagenMarketing (@VanderwagenM) March 27, 2017
A3: Start with providing great social customer care, social listening and genuinely caring for customers. #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A3: Taking a leap and connecting. You can’t expect for it to magically happen. MAKE it happen. Starting a chat is a good ex! #contentchat https://t.co/jFZG2lFomo
— Maggie (@MaggieBizz) March 27, 2017
A3: Give fans chance to share positive brand experiences via user-generated content #ContentChat
— Danielle Bullen Love (@daniellewriter) March 27, 2017
A3: Know where they are, if they enjoy Twitter – you can start a twitter chat. @SFerika #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
A3) Pick a platform where your fans can communicate, then advertise/promote it. Let them know it’s there! #ContentChat pic.twitter.com/rF94LqYAB0
— Jason Schemmel (@JasonSchemmel) March 27, 2017
Listen first. https://t.co/h3JROJRAnY
— Miriam Brosseau (@miriamjayne) March 27, 2017
A3b: Do some surveys w/ engaged individuals to see if you should build community on social, in private messaging or open forum #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A3.2: For Instagram, you can promote a hashtag and feature your community’s posts that use it. @SFerika #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
A3: You have to be willing to start conversations and get people talking. When you do, you also need to LISTEN. #ContentChat
— Express Writers (@ExpWriters) March 27, 2017
A3: Listen and pay attention to them. Put them in the spotlight #contentchat
— Spin Sucks (@SpinSucks) March 27, 2017
A3 It’s best to find out where your fans are located online. Social media offers different possibilities. #ContentChat pic.twitter.com/mUWnmU2Tt5
— Tony Stephan (@OmnipoTony) March 27, 2017
A3. Start connecting. Talk to people. Ask questions. Get involved. #contentchat
— Megan McCarthy (@thlittleartiste) March 27, 2017
A3. Awareness at every POS perhaps? “Glad you loved our product. We’d love for you to join us at our online community…” #ContentChat https://t.co/2UwQLO4OvG
— Rachel Formaro (@rachelformaro) March 27, 2017
A3c: For #SproutAllStars, we gave advocates an identity. Marked by badges & dedicated webpage: https://t.co/9ur7ovMO88 #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A3.3: If you want more of a discussion forum platform, look into @SlackHQ! @SFerika #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
I believe that featuring photos of your fans with your brand creates a bonding. #ShowThatYouReallyCare #ContentChat #SocialMedia @SFerika https://t.co/T9eb25NixP
— Aswin Lutchanah (@aswinlutchanah) March 27, 2017
This. Sometimes brands need to stay out of their own way. #ContentChathttps://t.co/TK0eyam3xH
— Danielle Bullen Love (@daniellewriter) March 27, 2017
A3b: Make sure the connection has some value/ROI. If you don’t then you’ve wasted your time and spun your wheels. #contentchat
— Maggie (@MaggieBizz) March 27, 2017
A3: Listening is important. No one likes being in a conversation that is all one-sided. Listening is a good way to start. #contentchat
— K. Morgan-Schleuning (@BrandTripping) March 27, 2017
A3 start by being a member OF the cmmty as well. Listen to what people are saying/asking for. Get to know ppl/let them know you #contentchat
— LUCYrk (@LUCYrk78) March 27, 2017
@JMattMke We use @SlackHQ for our @SpinSucks community and it’s been great seeing the conversations happening there. #ContentChat
— Erika Heald (@SFerika) March 27, 2017
@SFerika Figure out what platform they use the most…where do you get the most engagement? #ContentChat
— Shannon Willis (@etakappadiamond) March 27, 2017
Thinking about one of my fave brand communities, @HOLSTEE I feel like they know me personally 🙂 #contentchat
— Rachel Formaro (@rachelformaro) March 27, 2017
Love the Sprout Social All Stars, @sprout_sarah! https://t.co/oYNR5CbGSB – @SFerika @MoninaW @djksar on the list #contentchat
— Dennis Shiao ✍️ (@dshiao) March 27, 2017
A3 in the beginning it may feel like you’re talking to yourself, but with persistence a community will develop. #ContentChat
— Megan McCarthy (@thlittleartiste) March 27, 2017
Agree. Every brand does not need to be on every platform. What is the best ROI?#ContentChathttps://t.co/fJOcbGIfkB
— Danielle Bullen Love (@daniellewriter) March 27, 2017
A3 If you want to build a brand community, start by providing a place to meet, whether that’s a Twitter chat or IRL meetup. #contentchat
— Martin Lieberman (@martinlieberman) March 27, 2017
Q3. For some of the brands we work with, we create both private and public communities. Different uses for each. #contentchat
— Rachel Formaro (@rachelformaro) March 27, 2017
.@facebook groups are so under rated + under used. #contentchat https://t.co/FrKVIuglwD
— RebelMouse (@RebelMouse) March 27, 2017
Q4: What are some ways to engage and reward long-time brand community members for their support?
A4: Do you have some free swag you can send them? Everyone loves free giveaways! @SFerika #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
A4 Swag is always fun, but I prefer intrinsic vs. extrinsic rewards: status, standing, recognition, etc. #contentchat
— Dennis Shiao ✍️ (@dshiao) March 27, 2017
@SFerika A4: you’d be surprised how far just acknowledging them can go. Inexpensive swag always works, too. #ContentChat
— Jack Appleby (@JuiceboxCA) March 27, 2017
@SFerika Everyone loves a good giveaway! Sometimes rewarding them with something they don’t have to pay for goes a long way. #ContentChat
— Shannon Willis (@etakappadiamond) March 27, 2017
A4: Start with non-monetary value items. Recognition is a great place to start. #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A4: Rewards are going to depend on what drives your community members but I’ve found “access” in general is highly desired. #ContentChat
— Derek Pillie (@dpillie) March 27, 2017
A4.2: Regardless of product inventory, something that costs you nothing is featuring THEIR content on YOUR channel(s)! @SFerika #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
A4. Personalized outreach. Thoughtfully curated items and experiences go a long way. And it feels good to do it! #ContentChat https://t.co/MlrHcrOa7l
— Rachel Formaro (@rachelformaro) March 27, 2017
A4: get them more involved with your brand, for example in creating your content #contentchat https://t.co/OKyLpufYYU
— Josephine Borrillo (@70mq) March 27, 2017
A4: There’s always the “swag bag.” Plus, it’s another way of adv. your brand. But I like what Sprout does for #SproutAllStars. #contentchat https://t.co/ibOs4Q7acC
— Maggie (@MaggieBizz) March 27, 2017
A4: Recognize their contributions and give them something exclusive. #ContentChat pic.twitter.com/0biq3Dpizv
— Mallie Rust (@malliefe2o3) March 27, 2017
@SFerika A4: Recognise them. Sometimes a simple ‘Thank You’ goes a long way #ContentChat. Freebies and promotional discounts also work.
— Hey Dip Your Toes In (@dipyourtoesin) March 27, 2017
@dshiao Information has value, too–early access to info could be good. #contentchat
— Susan Moeller (@SusanCMoeller) March 27, 2017
A4: Please, please know them by names! That’s really important! and certainly no one ever refuses small attention signals #ContentChat pic.twitter.com/72S3qnHfWm
— OCTOBOARD (@octoboard) March 27, 2017
A4b: Exclusive information or invitations are also great. I try to provide white glove service wherever I can for advocates! #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
@rachelformaro Yes! Don’t neglect the personal touches that brought them into the community in the first place. #ContentChat
— Mallie Rust (@malliefe2o3) March 27, 2017
A4: Digital discounts, extended product trials, shout outs, & more importantly, truly value their feedback. #ContentChat https://t.co/QGRs68RJl6
— Flora Pang (@florapang) March 27, 2017
A4b: But hardly anyone says a simple thank you nowadays. Online or off. That alone is oftentimes worth its weight in gold. #contentchat
— Maggie (@MaggieBizz) March 27, 2017
A4: in my biz, it’s invites to events, premium content, access to media opps that benefit both our brands & holiday treats #contentchat
— Jennifer Daugherty (@GlitterOtter) March 27, 2017
@SFerika A4: @thestudentroom @hannah__morrish do a great job of this, they give out goodies and make community feel valued #ContentChat
— Corrie Jones (@CorrieFJones) March 27, 2017
Remember when @Pinterest was invite-only? It works! #contentchat https://t.co/DBY2WfbltZ
— RebelMouse (@RebelMouse) March 27, 2017
Q5: What are some examples of thriving and engaged brand communities we can look to for inspiration?
A5: @Sephora has an incredible brand community they’ve built themselves: https://t.co/H9FjTzjsmk #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A5: @GoRVing is great. It’s amazing how excited people are to discuss their experiences when they get away. #ContentChat pic.twitter.com/gJa7k2ZXL6
— Jeff Reno(e) (@Renoe) March 27, 2017
A5: Here, in South Africa, I would say that @Nedbank goes a long way #ContentChat
— VanderwagenMarketing (@VanderwagenM) March 27, 2017
A5b: I think @CMX has done an incredible job of building community, also @Salesforce‘s brand advocacy community is 🙌 #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
@SFerika A5: Marvel. Their fans participate, advocate, and don’t stop. #ContentChat
— Jack Appleby (@JuiceboxCA) March 27, 2017
On the gaming front, the folks @Wowhead have a very engaged community that I participate in. So much great UGC there. #ContentChat https://t.co/0r6jgpJAOo
— Erika Heald (@SFerika) March 27, 2017
@FitBit has built a strong community through engaging users to connect w/ friends! #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A5: I mentioned them earlier, but @Passion_Planner has an amazing community! #ContentChat
— Mallie Rust (@malliefe2o3) March 27, 2017
A5: A community I haven’t seen pimped yet today would be @Buffer! Lots of great professionals within their community! @SFerika #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
A5. Some of my fave brand communities: @HOLSTEE @Everlane @DanielleLaPorte @EminenceOrganic and of course @SpinSucks 🙂 #ContentChat
— Rachel Formaro (@rachelformaro) March 27, 2017
A5 Off the top of my head, @SproutSocial and @buffer. #contentchat
— Meredith Purvis (@murvis) March 27, 2017
@malliefe2o3 @passion_planner I’d say the same about @ErinCondren. People LOVE their planners. 👍🏻 #ContentChat
— Express Writers (@ExpWriters) March 27, 2017
@SFerika @innocent have a great community and they occasionally send you socks and teatowels ❤ #contentchat
— Susie Cornelius (@SusieCornelius) March 27, 2017
A5 @buffer @SproutSocial @hootsuite @MadalynSklar @SocialRoadTrip and @tipsy_writer have created amazing communities. #contentchat pic.twitter.com/gVedf9XfO2
— Tony Stephan (@OmnipoTony) March 27, 2017
A5: Not a brand, but @RaganComms has engaged & thoughtful social media community. #ContentChat
— Danielle Bullen Love (@daniellewriter) March 27, 2017
Q6: What are some tools and resources to use to help you build and engage your brand community?
A6: We’ve used our own tool @BambuBySprout along with @Zapier, @SlackHQ and Google Drive to build our #SproutAllStar community #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
A6: we use @hootsuite a lot #ContentChat
— VanderwagenMarketing (@VanderwagenM) March 27, 2017
A6: Don’t underestimate the power of Twitter chats. Not sure of specific tools for community cultivation though. #ContentChat pic.twitter.com/g3x1FBEJym
— Mallie Rust (@malliefe2o3) March 27, 2017
A6: I’ve created a local, IRL community and I utilize a public Twitter List for members. I’m also considering Meetup! @SFerika #ContentChat
— 🎙JMatt [not ‘Matt’] (@JMattMke) March 27, 2017
@SFerika A6: You need someone in your business responsible for looking after the community and cultivating the relationship #ContentChat
— Corrie Jones (@CorrieFJones) March 27, 2017
A6. FB private and public groups, LI groups, IG. Tagboard to find hashtags for our communities. Redbooth for our own agency. #ContentChat https://t.co/AQtcOk4mWy
— Rachel Formaro (@rachelformaro) March 27, 2017
A6b: Other great community tools: @LithiumTech @Salesforce Community Cloud, @vanilla @mightybell #contentchat
— Sarah Nagel (@sprout_sarah) March 27, 2017
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