How Artificial Intelligence Will Affect Your Content Marketing
This week #ContentChat was joined by Curata CEO Pawan Deshpande (@tweetsfrompawande) to discuss how artificial intelligence (AI) will affect the future of content marketing.
A1: Let’s start with the basics. How do you define artificial intelligence?
A1: my prof at @MIT used to say, AI is algorithms are just algorithms we don’t quite understand yet. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A1: 20 yrs ago the algos behind google maps to find directions, were considered AI, but now every undergrad knows how it works. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A1: so if we don’t understand how it works, then we tend to consider it to be “intelligent” #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A1: unpredictability & serendipity is sometimes needed to feign intelligence. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A1: intelligence and wisdom that is created or programmed. #contentchat https://t.co/35ZvWvHLXv
— william (@wcmckeedotcom) March 13, 2017
@TweetsFromPawan So, then, is calling it “artificial” intelligence just a defense mechanism? 😉 #contentchat
— Martin Lieberman (@martinlieberman) March 13, 2017
@TweetsFromPawan How do you differentiate between AI and machine learning? Or are they the same thing? #contentchat
— Scott Lum (@ScottLum) March 13, 2017
A1 Artifical Intelligence is the future of learning. It’s not necessarily human but it’s programmed by humans 🙂 #ContentChat pic.twitter.com/GceaJ95I28
— HeyOrca! (@HeyOrca) March 13, 2017
A1 Artificial intelligence mimics actual intelligence functions, ideally to pass for the real thing. #ContentChat
— Jim Katzaman (@JKatzaman) March 13, 2017
@TweetsFromPawan So true, which is rather scary if you think about it. #ContentChat pic.twitter.com/jViFA46c10
— Jason Schemmel (@JasonSchemmel) March 13, 2017
@HeyOrca actually AI isn’t programmed by humans. for example genetic algorithms and most machien learning learn themselves #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
@HeyOrca except when it’s not programmed by humans. #contentchat
— william (@wcmckeedotcom) March 13, 2017
A1: can we they are machines that carry out tasks #contentchat https://t.co/tTVM4eDzZy
— Josephine Borrillo (@70mq) March 13, 2017
A1: In fact, true intelligence isn’t programmed. It’s learned. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A1 intelligence done by machines, mostly bots and think of computer science #ContentChat pic.twitter.com/5gHjYr6cDm
— Tony Stephan (@OmnipoTony) March 13, 2017
A1- Artificial Intelligence is our inevitable future! If it’s not here already! #contentchat
— KW Social Media (@KWSMTeam) March 13, 2017
It will take awhile to get that sophisticated > RT @JKatzaman AI mimics actual intelligence ideally to pass for the real thing. #ContentChat
— Scott Lum (@ScottLum) March 13, 2017
@wcmckeedotcom @HeyOrca When the machines program themselves is that AI or machine learning? #ContentChat cc @TweetsFromPawan
— Erika Heald (@SFerika) March 13, 2017
A1: I think I would say advanced computing processes that resemble human thinking. #contentchat @SFerika
— Jason Webb (@JasonLWebb) March 13, 2017
@SFerika @wcmckeedotcom @HeyOrca that’s machine learning (ML). ML is a type of AI, but not all AI is ML #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A1) On the surface, AI is a robot/machine that can operate on it’s own. When SkyNet’s involved, then we’re in trouble #ContentChat pic.twitter.com/uy9Dsy32MF
— Jason Schemmel (@JasonSchemmel) March 13, 2017
@SFerika Human made machine with the ability to function and learn independently
— Simon (@xmas81) March 13, 2017
I like this: “Artificial Intelligence is our inevitable future!” #contentchat https://t.co/ikSfVKkPjl
— Spin Sucks (@SpinSucks) March 13, 2017
@SFerika @wcmckeedotcom @HeyOrca for example, “expert systems” in the 80’s are AI, but are not machine learning. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
@SFerika @wcmckeedotcom @HeyOrca an example of an expert system is a 20 questions tree. Seems smart, but it’s not learned. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
@SFerika @wcmckeedotcom @TweetsFromPawan Oh yeah, then skynet becomes fo’real #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
A1: I’ve always viewed AI as a system that can react to interaction by a user. AI doesn’t have to be complex, just functional #contentchat
— Phil Barnes (@Barnes_Phil) March 13, 2017
A1: #contentmarketing can use a lot of AI help with ideation, distribution, planning, and some extent production #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A1: did u know most stock & sports score stories r written by bots these days? just a taste of what’s coming #contentmarketing #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
#contentchat A1 Can “Alexa” learn? just pondering
— UNE Health IT (@UNE_HealthIT) March 13, 2017
@UNE_HealthIT I’d say not yet. It doesn’t seem to use predictive learning, just imitation. #contentchat
— ShereeseM, MS/MBA (@ShereesePubHlth) March 13, 2017
A2: How is AI going to change content marketing over the next 3-5 years?
?A2 @SFerika A2: Goes without saying, but automated articles and content. Tragically, we don’t work better… just “smarter”. #ContentChat pic.twitter.com/gFooeyoPVl
— Shawn Paul Wood (@ShawnPaulWood) March 13, 2017
A2: AI will help content marketers in personalization – getting the right content, to the right people, at the right time #contentchat
— Scott Lum (@ScottLum) March 13, 2017
A2: it can help in understanding human behavior and preferences which will help in refining marketing strategy #contentchat https://t.co/oztZRVCzMj
— Josephine Borrillo (@70mq) March 13, 2017
A2) It’ll be interesting to see if an affordable AI is developed to notice trends in the marketplace & make suggestions for biz #ContentChat pic.twitter.com/XhFAvwP2ZL
— Jason Schemmel (@JasonSchemmel) March 13, 2017
A2: generation and analyse of content. Suggestions of improvements and changes. #contentchat https://t.co/42viCyqDtc
— william (@wcmckeedotcom) March 13, 2017
@JasonSchemmel If AI excels at anything, it would be at observing trends and data haha. #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
@SFerika A2 – We’re already seeing automated content and “fake” accounts who call themselves bots! #ContentChat
— KW Social Media (@KWSMTeam) March 13, 2017
A2: Instead of just talking about Big Data, AI and machine learning will help us determine the right data that’s actionable #contentchat
— Scott Lum (@ScottLum) March 13, 2017
@TweetsFromPawan Would you have examples we can check out? Or know of companies using them? I’m intrigued! #ContentChat
— Jason Schemmel (@JasonSchemmel) March 13, 2017
@ScottLum agreed. biggest opps are with personalization for distribution, but also production, personalizing content. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A2: there has been a growing number of brands using AI to help with display ad placement. Quicker response and less labor #contentchat
— Phil Barnes (@Barnes_Phil) March 13, 2017
A2: Automated content curation using algorithms to find content that relates with an audience? #contentchat @SFerika
— Jason Webb (@JasonLWebb) March 13, 2017
@70mq It would definitely help us understand human behavior, agreed! This is a great way of looking on the bright side! #ContentChat
— KW Social Media (@KWSMTeam) March 13, 2017
@Barnes_Phil AI can assist in customer service, thought it would be at the consumer’s expense. Noone likes talking to a machine #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
A2) Interested to see the role AI will have with grammar/editing! #contentchat
— Harry Hayward (@Harroldhino) March 13, 2017
A2 #AI has made it easier to handle content on different levels with the creation of many tools. #ContentChat pic.twitter.com/ygIS9oNYWX
— Tony Stephan (@OmnipoTony) March 13, 2017
@Harroldhino you should check out the new microsoft office grammar tools AI https://t.co/UjEGDbtef4 #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
@Harroldhino Grammar and it’s rules can be pretty simple for AI to correct. But it’s challenging with figuratative langauge #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
@Harroldhino Grammarly already has a widget that analyzes what you’re typing & makes suggestions to optimize it. #ItHasBegun #ContentChat
— Jason Schemmel (@JasonSchemmel) March 13, 2017
A2: The most prominent examples I’ve seen lately are chat bots for responding to customer service needs. #contentchat
— HannaLizKnowles (@HannaLizKnowles) March 13, 2017
@HeyOrca it could be used to help funnel users to the best support channel via where they are coming from & the contact method #contentchat
— Phil Barnes (@Barnes_Phil) March 13, 2017
for example the new microsoft office will say if you are using the same construct word repeatedly and suggest synonyms #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
How big will AI be in content creation? How soon? RT @TweetsFromPawanbiggest opps are with production, personalizing content. #contentchat
— Scott Lum (@ScottLum) March 13, 2017
@OmnipoTony Makes research, editing, revising, and SEO a lot easier. But creativity is still a human task haha #contentchat
— HeyOrca! (@HeyOrca) March 13, 2017
@Barnes_Phil For sure! There will be a lot of good, but not everyone will be as happy about the change #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
@JasonSchemmel @Harroldhino I use @Grammarly every day. Very helpful. #ContentChat
— Erika Heald (@SFerika) March 13, 2017
@HeyOrca @OmnipoTony AI will never (and nor does anyone want it to) step on the toes of creative intuition #contentchat
— Harry Hayward (@Harroldhino) March 13, 2017
@Harroldhino @HeyOrca @OmnipoTony famous last words #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
@Harroldhino @OmnipoTony It’s an interesting topic, is creativity something inherently human or can it be programmed? #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
@HeyOrca @Harroldhino @OmnipoTony same with humor. i think it can’t be programmed, but it can be learned by humans and machines #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
Hopefully AI won’t hinder our creative brains from working online. Sometimes it’s better the old fashioned way! Anyone agree? #contentchat
— KW Social Media (@KWSMTeam) March 13, 2017
A2: I’m interested to see how brands leverage #Chatbots. Until the AI is more refined, I foresee a lot of inauthentic use cases #ContentChat pic.twitter.com/NJ4S6iLFFt
— Mallie Rust (@malliefe2o3) March 13, 2017
@TweetsFromPawan @Harroldhino @OmnipoTony I like to think that humor is tragedy + time. I don’t think AI can replicate that #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
@TweetsFromPawan @HeyOrca @Harroldhino humor is hard to program based on whenever I see posts from bots, AI helps with stats #ContentChat
— Tony Stephan (@OmnipoTony) March 13, 2017
@malliefe2o3 Chatbots can make customer service cheaper and efficient, but it can be infuriating lol #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
@malliefe2o3 I agree! Automated responses seem impersonal and can turn people off. #ContentChat
— KW Social Media (@KWSMTeam) March 13, 2017
@ScottLum Our human brains can get overwhelmed trying to parse big data; we can teach a machine to analyze it better+faster. #ContentChat
— Erika Heald (@SFerika) March 13, 2017
@OmnipoTony @TweetsFromPawan @Harroldhino I find that stats/math based issues/solutions for AI is generally more accepted #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
You have to temper the un-personal experience of AI against the fact that you know you’ll be dealing with an AI system #contentchat
— Phil Barnes (@Barnes_Phil) March 13, 2017
@malliefe2o3 If it’s anything like @Google‘s CleverBot… #ContentChat pic.twitter.com/8XKqxuxH3i
— Jason Schemmel (@JasonSchemmel) March 13, 2017
@SFerika @ScottLum Agreed. I think data interpretation and analysis will be where we see the most benefit from AI. #ContentChat pic.twitter.com/D4i6c6mNpO
— Mallie Rust (@malliefe2o3) March 13, 2017
A3: Are robots going to take our content marketing jobs?
A3 I have a few repetitive boring tasks I’d LOVE to offload to an AI. #contentchat
— Erika Heald (@SFerika) March 13, 2017
Q3: they won’t take away our jobs, but maybe a few mundane intern jobs 🙂 #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
Q3: AI can do two things: take care of tedious and mudane, or enhance us with data — like a bionic arm for #contentmarketing #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
Which we will happily delegate to them 🙂 #contentchat https://t.co/bRU03POFFy
— Spin Sucks (@SpinSucks) March 13, 2017
Q3: for example, google translate has killed a lot of translator jobs, and helped me with my high school spanish homework 🙂 #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A3a having robots/ai do the more menial and difficult tasks can mean a better standard of living, but at what cost? #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
A3 Someone needs to watch and feed — and unplug — the bots. They’ll take over only if we hand them the keys. #ContentChat
— Jim Katzaman (@JKatzaman) March 13, 2017
A3: @SFerika The unfortunate thing is the less customer service matters, the more AI / automation will matter. #DeathToRobots #ContentChat pic.twitter.com/bdHL6uypQv
— Shawn Paul Wood (@ShawnPaulWood) March 13, 2017
A3: When you set the robots up the right way, they’re great for the things that make you want to smash your face into a wall #contentchat
— Jeff Higgins (@AnnaMariaSocial) March 13, 2017
Q3: @claralabs is a good example of a bot that helps with scheduling meetings that can eliminate jobs. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A3: no you still need people for the creativity and someone to make the strategic marketing decisions #contentchat https://t.co/djDHWmlYZZ
— Josephine Borrillo (@70mq) March 13, 2017
A3) As far as content goes, not a chance. Tasks to be cut? 100% ..but that’s for the best. #contentchat
— Harry Hayward (@Harroldhino) March 13, 2017
@70mq agreed. but they can help make those decisions quite a bit — just not make them for you. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A3 In terms of posting and the boring tasks sure but the planning and creative I doubt it. #ContentChat pic.twitter.com/UG6JwnnYQ9
— Tony Stephan (@OmnipoTony) March 13, 2017
@KWSMTeam @malliefe2o3 Maybe find the right purpose for automation? Scheduling content is a good place to start #contentchat
— HeyOrca! (@HeyOrca) March 13, 2017
A3: Not necessarily physical robots but many of our roles could become automated.Many MarTech brands could be replaced by AI #contentchat
— Scott Lum (@ScottLum) March 13, 2017
A3 #AI isn’t going to take away #contentmarketing jobs. They’ll make jobs better, espec if predictive mktg is integrated. #contentchat
— Sue Duris (@SueDuris) March 13, 2017
A3: It will be critical we keep our skills updated and agile so we don’t become disrupted by tech #contentchat
— Scott Lum (@ScottLum) March 13, 2017
automation != machine learning. automation is doing tedious. machine learning is giving u insights. combo = very powerful. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
@SueDuris I find that AI will make targetting, distribution, and research easier. #ContentChat
— HeyOrca! (@HeyOrca) March 13, 2017
A3) They’ll enhance it, but content marketing still needs a humanizing element to it, which sadly some brands don’t even use! #ContentChat pic.twitter.com/lPmsQC5Cbw
— Jason Schemmel (@JasonSchemmel) March 13, 2017
A3: I doubt it. Quality interaction is part of what makes content marketing so valuable and AI just can’t replicate it. #ContentChat pic.twitter.com/9nv7lgeiKz
— Mallie Rust (@malliefe2o3) March 13, 2017
I like to think of AI as making a job easier vs. taking away a job. #ContentChat pic.twitter.com/b5RMrW8M5v
— HeyOrca! (@HeyOrca) March 13, 2017
A3: Once Skynet takes over, yes. Until then, no, but I do think there will be opportunity to lose some boring tasks. #ContentChat @SFerika
— Jason Webb (@JasonLWebb) March 13, 2017
A3) Loads of tech off @chiefmartec map feat AI…. buyers aren’t fully aware but theyre keen on the value provided #contentchat
— Harry Hayward (@Harroldhino) March 13, 2017
@TweetsFromPawan A3: I am amazed at the progression of google translate with beginning to conjugate verbs properly! #contentchat
— Savannah Green (@savannahtgreen) March 13, 2017
@SFerika I’ll only be scared when they build robots human enough to detect sarcasm. Till then , March on. #contentchat
— Sanjeev NC (@yenceesanjeev) March 13, 2017
A3: Even if content posting/scheduling becomes automated, someone is still going to have to write it! #savethewriters #contentchat
— Savannah Green (@savannahtgreen) March 13, 2017
A3: I believe they will help not replace us. Still need consumers as robots do not buy things FYI https://t.co/S9WrTKTHjV #contentchat
— Wayne Hendry (@ideakid88) March 13, 2017
@savannahtgreen but AI can help you figure out what to write, and even write parts of it for you. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
Agree. Repetitive tasks. Non-#CX related tasks, #AI needs to get smarter and more personalized before I trust with #CX things. #contentchat https://t.co/GQGeoCYeu5
— Sue Duris (@SueDuris) March 13, 2017
at @mit i worked on natural language processing to auto summarize news articles, create lecture slides, table of contents #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A3: Marketers with mundane & repetitive tasks will be disrupted first but more complex and creative jobs will be at risk later #contentchat
— Scott Lum (@ScottLum) March 13, 2017
but summarizing content is far easier than creating something new — that’s where creativity and humans win. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
@yenceesanjeev Since many people also have an inability to detect sarcasm that may take a while! 😉 #ContentChat
— Erika Heald (@SFerika) March 13, 2017
but summarizing content is far easier than creating something new — that’s where creativity and humans win. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A3: Maybe, but I think that will be sad. I love discussing content live on social media with its creators. Most people do. #ContentChat
— AK Kerani (@AKKerani) March 13, 2017
A3: We will need to outrun the robots — not literally but figuratively #contentchat
— Scott Lum (@ScottLum) March 13, 2017
@ScottLum maybe even literally too #bigdog https://t.co/rY9DR2fPO2 #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
@TweetsFromPawan @savannahtgreen I’d need to know what the predictive model was based on before I trust AI to write content #ContentChat pic.twitter.com/9cK0grp0Hm
— Mallie Rust (@malliefe2o3) March 13, 2017
A3: Even if I create my own content, there are still things I’d love AI to do like advanced metrics for the sales I make here. #contentchat
— AK Kerani (@AKKerani) March 13, 2017
Love it. At least we’re keeping up for now! https://t.co/fqN8u0ui5A
— Scott Lum (@ScottLum) March 13, 2017
@SFerika A:3 Computers may make our jobs easier, as technology does, but computers will never have the authenticity of a real human.
— PareandFlourish (@pareandflourish) March 13, 2017
A3: No. human-2-human contact will always win. At least until robots are sentient and can make witty remarks. Then I’m screwed. #contentchat
— Jennifer Daugherty (@GlitterOtter) March 13, 2017
A4: What are some practical ways content marketers can start putting AI to work in their organizations today?
Q4: a few tools on the marketing that use AI are for predictive lead scoring, content recommendations, and generation #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A4: AI is more than just bots. It can be your marketing automation or ad triggers which save you tons in spend annually. #ContentChat
— Jeff Higgins (@AnnaMariaSocial) March 13, 2017
@SFerika A4: Have it determine which of your posts are most engaging and repost them periodically. #contentchat
— AK Kerani (@AKKerani) March 13, 2017
A4: I write blogs about #mentalhealth and share them, but often forget to share them again. And I should. AI could do that. #contentchat
— AK Kerani (@AKKerani) March 13, 2017
A4: If done well, AI can be a benefit for marketers. Finding more info out about your audience to target ads is a start! #contentchat
— KW Social Media (@KWSMTeam) March 13, 2017
A4: Not sure I’d classify as AI, but some social publishing tools can analyze engagement to find best time to post. #contentchat @SFerika
— Jason Webb (@JasonLWebb) March 13, 2017
A4: @SFerika Analytics and ABM (account-based marketing) are two things we don’t want to do and robots dive deep. #ContentChat #SilverLining pic.twitter.com/MtTPHtNUqQ
— Shawn Paul Wood (@ShawnPaulWood) March 13, 2017
A4: Predictive analytics & data analytics are 2 branches of #AI that content marketers can use to generate content. #contentchat
— Javier Sanabria (@SanabriaJav) March 13, 2017
wish #AI and #GoogleAnalytics could get together on metrics on specific posts, keywords that work better than others, etc. #contentchat https://t.co/TH5Re1nCnB
— Sue Duris (@SueDuris) March 13, 2017
A4: For me , machine learning is to marketing what a turbo is to a car! https://t.co/NrEczWzFJx #contentchat
— Wayne Hendry (@ideakid88) March 13, 2017
A4 With social media, there are tools such as @SproutSocial and @buffer that help with content scheduling/execution #ContentChat pic.twitter.com/3iJUw0Z8Bw
— Tony Stephan (@OmnipoTony) March 13, 2017
A4: Most brands don’t have sophistication to manage AI yet – hook up with vendors that have those skills – ie. Watson #contentchat
— Scott Lum (@ScottLum) March 13, 2017
A4: another hack is to offer content recommendations after someone downloads an asset. https://t.co/Pt8VVrGPHN #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A4: If your brand is large enough and smart enough to deal with AI find good starting points where it will make big difference #contentchat
— Scott Lum (@ScottLum) March 13, 2017
A4 Let bots deal with menial labor first. You know, the stuff you don’t want to do. Ease them in gradually and cautiously. #ContentChat
— Jim Katzaman (@JKatzaman) March 13, 2017
@ScottLum Most UK businesses can’t even defend against cyber attacks, scary the % without a firewall https://t.co/s09CI7f3dH #contentchat
— Simon (@xmas81) March 13, 2017
A5: What are some of the challenges with using AI in your content marketing efforts?
Q5: biggest challenge is having good clean data. machine learning learns from data and most orgs have sloppy CRM and MAP. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A5: The “Oops!” factor. Trial and error is great but setting up your automation needs to be done way before you go live with it #contentchat
— Jeff Higgins (@AnnaMariaSocial) March 13, 2017
A5: Determining how to integrate AI into a content marketing plan and finding tools to make it work #ContentChat
— Mallie Rust (@malliefe2o3) March 13, 2017
A5 The challenge for marketing is finding out what artificial intelligence can and can’t do, not assuming too much too soon. #ContentChat
— Jim Katzaman (@JKatzaman) March 13, 2017
Q5: when i was at @Google, we were best at translation in arabic & chinese. not bcoz of algos, but DoD had the best data. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
Q5: every org has different model, so hard for single algo to work in all orgs. lot of customization. ask lead scoring vendors. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A5: Challenges w/size and sophistication. Most brands are not large enough for AI and machine learning, yet. #contentchat
— Scott Lum (@ScottLum) March 13, 2017
A5 Understanding how the technology works and the concern on what to do when it doesn’t work. #ContentChat pic.twitter.com/FWxO50MW4o
— Tony Stephan (@OmnipoTony) March 13, 2017
Q5: also b2b orgs lack sufficient data for AI to learn. B2C has much more customer data so easier for them. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A5: Challenges with prioritization – if brands have AI capability, they may prioritize other parts of the org than content mktg #contentchat
— Scott Lum (@ScottLum) March 13, 2017
@TweetsFromPawan Agreed. And B2B is a more complex sale with multiple buyer journeys.But that’s more reason we need good AI #contentchat
— Scott Lum (@ScottLum) March 13, 2017
a5) buy-in from people that don’t get it. Editorial-minded/creatives may feel threatened. Reality= supplemental & supportive #contentchat
— Harry Hayward (@Harroldhino) March 13, 2017
@AnnaMariaSocial Yup. Microsoft’s Tay twitter account is the perfect example of the pitfalls of AI #ContentChat pic.twitter.com/19ZFIRkpaS
— Mallie Rust (@malliefe2o3) March 13, 2017
#AI needs to be more intelligent on more specialized tasks. It’s moving in that direction but not there yet. https://t.co/z1YggXd4ef
— Sue Duris (@SueDuris) March 13, 2017
@xmas81 Agreed! Security with AI will be a huge deal. Not something to take lightly & reason it’s so challenging for marketers #contentchat
— Scott Lum (@ScottLum) March 13, 2017
A6: What tools or resources can you recommend for content pros looking to learn more about AI?
Q6: check out my massive content marketing tools map https://t.co/ToJQk3YdED. lmk if you have any additions. #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
Q6: Also big fan @paulroetzer and https://t.co/ZnW4QngBn5 #contentchat
— Pawan Deshpande (@TweetsFromPawan) March 13, 2017
A6 A simple Google search or a Twitter search for #ArtificialIntelligence should get you material to learn about AI. #ContentChat
— Jim Katzaman (@JKatzaman) March 13, 2017
A6) Most already have a taste. Anything “recommended for you” #contentchat
— Harry Hayward (@Harroldhino) March 13, 2017
AI World in December is a good start. Great list of #AI influencers located here: https://t.co/JhTfPqVD9V #contentchat https://t.co/GFeB45sRRv
— Sue Duris (@SueDuris) March 13, 2017
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