Who says Summer reading has to be trashy paperbacks and impulse-buys from the airport?
Inspired by the Summer Reading challenge from my local library, I proposed a #ContentChat Summer Reading Challenge. And this week, the #ContentChat community came together to share their picks for the best content marketing books, blogs, podcasts and more for consideration for YOUR Summer career development content consumption.
If you weren’t able to attend, feel free to add your picks in the comments! And don’t forget to go download your Summer Reading Challenge tracker!
Q1: What is the most recent marketing, content marketing, or business book you read that we should all add to our reading lists?
Must-read business books
A1: Malcolm Gladwell’s Blink. Not only does it shed a light on social justice, but the idea of cumulative details has a marked impact on marketing. #ContentChat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018
A1: I’m currently reading Lost & Founder by @randfish and just finished Brotopia by @emilychangtv and highly recommend both. #ContentChat https://t.co/nhBfM3UBAI
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018
A1: Most recent content marketing relevant books I’ve read and recommend are Simon Sinek’s Start with Why: How Great Leaders Inspire Everyone to Take Action and David Allen’s Getting Things Done: The Art of Stress-Free Productivity #contentchat
— Josh McCormack (@joshmccormack) June 4, 2018
I just finished Bad Blood about Theranos and not only is there a lot of interesting business stories and stuff to steal for content emails and blogs it’s also just insane. I really like @AndreaFryrear Death of a marketer as well. https://t.co/wc9YcLb6uH
— Jon Lee (@TheContentKing7) June 4, 2018
I am reading two for reference but on is “Sustained Leadership by @TomReid who runs #ImpactMatters chat. The other is “Success Psychology of Achievement” by Deborah A. Olson, PhD. #ContentChat
— Dr. Dorrie Cooper (@sittingpretty61) June 4, 2018
A1 I haven’t read it yet, but I’m about to start reading Procrastinating on Purpose by @rory_vaden as part of a group. #contentchat
— Paula Kiger (@biggreenpen) June 4, 2018
Must-read marketing books and publications.
A1: It may not count as a “publication” but I just sifted through all 294 pages of #MaryMeeker‘s 2018 trends. Good night. So much to do with content in there. #ContentChat
— Shawn Paul Wood (@ShawnPaulWood) June 4, 2018
A1: I’m currently reading a preview copy of “Talk Triggers” by Jay Baer (author of Hug Your Haters, another great book). I’m not sure when Talk Triggers is scheduled for release, but I highly recommend it. It’s about word of mouth marketing and is AWESOME. #ContentChat
— Carole Cudnik ☕ (@cacudnik) June 4, 2018
Must-read journalism and editorial management books.
A1. Getting Serious About Editorial Management by Howard Rauch https://t.co/GgV4uePxU2 Not strictly marketing but about writing and editing, and it actually suggests methods to quantify and measure editorial/content value #ContentChat https://t.co/qBkPTfHRfX
— Jen Brass Jenkins (@chrliechaz) June 4, 2018
A1: Somewhat business but more historical, the Thief-Taker Hangings by @ajskirboll is a great read and sheds some light on the roots of journalism and how we got to where we are now (i.e. we haven’t moved very far) #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018
Q2: What are the marketing, content marketing, or business podcasts you listen to regularly and always learn something new from?
Listen to these marketing podcasts.
A2: I listen to podcasts from @MarketingProfs, @Uberflip, @amyporterfield, @WhyISocial, and @Buffer every week. #ContentChat https://t.co/69KMzg4ZC0
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018
A3: obsessed with the @garyvee audio experience as well as @jennakutcher’s podcast as well. Both great resources to utilize! #ContentChat
— Maria Marchewka (@_MariaMarchewka) June 4, 2018
A2. I am not a podcast person, but I like @MadalynSklar podcast series. She has great quests and I listen to @BlakeACroft and @JasonSchemmel does a pretty good job. There are so many! #ContentChat
— Dr. Dorrie Cooper (@sittingpretty61) June 4, 2018
A2b. Also, @DuctTape Marketing with John Jantsch is a good listen. #ContentChat
— Shawn Paul Wood (@ShawnPaulWood) June 4, 2018
A2: The Unpodcast from @unmarketing – (can’t wait to hear him talking about the Caps winning the Cup) Unthinkable from @jayacunzo, obviously @adlandiapodcast and I like what @kevin_hunt and @arikhanson do with TalkingPoints Podcast. #contentchat
— chad mitchell (@cmmitchell4) June 4, 2018
Listen to these business podcasts.
I listen to the @Entrepreneur podcast, Problem Solvers, Work in Progress, Freakonomics, Good Life Project, Relate, Clever, and the TED Radio Hour. #contentchat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018
A2: I listen to The Pitch @thepitchshow regularly. Also a fan of This Week in Startups @TWistartups #contentchat
— Josh McCormack (@joshmccormack) June 4, 2018
You should also listen to these awesome podcasts.
A2 My podcasts are all #CX related: @Forrester‘s @CX_cast and @JeanneBliss‘ Human Duct Tape show are my two main go-tos #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018
A2: @AmyPorterfield @ProBlogger @PatFlynn are the podcasts which I listen to on a regular basis. #ContentChat https://t.co/6mk4FFC4XP
— Carlarjenkins (@carlarjenkins) June 4, 2018
Also this @hardwick #ContentChat pic.twitter.com/8on1AcvM79
— Chris Barrows #eduweb18 (@CBarrows) June 4, 2018
Q3: Are there any email newsletters focused on marketing or business that you recommend?
Subscribe to these marketing email newsletters.
A3: I pretty much live or die by @CMIContent ‘s e newsletter. @ahaval also has some good stuff #ContentChat https://t.co/HV4EpseyIc
— Jen Brass Jenkins (@chrliechaz) June 4, 2018
A3: Go sign up for @annhandley‘s email newsletter! #ContentChat https://t.co/Z4YVoXgOBb
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018
A3 I think that @roundpeg and @simplymeasured are the ones that hang around in my promoted tab the longest. 🙂 Always good stuff there! #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018
A3: Love what @ScottMonty does. The Full Monty is a must read. As for the business of podcasting, can’t wait for Hot Pod from @nwquah. #ContentChat
— chad mitchell (@cmmitchell4) June 4, 2018
A3] Totally agree for #mustread newsletters> Full Monty and @CSPenn‘s Almost Timely News =>@cmmitchell4 @SFerika @ScottMonty #contentchat
— HeidiCohen (@heidicohen) June 4, 2018
Other awesome email newsletters to add to your inbox.
A3 I’m a huge fan of the PACIFIC email that @DylanByers sends out every weekday. West-coast tech news. Good analysis, great curated links, quick read. https://t.co/3r8PnvqDR0 #contentchat
— Martin Lieberman (@martinlieberman) June 4, 2018
A3 addendum – I almost always pick something out of the @CXupdate emails! #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018
I love PACIFIC and the daily RELIABLE SOURCES email that @brianstelter sends out. But that’s media-oriented. It’s great too, but not as relevant to this chat. #contentchat
— Martin Lieberman (@martinlieberman) June 4, 2018
Q4: Which blogs do you regularly read for marketing and business education and inspiration?
Bookmark these marketing blogs:
A4. Post Advertising and CMI #ContentChat
— Flockrush (@Flockrush) June 4, 2018
A4. I like @Hootsuite Blog, @HubSpot Blog
@MProfs Blog #ContentChat— Dr. Dorrie Cooper (@sittingpretty61) June 4, 2018
A4: @sistasense @CMIContent @smartblogger @copyblogger are my regular reads #ContentChat https://t.co/w05Ue8flbU
— Carlarjenkins (@carlarjenkins) June 4, 2018
A4: I’m terrible about reading blogs. I do read Content Marketing Institute’s blog and I work to ensure I catch the @orbiteers posts. I find that they’re both a good combo of what’s new and good sense approaches to both technical and creative marketing. #ContentChat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018
A4: I’m a regular reader of a few dozen blogs, but I’ll call out @CMIcontent, @Marketingprofs, @SMexaminer as the ones I most consistently share and file away in my @evernote #ContentChat https://t.co/TAp76KyQji
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018
A4: @ThinkwithGoogle is greatness@sengineland always drops the knowledge@Moz (and @Randfish‘s own stuff), @HubSpot rocks, and don’t sleep on either @cision‘s or @buffer‘s blog. #ContentChat
— Shawn Paul Wood (@ShawnPaulWood) June 4, 2018
Bookmark these business blogs.
A4. Again, slightly off topic, but I subscribe to @HarvardBiz ‘s Management Tip of the Day. It has tips that apply to everything #ContentChat https://t.co/xgRsjkmEEO
— Jen Brass Jenkins (@chrliechaz) June 4, 2018
Q5: Have you taken a marketing or business course in the past 6 months that you highly recommend?
Helpful marketing courses.
A5: Yes, @AliMirza2k LinkedIn for Branding #Udemy course. It helped me improve my #LinkedInMarketing skills. #ContentChat https://t.co/u6HQbsHhxX
— Carlarjenkins (@carlarjenkins) June 4, 2018
A5. I completed @hootsuite Social Media Marketing Cerfification. Many courses are free and it’s self paced. I recommend #HubSpotAcademy as well. #ContentChat
— Dr. Dorrie Cooper (@sittingpretty61) June 4, 2018
Other helpful courses.
A5: I’ve gone through a number of great courses from @FoodBloggerPro that I highly recommend to anyone who’s in that niche. Their video production and photography content is on point. #ContentChat https://t.co/h5tCBdNL1m
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018
A5: Recently finished the Google Online Marketing Fundamentals certification but didn’t think much of it. I’m thinking about some of the other Google courses – mainly the Analytics Qualification – has anybody done it and what did you think? #ContentChat
— Elan Iâl (@elanial) June 4, 2018
A5: On Udemy, I’ve done Seth Godin’s Freelancer course and am doing Moz’s SEO training course. @HubSpotAcademy has some courses on SEO, inbound, etc., that I’m working my way through. I’m a lifelong learner 🙂 #ContentChat
— Carole Cudnik ☕ (@cacudnik) June 4, 2018
Q6: Are there any marketing, content marketing, or business communities you are a member of and would recommend joining?
A6: I’ve been a paid member of @MarketingProfs for years (lots of great learning opps), and have attended #CMworld for 6 years running. I also recommend the @buffer + @SproutSocial Slack-based communities. #ContentChat https://t.co/nSAIpaHVu5
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018
A6. I found alignable to be very useful #ContentChat
— Flockrush (@Flockrush) June 4, 2018
I recommend checking out local #marketing and #content @Meetup groups. Two in #PDX: https://t.co/iKbUmNoDru https://t.co/hojQRGzkdN #ContentChat
— Tod Cordill (@todcordill) June 4, 2018
Q7: Is there a marketing, content marketing, or business-related webinar or video you’ve recently watched and would recommend?
A7… Well, our videos, clearly. They. Are. Amazing. @sferika https://t.co/ZNXAcpVBaH #contentchat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018
A7. I did a webinar on the challenges of #Content #Marketing in #B2B. It does have a bit of the product discussion in part 2 to contextualize and frame a solution. https://t.co/3Z2w8bJPvC #ContentChat
— Flockrush (@Flockrush) June 4, 2018
Q8: What is one thing you’d like to learn this summer and aren’t sure where to start.
A8: I’d love to learn more about online course building. I’ve been in progress on two courses for wayyyyyy too long. The video production side of things feels overwhelming even though it shouldn’t. #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) June 4, 2018
A8: I want to enhance my graphic design knowledge and better familiarize myself with programs such as Illustrator and InDesign. I know there are some great resources out there, but I’m not even sure where to begin… #ContentChat
— Olivia Griffin (@OliviaGriffinMA) June 4, 2018
A8: I just had an amazing offer to co-author a book on marketing KPIs and I want to bone up on the latest in GA strategies as well as how to better map attribution paths for businesses that aren’t swimming in cash. #ContentChat
— Maureen Jann (@SuperDeluxeMo) June 4, 2018
A8 My personal learning thing is video production, trying to get my hands around something that is very alien to me. #ContentChat
— Derek Pillie (@derekpillie) June 4, 2018
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