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June 22, 2020 Content Chat Recap: Content Chat Mid-Year Check-In and Anniversary Celebration

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Congratulations to Erika for leading #ContentChat for four years! In this chat, we look back at some of our favorite topics from the year, share our current content marketing challenges, and recommend resources like books and podcasts that are keeping us inspired. Read through the chat below, and if there is a topic or speaker you’d like to see on #ContentChat this year, please let us know.

Q1: What is the one GIF you can’t Twitter chat without?

It wouldn’t be a celebration without some fun GIFs. Check out some of our community favorites below.

Q2: What is your biggest/scariest/hardest to solve #contentmarketing challenge right now?

As can be expected, the current global pandemic and protests for racial equality have many companies hesitating to post content of any sort, and in some cases, audiences seem disinterested in reading brand content.

Most of our community members have had to shift priorities and replan for the rest of the year (read through this chat on refining your content marketing strategy for the rest of 2020 if you need help).

Other common challenges include finding the right purpose for any piece of content and appropriately positioning it for a specific stage of the sales funnel…

Getting time in front of SMEs to guide a content strategy and direction…

Leveraging the right data to inform your content marketing strategy…

Acting fast in a rapidly changing environment…

And finding a sustainable content publishing cadence.

Q3: What is your primary content marketing goal for this year? What will success look like for your content marketing efforts?

Given the turbulent climate, several of our community members are looking at driving engagement with their audiences across a multitude of areas including social media, blogs, and email newsletters. Additionally, content will play a big role in customer acquisition and retention as customers continue to be cautious with their spending. Read through all of the community’s goals here:

Q4: What content-related topic would you like to see an upcoming #ContentChat address? Is there an amazing content marketer or content creator you’d like to see as a Twitter chat guest? Tag them! Want to be in the hot seat yourself? Raise your hand!

We’ve collected the feedback from the chat, and if you missed out or have additional ideas, please comment below or message Erika.

Q5: What has been your favorite #ContentChat topic so far this year?

We’ve covered a lot of great topics this year, and a couple of highlights include An Introduction to Marketing Automation for Small Business and Turbocharging Your Social Media Content Curation and Promotion. What were your favorites?

Q6: It’s recommendation time! What are some of your favorite content marketing podcasts, blogs, books, etc. from the past year?

Check out the community recommendations below for newsletters, webinars, books, podcasts, and more that are great for content marketers.

Q7: Let’s end with some shameless self-promotion. What’s the piece of content you created in the past 6 months that you are most proud of?

There is a lot to be proud of with these pieces of content. Thank you to everyone for sharing, and comment below if there’s something you’ve created that you’d like us all to see and celebrate.

About Alek Irvin

Alek Irvin is a content marketing professional with a rich history in social media management, executive thought leadership development, and media relations. As a consultant at Erika Heald Marketing Consulting, he creates human-focused content and thought leadership platforms that help brand leaders connect and engage with their communities. Alek has worked with a range of startups and Fortune 500 companies across the B2B technology and consumer spaces, including IBM, Dell Technologies, Hitch Works, Emtrain, Integrate, and Frameable. Connect with him on Twitter @AlekIrvin.

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