It’s hard to believe it’s been a year since Lucy Rendler-Kaplan handed me the #ContentChat reins. It’s been a pleasure to lead the chats each week, building upon the foundation built by Jenise Fryatt.
This week, I took the opportunity to celebrate the one-year mark, and check-in with the community to get input on topics and guests for the next six months.
Here are the highlights from that conversation.
Q1: What is your content super power?
A1 My superpower = consuming gobs of content, then applying lessons to make my own better. #contentchat
— Dennis Shiao ✍️ (@dshiao) June 19, 2017
A1 #contentchat Blogging, content strategy and social media advertising tactics. 😉
— Bruce Deschamps (@brucedesch) June 19, 2017
Very organized. I publish 6 posts a week and I’m working on September. https://t.co/5993MmNtGU
— randy clark (@randyclarktko) June 19, 2017
A1: Networking! I love people and getting to know them. It has helped me out so much! #contentchat
— The Singing Tech 🎵 (@SingingTech) June 19, 2017
A1: My superpower is being able to put myself in another person’s shoes for a bit and imagining how they feel. #empathy #ContentChat https://t.co/YujAGNe9om
— Jess Hutton (@JessLHutton) June 19, 2017
A1. Not to be too woo-woo, but I’d say the ability to channel a brand or person’s voice in content dev #contentchat https://t.co/2PPAeeEa9T
— Rachel Formaro (@rachelformaro) June 19, 2017
A1: I’m pretty damn good at finding different ways to spin old content to make it new again #ContentChat
— Max Bailey (@maxthemarketer) June 19, 2017
A1 My content super power is being able to envision the many creative content reuses in the planning stage. #ContentChat
— Erika Heald (@SFerika) June 19, 2017
A1: My content superpower is inter-connected / coordinating campaigns. I love it when a plan comes together. #contentchat https://t.co/p1kQ3IEJra
— Amy Higgins (@amywhiggins) June 19, 2017
1A. My superpower is #Psychology and #Humor wherever I am and whoever I am with especially smm #ContentChat
— dorothy iltis cooper (@sittingpretty61) June 19, 2017
A1: absorbing tons of hi-tech, hi-level content & finding a story, and angle, a human relationship. #contentchat
— Jennifer Daugherty (@GlitterOtter) June 19, 2017
A1: I have the ability to make industry related articles fun to read and still offer information! #ContentChat
— Jeff Higgins (@ItsJeffHiggins) June 19, 2017
Content #SUPERPOWER – always making the customer/reader the central focus #ContentChat pic.twitter.com/VaJrdzxxmf
— Sue Duris (@SueDuris) June 19, 2017
A1: Um…. Punctuation. As lame as it sounds, I pretty much own punctuation thanks to one of my college English professors. #ContentChat https://t.co/5q61MTWB3I
— Jason Webb (@JasonLWebb) June 19, 2017
Q2: What has been your favorite #ContentChat topic in the past year?
A2: Too many to single out one. Let’s just say each was a part of one big #contentchat which I liked a lot.
— Wayne Hendry (@ideakid88) June 19, 2017
A2 I really loved the conversation we had w/ @quickmuse on finding your dream job. #ContentChat
— Erika Heald (@SFerika) June 19, 2017
A2: So many. Seriously, it’s hard to choose, but I love the community and sharing ideas with everyone. #contentchat https://t.co/i0qjjDDtbc
— Jason Webb (@JasonLWebb) June 19, 2017
A2: I enjoyed “7 Social Media Mistakes PR + Marketing Pros Make & How to Avoid Them” #contentchat
— Javier Sanabria (@SanabriaJav) June 19, 2017
Q3: What content-related topic would you like to see an upcoming #ContentChat address?
A2 #contentchat how about a chat around content optimisation for better conversion? 😉
— Bruce Deschamps (@brucedesch) June 19, 2017
A2: I would like to see something around politics in writing: pros and cons #contentchat
— The Singing Tech 🎵 (@SingingTech) June 19, 2017
A2: TY for the cheatsheet! Would like a chat to review resources used to put together content in all formats & use in blogs #contentchat
— Maria Elena Duron (@mariaduron) June 19, 2017
A3 I bet some of these have been covered in past chats, but … SEO, content curation, finding inspiration for new content #contentchat
— Dennis Shiao ✍️ (@dshiao) June 19, 2017
A3: I’d love to know more about content distribution strategies & how to optimize & automate the most effective ones. #contentchat
— Chelsea Baldwin (@chelseajanea) June 19, 2017
A3: I could use help with getting spots as a guest blogger. A chat with tips for that could be good. #contentchat https://t.co/Jy3o4sAKY1
— Jason Webb (@JasonLWebb) June 19, 2017
3A. I really like information on must have tools and also hints or tips on blogging for profit with click bait. #ContentChat
— dorothy iltis cooper (@sittingpretty61) June 19, 2017
A3: Adding on to your content strategy. How have you taken what you’re already doing & expand upon it further? #ContentChat
— Jason Schemmel (@JasonSchemmel) June 19, 2017
A3 What if we did an active working session? People bring actual challenges they’re facing, and we talk solutions. #contentchat
— Martin Lieberman (@martinlieberman) June 19, 2017
A3: I think, more and more, we need to address how SEO and content (creation, strategy, maintenance, etc.) work together. #ContentChat https://t.co/G1UyV84vh8
— Jess Hutton (@JessLHutton) June 19, 2017
Guest blogging can be tough. And doesn’t always get results. So maybe something on making your guest posts impactful too? #contentchat
— Chelsea Baldwin (@chelseajanea) June 19, 2017
A3 #contentchat copywriting for conversion 🙂
— Bruce Deschamps (@brucedesch) June 19, 2017
A3b The role of artificial intelligence in content marketing going forward #AI #contentchat
— Dennis Shiao ✍️ (@dshiao) June 19, 2017
A3 – how about the #CustomerExperience #content connection? Just sayin. 😉😉#ContentChat
— Sue Duris (@SueDuris) June 19, 2017
A3 #contentchat Blogging for lead generation could be another topic.
— Bruce Deschamps (@brucedesch) June 19, 2017
🙂 Or, what about a chat on the “less is more” idea of content marketing? Volume/quantity doesn’t always work. #contentchat
— Martin Lieberman (@martinlieberman) June 19, 2017
There is so much to do! Great tools and methods to use. Maybe an upcoming topic @SFerika ?#contentchat #measurement #analysis #datainsight https://t.co/UGUboJ78ae
— Annsi Krol (@annsikrol) June 19, 2017
A3 Relationship-based content creation! #contentchat
— Ken Gordon (@quickmuse) June 19, 2017
A3: A chat are around promoting content on social (pay-per-click vs pay-per-impressions, etc.) #ContentChat
— Max Bailey (@maxthemarketer) June 19, 2017
@totheweb did a Meetup where she performed five minute website makeovers for anyone in attendance. It was really popular #contentchat
— Dennis Shiao ✍️ (@dshiao) June 19, 2017
A3 The ROI on ethical online behavior. #contentchat
— Ken Gordon (@quickmuse) June 19, 2017
A3: Or maybe a “what not to do” convo #ContentChat
— Max Bailey (@maxthemarketer) June 19, 2017
That’s awesome! 🙂 In our case, we could designate people to share, and everyone else would help. #contentchat
— Martin Lieberman (@martinlieberman) June 19, 2017
A3: I am interested in learning about the people, ie. did you go to school for it? Learnings along the way, key takeaways, etc. #contentchat
— Win Shi Wong (@winshiwong) June 19, 2017
A3: More about LinkedIn content- I guess you can use hashtags now? Also best photo sizes and specs #Contentchat
— Andrea Abbott (@AndreaPAbbott) June 19, 2017
A3: In-house vs Agency vs Freelance: Pros and Cons #contentchat pic.twitter.com/TUWJmI6OFm
— Mike Bryant (@MichaelRo22ss) June 19, 2017
It’s not an easy challenge. That’s for sure – maybe that could be a #contentchat topic? How to turn execs into thought leaders on social?
— Amy Higgins (@amywhiggins) June 19, 2017
Q4: Is there an amazing content marketer or content creator you’d like to see as a #ContentChat guest?
A4. Hmmm. I’m going to say @superscriptmktg and @jennychair for starters! Love the work that Anna and Jenny are doing. 🙂 #contentchat https://t.co/RMktcpeMtU
— Rachel Formaro (@rachelformaro) June 19, 2017
A4: A lot of the people I admire take part in #contentchat already. That said, I think @CTrappe could be a great one. https://t.co/9MI4UkMlQe
— Jason Webb (@JasonLWebb) June 19, 2017
A4 : @SEOmom – started Moz as a mother and son team! would love to see her do a content chat! also @jaybaer @MadalynSklar pic.twitter.com/Oy95AozaeX
— The Singing Tech 🎵 (@SingingTech) June 19, 2017
A4: I really admire what @davidbeebe did at Marriott and anyone from GE. #contentchat
— chad mitchell (@cmmitchell4) June 19, 2017
A4 I nominate @greencognito as a future guest. He could chat with us about content strategy #contentchat
— Dennis Shiao ✍️ (@dshiao) June 19, 2017
A4: Another good guest would be @JayMoye1 from Coca-Cola. #contentchat
— chad mitchell (@cmmitchell4) June 19, 2017
A4: Yes! @ChrisStrub @dennisyu @neilpatel @joeDmarti #contentchat
— Maria Elena Duron (@mariaduron) June 19, 2017
A4: Also @killiandrake @sdepolo @CjPhx #contentchat
— The Singing Tech 🎵 (@SingingTech) June 19, 2017
A4: And, @SuperGeekedUp Great one for script writing, comics, & web series, too. #contentchat
— Maria Elena Duron (@mariaduron) June 19, 2017
A4) Now suggesting: @agori @mon @amandamaks @cassandrajowett @ginnahall @mattroyse @erinhmay @nickdujnic @inthekisser #contentchat
— Curata (@curata) June 19, 2017
A4: One can only dream, but @Wendys would be so cool to guest chat! #ContentChat
— Andrea Abbott (@AndreaPAbbott) June 19, 2017
Even better (and more relevant) would be @MerriamWebster! That would be awesome. #contentchat
— Martin Lieberman (@martinlieberman) June 19, 2017
A4: None other than Brian Fanzo gets my not @iSocialFanz #contentchat pic.twitter.com/L0KQRectfC
— Mike Bryant (@MichaelRo22ss) June 19, 2017
If we go down that route, @dog_rates would be a fun guest host too #ContentChat
— Andrea Abbott (@AndreaPAbbott) June 19, 2017
Q5: What is your biggest/scariest/hardest to solve content challenge? How can we help?
A5: The hardest challenge for me, honestly, is clients wanting things written so formally it reads like a press release. #contentchat
— StarryNight (@StarryNightllc) June 19, 2017
A5: Breaching politically fueled topics from a brand’s perspective can be challenging #ContentChat
— Max Bailey (@maxthemarketer) June 19, 2017
A5a: Convincing organizational leaders that to trust employees’ skills and knowledge…. #contentchat https://t.co/XAtA4ECNUE
— Jason Webb (@JasonLWebb) June 19, 2017
A4: The hardest part of writing for me lately is staying motivated especially when it comes to large projects. #burnout #contentchat
— Mind of a Diva (@MindofaDiva) June 19, 2017
A5 When designated thought leaders don’t want to share their own (ghost-written) content, how do you promote them? #contentchat
— Martin Lieberman (@martinlieberman) June 19, 2017
A5: Not to mention people wanting one LONG piece of content. Budget limitations turn into requests that aren’t worthwhile. #contentchat
— StarryNight (@StarryNightllc) June 19, 2017
A5. The hardest thing right now is creating enough quality content to cover all of our brands/products – some are brand new #contentchat
— Susie Concannon (@Susiedoozie) June 19, 2017
A5: Staying in wheelhouse – often asked to write &give loads of research facts.Need some1 who can pull research so I can write #contentchat
— Maria Elena Duron (@mariaduron) June 19, 2017
A5. Prioritizing our OWN content work for the agency. Always focused on clients–which is awesome of course. #ContentChat https://t.co/nmnHHKies8
— Rachel Formaro (@rachelformaro) June 19, 2017
A5: My hardest challenge is finding more time to brand myself – clients first, me 2nd #contentchat
— Amy Higgins (@amywhiggins) June 19, 2017
A5b: I would maybe like to see a chat about balancing writing, freelancing, and day job if that chat hasn’t been done. #contentchat
— Mind of a Diva (@MindofaDiva) June 19, 2017
A5: Converting content consumers into evangelists / share mongers #contentchat pic.twitter.com/glwzjg5dvH
— Mike Bryant (@MichaelRo22ss) June 19, 2017
Q6: What is your favorite piece of content you’ve created so far this year (share a link!)
Haha, this one so far! Content for MY biz, not a client! https://t.co/5hqkvOs1Ha #contentchat pic.twitter.com/qCLwAYPOjG
— StarryNight (@StarryNightllc) June 19, 2017
A6 I published an interview with Bay Area sportswriter @MercPurdy https://t.co/3uHOXU9uX2 #contentchat
— Dennis Shiao ✍️ (@dshiao) June 19, 2017
Q6 How to Stay Ahead of Your Business Blog Forever https://t.co/qeBt7RhRMj #ContentChat
— randy clark (@randyclarktko) June 19, 2017
a6) this hunk of blog post. https://t.co/Fyx5y0A2ZW … Major props to the team & contributors that took part in creation #contentchat
— Curata (@curata) June 19, 2017
A6: Probably this one: https://t.co/uiRqX4XOYw. #contentchat https://t.co/GQMSBmxRX9
— Jason Webb (@JasonLWebb) June 19, 2017
Here’s my favorite piece of content I’ve helped create this year – https://t.co/cxGjNZP5OL #contentchat
— Amy Higgins (@amywhiggins) June 19, 2017
A6 One of my fave posts this year was about why so many customer testimonials are terrible. https://t.co/WQohhLkpfk #ContentChat
— Erika Heald (@SFerika) June 19, 2017
A6: The Human Exp. in the Age of AI. A think piece & #adobesummit recap of sorts. #contentchat https://t.co/SNK9y24dQu
— Jennifer Daugherty (@GlitterOtter) June 19, 2017
A6 my favorite #content – https://t.co/uX2vn8OVQ6 #contentchat
— Sue Duris (@SueDuris) June 19, 2017
A6: I was pleased to finally get my content podcast launched this month – https://t.co/u0OGSgmZsQ #contentchat pic.twitter.com/poq2buoEBL
— Scott Murray (@MrScottMurray) June 19, 2017
A6: I wrote this beast of Content Strategy Alphabet this year! Only took 6 months. #ContentChat https://t.co/vBTEPktvU5 https://t.co/qsL8xO2NRv
— Jess Hutton (@JessLHutton) June 19, 2017
A6: Then, personally, this piece https://t.co/M9Xxl7azt5 – about to rework all the content on this site so you’ll see it again #contentchat
— Maria Elena Duron (@mariaduron) June 19, 2017
A6: Also, this #HootConnect recap saw some nice results: https://t.co/zh6OpjJYTI #ContentChat
— Max Bailey (@maxthemarketer) June 19, 2017
A6: My boss wrote a follow up article to his #Bachelorette piece from last year. https://t.co/3ItFgFN0qL #contentchat pic.twitter.com/VISDkSNaHh
— Mike Bryant (@MichaelRo22ss) June 19, 2017
A6 It was AWESOME to get to write for the @TwitterBusiness blog. https://t.co/XSDC3VA4jQ #ContentChat
— Erika Heald (@SFerika) June 20, 2017
Q7: What is your favorite piece of content someone NOT in your organization created this year? (share a link!)
A7 This was really well researched and well written https://t.co/HcZhQkLSMe #contentchat
— Dennis Shiao ✍️ (@dshiao) June 19, 2017
A7: While it’s older, this is a great example of fearless content: https://t.co/1PvPnPUaIh #contentchat https://t.co/Dki8LK7kbp
— Jason Webb (@JasonLWebb) June 19, 2017
A6: Sorry, I have 3 that make me proud https://t.co/TGbQNLRss1 and https://t.co/HvSbhHOZru https://t.co/E21zWyGS9m #contentchat
— chad mitchell (@cmmitchell4) June 19, 2017
This visual and written combo by my friend @JohnAMWill has stuck with me this year: https://t.co/ACbcof4C0X #ContentChat https://t.co/GNQzWD9kiF
— Jess Hutton (@JessLHutton) June 19, 2017
A7: I really liked seeing someone give podcast advice like this – https://t.co/T0xhKdsAiy #contentchat
— Scott Murray (@MrScottMurray) June 19, 2017
A7: Not created by me or anyone in our org and an awesome post! https://t.co/G1RdJBwb62 #contentchat
— Maria Elena Duron (@mariaduron) June 19, 2017
A7: I’m inspired by creative journalism–Impressed with @nytimes‘ visualization team #ContentChat https://t.co/6KiOxHQBrz
— Max Bailey (@maxthemarketer) June 19, 2017
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