Building on the success of our 2018 Summer Reading Challenge, the #ContentChat community kicked off our 2019 Summer Reading Challenge by sharing the best books, blogs, podcasts, newsletters and more that keep us in-the-know on all things business and marketing.
Download our planner below and dive into the community’s suggestions, and comment if you have other suggestions for the community. What’s first on your list?
Q1: What is the most recent marketing, content marketing, or business book you read that we should all add to our Summer reading lists?
Check out these marketing relevant books.
A1b: On the marketing front, I’d suggest reading @PamDidner‘s latest book on marketing sales enablement. #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
Reading F#ck Content Marketing—and yes, it’s a must read. It’s focusing on the content experience rather than the typical “we need to make content now!!” mindset. https://t.co/i3XYYocNa8 #ContentChat https://t.co/BBfZhwmVzp
— Jen Brass Jenkins (@chrliechaz) June 17, 2019
A1: You have to check out “The Creative Curve: How to Develop the Right Idea, at the Right Time” by @Allen! #ContentChat https://t.co/6iohS6DyNm
— 🎙JMatt (@JMattMke) June 17, 2019
A1. I’ve recently read Seth Godin’s This Is Marketing and recommend it to you all for its value-based approach to marketing. #ContentChat
— Masooma // Content Writer (@inkandcopy) June 17, 2019
A1: “Everybody writes” by Ann @annhandley #ContentChat
— LiveHelpNow (@LiveHelpNow) June 17, 2019
Read these to tune your business acumen.
A1: Right now, I’m reading my client’s book “The Drama-Free Workplace” and it’s definitely a great read for anyone who manages a team. #ContentChat https://t.co/gIqKUvLRO3
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
A1.
Books by our Faculty!
📚Patricia Flynn: Redefining Success: Integrating Sustainability into Management Education
📚Mark Frydenberg: Technology for Success: Computer Concepts
📚Joni Seager: The Women’s Atlas
📚More here:https://t.co/m0nAc6KaNm#ContentChat
— Bentley University (@bentleyu) June 17, 2019
A1: “Designing Together” by Dan Brown. It’s a book about working in creative environments which shares collaborative & teamwork strategies. Still reading it! #ContentChat
— Christopher Thames (@christhames35) June 17, 2019
A1: I mentioned this last week, but it still applies. I’m currently reading Never Split the Difference: Negotiating as if Your Life Depended on It, by @VossNegotiation Written by a former FBI negotiator. So Good. #ContentChat
— Emilie Moreland (@writtenbyemilie) June 17, 2019
A1: Sorry I’m late to the party, but you all should try to grab @rorysutherland‘s Alchemy when you get a moment. It will stretch your brain a bit! 🙂 #ContentChat
— Derek Pillie (@derekpillie) June 17, 2019
A1 I recently finished a book called Sharpen Your Verbal Edge by Elizabeth MacDonald – it’s 101 tips to improve communication, both written and verbal. I enjoyed it.#ContentChat https://t.co/HdaXl0fWEH
— Krystal Blais 🤘🔮🔥🤘🏳️🌈 (@krystalblais) June 17, 2019
Oh, another one, though I’m sick of this titling trend, is the Subtle Art of Not Giving a F*ck. #ContentChat
— John Cloonan (@johncloonan) June 17, 2019
Q2: What are the marketing, content marketing, or business podcasts you listen to regularly and always learn something new from?
Have you listened to any of these podcasts?
A2: I love listening to the @cwclub podcasts of their live events, and the Marketing Smarts podcast from @MarketingProfs #ContentChat https://t.co/7tZhWezK9f
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
A2. Those would be:
–@CoSchedule’s actonable marketing podcast
–@SMExaminer’s podcast and occasionally,
-Everyone hates marketing podcast#contentchat— Masooma // Content Writer (@inkandcopy) June 17, 2019
A2: I also listen to @CoSchedule‘s podcast, and I recently listed to @halvorson‘s pod The Content Standard. If you’re looking for a bit to humor mixed with marketing tips, I suggest checking out our podcast (@BraftonPod ), Above the Fold. #contentchat
— Brafton (@Brafton) June 17, 2019
A2.
My go-to marketing podcast:
👍🏽The Social Media Marketing Podcast BY Michael Stelzner, Social Media Examiner#ContentChat
— Bentley University (@bentleyu) June 17, 2019
A2.
“CHARACTER COUNT” by @TwitterMktg on #GooglePodcasts“CONTENT MARKETING TRENDS” BY @semrush
“SOCIAL MEDIA FOR SUCCESS” @SMExaminer
“CONTENT STRATEGY PLANNING”@HubSpot
and many like these. #ContentChat
— ⚡ Vraj Shah 📸 (@vrajshahspeaks) June 17, 2019
A2: @garyvee podcast although he’s nuts. 😂😂😂 #ContentChat pic.twitter.com/mHinLuIguL
— Christopher Thames (@christhames35) June 17, 2019
A2: Ugh, even when I’m refreshing I’m not seeing questions… while not a “marketing” podcast per se, Ienjoy @JeanneBliss‘ Human Duct Tape Show. It brings a great perspective that marketers should always be considering. #ContentChat
— Derek Pillie (@derekpillie) June 17, 2019
Q3: Are there any email newsletters focused on marketing or business that you recommend? Share a link!
Inspiration can spark at any time,
A3: I get MarketingProfs newsletter, which is one of the few that I actually read. #ContentChat
— John Cloonan (@johncloonan) June 17, 2019
I read Ann’s newsletter every week. And I am so happy to have @JoePulizzi back i my email inbox again too. #ContentChat https://t.co/ZOOKREb27A
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
A3: I really enjoy @Hubspot‘s marketing newsletter, it includes news, a daily quiz, and good articles! #contentchat
— Brafton (@Brafton) June 17, 2019
A3. We have a monthly newsletter called #MarketingMatters focused on marketing, business and what’s new with our organization! #ContentChathttps://t.co/YzuVvUP3M4 pic.twitter.com/qHXv2qHjp2
— Dianna Albanese (@dialbanese) June 17, 2019
A3. That would be my all-time favourite Total Anarchy by @annhandley. Here’s the link: https://t.co/V2dLMNUY7y#contentchat
— Masooma // Content Writer (@inkandcopy) June 17, 2019
A3] When it comes to email newsletters the following emailings are worth your attention! @annhandley @cspenn @Allen @austinkleon @tamadear
Sadly, @ScottMonty has stopped publishing his newsletter. #contentchat #cmworld #digitalmarketing
— HeidiCohen (@heidicohen) June 17, 2019
Actually, no I have not stopped. Just pared back the amount of content I share in it (I found that more links = lower engagement).https://t.co/tx7fAltByj#contentchat #CMworld #digitalmarketing#FullMonty #TimelessWisdom
— Scott Monty (@ScottMonty) June 17, 2019
A3. @HubSpot @amazon @KrishaWeb @Crowdfire @hootsuite @quuu_co @Spotify @airvistara @Apple @Sony @Google and many more…
— ⚡ Vraj Shah 📸 (@vrajshahspeaks) June 17, 2019
I’d love a like to @quuu_co’s newsletter archives. 🙂 #ContentChat
— Masooma // Content Writer (@inkandcopy) June 17, 2019
A3.
I love Hubspot’s newsletter.
It’s interactive + informative!I also love The Skimm. It’s not specific to marketing or business, but it allows you to stay informed of what is going on in the world. That’s super important. #ContentChat
— Bentley University (@bentleyu) June 17, 2019
A3] While I may be prejudice, the AMG Newsletter follows @annhandley advice & is a personal letter.
I would be thrilled if the members of #contentchat would sign up. https://t.co/JCuyTAf7IU
— HeidiCohen (@heidicohen) June 17, 2019
A3: The Daily Carnage Newsletter by @CarneyAndCo is a fantastic newsletter for marketers new and old! #ContentChat
— OnePitch (@onepitchsaas) June 17, 2019
This is the site: https://t.co/8HZ3a3w5Pj
They have posts and articles at the bottom of the page from previous newsletters 🙂
— OnePitch (@onepitchsaas) June 17, 2019
A3: I subscribe to several marketing newsletters, but the one you need to sign up for if you haven’t already would be the one from @socialmedia2day! #ContentChat https://t.co/Oe7JcE6p9P
— 🎙JMatt (@JMattMke) June 17, 2019
Pardon the late arrival. Roselle from Florida here. In terms of books, I recently read “Storynomics” and just started subscribing to Total Annarchy (courtesy of @annhandley ). A3 #ContentChat
— Roselle Cronan (@MahoutMkt) June 17, 2019
A3: Again, because my background is a little different, the marketing newsletter I enjoy is The Intersection from @PatrickRuffini. If you have any interest in the area where tech, politics and data collides, this is a good one! https://t.co/eWFBp370ok #ContentChat
— Derek Pillie (@derekpillie) June 17, 2019
A3: You can’t go wrong with https://t.co/wuFForVKMv anything #ContentChat https://t.co/WSh7nFFM17
— Jen Brass Jenkins (@chrliechaz) June 17, 2019
Q4: Which blogs do you regularly read for marketing and business education and inspiration?
Visit these community-recommended blogs for the latest on marketing and business topics.
A4a: I love love love blogs. A few faves I keep an eye on in my feed are: @CMIContent @MarketingProfs @chiefmartec @cmswire (disclosure: they are a client)@convince @Marketingland @NiemanLab https://t.co/GjAlrqXH8w
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
A4b: And when I need a giggle @marketoonist always has one for me. #ContentChat https://t.co/GjAlrqXH8w
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
A4: I find myself reading Seth Godin’s blog on the regular. #ContentChat
— John Cloonan (@johncloonan) June 17, 2019
A4.
Oh, I love a good blog!
-Seth Godin
–@Hubspot
–@Buffer
–@Hootsuite
-Neil Patel
–@CMIContent #contentchat— Bentley University (@bentleyu) June 17, 2019
@Moz
Whiteboard Friday is reliably good #ContentChat— MarCommRodin (@mc_rodin) June 17, 2019
A4: @neilpatel and @Hyken both have terrific tips on content marketing on their blogs #ContentChat
— LiveHelpNow (@LiveHelpNow) June 17, 2019
A4. I love @marketo‘s blog! #ContentChat
— Dianna Albanese (@dialbanese) June 17, 2019
A4.@Entrepreneur @socialmedia2day @Crowdfire @semrush @buffer @HubSpot @hootsuite @neilpatel @SMExaminer @SproutSocial @CMIContent @ExpWriters @VismeApp @canva @ImParthPandya @KrishaWeb @KrishaMarketing @sengineland @sejournal @sewatch @Androids @AndroidPolice #ContentChat
— ⚡ Vraj Shah 📸 (@vrajshahspeaks) June 17, 2019
A4. It’s a mix but @orbiteers’s and @CMIContent’s blogs are among the best. I also enjoy @kapost’s content. #ContentChat
— Masooma // Content Writer (@inkandcopy) June 17, 2019
A4: #contentmarketing blogs:@CMIContent @CoSchedule @contently
SEO:@Searchmetrics @Moz #ContentChat
— Emilie Moreland (@writtenbyemilie) June 17, 2019
A4: For specific content as it relates to marketing, @CMIContent & @JuliaEMcCoy. I also read the business blogs of tech/ed/arts companies I admire to maintain voice consistency. #ContentChat
— Rachel Wendte (@rkwendte) June 17, 2019
Q5: Have you taken a marketing or business course in the past 6 months that you highly recommend?
There are many great courses you can take. Try some of these below, and comment if you have other suggestions.
A5: I took an interesting free #Instagram challenge from the folks @SwayWithSway which definitely got me thinking about the kind of content that performs better in that channel, and how to structure an editorial calendar for it. #ContentChat https://t.co/YlEVmXGzZO
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
A5: My team and I took @copyhackers Copywriting 101 course (free!) and it had some useful and actionable ideas for how to make your #copywriting more effective. https://t.co/FjhnY8DQvw #ContentChat https://t.co/tUmlDDyvUW
— Emilie Moreland (@writtenbyemilie) June 17, 2019
A5. I took a few @HubSpotAcademy courses that were very helpful! #ContentChat
— Dianna Albanese (@dialbanese) June 17, 2019
A5: graduate certificate classes in #businessanalytics @UMassAmherst #isenbergschoolofmanagement
— Julie Knodler (@JulieKnodler) June 18, 2019
A5: Specific to tourism industry, but @southeasttouris hosts an annual Marketing College for travel professionals. Just completed my (senior) third year. Really relevant content being taught. #ContentChat
— Aisha White (@itsaishawhite) June 18, 2019
A5.#InstagramMarketing @lynda #YouTubeMarketing @udemy
Facebook Paid Advertising @khanacademy
Social Media Design’s by #Tuttapad @Freepik_Vectors #ContentChat— ⚡ Vraj Shah 📸 (@vrajshahspeaks) June 17, 2019
A5: I throw my money at incremental success. Rather than not know if a full curriculum will be what I need, I aggressively research one off courses/classes for the skills I’m improving. @LinkedIn Learning is great for this as is @skillshare, @Skillcrush, & others! #ContentChat
— Rachel Wendte (@rkwendte) June 17, 2019
Q6: Are there any marketing, content marketing, or business communities you are a member of and would recommend joining? Share a link and tell us why.
There are communities across LinkedIn, Facebook, Slack, Twitter and other platforms that you can join, and Facebook Groups appears to be taking lead for our community.
What is your preferred community platform? #contentchat
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
Explore some of these to see if they’re a fit for your needs. There are recommendations for Twitter chats…
A6: Twitter chats are awesome of course. Especially#ContentChat #CMWorld #SEMRushChat
Slack channels are also good for (usually) less spam and more in depth conversations in a specific area. My fav is:#CMWorld
I’ve also heard these are good:@buffer @OnlineGeniuses— Emilie Moreland (@writtenbyemilie) June 17, 2019
A6.
Marketing, content marketing, or biz communities we recommend?
Twitter chats!
– #TwitterSmarter
– #Adweek
– #WinnieSun
– #SemRushChat
– #TwitTeamHour
– #BrandChat
– #BizHeroes
– #BizGalz
– #MillennialTalk
– #CMWorld
–#Digital360Chat& more! #ContentChat
— Bentley University (@bentleyu) June 17, 2019
Slack channels…
You should join the @SpinSucksPro and @buffer Slack communities. #ContentChat https://t.co/CNaDWxTJxR
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
And Facebook groups.
A6. @JuliaEMcCoy‘s Profitable Content Strategists & Marketers Facebook group. Julia and the @ExpWriters team are always sharing great insights and resources for marketers, and you can ask questions and get help from other members! #ContentChathttps://t.co/fDXqvX7f8R
— Dianna Albanese (@dialbanese) June 17, 2019
I’m in @ByJenGregory‘s FB group, Content Marketing Writers (I think that’s what it’s called). Some folks love that one. #contentchat
— Michelle Garrett (@PRisUs) June 17, 2019
Q7: Is there a marketing, content marketing, or business-related webinar or video you’ve recently watched and would recommend?
CMSWire, HubSpot and the Content Marketing Institute have all hosted great webinars recently. Keep an eye on them for more great content this year.
A7: Last week, I co-hosted a webinar with @RtMixMktg for @cmswire (disclosure: my client) covering new research on customer journeys. If you aren’t already acquainted with them, you’ll want to check out the CMS Wire webianr offerings. https://t.co/xRbFKRloQK
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
A7.@HubSpot @semrush – on Content Marketing Strategy and Trends #ContentChat
— ⚡ Vraj Shah 📸 (@vrajshahspeaks) June 17, 2019
A7: @CMIContent hosted a virtual #contentech summit last week that was A+. Speakers like @cspenn, @cathymcknight, @michaeljbarber & more. #contentchat
— Michelle Garrett (@PRisUs) June 17, 2019
Q8: What is one thing you’d like to learn this summer and aren’t sure where to start. After you answer, reply to someone else’s answer with a source you’d recommend for their learning quest.
Starting and running a newsletter?
A8. Starting and running a newsletter. #ContentChat
— Masooma // Content Writer (@inkandcopy) June 17, 2019
You’ll want to use @Hubspot if you’re looking for tips – they have a lot of great tips to get you started. #ContentChat https://t.co/2eYVWg9kf3
— 🎙JMatt (@JMattMke) June 17, 2019
You should get some advice from Q3! Some good examples to start from. #ContentChat
— Emilie Moreland (@writtenbyemilie) June 17, 2019
Training for copywriting?
A8: I’m looking for training recommendations for my team (recorded or a live trainer) for direct response copywriting. #ContentChat
— Emilie Moreland (@writtenbyemilie) June 17, 2019
@udemy has some great online classes on copywriting! #ContentChat
— Taylor The Typewriter (@Taylor_Types) June 17, 2019
SEO?
A8: I’m always trying to learn more about – and keep up with changes to – SEO. Wish @todcordill was here today to help with recommendations on that. #contentchat
— Michelle Garrett (@PRisUs) June 17, 2019
Are you reading @crestodina + @semrush + @Moz ? #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) June 17, 2019
I recently subscribed to the newsletter from @sejournal. It’s been rather helpful in terms of keeping up on SEO. #contentchat
— Roselle Cronan (@MahoutMkt) June 17, 2019
You should check out @Moz and @BuzzSumo‘s blogs for SEO tips! #ContentChat
— 🎙JMatt (@JMattMke) June 17, 2019
Are you versed in analytics, UI/UX and/or iMovie? These questions have gone unanswered.
A8: I would like to dig deeper into Analytics beyond Google & social data. #ContentChat
— Christopher Thames (@christhames35) June 17, 2019
A8. #SEO and UI/UX Design. #ContentChat
— ⚡ Vraj Shah 📸 (@vrajshahspeaks) June 17, 2019
A8: I could probably use more iMovie video editing tricks – I know several things already, but that is my primary editor and we want to make a lot of video content this summer! #ContentChat https://t.co/6zDBuCvruB
— 🎙JMatt (@JMattMke) June 17, 2019
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