As a huge fan of the work the folks at the Content Marketing Institute have been doing, and a former attendee, I’m positively thrilled to share that I’m speaking at Content Marketing World 2014 in September. This year’s installment of the content marketing industry’s premiere conference, with a Beyond Storytelling theme, will be held September 8-11 at the Cleveland Convention Center.
I’ll be presenting one of Wednesday’s lunch sessions, focused on how to create a streamlined, efficient content curation process that integrates with your content marketing strategy.
If you’re not familiar with the event, Content Marketing World brings together 2,500+ content marketing professionals, for a week of networking and knowledge-sharing. Starting off with deep-dives on a number of topics, the event also includes a 2-day conference packed with content marketing sessions and ends with a day of industry-specific workshops. I’m attending the tech industry workshop since I’m focused on working with technology startups define their content strategy and effectively execute against it.
I found attending the event last year to give me great actionable takeaways, which helped me focus my content marketing strategies for 2014. I also learned about a number of tools I hadn’t used before, that helped me better identify and interact with the influencers I need to have sharing my clients’ content. And perhaps most importantly, I connected with a ton of amazing marketers who are just as passionate and enthusiastic about the potential of content marketing as I am.
If you need to make the case for attending to your boss, you might want to point out that not only will you return from the conference brimming with new ideas and resources your entire team can put to use, that knowledge will help you bridge the often-lamented marketing skills gap while the professional development it provides you with will help bolster your employee engagement.
And if all that isn’t enough– they’ve got master storyteller Kevin Spacey as the closing keynote. And you won’t want to miss out on that! And if you register between now and May 31, and tweet @cmicontent that you’ve registered, they’ll tweet you back with a free Starbucks coffee, and enter you into a contest to win a front row seat to that closing keynote. And you won’t want to miss out on that, now will you?
Hope to see you there!
P.S. if you register to attend Content Marketing World through this affiliate link, you’ll be contributing to my #cmworld travel fund.