January 30 Content Chat Recap: How to Collaborate with Influencers So Your Next Event is a Raging Success
This week #ContentChat was joined by events PR pro Nicole Rodrigues who shared her experience in working with influencers to amplify live events.
Q1: What is the benefit of partnering with influencers for in-person events?
A1: Influencers can act as a draw for those in the industry. Boost attendance, add credibility #contentchat
— Maureen Jann (@MaureenOnPoint) January 30, 2017
A1a: All in the name: influencer. They come w/ a following & network for you to reach. If they enjoy your event / love your products… https://t.co/5AGyO7e6zv
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A1: Influencers can help add credibility, boost attendance, and even local exposure. #ContentChat
— Berrak Sarikaya (@BerrakBiz) January 30, 2017
A1: More brand exposure, building in-person relationships #contentchat
— Spin Sucks (@SpinSucks) January 30, 2017
A1b: …they’ll let their followers know & hopefully that translates to interest in your brand. Warning: interest isn’t always guaranteed. https://t.co/bscBRhMWMB
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A1: Benefits = awareness, promotion, cachet and (of course) CONTENT! #contentchat
— Dennis Shiao ⛷ (@dshiao) January 30, 2017
A1) Increased reach & awareness beyond your audience, potentially into a new demographic for you to touch in the future #ContentChat pic.twitter.com/bJIolCFdkl
— Jason Schemmel (@JasonSchemmel) January 30, 2017
A1: Online-only relationships can be disconnected. Influencers that appear with you believe in you, and your fans will know. #contentchat
— Leverage Marketing (@leveragemktg) January 30, 2017
A1 Influencers bring audience, whether it’s to an event, in coverage of the event, or in brand affilitation #contentchat
— Bill Skowronski (@BillSkowronski) January 30, 2017
A1 Influencers can carry the program–speak & present–if you don’t want to. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
@SFerika A1 influencers bring a ton to the table, particularly credibility and lots and lots of FUN! #contentchat
— Monina Wagner ✨ (@MoninaW) January 30, 2017
A1 Lot’s of exposure for your brand, especially if they are writing, shating content pre, during, post event. #ContentChat
— GreenRope (@GreenRope) January 30, 2017
A1: influencers can also help you speak the language of and mesh with the market better than you ever could on your own. #contentchat
— Jeremy Jones (@jerejone) January 30, 2017
A1) In a word, “trust” – which I am sure you have noticed is in short supply. More: https://t.co/h5Lx292t1g #contentchat
— Silvester & Finch (@SilFinch) January 30, 2017
A1 Influencers have audiences that will come to see/hear them, which increases your attendance. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
A!: influencers can bring real-time insight + help extend the audience #contentchat https://t.co/meS84pY1Vu
— Amy Higgins (@amywhiggins) January 30, 2017
A1 influencers bring a fresh perspective and have a unique ability to extend the sharing past the event date. #contentchat
— Paula Kiger (@biggreenpen) January 30, 2017
@MoninaW @SFerika They take your event to an entirely new level allowing you to reach a broader audience. #ContentChat
— GreenRope (@GreenRope) January 30, 2017
A1 Influencers can increase/expand your brand’s awareness. #OprahEffect #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
And we all need more fun in our content and our daily work! 🙂 #ContentChat https://t.co/o7x965D6aV
— Erika Heald (@SFerika) January 30, 2017
@MoninaW @SFerika The best thing influencers bring to the table is A SEAT for you to join their audience re: your content. #contentchat
— Bill Skowronski (@BillSkowronski) January 30, 2017
@jerejone @SFerika Definitely! It’s like starting the dating process. U always HOPE for the best but relationships require time #contentchat
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika A1: The biggest benefit is buzz amplification in the very beginning of the buzz curve making the tail really long.
— BuzzLogic (@buzzlogico) January 30, 2017
A1 Influencers can validate/add-value to your brand and event. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
A1: One benefit of partnering with influencers for events is to give both you and your voice more credibility and purpose #contentchat
— Nick Coutu (@Nick_Coutu) January 30, 2017
@NicoleRPR @SFerika Yep, the foundations of all relationships are essentially the same. #contentchat
— Jeremy Jones (@jerejone) January 30, 2017
As is often the case, the hard part is knowing where to start. That first contact is crucial. #contentchat https://t.co/MHVx05IgMR
— Leverage Marketing (@leveragemktg) January 30, 2017
@SFerika A1: signal boost, especially if growing your audience is one of the main objectives. #ContentChat
— Emily Cummings ⭐️ (@emilyrcummings) January 30, 2017
A1 Influencers have a certain marketing strategy that your own brand can benefit from #contentchat
— Jennica Collado (@jennica_va) January 30, 2017
Influencers: Have built a following around a specific industry. Advocate: Anyone who loves the brand (customer, user, etc.) #contentchat https://t.co/dHoedsQv0S
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@GreenRope and they bring a certain authenticity to events. @MaureenOnPoint set up a tweetup for #CMWorld last year. Was great. #contentchat
— Monina Wagner ✨ (@MoninaW) January 30, 2017
Advocates are FOR you and influencers are AROUDN you #contentchat https://t.co/AU7iHnvdti
— James Ellis (@thewarfortalent) January 30, 2017
Meeting their tribe. And to establish a relationship. Trust is still #1 in biz #ContentChat https://t.co/sKRKPi9bYH
— Erica (@wickdchiq) January 30, 2017
Q2: What type of events lend themselves to partnering with influencers?
@SFerika Cocktail parties, panels, speaking engagements, fireside chats, dance parties, whatever! #contentchat
— Maureen Jann (@MaureenOnPoint) January 30, 2017
A2 Any event that involves two or more people [seriously] #contentchat
— Dennis Shiao ⛷ (@dshiao) January 30, 2017
A2 they’re great for product launches and PR events around a new launch or new product. Helps spread the word credibly! #contentchat
— LUCYrk (@LUCYrk78) January 30, 2017
A2: Conferences/panels work well because you can leverage them as a speaker which draws in their audience(& incentivizes help!) #contentchat
— Tim Mohler (@TimothyMohler) January 30, 2017
@SFerika @NicoleRPR Largely depends on industry, maybe? But, I would say conferences and other learning opps. #Contentchat
— GreenRope (@GreenRope) January 30, 2017
A2: Events which are more open to the public, allowing for more free interaction. #contentchat https://t.co/pZltPQqh6N
— Jeremy Jones (@jerejone) January 30, 2017
A2a: Whether you’re launching new product/brand, an influencer brings an “audience” you can automatically tap into and hear from right away https://t.co/U4B1abTRf4
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A2 Social events–receptions/parties–are ok, but they limit the influencer to whom s/he can meet. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
A2: The fun ones. Austin’s @sxsw is a great example – it’s international, high-energy, and draws incredible crowds. #contentchat
— Leverage Marketing (@leveragemktg) January 30, 2017
A@: EVERY TYPE! #ContentChat https://t.co/QbPpW562zq
— Amy Higgins (@amywhiggins) January 30, 2017
A2) Anything where there’s an audience crossover of some sort. A sports influencer isn’t going to partner w/ a musical event. #ContentChat pic.twitter.com/E0S4pPVhiQ
— Jason Schemmel (@JasonSchemmel) January 30, 2017
A2: Networking and social events, nonprofit events, social cause events, and sporting events to name a few #contentchat
— Nick Coutu (@Nick_Coutu) January 30, 2017
@amywhiggins I was wondering if that was the wrong answer. Because I really think influencers can work for all events! #contentchat
— Monina Wagner ✨ (@MoninaW) January 30, 2017
A2: All types can benefit from external perspectives. I’ve even seen them used for internal meetings like sales kick off #contentchat
— samanthastone (@samanthastone) January 30, 2017
@SFerika A2b: Depending on your brand. Physical events rock. Online events (Twitter Chats/IF Takeovers) are great for digital…
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika A2c: The influencers have a lot of followers and will see the action online with your brand. Virtual events are awesome that way.
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A2: Conferences of any type really. Personal finance, tech, lifestyle, etc. #contentchat
— Karen (@MakintheBacon1) January 30, 2017
Absolutely! Every industry has their own influencers. Therefore, their own preferences for what works (digital vs IRL) #contentchat https://t.co/ayjcSsm5bs
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A2 Any type of event where you need people to know about it. #contentchat
— Jennica Collado (@jennica_va) January 30, 2017
@NicoleRPR Yes the key Nicole would surely lie in idenfying the right influencers and then engaging with them. #contentchat
— BuzzLogic (@buzzlogico) January 30, 2017
A2 I’ve seen blog launches with influencers even if the blogger herself is an influencer. Lol it’s a whole burst of marketing #contentchat
— Jennica Collado (@jennica_va) January 30, 2017
Q3: How do you identify the right influencers to partner with for an event?
A3 as an influencer I beg you to look beyond numbers. Look for those of us who have talked about your product b/c we liked it! #contentchat
— Paula Kiger (@biggreenpen) January 30, 2017
A3: Do your research! Their audience and values should match yours. #ContentChat
— Berrak Sarikaya (@BerrakBiz) January 30, 2017
A3: seek out people who make a splash in the industry. If you get excited about their work, others will. #contentchat
— Jeremy Jones (@jerejone) January 30, 2017
A3 do the people they influence have interest in that event, and will follow their experience at it? Will it compel them to ___ #contentchat
— LUCYrk (@LUCYrk78) January 30, 2017
A3: Organically. We love organic results. Finding out who major search engines prefer is our favorite way to find influencers. #contentchat
— Leverage Marketing (@leveragemktg) January 30, 2017
A3 Ask your attendees whom they follow, read and respect #contentchat
— Dennis Shiao ⛷ (@dshiao) January 30, 2017
A3 Definitely research about the influencers first- their target audience, style, beliefs, and overall branding #contentchat
— Jennica Collado (@jennica_va) January 30, 2017
A3 @SFerika @NicoleRPR Depends again on the type of event and the topics. Identify goals and see who aligns with those goals? #Contentchat
— GreenRope (@GreenRope) January 30, 2017
A3: Partner w/ those who use/love your product. Then find those who are known by or could add value to the event’s attendees. #contentchat https://t.co/iRfvNOxfU9
— Tim Mohler (@TimothyMohler) January 30, 2017
A3: Don’t just focus on the vanity metrics of influence. How engaged are they and their audience? Will they add value? #ContentChat
— Berrak Sarikaya (@BerrakBiz) January 30, 2017
A3: Who aligns with your values? In our case, we have a heavy performance focus, who is in the market talking about that? #contentchat
— Maureen Jann (@MaureenOnPoint) January 30, 2017
A3a Choosing the right influencer can be tricky. Several factors have to be considered: brand, event type, message, audience #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
@SFerika A3 watch who already is an advocate for your brand. Do they read your blog? Tweet with your handle and your community? #contentchat
— Monina Wagner ✨ (@MoninaW) January 30, 2017
A3 The best influencers are those who don’t totally reinvent the brand but give it more perspective #contentchat
— Jennica Collado (@jennica_va) January 30, 2017
A3 also, think beyond just the “event-” how can you work with the influencers that attend to extend the event beyond one time #contentchat
— LUCYrk (@LUCYrk78) January 30, 2017
YES! You get way more mileage out of someone who’s enthusiastic about your brand BEFORE any outreach. #ContentChat https://t.co/wklaUGnTKS
— Erika Heald (@SFerika) January 30, 2017
A3a: Once you know they’re relevant to your industry. B sure they’re accessible and reliable. Ultimately, UR engaging in a work relationship https://t.co/0pnv0vuWj0
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika A3b: Flaky talent is the worst! No matter the influence, if they’re hard to work with, it’s not worth the stress.
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A3b budget, venue, influener’s role (speaker, presenter, emcee, etc.) #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
A3b: Your best clients often align with your values, can speak about you and if they’re influencers, BONUS! #contentchat
— Maureen Jann (@MaureenOnPoint) January 30, 2017
@SFerika A3c: Do you know other brands they’ve worked with? Did they have good things 2 say? Are they just as interested in U as UR in them?
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A3: Ones that are authentic, passionate about the product, brand. Engage w/ their audience. Quality vs quantity. #contentchat
— Karen (@MakintheBacon1) January 30, 2017
@SFerika A3d: Feelings & excitement should be mutual. Chasing influencers who aren’t into you and your brand are no fun at all. #contentchat
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A3 The right influencer for one event, may not be the right one for your other event. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
@SFerika AND relevant to YOUR audience. There are a lot of big influencers out there, but that doesn’t mean they’re right. #Contentchat
— GreenRope (@GreenRope) January 30, 2017
A3) See if any are connected to your brand, that’s a good start. Otherwise, research who’s big within your audience #ContentChat pic.twitter.com/FsF6wJcSVO
— Jason Schemmel (@JasonSchemmel) January 30, 2017
Totally! Again, like looking for the right “relationship.” Are goals aligned? Is there a good match? #contentchat https://t.co/RVrYubho2t
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
Yes! #ContentChat https://t.co/kIsHi0aH8t
— Erika Heald (@SFerika) January 30, 2017
You need to put it in perspective for a client: They R “starting” the building process. They can’t expect to go from 0 to 100 overnight https://t.co/KGMZRBt0u2
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A3 Side note: influencer identification can go hand-in-hand with speaker identification #contentchat
— Dennis Shiao ⛷ (@dshiao) January 30, 2017
Sure: Influencers have biz goals too. They want to build their following and monetize. Will featuring your brand help them do that? https://t.co/Gk6bfUfp45
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A3b: Ask your audience, who do they follow? Who do they respect? Add those people to your influencers list. #contentchat
— Tim Mohler (@TimothyMohler) January 30, 2017
Try stepping out of the box, consider working w/ an almost-soon-to-be-right-on-the-cusp influencer. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
@SFerika @NicoleRPR A3: If you don’t have specific people in mind, reach out to your network and seek references. #ContentChat
— Emily Cummings ⭐️ (@emilyrcummings) January 30, 2017
@buzzlogico To continue. can’t be a one way street. Does UR brand make sense 4THEM? They have to decide. Money isn’t always key #contentchat
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@70mq Micro-influence is everywhere – and perhaps the most important one @MaureenOnPoint @AGlimpseofTiff @GreenRope @SFerika #contentchat
— Chris Barrows 🎙 (@CBarrows) January 30, 2017
Q4: What kinds of influencer co-created content can you create before, during, and after an event?
A4: Previews of something they’ll be doing at the event drive interest and showcase the individual. #contentchat
— Chris Barrows 🎙 (@CBarrows) January 30, 2017
A4) All kinds. Blogs, infographics, videos, interviews, product/service reviews, etc. Get creative. Get RESOURCEFUL! #ContentChat
— Jason Schemmel (@JasonSchemmel) January 30, 2017
A4: Videos! Take a few good quotes and shots and recap an event with your loyal audience! Am I right? #contentchat
— Leverage Marketing (@leveragemktg) January 30, 2017
@SFerika A4 for #CMWorld, we spotlight an attendee before the event. Here’s one we did with @berrakbiz https://t.co/WDJZv5HkPz #contentchat
— Monina Wagner ✨ (@MoninaW) January 30, 2017
A4: Blog articles and virtual events are great pre-event fodder. Post-event helpers capture the best points from the live event #contentchat
— Maureen Jann (@MaureenOnPoint) January 30, 2017
@SFerika A4: before anything eye-catching- videos, fun blog posts, examples of work and teasers of what to expect. Create buzz. #ContentChat
— Emily Cummings ⭐️ (@emilyrcummings) January 30, 2017
A4: Pre-event, tease coming content w/ video & social. Post-event, deep dives, cases, summaries along w/ video extends reach. #contentchat https://t.co/fDr2N88PJK
— Tim Mohler (@TimothyMohler) January 30, 2017
A4 Co-created content = interview audio, interview transcript, interview video. See where I’m going? 🙂 #contentchat
— Dennis Shiao ⛷ (@dshiao) January 30, 2017
A4a: Jointly – work on posts and preview content such as vlogs, blogs, social media images and @Snapchat to get people hyped B 4 hand https://t.co/BZiXYHfula
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A4: As a podcaster, I’d also suggest creating (audio-centric) conversations with guests/speakers. Easier to digest than video. #ContentChat
— Chris Barrows 🎙 (@CBarrows) January 30, 2017
@SFerika A4b: During event: live/on-the-scene snaps, posts, streaming content R great. After: reviews, vlogs/blogs, photos, highlights work
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
Agreed. Having influencer support pre-event can build anticipation. #ContentChat https://t.co/E3Heo0QBRg
— Erika Heald (@SFerika) January 30, 2017
@SFerika A4c: I could go on for days about ideas. Really depends on the brand. Creativity is endless w/ so many social channels to play w/
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika A4 this year, we’re looking to record tips from influencers. Short form video that can be easily recorded and shared. #contentchat
— Monina Wagner ✨ (@MoninaW) January 30, 2017
As a consumer who gets stressed w/ my FB feed, Instagram hype is the most effective form of co-created content w/ influencers #contentchat https://t.co/oF5vnUCiEf
— Jennica Collado (@jennica_va) January 30, 2017
A$: We used influencers as our speakers at the first ever #RelateLive event for @Zendesk : https://t.co/Ztb0xve4hv #contentchat https://t.co/N06ZHLaQ7l
— Amy Higgins (@amywhiggins) January 30, 2017
A4 Good example from @jamescarbary and @SweetFishMedia: https://t.co/Lrqqb0m0EP – influencers = essence of the event! #contentchat
— Dennis Shiao ⛷ (@dshiao) January 30, 2017
So important to make sure you have enough WiFi bandwidth to support what the influencer is sharing during the event. #ContentChat https://t.co/EBCFUvyvdo
— Erika Heald (@SFerika) January 30, 2017
@SFerika A4: Be sure you talk to influencers about co-creating content and agree on objectives and projects before partnering. #ContentChat
— Emily Cummings ⭐️ (@emilyrcummings) January 30, 2017
A4: Joint snapchat filters, and so on, and so on… #contentchat
— Jeremy Jones (@jerejone) January 30, 2017
A4 I’m also going to live-tweet and live-stream their presentation. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
A4 @SFerika What about an interview and little teaser snippets of what attendees can expect? #ContentChat
— GreenRope (@GreenRope) January 30, 2017
A4 for this post, I had 2 wraps to give away but created more digital images to share ahead of time https://t.co/zEIS4kbb6U #contentchat
— Paula Kiger (@biggreenpen) January 30, 2017
@SFerika 100%!! The WORST is when you can’t post when you want to! Influencers hate that and it defeats the purpose. #contentchat
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
Q5: Are influencers typically compensated for attending events?
A5: If you are aligned and there’s mutual respect, both sides will get benefit without payment #contentchat
— Maureen Jann (@MaureenOnPoint) January 30, 2017
A5 Some influenecers expect/require compensation, while others are safisfied w/ registration, parking & dinner being comped. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
A5: Depends on the influencers. Compensation doesn’t always mean $$$ #contentchat https://t.co/EldJflKmG3
— Amy Higgins (@amywhiggins) January 30, 2017
A5) I don’t know as I wouldn’t call myself an “influencer,” but I’d imagine some events are more for exposure & others are paid #ContentChat
— Jason Schemmel (@JasonSchemmel) January 30, 2017
A5a: All depends. Either way, should be some incentive whether it’s monetary/product. “Influencers” deem themselves mini, online celebrities https://t.co/glWuNwaqr0
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika A5b: I don’t always agree, but many of them are building businesses around their personal brand, so I get it.
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
A5: Keep in mind that influence is bigger than # of followers – it’s people providing actual value! #Contentchat
— Chris Barrows 🎙 (@CBarrows) January 30, 2017
@SFerika A5c: Sometimes they’re more expensive than they’re worth. That’s why you really have to weigh out ROI for both sides. #contentchat
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika A5 it has to be mutually beneficial – so I guess it depends on the ask. #contentchat
— Monina Wagner ✨ (@MoninaW) January 30, 2017
When you are asking someone for their time, I agree there needs to be some sort of compensation, whether or not it’s $$. #ContentChat https://t.co/93D7RMUX04
— Erika Heald (@SFerika) January 30, 2017
A5: Influencers have goals, and typically around expanding their audience. This is a form of compensation if you can deliver. #contentchat
— Jeremy Jones (@jerejone) January 30, 2017
@NicoleRPR @SFerika I totally get it as well, however the ‘monetizing’ aspect of influencer marketing has a inauthentic feel. #ContentChat
— GreenRope (@GreenRope) January 30, 2017
@CtrlAltDns @NicoleRPR @SFerika or trade- you might be able to get something they’re looking for, or offer an experience, etc #contentchat
— LUCYrk (@LUCYrk78) January 30, 2017
A5: I’d also add, early on, I sometimes found myself attending events free of cost (but making no %). Sometimes that’s enough #contentchat
— Chris Barrows 🎙 (@CBarrows) January 30, 2017
@SFerika I think acknowledgement is different than payment. That acknowledgement can come in many forms. #contetnchat
— Maureen Jann (@MaureenOnPoint) January 30, 2017
@MoninaW I agree. If you are asking an influencer who makes a living as a consultant to write an eBook, expect to pay. #ContentChat
— Erika Heald (@SFerika) January 30, 2017
A5: Early on, people are trying to build and earn opportunities – but in the end – compensation varies pending on the person. #contentchat
— Chris Barrows 🎙 (@CBarrows) January 30, 2017
@NicoleRPR @SFerika great point. A lot of people think that a big name will be the game-changer, many times, it’s not. #Contentchat
— GreenRope (@GreenRope) January 30, 2017
A5 I will go to an event w/o compensation if it has potential to deepen a relationship. Obvi prefer compensation! #contentchat
— Paula Kiger (@biggreenpen) January 30, 2017
Q6: What is the best way to reach out to an influencer with an event invitation?
At @DNNSummit, the organizers reached out to a notable influencer who did the keynote presentation #contentchat pic.twitter.com/zemVeuvw8x
— Dennis Shiao ⛷ (@dshiao) January 30, 2017
A6: Take the time to understand them – deliver an invitation that’s PERSONAL. #contentchat
— Chris Barrows 🎙 (@CBarrows) January 30, 2017
A6 Deliver it with a personal touch: handwritten letter or better yet, in person #contentchat
— Dennis Shiao ⛷ (@dshiao) January 30, 2017
A6: Reach out to influencers with a personal and knowledgeable invite that requires minimal homework on their part. #contentchat
— Maureen Jann (@MaureenOnPoint) January 30, 2017
A6 this is where we influencers have to make it easy to be found, right? #contentchat
— Paula Kiger (@biggreenpen) January 30, 2017
A6a if you make it look like we have to apply, we might be doubly incentivized to feel you were selective in picking us #contentchat
— Paula Kiger (@biggreenpen) January 30, 2017
A6 reach out via THEIR favorite mode of receiving invites (which you’ll know, having built a rel’p!) Along w your offer-WIIFT #ContentChat https://t.co/s5f2nVkoBz
— LUCYrk (@LUCYrk78) January 30, 2017
A6: Call me old-fashioned, but I’d probably use a telephone for that. Much more personal. Maybe Skype for face-to-face. #contentchat
— Jeremy Jones (@jerejone) January 30, 2017
A6 Depending on the influencer, some have agents or belong to speaker’s bureaus, others you can hit via social media. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
@biggreenpen Agree. What’s the easiest way for them to do that? About pages? Media kits? #ContentChat
— Erika Heald (@SFerika) January 30, 2017
@SFerika at recent #TypeAParent conference I went to, consensus was overwhelmingly media kit or at least PROMINENT EMAIL ADDY #contentchat
— Paula Kiger (@biggreenpen) January 30, 2017
A6 The almost & soon-to-be folks can be sent emails or called. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 30, 2017
@jerejone I like that too. A phone call (after you’ve built some sort of rapport via social) would be personal #Contentchat
— GreenRope (@GreenRope) January 30, 2017
A6:Optimally you have a relationship or a mutual contact to intro, but be clear about the value to them & what’s required. #contentchat https://t.co/JoVVMqIMiO
— Tim Mohler (@TimothyMohler) January 30, 2017
A6: As an example, if I was looking to talk to @JoelRRenner about participating in something, I’d look to learn more about him #contentchat pic.twitter.com/fLYL0V9IiO
— Chris Barrows 🎙 (@CBarrows) January 30, 2017
YES! For instance, I hate cold phone calls from people I don’t know. #ContentChat https://t.co/9cdZsVe5eb
— Erika Heald (@SFerika) January 30, 2017
A6: Then, having looked more into whom that person is and what makes them tick, my conversation would be personal 🙂 #contentchat
— Chris Barrows 🎙 (@CBarrows) January 30, 2017
A6a: Oftentimes they’ll add email addy to one of their profiles. Start there. No luck? Send a short & sweet DM that catches their attention https://t.co/FTrt5X63UI
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika Definitely never cold phone calls. Catching people off-guard when asking for something is never a good idea. #ContentChat
— Emily Cummings ⭐️ (@emilyrcummings) January 30, 2017
@SFerika A6b: If you can’t send a DM, like a some posts and send them a public note asking them or their manager to get a hold of U
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika A6c: If all else fails, nowadays these influencers have agents. Get in a good w/ a few agencies that manage these people 😉
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika A6d: Warning: the ones with agents are often WAY more expensive than others and the ROI isn’t guaranteed #contentchat
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
Q7: How many influencers are too many for an event?
@SFerika Is there any such thing? haha… #contentchat
— Maureen Jann (@MaureenOnPoint) January 30, 2017
A7 @SFerika I think focus is critical. Too many influencers almost means TOO much value & info overload for attendees? #ContentChat
— GreenRope (@GreenRope) January 30, 2017
It depends on the event & topic. As many as add value to the audience. #contentchat https://t.co/bCKqXjbMJO
— Tim Mohler (@TimothyMohler) January 30, 2017
@SFerika A7 If you’re lucky, the number will multiply AT the event! #contentchat
— Martin Lieberman (@martinlieberman) January 30, 2017
A7a: No right answer for this. However, I do feel like too many cooks in the kitchen makes things more complicated than they need to be. https://t.co/tfzFsj4cvk
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
@SFerika A7b: Be smart, deliberate, and strategic about your virtual or in-person event and you’ll be just fine. #contentchat
— Nicole Rodrigues (@NicoleRPR) January 30, 2017
And you don’t want the influencers to become the sole focus of the event… #ContentChat https://t.co/ZP5jOGpx7j
— Erika Heald (@SFerika) January 30, 2017
@SFerika so true. I didn’t really think of it that way, but they are an ingredient that makes the dish delicious, not the main dish.
— GreenRope (@GreenRope) January 30, 2017
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