Blogging That Drives Serious Business Results
This week #ContentChat was joined by content marketer and blogging pro Heidi Cohen to discuss how blogging can drive real business results.
Q1: What are the biggest benefits of business blogging?
Q1] Business blogging = best measurable way to drive sales & thought leadership #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q1] Blog is jewel in #contentmarketing crown via @JasonMillerCA https://t.co/OOcwmLWSoM #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q1] Blogs under-utilized by #marketing & #PR pros=OPPORTUNITY! #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
A1 There are numerous benefits to blogging for your business or brand…become a thought leader and subject matter expert #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
Q1] Answer prospects pre-buying online research. Remove sales friction. #ContentChat https://t.co/i4c0u6XLqw https://t.co/i4c0u6XLqw
— HeidiCohen (@heidicohen) January 23, 2017
Q1] Blog=content optimized for customers, search, social media, influencers & your biz. #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Business blogging lets you open the curtain to your company so people can get to know you better. #ContentChat https://t.co/tnyTTTlLJY
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
A1: We’ve heard the expression of “thought leaders” – blogging is one way to develop that w/ your audience @SFerika @heidicohen #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
Q1] #Bizblogging builds email list @JoePulizzi #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A1. Blogging helps you rank for specific terms on search engines by getting specific on your key terms! #ContentChat
— Uniform Nations (@Uniform_Nations) January 23, 2017
A1: Blogging lets you test ideas around your product/brand with low investment #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A1b: Another big benefit for businesses that host a regular blog is that it drives traffic to your website! #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A1 Aid and support website traffic and SEO; hub & test space for new content that can repurposed. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
As long as you ask and make it easy to join! RT @heidicohen: Q1] #Bizblogging builds email list @JoePulizzi #ContentChat
— Linda Dessau (@lindadessau) January 23, 2017
A1: Relationship building #contentchat @heidicohen
— Hal Werner (@halwerner) January 23, 2017
It’s great to unpack an idea and develop it more fully after getting attention with a short info bit on #socialmedia #ContentChat https://t.co/B7ZsPdwhdR
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
A1: Benefits can be that you share your story #ContentChat
— VanderwagenMarketing (@VanderwagenM) January 23, 2017
@SFerika @heidicohen A1: Drive traffic, share ideas, gain followers! #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) January 23, 2017
A1 If you are a good listener you can be really relevant on a blog – offer solutions to actual problems your target group faces #contentchat
— AnnSi Krol (@annsikrol) January 23, 2017
A1: Blogging is a great way to share valuable content with your audience and establishes you as an authority. #ContentChat
— Express Writers (@ExpWriters) January 23, 2017
A1: Establishing yourself as an important and reliable source! #ContentChat pic.twitter.com/gVtezO4Y2R
— Venture Icon Media (@VentureIcon) January 23, 2017
A1 – getting your team involved in your blog: make them famous and make them evangelists for the brand #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A1 – Blog content is often the most “packagable” content you have: it becomes the core of your social and email campaigns #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A2 B/c of variety of blogs, you can post anything. Blogs can push boundaries of brand in ways other platforms can’t. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
Q2: What does it take to start blogging?
Q2] C-suite commitment key to biz blog success. Requires resources & budget. #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q2] Integrate bizblogging to #contentmarketing strategy & editorial calendar. #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Tactically, not much at all. Bureaucratically, sometimes a LOT. #ContentChat https://t.co/dY8f2JXCZq
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
A2: You need a platform, whether it’s your website or even through your LinkedIn account. @SFerika @heidicohen #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A2 – a platform, and the guts to fight your own internal resistance #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A2: To start blogging, it takes learning from mistakes and being creative. And you can’t forget to do your research! #contentchat
— oneAudience (@oneAudience) January 23, 2017
Q2] Need inspirational blog mission aligned with your biz objectives.#ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A2 To start a blog, you need time, patience, content, more time, more content, a sh*tload of time & mountains of content. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A2: An idea of what to blog about…then just write! #contentchat
— Rebecca Councill☕️ (@RebCouncill) January 23, 2017
Q2] Know your audience: customers, employees & promoters (including influencers) #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
@SFerika @heidicohen A2: A nice writing background, plenty of ideas, and a bit of patience! #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) January 23, 2017
A2 – blogging is a marathon, not a sprint. Left foot, right foot, repeat forever… 😉 #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
Ha! Yes, sometimes it can take a lot to gain executive buy-in for investing in a blog. #ContentChat https://t.co/vGc2mdSFeH
— Erika Heald (@SFerika) January 23, 2017
A2b: Also, WHAT are you going to write consistently about? What is your target audience interested in? #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A2: For a business, some strategy that includes a purpose, desired audience, and a way to gauge success- goals/kpi #contentchat
— Harry Hayward (@Harroldhino) January 23, 2017
A2: It also takes not being stubborn and not being afraid to ask for help with blogging #ContentChat. People always share.
— VanderwagenMarketing (@VanderwagenM) January 23, 2017
A2 – platforms are the easy part (Pulse, Medium, Tumblr, YT). Being willing to put your opinion out there is the real challenge #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A2 For business/brand, start w/ a plan, strategy, goals, timelines/calendars, team mbrs, resources & buy-in. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
@JMattMke Yes, I’ve suggested some clients use LinkedIn as their blogging platform to start – depending on their industry, etc. #contentchat
— Linda Dessau (@lindadessau) January 23, 2017
A2c: Once you know the WHAT and the WHERE… figure out the WHEN. When can you commit to posting regularly? #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
Q2] Before start biz blog, you need a blog mission, know audience & choose 3 key categories. @RebCouncill #contenchat #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
A2: Once you start, connecting to analytics so you know what is working and what is not. #contentchat
— HannaLizKnowles (@HannaLizKnowles) January 23, 2017
A2 A clear goal, TG, content plan, team work, tactics for good reach, measuring and follow up and then have fun with it! #contentchat
— AnnSi Krol (@annsikrol) January 23, 2017
Q2] Understand biz blog content context. What are your 3-4 content siloes –aka categories (HT: @BruceClay) #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A2: Business blogging takes curiosity, and a thirst to always stay in the know about trends in your industry #contentchat
— oneAudience (@oneAudience) January 23, 2017
Q2] Biz blog requires content amplification & promotional ad budget #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A2: The editing prowess of my 11th grade English teacher and a great deal of resolve. #ContentChat
— Venture Icon Media (@VentureIcon) January 23, 2017
A2: worried about your boss? Blog outside the company. Talk about the industry and trends. Be your own thought leader #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A2: Choose a platform, come up with some amazing ideas, and start writing. It all begins with a few small steps. #ContentChat
— Express Writers (@ExpWriters) January 23, 2017
Yes! Plus, approvals can get caught up in “everyone has a say” thinking so every post takes forever and says a lot of nothing. #ContentChat https://t.co/LZMHRuC5vV
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
Your employees are often SMEs with great insight into your customers. Can add so much to your blog’s authenticity. #ContentChat https://t.co/6uA07Ea6Jo
— Erika Heald (@SFerika) January 23, 2017
Budget? Wait, our time is a factor? Ha, yes, that is probably often overlooked! Promotion is key when the content is published! #ContentChat https://t.co/9SvqSxA4zU
— 🎙JMatt (@JMattMke) January 23, 2017
A2 For personal blogging, an email address and POV #ContentChat #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A2: persistence, theme, voice. #contentchat
— Elliot Gorton (@ElliotGorton) January 23, 2017
Love this: “Be your own thought leader!” #contentchat https://t.co/T3II8Aoewa
— Spin Sucks (@SpinSucks) January 23, 2017
A2b: Also, a platform, a content plan, and a series of reach goals to follow! #ContentChat
— Venture Icon Media (@VentureIcon) January 23, 2017
A2. You. A Computer. An Audience. And a creative mind. #ContentChat pic.twitter.com/xyspuDuTlJ
— Uniform Nations (@Uniform_Nations) January 23, 2017
A2. Definitely believe blogging is a marathon. Been doing it consistently for three years and only now hitting targets. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
YES! Too often all the budget is spent on creating the content with none allocated to distributing+promoting it. #ContentChat https://t.co/dTECe227Cv
— Erika Heald (@SFerika) January 23, 2017
Q3: What are the primary reasons a blog fails?
Q3] Biz #BlogFail Easy answer: Stop blogging. Inconsistent posting. No human voice. #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q3] Real reason #Blogfail: biz blogs contain content table scraps (after-thought content) #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A3 (maybe). If you want to be a blogger, blog. One day at a time. It’s like anything. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A3) Trying to cover to much. It is worth writing for a niche audience #contentchat
— Harry Hayward (@Harroldhino) January 23, 2017
Q3] Biz #blogfail: Must fit consistent corporate format. Yields low quality information. #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
A3: Lack of promoting or consistency…#contentchat https://t.co/0wIksV0X9M
— Rebecca Councill☕️ (@RebCouncill) January 23, 2017
A3. It comes slow at first, but if you have a voice and you research topics, the audience comes. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A3: blogs fail because of impatience. #contentchat
— Kristen R. Edens (@ScribblerKris) January 23, 2017
A3: promoting…meant sharing #contentchat
— Rebecca Councill☕️ (@RebCouncill) January 23, 2017
@SFerika @heidicohen A3: Definitely inconsistent posting! If you lose interest, so will your followers! #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) January 23, 2017
A3. And until you start doing keyword research and on-page SEO, you’re not blogging seriously. Know that. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
Yes, people give up too fast RT @ScribblerKris: A3: blogs fail because of impatience. #contentchat
— Linda Dessau (@lindadessau) January 23, 2017
A3. Blogging done right is hard, but it’s super rewarding and you make new friends/biz partners. Put in the time. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A3: Poor SEO! Super important to make sure your search engine optimization game is strong! #contentchat
— oneAudience (@oneAudience) January 23, 2017
Impatience, no vision, being a sellout; there’s lots of reasons blogs fail. Sometimes it’s simply time to move on. #contentchat https://t.co/mpF2S6FE5Y
— Judy Gombita (@jgombita) January 23, 2017
A3. Most blogs fail when they aren’t writing for an audience, and instead, writing for themselves #ContentChat
— Uniform Nations (@Uniform_Nations) January 23, 2017
A3. A problem with corporations, like @heidicohen said, is that they want to water everything down. No voice. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A3: Lack of consistency, not knowing your audience, only talking about yourself (as a brand), not paying attention #contentchat
— Spin Sucks (@SpinSucks) January 23, 2017
Q3] Biz #blogfail: Afraid to publish answers to prospects’ real questions. #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
Q3] Biz #blogfail: Not integrated into #marketing process. Email capture, warm leads, sales #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A3: No clear direction. They didn’t figure out what their goals were & what content spoke to their brand and audience. @SFerika #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A3a Any of these can lead to a blogs demise: lack of planning, resources & content, no support, too much selling #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A3. Strategy of the blog has nothing to do with anything a customer would care about. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A3: Not being interesting/offering anything to the reader. Inconsistency! Don’t burn out so fast! #contentchat
— Venture Icon Media (@VentureIcon) January 23, 2017
A3 The “if you build it, they will come” fallacy. Great content, awesome design, no distribution strategy. Dot com bust repeat #ContentChat
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
@SFerika @heidicohen A3) The top reason a blog fails is lack of consistency. (Which is a symptom of lack of a plan) #contentchat
— Jed Record (@JedRecord) January 23, 2017
A3 “Strategy” of the blog is really an operations plan (“We post to LinkedIn on Wednesdays”) #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A3b not enough storytelling, not enough content mix, not giving your audience or readership what they want #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A3– Quality content that meets your readers’ needs on a consistent basis is most imp! @VanderwagenM #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
A3c going rogue (being off brand), intentionally telling falsehoods (not satire), not regularly posting #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A3: failure of blogging can also be a result of burn out #ContentChat
— VanderwagenMarketing (@VanderwagenM) January 23, 2017
A3d using unprofessional platform, having bad design, not responding to comments/ignoring readers #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A3] Ask your sales & customer service what your prospects & customers ask–then answer those questions @thewarfortalent #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
A3
Lack of consistency (quality, quantity)
No USP/differentiation
Not understanding audience needs/wants
No engagement#contentchat https://t.co/mxEttrFTuS
— Gabriela Cardoza (@CardozaGab) January 23, 2017
Q4: How do you know what to blog about?
Q4] 3 Blog post idea basics: Read (blogs, traditional media, books), Location, Holidays #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q4] Detailed guide to blog post ideas: #ContentChat https://t.co/i4c0u6XLqw
— HeidiCohen (@heidicohen) January 23, 2017
A4. Use Google Keywords & Google Analytics to find out what key topics your blog should focus on as it relates to your audience #ContentChat
— Uniform Nations (@Uniform_Nations) January 23, 2017
@SFerika @heidicohen A4: Consider your target audience and your skills, then go from there! #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) January 23, 2017
A4. Keyword research would be one. Some companies use their buzzwords instead of what people actually search for. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A4a content CALENDAR…plan, plan, plan what you want to post and when. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A4: If you have the budget, host a focus group with some of your engaged audience and ask what they want. @SFerika @heidicohen #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A4) Repurposing productive old content: it’s proved to be well received by your audience #contentchat
— Harry Hayward (@Harroldhino) January 23, 2017
Q4] Cyclical blog content=curation, interviews, report the news #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A4: if I’m reading a book and I feel it can be related to a post, I’ll do so. #ContentChat
— VanderwagenMarketing (@VanderwagenM) January 23, 2017
Word. #contentchat https://t.co/J5xVaYsVYV
— AnnSi Krol (@annsikrol) January 23, 2017
Go on Quora and look up your brand. GOLD!!!! @stevebitter @heidicohen #contentchat
— James Ellis (@thewarfortalent) January 23, 2017
A4: Start with answering your audience questions and build it from there. #contentchat
— Spin Sucks (@SpinSucks) January 23, 2017
A4: Blog IDEAS are everywhere but start by studying your target audience!! #contentchat
— Kristen R. Edens (@ScribblerKris) January 23, 2017
A4b: Research your competition and see what they are providing… don’t ‘steal’ but create similar content. #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A4.
Find out what is
of value to audience
by following:-industry trends
-competitors
-major publications
-audience convo#contentchat— Gabriela Cardoza (@CardozaGab) January 23, 2017
A4: Knowing what to blog about is all about what your audience wants to hear! It’s important to keep them in mind #ContentChat
— oneAudience (@oneAudience) January 23, 2017
A4c: Research your keywords, what are people searching for when they end up at your website? Can they be topics? #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A4 @SFerika @heidicohen
1. What do you know?
2. What do they want?
3. Which approach is not already taken.#contentchat— Joakim Ditlev (@jditlev) January 23, 2017
A3 Keep up on industry-related current events; things that keep your clients up at night. That”s where you’ll find topics. #ContentChat pic.twitter.com/bkH4RioKTC
— ShereeseM, MS/MBA (@ShereesePubHlth) January 23, 2017
A4] Actually check the top blogs & steal like an artist=> Make it your own. Don’t plagirize @JMattMke #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
I’d add and that let the customer speak in their own words—don’t try to cram marketing messaging into client testimonials! #ContentChat https://t.co/wQe7xidWnf
— Erika Heald (@SFerika) January 23, 2017
A4) I love brainstorming with our BDR team, they hear directly from our prospects. Same goes for customer success #contentchat
— Harry Hayward (@Harroldhino) January 23, 2017
A4: Consider what your audience is struggling with and write blog content that will help them out. #ContentChat
— Express Writers (@ExpWriters) January 23, 2017
A4: Extensive brainstorming! Think outside of the box and let those creative juices flow #contentchat
— oneAudience (@oneAudience) January 23, 2017
Yes to research, preferably with a view of your uniqueness, competitions uniqueness, gaps that give opportunity connect to SEO #contentchat https://t.co/NgdvHEMwQZ
— AnnSi Krol (@annsikrol) January 23, 2017
A4] Be careful when reporting the news–You don’t want to be a rehash or a bore! @ShereesePubHlth #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
That would drive me CRAZY!! Even with an awesome boss like @ginidietrich. #ContentChat https://t.co/qr6ndpADBR
— Erika Heald (@SFerika) January 23, 2017
@SFerika @heidicohen A4) Do original research–takes time, but usually generates a lot of blogging opportunities
— Susan Moeller (@SusanCMoeller) January 23, 2017
A4. Also Google your proposed blog title, take a look at current top 5 rankings. Thats your target. #contentchat
— Steve Bitter (@stevebitter) January 23, 2017
a4b In Google Search Console – Search Analytics – Some Queries are Questions – Ck them Out & Blog Answers / Solutions #contentchat
— Debi Norton (@BRAVOMedia1) January 23, 2017
@SFerika @heidicohen A4) Also, blog about any in person events you attend
— Susan Moeller (@SusanCMoeller) January 23, 2017
A4: I find content from listening to what my audience is saying on social media and through surveys. #contentchat
— Mind of a Diva (@MindofaDiva) January 23, 2017
A4 @SFerika We focus on what our clients fund most engaging, as well as consistent questions, issues, trends that come up. #ContentChat
— GreenRope (@GreenRope) January 23, 2017
A4. If you have the ability to speak with your target audience, try asking them what THEY want to hear about from you! #ContentChat
— Uniform Nations (@Uniform_Nations) January 23, 2017
A4.
Crowdsource.
ASK.
No one knows who to speak better to your audience, then YOUR AUDIENCE.#ContentChat pic.twitter.com/lwZ7UnNaGH
— Gabriela Cardoza (@CardozaGab) January 23, 2017
There are blogs on EVERYTHING. If somone can blog for years about peanuts, then you can do a year on your brand/product. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A4 Good blogging requires creativity…you have to go past the obvious or you’ll run out of content in less than 6 months. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A4: It’s a cross between passion and experience – delving into what you care about while building on knowledge from experience #contentchat
— oneAudience (@oneAudience) January 23, 2017
A4.
Look at the comment section of your competitors posts!
Sometimes questions & comments can help inspire your posts!!! #contentchat
— Gabriela Cardoza (@CardozaGab) January 23, 2017
A4 What customers want, sure. But if YOU are interested in the topic and can convey that, readers will be interested too. #contentchat
— Martin Lieberman (@martinlieberman) January 23, 2017
A4] Always include a Call to action in your blog post conclusion@tedbauer2003 https://t.co/i4c0u6XLqw https://t.co/i4c0u6XLqw #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
Q5: How do you expand the reach of your blog beyond your subscriber base?
Q5] Write @Crestodina “evil twin” guest post on other blog #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q5] Curate relevant blog post links in every content effort #ContentChat https://t.co/i4c0u6XLqw
— HeidiCohen (@heidicohen) January 23, 2017
Q5] Add link to blog signup in every purchase receipt & customer service email #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A5. Make sure your blog is nested in your website, and not a stand alone. You will get more traffic this way! #ContentChat
— Uniform Nations (@Uniform_Nations) January 23, 2017
A5. Send personalized emails to relevant people — not canned bullshit. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A5: Remember that SEO thing we were talking about? Super important to expand the reach of your blog!! #contentchat
— oneAudience (@oneAudience) January 23, 2017
A5b: Outside of your email subscribers, make sure you are utilizing all of your social media platforms to PROMOTE! #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A5: include link to latest blog in sig line–excellent for beginners #contentchat
— Kristen R. Edens (@ScribblerKris) January 23, 2017
Q5] For specific IRL biz, I’d look for location related options –such as exchange with other local business @ShannonRenee #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
Q5: A few ways that I found is to guest blog or guest post on other people’s accounts. Ex: IG is great for doing this for a day #contentchat
— Mind of a Diva (@MindofaDiva) January 23, 2017
Q5] Add foundational blog posts: Based on internal data analysis or original research. #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A5: Share, share, and more share. Invite people to blog for you. They will share it witht their network #contentchat
— Spin Sucks (@SpinSucks) January 23, 2017
Q5] Co-create! #contentchat
— Susan Moeller (@SusanCMoeller) January 23, 2017
A5. Have a good related posts plug-in, or code one up and put it in the body of a post. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
a5 Start with OPTIMIZATION & then push blog out thru all relevant online mediums, #social, #ppc, #affiliates #contentchat https://t.co/4cGCg3doE3
— Debi Norton (@BRAVOMedia1) January 23, 2017
A5: Guest blogging can be of help too. It allows you to share your content, indirectly #contentchat
— VanderwagenMarketing (@VanderwagenM) January 23, 2017
Guest blog. Borrow someone else’s list temporarily. #ContentChat https://t.co/iV5VYQMhhb
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
A5 Blog amplification comes in many forms: social media, guest bloggers (cross-posting & cross-promoting), texting programs #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
Q5] You want to build audience expectation. You need to enter their content inner circle https://t.co/i4c0u6XLqw #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
A5 I’ve found the simplest way is to ask. Folks will gladly share content if you ask them. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A5. Download your LinkedIn contacts. Search by title/industry. Periodically send them relevant posts. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A5) Share with your community before posting, and ask for their input. Then incorporate and let them know when live #ContentChat
— Susan Moeller (@SusanCMoeller) January 23, 2017
A5. Every week, do a roundup of stuff from social. When you share, tag everyone mentioned. They’ll all end up RT’ing. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A5(b) BUT I am thorough about commenting/sharing other blogs I love & have great reciprocity at @midlifeblvd #contentchat
— Paula Kiger (@biggreenpen) January 23, 2017
A5 @SFerika Share your blog posts with influencers, write guest blog posts, include in your ads, etc. #ContentChat
— GreenRope (@GreenRope) January 23, 2017
Q6: How can you get started in co-creating content with influencers?
Q6] Co-created content influencers=readers/customers, employees, promoters #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q6] Pay-it-forward—support people you want to co-create content with before you ask for help #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q6] Think WIIFM (what’s in it for me) from the influencer’s perspective. #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
Q6]Handle all requests by one person. Don’t have multiple people ask the same person different questions. #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A6] Influencer Co-created content guide=> https://t.co/i4c0u6XLqw #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
A6: Identify industry experts that you do business with and ask. You can offer to write something for them to show partnership. #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A6: Always think how they can benefit from it. It’s not always about ourselves, #contentchat
— VanderwagenMarketing (@VanderwagenM) January 23, 2017
Q6: I would recommend reaching out to people in your niche. Networking is a great way to start the process and work together #contentchat
— Mind of a Diva (@MindofaDiva) January 23, 2017
Think of influencers like reporters and get your digitally-savvy #PR game on #ContentChat https://t.co/wEkpxnIvn4
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
A6. Define the co-creation in terms of what’s in it for them, not for you. #contentchat
— Ted Bauer (@tedbauer2003) January 23, 2017
A6 Plan and ask…they’re people too, they don’t bite…well, most influencers don’t bite. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
A6b: Look at who is regularly engaged with your content (esp. those sharing it), they are the influencers to start with! #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
a6 Starts with Engagement – them moves to Expertise, Authority & Trustworthiness OR E.A.T. more! #contentchat https://t.co/PV4Ta8mZen
— Debi Norton (@BRAVOMedia1) January 23, 2017
Working w/ influencers is like working w/ meda…you have to answer the WIFFM, then they’ll be happy to collaborate. #ContentChat
— Shannon Mouton Gray (@ShannonRenee) January 23, 2017
Q7: Do you have any favorite blogging resources or tools you’d like to share?
Q7] Best blogging resource = reading. Especially @jonmorrow, @crestodina @CMIcontent @copyblogger @annhandley #ContentChat
— HeidiCohen (@heidicohen) January 23, 2017
A7 My favorite blogging resources? A shower. I get so many ideas when I’m in the shower. And a pad/pen to write them all down. #contentchat
— Martin Lieberman (@martinlieberman) January 23, 2017
A7: I love @CoSchedule #contentchat https://t.co/EnK75EU5Kn
— Rebecca Councill☕️ (@RebCouncill) January 23, 2017
Everyone probably knows this, but Hashtagify is a great way not only to check a topic’s popularity, but related topics. #ContentChat https://t.co/s8zxoUf7zd
— Patrick Hayslett (@PatrickHayslett) January 23, 2017
A7: The @contently blog is really good. My notebook. For b2b @MKTGInsiders #contentchat
— Harry Hayward (@Harroldhino) January 23, 2017
A7: I often advocate for the use of @trello for creating and maintaining your editorial calendar. GREAT for bloggers! @SFerika #ContentChat
— 🎙JMatt (@JMattMke) January 23, 2017
A7 Blog Outlining: Buzz Sumo, Google results #contentchat
— Steve Bitter (@stevebitter) January 23, 2017
A7] Co-schedule has great blog. So does @NeilPatel @RebCouncill @CoSchedule #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
A7) I just plugged a competitors blog – that’s how you know it’s good. #contentchat
— Harry Hayward (@Harroldhino) January 23, 2017
A7: Connect with like minded pros. #SpinSucks Slack community is a great place to exchange ideas https://t.co/p2Y3M0obLS #contentchat
— Spin Sucks (@SpinSucks) January 23, 2017
A7: I like the recources from @melyssa_griffin @byReginaTV and @JohnAguiar. They’ve helped me so much! #contentchat
— Mind of a Diva (@MindofaDiva) January 23, 2017
A7) @spinsucks @toprank are tasty as well.
#contentchat— Harry Hayward (@Harroldhino) January 23, 2017
A7: Using Feedly to seek out relevant content! Also don’t forget to use your team! Mine is amazing and we help each other out. #ContentChat
— Venture Icon Media (@VentureIcon) January 23, 2017
A7] I’m a big fan of colored pens & postits #contentchat
— HeidiCohen (@heidicohen) January 23, 2017
@SFerika A7:Yes! @SarahArrow 30 day Blogging challenge https://t.co/mYmPbCsxHT– she’s 1 world’s best bloggers’ +v. lovely 🙂 #Contentchat
— Carrie Eddins (@blondepreneur) January 23, 2017
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