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August 22, 2022 Content Chat Recap: How Content Marketers Can Use the CPoP Method

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A Content Chat header image that says this chat recap topic is how content marketers can use the customer point of pain (CPoP) method with guest Mitchell Levy.

After interviewing more than 500 thought leaders, global credibility expert Mitchell Levy noticed a common mistake—when brand communicators start their elevator pitch or explain their value proposition, they often focus on the brand-centric “I” and “We.” But shouldn’t your customer and their needs be your focus?

In this #ContentChat, Mitchell (@HappyAbout) joins Erika and our community on Twitter Spaces to discuss how content marketers can use the ‘customer point of possibilities‘ (CPoP) method to better attract and serve their customers. At its core, CPoP is all about helping you communicate who you serve and what you serve for them. This helps you build credibility, which is seen as the quality in which are you are trusted, known, and liked.

Listen to the full conversation with Mitchell and Erika, and check out a few tweets with external resources from the conversation below. By listening in, you’ll learn:

  • Common mistakes that brand communicators make when discussing their value proposition
  • How the CPoP method strengthens your branding and better engages your community
  • Ways to put your CPoP front-and-center in your brand communications

What is the most often overlooked area when it comes to business professionals and their personal branding?

Too often, business professionals fail to clearly address how they can help their ideal buyer.

What are the potential issues that arise from not having clarity around the customers you serve and their unique needs?

Without clarity around the customers you serve and their unique needs, your brand messages can be easily misunderstood or fail to resonate with anyone.

Listen to the recap to learn how to know when your messaging is clear enough.

How can you make sure that you put your ideal customer/partner/collaborator front-and-center in your personal branding?

Everything you create should focus on your customer and their needs.

Do you have a few CPoP examples you could share with us?

Once you’ve defined your CPoP, now what? Where is it best put to use?

Check out these resources from Mitchell to put your CPoP to use.

About Alek Irvin

Alek Irvin is a content marketing professional with a rich history in social media management, executive thought leadership development, and media relations. As a consultant at Erika Heald Marketing Consulting, he creates human-focused content and thought leadership platforms that help brand leaders connect and engage with their communities. Alek has worked with a range of startups and Fortune 500 companies across the B2B technology and consumer spaces, including IBM, Dell Technologies, Hitch Works, Emtrain, Integrate, and Frameable. Connect with him on Twitter @AlekIrvin.

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