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September 26, 2022 Content Chat Recap: What Content Marketers Should Know About NFTs

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A Content Chat header image that says today's topic is what content marketers should know about NFTs (non-fungible tokens) with guest Brian Fanzo, who is @iSocialFanz on Twitter.

Non-fungible tokens (NFTs) are a concept that many people don’t yet understand, including content marketing and brand marketing teams. But that doesn’t mean you should ignore NFTs entirely or write them off as a passing trend.

NFTs can significantly transform how brands engage their communities, especially as we mature into a fully Web 3.0 world, and marketers should begin today to understand how they can best use NFTs and when to start.

To help you understand what NFTs are and how they can be used by content marketing teams, in this #ContentChat recap Brian Fanzo (@iSocialFanz) demystifies NFTs by explaining:

  • Common misconceptions about NFTs
  • Ways you can use NFTs for brand marketing purposes
  • Resources to help you learn more about NFTs

Q1: What is a non-fungible token (NFT)?

An NFT is a digital asset on the blockchain that can’t be edited or replicated. So, something unique that only you can own.

NFTs have made blockchain technology tangible for people who use the internet.

Q2: How do NFTs relate to Web 3.0?

Web 3.0 signals a shift toward digital ownership, and NFTs present an opportunity to reward the building of and participation in online communities.

Content is the bridge between Web 2.0 and Web 3.0.

Q3: What are some common misconceptions about NFTs?

Brian and the community share some of the common misconceptions about NFTs below.

Q4: How can NFTs be used in content marketing and for brand marketing purposes?

Digital wallets enable consumers to decide what they share and with whom, providing marketers with more valuable information than what is currently gathered from website forms.

NFTs also help marketers overcome ever-evolving data privacy challenges.

NFTs bring a necessary level of transparency and public accountability that influencer marketing has needed.

And some of the largest brands are starting to significantly invest in an NFT strategy.

Q5: Can you share examples of brands that have effectively used NFTs to engage their community?

Brian and Brian share a handful of examples of how brands use NFTs below.

Many rewards programs will start to implement NFTs, and NFTs will become wrapped into concepts like loyalty programs and community incentives.

Q6: What are the common steps that marketers should take if they are looking to mint an NFT?

Before launching an NFT mint, become a collector of NFTs and map out your goals for eventually launching an NFT collection.

Brian has a “getting started” podcast to help you if you’re looking to invest in or collect NFTs.

Q7: What are your go-to resources for learning more about NFTs?

Check out the resources below to learn more about NFTs.

Q8: AMA time with Brian: What questions do you have about NFTs for content marketing?

What did Brian learn from selling his first NFT? Give yourself grace, and remember you can always buy back in later.

About Alek Irvin

Alek Irvin is a content marketing professional with a rich history in social media management, executive thought leadership development, and media relations. As a consultant at Erika Heald Marketing Consulting, he creates human-focused content and thought leadership platforms that help brand leaders connect and engage with their communities. Alek has worked with a range of startups and Fortune 500 companies across the B2B technology and consumer spaces, including IBM, Dell Technologies, Hitch Works, Emtrain, Integrate, and Frameable. Connect with him on Twitter @AlekIrvin.

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