As a content marketer who is often called upon to write brand content, it’s important for me to understand the voice of the brand I’m writing for, who their audience is, and what actions they want someone to take after consuming a piece of their content. That’s why one of my first requests upon working with a new brand is to gain access to their style guide.
Step 1: Compile Existing Documentation
Step 2: Draft an Outline and Share it with Your Content Team, Agencies, and Regular Freelancers
Step 3: Write the First Draft of Your Style Guide
Step 4: Get Feedback—Lots of Feedback—From Your Content Approvers
Step 5: Train Staff on Using the Style Guide
Step 6: Revisit and Revise the Style Guide Regularly