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February 6, 2023 Content Chat Recap: Job Hunting Tactics for Content Marketers in 2023

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A Content Chat header image that says today's topic is Tactics For Job Hunting in 2023 For Content Marketers with guest Andi Robinson, who is @HijinxMarketing on Twitter.

Job hunting should be exciting, but it is more often anxiety-inducing, frustrating, and discouraging. If you’re having a hard time finding your next role, we want to help.

While it’s understandable to cast a wide net when applying for jobs, we want you to land a role that you actually want. And by tapping into your content marketing skills, you can greatly increase your likelihood of standing out from the pack.

In this #ContentChat recap, Andi Robinson (@HijinxMarketing), owner of Hijinx Marketing and author of The Content Puzzle, and the community discuss tactics for job hunting for content marketing or related roles. Read the full recap below to learn:

  • Tips for organizing your job search
  • Must-include (and remove!) resume elements
  • Proven ways to have a great interview

Erika and Andi discussed each of these questions on a LinkedIn Live audio conversation, and you can access the recording here. Please note that the recording starts partway into Q2—we appreciate your patience as we get the hang of our new dual-channel format.

Q1: When was the last time you were job hunting, and what was that experience like?

Several of our community members are currently job hunting or have been in recent months. If you know of open content marketing or related industry roles, please send them our way so we can include them in the Content Chat Bulletin email newsletter.

Q2: What challenges have you seen people face when looking for a job in recent months? If you are currently job hunting, what challenges are you facing?

Many companies are trying to understand their content and marketing needs, so content marketing job roles often involve a diverse (and overwhelming) mix of responsibilities. This can discourage candidates and is an understandable red flag when searching for roles.

Candidates are often told they are “overqualified,” which can be code for “your salary requirements are too high.”

Luckily, some states now require companies to post a salary range for open roles.

Hiring technology that scans resumes to filter candidates add another hurdle in the process—how can you best structure a resume to be read by AI? More on that in Q4.

Q3: How should a content marketer organize their job hunt? Any tips for how to structure their search, and favorite marketing job sites?

Create a list of must-haves to guide your search, and rank them in order of priority. Then, ask your network if they know of opportunities that fit your criteria.

LinkedIn is helpful for job searches, but there are several other options.

Use a tool like ClickUp to organize potential jobs, and track all the roles (with job descriptions!) that you’ve applied for.

Remember to take space from your job search when possible. Do things that you love so you can feel recharged throughout the process.

Q4: What are the must-include elements of a standout content marketing resume?

The community shares several tips below to help you strengthen your resume. For starters, you can consider adding a short summary that states your case and includes keywords from the job description.

Limit your resume to two pages (one page if possible) and customize it for each opportunity. Cut out unnecessary information like references and extensive education details.

Name specific skills and software you’ve used. Link to examples of your work.

Your resume may be read—or discarded—by a computer before it is read by a human. Run your resume through a tool like Jobscan to see how AI will read your resume.

Include specific success metrics.

Q5: How can content marketers use their skills to make them a more attractive candidate?

Andi and Rachel share a few tips below. How do you use your content marketing skills to stand out? If you’re comfortable sharing your secrets, tell us on Twitter or LinkedIn using #ContentChat.

Q6: What tips can you share about interviewing for content marketing roles?

Be authentic in your job interview, and take time before answering a question to collect your thoughts.

Have stories ready: Tell us about a project that didn’t go as planned. What about a project that exceeded expectations—what led to its success? When did you last face a serious challenge in your work, and how did you overcome it?

Bring up salary early on in the process, but ask them to disclose their range before you offer yours.

If a hiring manager sees your personal branding as a threat rather than an asset, then it is likely not a good opportunity for you.

There can be many interview stages with a single company, potentially including homework. Erika and Andi discuss this in the audio recap above, and the community shares their thoughts below:

Amy recommends you ask “Do you have any concerns about me for this position?”

And Erika recommends you ask a question directly related to Glassdoor reviews—it’s a bold move, but teams in a healthy culture will admit their flaws and give a transparent answer. People in toxic cultures may become angry that you asked such a question.

Q7: What resources or communities do you recommend for people that are looking for #contentmarketing or related work?

Check out the below resources and communities to help with your job hunt. Have you found other helpful networks or resources—let us know using #ContentChat.

About Alek Irvin

Alek Irvin is a content marketing professional with a rich history in social media management, executive thought leadership development, and media relations. As a consultant at Erika Heald Marketing Consulting, he creates human-focused content and thought leadership platforms that help brand leaders connect and engage with their communities. Alek has worked with a range of startups and Fortune 500 companies across the B2B technology and consumer spaces, including IBM, Dell Technologies, Hitch Works, Emtrain, Integrate, and Frameable. Connect with him on Twitter @AlekIrvin.

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