How to Upcycle, Recycle, and Repurpose Your Content
This week #ContentChat was joined by my partner in crime at Spin Sucks, Corina Manea, who shared her secrets for repurposing content for social media.
Q1: What is meant by upcycling, recycling, or repurposing content?
A1 @SFerika Giving content a second life but letting it take on another form. #contentchat
— Ken Gordon (@quickmuse) February 27, 2017
A1a: Taking a piece of content you already created and adapt it for different channels #contentchat
— Corina Manea (@corinamanea) February 27, 2017
A1: creating a new spin on old or used content. #contentchat
— Rebecca Councill☕️ (@RebCouncill) February 27, 2017
A1a Upcycling content is turning a piece of content into a bigger asset. For example, combining 3 blog posts into an e-book. #ContentChat
— Erika Heald (@SFerika) February 27, 2017
Taking one form of content and transforming it into a different form. Ex: web page content broken up into a series of tweets #contentchat https://t.co/36qHl7Xv6Z
— HannaLizKnowles (@HannaLizKnowles) February 27, 2017
A1: It’s the act of never letting your content die. Keeping it alive and expanding its reach to more of the world. #ContentChat https://t.co/gF5ncuJ1cN
— Annaliese Henwood (@MktgInnovator) February 27, 2017
A1 it can be using one piece of content in another medium-podcast into blog/or modernizing a piece to make sense somewhere els #contentchat
— LUCYrk (@LUCYrk78) February 27, 2017
A1: Content repurposing is the art of taking content and ensuring the message is delivered in ways that best suit the audience #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A1 Upcycling/Repurposing = Using existing content in new ways. Recycling = Using evergreen content the same way multiple times #contentchat
— Bill Skowronski (@BillSkowronski) February 27, 2017
A1b: Such as: Create a short video w/ takeaways from your blog post #contentchat
— Corina Manea (@corinamanea) February 27, 2017
@SFerika A1 Repurposing means using the same content & making it platform friendly (best pic for IG, fact/figure for Twitter) #contentchat
— Nancy Casanova (@nancycasanova) February 27, 2017
@SFerika A1: For us it’s using templates, resizing and reformatting across channels,and updating content depending on post time #ContentChat
— LAVIDGE (@lavidgeco) February 27, 2017
A1 cont) Recycling is more akin to just updating, I think. Different from repurposing content. #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
A1: Using a piece of content in multiple places. #contentchat
— Carrie Hane (@carriehd) February 27, 2017
A1b Recycling content is taking content that performed well in the past and giving it a refresh and republishing it. #ContentChat
— Erika Heald (@SFerika) February 27, 2017
A1: finding new ways to use content that has already been produced. Extending its lifecycle to new audiences on diff. channels #contentchat
— Jennifer Daugherty (@GlitterOtter) February 27, 2017
A1:Creating a piece of content and using it several different ways. #contentchat
— Brandie McCallum (@lttlewys) February 27, 2017
A1c: Create quotes w/ takeaways from that video, slideshows, ebooks, and so much more #contentchat
— Corina Manea (@corinamanea) February 27, 2017
A1: Another example – turning written content into visual content. Have a top performing blog post? Make it a short video! #contentchat
— HannaLizKnowles (@HannaLizKnowles) February 27, 2017
A1: Taking user-generated content and giving it value to the company and back to the user #ContentChat
— Roslyn Wertheimer 📸 (@RE_Wertheimer) February 27, 2017
A1: Repurposing your older content means to update it or recreate it in a new format. It extends its life for a new audience. #contentchat
— Express Writers (@ExpWriters) February 27, 2017
A1: streamlining your content in a manner that takes a new angle from the original and reflects your analytic results. #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017
A1: It should be the equivalent of continuing the conversation with where it wants to go next, not a trick for being lazy #ContentChat
— Patrick Hayslett (@PatrickHayslett) February 27, 2017
Repurposing is more than just a rehash, it’s a strategy that allows you to speak to your audience where they are. #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A1: Giving new life to great ideas. #ContentChat https://t.co/LH5sE55LWw
— Seth Waite (@Seth_Waite) February 27, 2017
A1 – Taking quotes out of interviews and making them into testimonials. Adding all quotes for a single story, etc #contentchat
— James Ellis (@thewarfortalent) February 27, 2017
A1: Upcycling, recycling, or repurposing content is making sure you never sell your content short. #contentchat
— Meg Prater (@Meg_Prater) February 27, 2017
A1) I LOVE repurposing content. Using the same bit of info to publish out on various parts of digital. SocMed, Email, Blog, etc #ContentChat pic.twitter.com/tSMWD20zRW
— Jason Schemmel (@JasonSchemmel) February 27, 2017
A1c Repurposing content is taking a piece + converting it to a different format, i.e. turning an article into a SlideShare. #ContentChat
— Erika Heald (@SFerika) February 27, 2017
A1: When you recycle / repurpose content into something new and hopefully better, you provide more value to more people. #ContentChat https://t.co/gF5ncuJ1cN
— Annaliese Henwood (@MktgInnovator) February 27, 2017
A1) Also making content fit the platform. Chopped an 8 min YouTube video into 1 min segments to upload to IG’s new albums #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
A1: content can be re-purposed into more than just copy and static graphics. Try turning content into a script, then a video #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017
@corinamanea The adapt part is what is too often missing from content migrating from one place to another. #contentchat
— Josh McCormack (@joshmccormack) February 27, 2017
@corinamanea Totally! Tweaking your content to reach dif. audiences on dif platforms. The results can be pretty awesome. #ContentChat pic.twitter.com/VIfG032yTc
— Jason Schemmel (@JasonSchemmel) February 27, 2017
A1/ Recycle: Give good but underperforming old posts a make-over. New headline, new visuals. #contentchat #blogging pic.twitter.com/uASQcLLIHH
— Beth Farris (@bethbabble) February 27, 2017
@SFerika Love the idea of content growing, expanding, merging. #contentchat
— Josh McCormack (@joshmccormack) February 27, 2017
a1: For us, it’s about stretching the value and reach of our content. Some people like fountain soda, others prefer the can.
#contentchat— Harry Hayward (@Harroldhino) February 27, 2017
A1 Repurposing allows for reiteration in a new channel. Tell them. Tell them another way. Tell them in a another place.#contentchat
— Michelle (@michelletweet) February 27, 2017
Absolutely! Don’t just copy and paste. Add meaning and usefulness in the upcycling or recycling. #contentchat https://t.co/6KeXWUsD9B
— Carrie Hane (@carriehd) February 27, 2017
A1 With repurposing/upcycling we’re really talking about giving our content as much mileage as possible to maximize efficiency #contentchat
— Bill Skowronski (@BillSkowronski) February 27, 2017
Q2: Why should upcycling, recycling, or repurposing content be part of your social media and content marketing plans?
A2: If you aren’t repurposing your content, you’re letting it go to waste. Don’t neglect your archives. Update + share! #contentchat
— Express Writers (@ExpWriters) February 27, 2017
A2: so many reasons! Testing content types by topic, which audiences consume when and in what part of the funnel? #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A2a: Because you want to reach different audiences #contentchat
— Corina Manea (@corinamanea) February 27, 2017
@SFerika A2 We’re all trying to do more with less, or to make the most of what we have. Efficiency rules the day! #contentchat
— Martin Lieberman (@martinlieberman) February 27, 2017
@SFerika A2: Recycling content will help with consistency and engagement, rather than creating from scratch all the time #ContentChat
— LAVIDGE (@lavidgeco) February 27, 2017
A2b: Content value can exceed its mode of delivery. Give it new life with a fresh approach! #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A2 people consume content in different ways. This allows you to use one piece to reach many more than your 1st target group #contentchat
— LUCYrk (@LUCYrk78) February 27, 2017
A2: If brands want to stand out without burning out, they need to include these in their strategy. Unique can be exhausting. #ContentChat https://t.co/lrv1sBLzHM
— Annaliese Henwood (@MktgInnovator) February 27, 2017
A2b: Because your content holds undiscovered treasures that help you communicate w/ your audience #contentchat
— Corina Manea (@corinamanea) February 27, 2017
@SFerika A2: Upcycling helps you keep your branding intact by having the same style. #ContentChat
— LAVIDGE (@lavidgeco) February 27, 2017
A2a From a #contentstrategy POV, you WANT to create multiple pieces of content to show your expertise in a topic. #ContentChat
— Erika Heald (@SFerika) February 27, 2017
A2: Simple answer: because it’s easier and better. #contentchat https://t.co/UyEBm1Gv9O
— Carrie Hane (@carriehd) February 27, 2017
A2: Re-purposing content can help you learn what’s evergreen. It’s real world feedback, not educated guessing. #ContentChat
— Patrick Hayslett (@PatrickHayslett) February 27, 2017
A2: Because content shouldn’t be a “one size fits all” approach. #contentchat
— Brad Marley (@bradmarley) February 27, 2017
A2: Just because it didn’t work on 1, doesn’t mean it wont convert well on a different 1 when it is fit to that platform. #contentchat
— Rebecca Councill☕️ (@RebCouncill) February 27, 2017
A2 Again, reiterates your #CTA & info. Creates continuity. Lends famliarity & expertise to a topic. Saves money & time. #contentchat
— Michelle (@michelletweet) February 27, 2017
A2c: Because you want to take advantage of amplification #contentchat
— Corina Manea (@corinamanea) February 27, 2017
A2) It can save your sanity, for one thing, less diverse content you have to come up with in short time. Keep using what works! #ContentChat pic.twitter.com/S5EdQfOLju
— Jason Schemmel (@JasonSchemmel) February 27, 2017
A2: Dare I say that NOT repurposing content is like a one night stand? Each piece has so much more to offer you content plan. #contentchat
— Meg Prater (@Meg_Prater) February 27, 2017
A2: you invest alot into content creation. Recycling content not only keeps the message alive but reduces your time and labor #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017
A2b Also, creating compelling content takes resources; it’s smart to get as much mileage as possible out of it. #ContentChat
— Erika Heald (@SFerika) February 27, 2017
A2c: It takes several exposures to have a message sink it, if you have new ways to share, better odds! #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A2) It’s one of the only ways to scale content marketing. Incredibly labor intensive, so you have no choice really #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
A2d: You need to transform your content and adapt it for each social channel #contentchat
— Corina Manea (@corinamanea) February 27, 2017
a2) bc we are constantly advancing in our digital world so educational content needs to be upgraded and enhanced #contentchat
— DeirdreLopianPR (@DeirdreLopianPR) February 27, 2017
A2 – Because unless your name is Shakespeare, your content is not for the ages: it should be reviewed and re-used #contentchat
— James Ellis (@thewarfortalent) February 27, 2017
A2: I think it’s a great way to put a spin on old post. You can also link them to other content you’ve created #contentchat
— Mind of a Diva (@MindofaDiva) February 27, 2017
@SFerika To make sure your content is reaching different audiences on the right channel at the right time. #contentchat
— Jason Webb (@JasonLWebb) February 27, 2017
a2: In the process- we’re also learning more about our audience. Where they live, how they consume, etc.
#contentchat— Harry Hayward (@Harroldhino) February 27, 2017
A2: To ensure we are being efficient with what we have already created. #contentchat
— HannaLizKnowles (@HannaLizKnowles) February 27, 2017
A2: Repurposing content reinforces the message and lets those who are interested go deeper. #contentchat
— Josh McCormack (@joshmccormack) February 27, 2017
A2: Because the marketing moments to catch your audience are often fleeting! More iterations = more chances to engage. #ContentChat
— Jennifer Daugherty (@GlitterOtter) February 27, 2017
A2: It allows you do more with less. Target different audiences in different ways without reinventing the wheel. #contentchat
— Carrie Hane (@carriehd) February 27, 2017
A2 Repurposing/Upcycling maintains focus on WHY we create content, not just WHAT content we create. #contentchat
— Bill Skowronski (@BillSkowronski) February 27, 2017
@SFerika Even evergreens need the occasional pruning and watering. I see some ancient junk out there. #contentchat
— Josh McCormack (@joshmccormack) February 27, 2017
Yes! Your content strategy needs variety or you’ll be limiting yourself and your expertise. #ContentChat https://t.co/pd8jo0M6fT
— Annaliese Henwood (@MktgInnovator) February 27, 2017
@SFerika A2: Invest a significant amount of time creating high-quality original content. Then slice & dice for max efficiency. #contentchat pic.twitter.com/cvtct7MBwD
— Beth Farris (@bethbabble) February 27, 2017
A2: Recycling content allows you to reach different audiences through different channels #contentchat
— Casey Brown (@CaseyBrown555) February 27, 2017
A2: you may not be able to tap into a content source again (topic influencer). But, you can always restructure and highlight #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017
YAS. Evergreen content can take new forms endlessly. Plus, repurposing content more than once can double your audience. #contentchat 🌲 https://t.co/urihMRbTis
— RebelMouse (@RebelMouse) February 27, 2017
A2: yes, there could be a new development or new advice #contentchat https://t.co/5iaNtP6QU0
— Josephine Borrillo (@70mq) February 27, 2017
a2: Using the frameworks (pyramid, pillar, turkey dinner, etc.) is a must. Does anyone prefer one over another? #contentchat
— Harry Hayward (@Harroldhino) February 27, 2017
Agree. Repurposing is such a great way to A/B test what content on what channel and what time/day… #ContentChat https://t.co/COMbU0BHCi
— Michelle (@michelletweet) February 27, 2017
Surprised at how rarely a content piece has a follow up. A series should show how the idea has evolved. #ContentChat https://t.co/xAmb1NWWKX
— Patrick Hayslett (@PatrickHayslett) February 27, 2017
All content you make doesn’t necessarily need to be public, either. Repurposed, deeper, easier to understand for clients? #contentchat
— Josh McCormack (@joshmccormack) February 27, 2017
A2: You can’t guarantee that your entire network will see what you are posting, so it is important to get your message seen. #ContentChat https://t.co/yKDAhmJrcZ
— KW Social Media (@KWSMTeam) February 27, 2017
Q3: Are there any downsides to upcycling, recycling, and repurposing content?
A3 not if done well! #contentchat https://t.co/NUMURroDNF
— LUCYrk (@LUCYrk78) February 27, 2017
A3: If not done well, it won’t be done well. Nothing worse than lazy content. #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A3: Stretching an idea too thin by creating too much out of one idea can bore your audience and lower the value. #ContentChat https://t.co/4Xv7itNIMZ
— Annaliese Henwood (@MktgInnovator) February 27, 2017
A3) As with anything, it’s cost/benefit analysis. Repurposing just for the sake of it makes no sense. Need a goal in mind. #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
If the same quote/datapoint/etc gets used too often, it looks sloppy. #contentchat https://t.co/ge9GhSktvq
— James Ellis (@thewarfortalent) February 27, 2017
A3: If you do it well, there aren’t. Doing it well is key! #contentchat
— Corina Manea (@corinamanea) February 27, 2017
A3: if the content isn’t right to start with, it won’t be right ever. #contentchat
— Alex Crump (@alcrump12) February 27, 2017
@SFerika A3: Make sure to diversify your color palette and templates, otherwise your stream’s media all looks the same #ContentChat
— LAVIDGE (@lavidgeco) February 27, 2017
A3: outdated info is a huge, if you’re calling out stats or numbers be sure they remain accurate over time #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017
A3: being too repetitive. I see many on here that give variations of the same content. We see it. @SFerika #contentchat
— jeff soto (@JS_insidepitch) February 27, 2017
Sometimes you really are just beating something to death. If there’s no value in it. You’re waiting everyone’s time. #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A3: Agree that if done well, repurposed content should feel fresh and valuable, even to your most loyal consumers. #contentchat
— Meg Prater (@Meg_Prater) February 27, 2017
A3: Agree that if done well, repurposed content should feel fresh and valuable, even to your most loyal consumers. #contentchat
— Meg Prater (@Meg_Prater) February 27, 2017
A3 If you don’t space it out well, your audience could get bored w/topic repetition. Make sure there’s always a new element. #ContentChat
— Erika Heald (@SFerika) February 27, 2017
A3: be sure you understand how Google feels about duplicate content. Re-purposing is not the same as duplicate content #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017
A3: Make sure you have exclusive content on each channel to give people a reason to listen to those channels. #contentchat @SFerika
— Jason Webb (@JasonLWebb) February 27, 2017
True. Diminishing returns exist in all things, especially advertising. Or you risk coming of as patronizing/annoying #contentchat https://t.co/jnoGqZGyhj
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
@SFerika preach it sister! #contentchat https://t.co/V9MBdEbDzo
— Phil Barnes (@Barnes_Phil) February 27, 2017
A3: You need a balance between producing unique content and repurposing it. Marketing isn’t all one-way. It’s a balancing act! #ContentChat https://t.co/4Xv7itNIMZ
— Annaliese Henwood (@MktgInnovator) February 27, 2017
@MindofaDiva Exactly! Make sure you aren’t talking a specific holiday or dated event. That should be a differ piece. #ContentChat
— Brandie McCallum (@lttlewys) February 27, 2017
A3 Just don’t lean so hard on upcycling/repurposing that you’re not challenging yourself to create new content in other areas #contentchat
— Bill Skowronski (@BillSkowronski) February 27, 2017
A3
You have to ensure the content is still relevant!
Make sure it still holds value to your audience.
Tailor it.
Update it.#ContentChat https://t.co/MrFPrCF8Zp— Gabriela Cardoza (@CardozaGab) February 27, 2017
A3: You get lazy and start throwing content on any and all channels, regardless of type. #contentchat
— Brad Marley (@bradmarley) February 27, 2017
A3b: I recommend making sure that whatever you repurpose it’s something your audience sees as valuable & it’s not just to post #contentchat
— Mind of a Diva (@MindofaDiva) February 27, 2017
Q4: What are some ways you can upcycle, recycle, and repurpose your #content?
A4: Creating short videos, quotes, live streaming with takeaways from your content #contentchat
— Corina Manea (@corinamanea) February 27, 2017
A4: @point_ti webinars always turn into blog articles, micro videos & speaking abstracts +articles if we need more #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A4: Create an eBook out of a blog post when the topic can be expanded upon, or turn a series of posts into one eBook! #ContentChat https://t.co/E6ydvhnoE0
— Annaliese Henwood (@MktgInnovator) February 27, 2017
A4) Written content -> video. If you’re not making video content in 2017, you’re probably going to be sorry in 2018. #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
A4: try to reach a new audience #contentchat https://t.co/WPGEaNZp97
— Josephine Borrillo (@70mq) February 27, 2017
a4) recycling content well starts w organization. Need to tag, annotate, content so you know what you have what themes work. #contentchat
— Harry Hayward (@Harroldhino) February 27, 2017
Absolutely! Bite, snack, meal theory. Give away a bite, charge for the snack or meal. #contentchat https://t.co/YH83sP9StS
— Carrie Hane (@carriehd) February 27, 2017
A4: Turn your written content into a different content form, such as a video(s) or infographic(s). There are so many ways! #ContentChat https://t.co/E6ydvhnoE0
— Annaliese Henwood (@MktgInnovator) February 27, 2017
A4a: Clip a helpful line from a blog post and make it a tweet — a quick tip to help someone. #ContentChat @SFerika
— Jason Webb (@JasonLWebb) February 27, 2017
A4: Using webinars to repurpose content is usually successful! #contentchat
— Casey Brown (@CaseyBrown555) February 27, 2017
A4.
-Refocus point of post
-Use a new medium/platform
-Offer new opinions
-Update changes
-Use data/info for new piece#ContentChat https://t.co/LmWsmVSiUE
— Gabriela Cardoza (@CardozaGab) February 27, 2017
A4 The best place to start is a blog. Can be repurposed into a Listicle, Mutliple infographics, snapchat or Instagram story etc.#contentchat
— Michelle (@michelletweet) February 27, 2017
A4: take a blog post & create a series of tweets, a short video, put it in a partner newsletter, create a larger white paper… #contentchat
— Jennifer Daugherty (@GlitterOtter) February 27, 2017
A3: Embrace video! Utilize a video within your content page and give another method for user interaction, it’s also trackable #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017
New people to your community join the current conversation cold. Have an archived “foundations” content series for them. #ContentChat https://t.co/qPCbo80176
— Patrick Hayslett (@PatrickHayslett) February 27, 2017
A4 Take a blog post or listicle and apply the idea to a specific business case in a white paper or video interview/testimonial #contentchat
— Bill Skowronski (@BillSkowronski) February 27, 2017
Sometimes we take a topic and break it down-industry issue-business challenge-company solve: 3 pieces of content right there. #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A4) Record webinars and upload them to YouTube. Infographics turned into SM posts. Blog series turned into eBooks/courses. #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
A4: It is always good to keep a #contentcalender mapping out what has and has not been used to optimize #evergreen content. #ContentChat https://t.co/QifRGu9FMw
— KW Social Media (@KWSMTeam) February 27, 2017
A4a I love to take a live presentation or contributed content and turn it into a standalone SlideShare visual story. #ContentChat
— Erika Heald (@SFerika) February 27, 2017
A4b: Take a segment of a blog post and do a quick video discussion about it. Facebook live, maybe? #ContentChat @SFerika
— Jason Webb (@JasonLWebb) February 27, 2017
A4b can also be fun to take a podcast and turn it into an e-Book, or vise versa. #contentchat
— Erika Heald (@SFerika) February 27, 2017
A4: My repurpose / recycle mission this year: Turn some of my blog posts into SlideShare presentations and (maybe) videos! #ContentChat https://t.co/E6ydvhnoE0
— Annaliese Henwood (@MktgInnovator) February 27, 2017
A4: try getting an influencer or guest blogger onboard to repurpose your #Content #contentchat https://t.co/WPGEaNZp97
— Josephine Borrillo (@70mq) February 27, 2017
A4: Expand top blogs into gated white papers, create a video to introduce said content & use imagery from content on social #contentchat
— Meg Prater (@Meg_Prater) February 27, 2017
A4) Occasionally publicize your email newsletter link, to give people a taste of what they can expect when signing up #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
A4: An upcycle-ish idea — A “top 10” blog post comprised of your audiences’ frequently asked questions. #contentchat pic.twitter.com/jmeIXOmKql
— Beth Farris (@bethbabble) February 27, 2017
A4b Breaking insights out into opposing views is a way to get more bang for your buck too. Biz vs Tech He Said/She Said etc. #contentchat
— Michelle (@michelletweet) February 27, 2017
A4c: Someone mentioned this before, but I love it: Clip a segment from a video to put on Instagram. #contentchat @SFerika
— Jason Webb (@JasonLWebb) February 27, 2017
A4: 1 big idea: workshop, article, talk, book. Multiply by each concept in the big idea, and exponential repurposing. #contentchat
— Carrie Hane (@carriehd) February 27, 2017
@alcrump12 I interview my SMEs that way so my writers (or me) can break it out easily. + you could get 9 pieces of content! #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A4.
Appeal to a new audience.
(Ex. Visual learners)
Think
-video
-infographic
-snapchat/SMM
-photography
-slideshow
-event#ContentChat— Gabriela Cardoza (@CardozaGab) February 27, 2017
A4) Carefully publish excerpts from blog posts on LinkedIn Pulse, Medium, BeBee, etc. to hit different audiences #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
A4: be sure your email content isn’t over whelming. Drive them to the rich content on your site with a good CTA #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017
A4b: You can also take post and add new pictures or even videos so your audience can connect with you on social media #contentchat pic.twitter.com/vq91V3m3F3
— Mind of a Diva (@MindofaDiva) February 27, 2017
A4c I also like to invite #UGC to the table to see how the audience can run with an idea too (when appropriate.) #contentchat
— Michelle (@michelletweet) February 27, 2017
A4d: Just don’t take the same piece of content and put it unaltered on EVERY channel. #contentchat @SFerika
— Jason Webb (@JasonLWebb) February 27, 2017
A4: Turn a blog post into a podcast episode or a YouTube video. Compile related posts into an eBooks. #contentchat
— Express Writers (@ExpWriters) February 27, 2017
A4c: You can also make a content library with more info that you couldn’t fit into the post. Then link it in the post. #contentchat pic.twitter.com/jUNdvo7kkR
— Mind of a Diva (@MindofaDiva) February 27, 2017
A4) Just go here: https://t.co/NpMFmiQ4x9. Social Media master @jaybaer lists out several ways to repurpose content #ContentChat pic.twitter.com/hN0Pj9b5q1
— Jason Schemmel (@JasonSchemmel) February 27, 2017
Q5: What are some recommended tools or resources for upcycling, recycling, and repurposing content?
A5: listening. I use boring things like InDesign and Video programs. #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A5: @Photoshop @Canva Facebook Live @AdobeSpark @Lightroom IG Stories #contentchat
— Corina Manea (@corinamanea) February 27, 2017
A5: Use your analytics to find older content that’s still popular today and make sure it’s up to your current standards. #contentchat
— Express Writers (@ExpWriters) February 27, 2017
A5: Use tags to combine short content to longform. Explain the content aloud get started going from written to audio/video. #contentchat
— Josh McCormack (@joshmccormack) February 27, 2017
A5: IMO a content audit is a must, it can help you identify what you already have that could be re purposed. #contentchat
— Alex Crump (@alcrump12) February 27, 2017
A5 Old school Ed Calendar – the work is in the writing and creation of assets. Any posting tool will also be helpful. #contentchat
— Michelle (@michelletweet) February 27, 2017
Just started using Canva for Work and it’s great (save for all of the e-mail from Tom From Canva). #contentchat https://t.co/f5IPjTFgxq
— Brad Marley (@bradmarley) February 27, 2017
A5: #Buffer is a great resource for mapping out one’s Tweets. #GoogleDocs are also a great way to manage a #contentcalender. #ContentChat https://t.co/21zhjdfVOq
— KW Social Media (@KWSMTeam) February 27, 2017
A5: utilize your team and peers. Bring in an outside perspective to review your content and inquire on how they view it #contentchat pic.twitter.com/TD6tINtVpe
— Phil Barnes (@Barnes_Phil) February 27, 2017
A5 More strategy than tool: Build/create content with upcycling in mind. Add value in the recipe, not just the way you slice it #contentchat
— Bill Skowronski (@BillSkowronski) February 27, 2017
A5: @Canva, @AdobeSpark, @envato, @picmonkey, and @piktochart are all great tools for repurposing text content to visuals. #ContentChat
— Erika Heald (@SFerika) February 27, 2017
A5) Canva makes it really easy to stick to a template/design concept for making quick graphics. Use it a ton #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
A5: You might benefit from smartly using a scheduling tool to share your content excerpts on social. I use @buffer & @hootsuite #ContentChat https://t.co/etfJSJY1fK
— Annaliese Henwood (@MktgInnovator) February 27, 2017
@SFerika A5 You can take one piece of content and write it 8 different ways to help with repurposing. https://t.co/t3dndmCZfF #contentchat pic.twitter.com/c2T9sM0XrF
— Nancy Casanova (@nancycasanova) February 27, 2017
A5: I use @canva spreadsheets and calendars. I tend to stick with #OldSchool methods #ContentChat
— Brandie McCallum (@lttlewys) February 27, 2017
A5: For turning a blog post into an eBook, I switch from a Google Doc into one of @HubSpot‘s free templates in PPT. #ContentChat https://t.co/etfJSJY1fK
— Annaliese Henwood (@MktgInnovator) February 27, 2017
A5) Visual.ly for infographics. Slideshare. List.ly for quick lists. Medium and LinkedIn for blog content. #contentchat
— 👇🏻Jonathan Payne (@SocialGamePlan) February 27, 2017
@SocialGamePlan You might also like @canva @piktochart and @picmonkey as well. #contentchat
— Nancy Casanova (@nancycasanova) February 27, 2017
A5.
Check in w/ those
around you.Can you trade services/skills?
Offer business advice for help with design, for example.#ContentChat
— Gabriela Cardoza (@CardozaGab) February 27, 2017
I hadn’t used @canva until after someone mentioned it in a chat. It’s AMAZING. Such a time saver. #contentchat https://t.co/mXlV4WTem1
— Jason Webb (@JasonLWebb) February 27, 2017
@lttlewys I love using @canva! I’ve been updating my images with it and using it for branding. Great tool! #ContentChat
— Mind of a Diva (@MindofaDiva) February 27, 2017
A5: I like @canva‘s “resize your design” feature! #contentchat
— Meg Prater (@Meg_Prater) February 27, 2017
Have you guys used @SproutSocial ‘s Landscape tool? It’s an incredible/easy way to resize all of your social images… #contentchat
— Maureen Jann (@MaureenOnPoint) February 27, 2017
Q6: What’s your favorite example of a piece of content you upcycled, recycled, or repurposed?
A6a: At @SpinSucks we do a lot of content upcycling and repurposing #contentchat
— Corina Manea (@corinamanea) February 27, 2017
@SFerika 5 years ago, we wrote a themed month of blog posts and turned them into an ebook at the end. (No link, sorry.) #contentchat
— Martin Lieberman (@martinlieberman) February 27, 2017
My favorite project is our Micro-Lessons. Full length webinars and breaking them into 1 question vids #contentchat https://t.co/EKr01zByVf
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A6: I still love this SlideShare that I repurposed from a CEO’s contributed article. https://t.co/ixETH7WShH #ContentChat
— Erika Heald (@SFerika) February 27, 2017
A6: I took a blog post about #EmailMarketing and expanded it into an eBook! https://t.co/LrlxhgZ51c #ContentChat https://t.co/zaX1IMK7DL
— Annaliese Henwood (@MktgInnovator) February 27, 2017
A6b: Examples that come to mind are taking bytes of @ginidietrich’s wisdom and creating quotes https://t.co/dc1wUTzLqf
#contentchat— Corina Manea (@corinamanea) February 27, 2017
A6: we take a project build & re-release it to partner blogs and design sites with a new spin monthly https://t.co/CMGBWyFJOj #contentchat
— Phil Barnes (@Barnes_Phil) February 27, 2017
A6c: And e-books https://t.co/byT2AaMBu2 #contentchat
— Corina Manea (@corinamanea) February 27, 2017
We released a paper with updated information from an older webinar! +loch ness monster references #contentchat https://t.co/ouNJGNpHDJ
— Maureen Jann (@MaureenOnPoint) February 27, 2017
A6 it’s my pinned tweet. 🙂 Blog, to LinkedIn article, to tweet & FB post. #contentchat
— Michelle (@michelletweet) February 27, 2017
A6: I don’t have it completed yet, but I’m working on a SlideShare presentation that shares a more visual rep of SMM blog posts #ContentChat https://t.co/zaX1IMK7DL
— Annaliese Henwood (@MktgInnovator) February 27, 2017
a 2013 blog post on essentially the topic of this #contentchat we turned into…everything. Our best performer https://t.co/dusYgV9OkZ
— Harry Hayward (@Harroldhino) February 27, 2017
A6: Hosted #intelligentcontent #contentchat https://t.co/K352pjlgs6 Blog post https://t.co/ntujtwzTZn
Coming: #cmworld talk (no link yet)— Carrie Hane (@carriehd) February 27, 2017
A6: We have made educational #SocialMediaTips videos that we incorporate into blogs, social posts, etc! https://t.co/blYom8p4oR #ContentChat https://t.co/aHy4egZyvo
— KW Social Media (@KWSMTeam) February 27, 2017
Today’s #contentchat lessons:
1) Recycle, upcycle, repurpose my own content more strategically.
2) Get Canva.Thank you!!
— Carrie Hane (@carriehd) February 27, 2017
#ContentChat Today, 719 Tweets (including 85 RTs) 52 Participants (Most Active @corinamanea 52 Tweets) via https://t.co/CaYhKNmtt9
— Kneaver Chat (@kneaverchat) February 27, 2017
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