This was an incredible year for #ContentChat, and we are so grateful for our guests and community for joining us each Monday. In this year end wrap-up, we reflect on our work this year and look forward to next year’s lineup, which resumes on Monday, January 7.
Be Our Next #ContentChat Guest!
Interested in being a guest on #ContentChat next year to discuss one of the topics the community identified below, or for a fresh idea we’ve yet to discuss? Leave a comment with your pitch!
Q1: What is your content super power?
The power of distilling complicated information and making it accessible and helpful.
A1: My content super power is simplifying complicated stuff and making it engaging to target audiences. #ContentChat— Wayne Hendry (@ideakid88) December 17, 2018
A1: Our content super-power is making complicated information digestible. Our creative and editorial teams have amassed expertise across many different industries and businesses, and can break down all kinds of dense info for anyone to comprehend. #contentchat— Brafton (@Brafton) December 17, 2018
The power of channeling your audience and (figuratively) stepping into their shoes.
A1 My content superpower is helping organizations shift their focus from telling customers what to do to helping customers do what they want. #ContentChat— Bill Skowronski (@BillSkowronski) December 17, 2018
The power of writing — a lot.
A1: Writing. I can write for hours on end. If I’m given a topic and target audience, I immediately jump into bullets and can churn it out quickly. I love being involved in the entire process and strategy, but I love writing most. #ContentChat— Patrick Delehanty (@MDigitalPatrick) December 17, 2018
The power of creativity.
Our super power is definitely our creative team! With a talented team of creatives, we’re able to offer a unique full range of content services to our clients. #ContentChat— Pelicon (@PeliconCreative) December 17, 2018
The power of developing a consistent and memorable voice.
A1. Voice, being able to create, hone and write in an engaging, memorable voice. #ContentChat— MeetEdgar (@MeetEdgar) December 17, 2018
The power of SEO and developing a long-term strategy.
I would have to pick 2:— Rebekah Meyer (@RebekahLMeyer) December 17, 2018
– Content + SEO
– Creating long-term actionable content strategies
The big secret is that that Venn diagram is reaaaaaaally circular! But the spread between the two gives me the chance to hit both sides of my brain, which is the fun part! #ContentChat
The power of being there and joining the conversation.
A1: My content super power is being there! I’m always trying to make our business visible and engaged, so I’m constantly checking in on our socials and creating content on the fly to be part of the conversation! #ContentChat— Click Ctrl Marketing (@ClkContrl) December 17, 2018
The power of turning content into a conversation.
A1 I’d like to think my “super power” is my ability to turn content into conversation. 😉 #contentchat— Martin Lieberman (@martinlieberman) December 17, 2018
The power of taking a larger piece of content that can be used in different ways across channels and formats.
A2: My content super power is planning “big rock” content that can be used in a variety of different ways and styled into various formats to create multiple smaller content pieces and touchpoints. I like my content to multitask! #ContentChat— Caitlin Kinser (@caitlinmarie89) December 17, 2018
A1: My content super power is being able to take content and rework it for multiple channels #ContentChat— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) December 17, 2018
Q2: What has been your favorite #ContentChat topic in the past year?
Picking favorites can be tough, especially since all of our topics are specifically chosen based on your needs.
A2: I don’t think that there is one favorite as each has given me something new to think about, something new to share and the ability to participate in real time with a great community that is willing to share their thoughts and ideas on each topic #ContentChat— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) December 17, 2018
A few popular ones include:
A2. The one about user-generated content (#UCG) stands out, simply because that’s a topic that interests me but that I don’t get to use a lot. Honestly, virtually all the #ContentChat topics are well selected and invite thoughtfulness. Good job, @SFerika. https://t.co/dJ9jJVSuY8— David Simanoff (@dsimanoff) December 17, 2018
A2: Really enjoyed the discussion about how content can help in your organic search efforts and building your visibility. Always a fun topic because tactics can change so much and search (and content) is ALWAYS evolving. #ContentChat— Patrick Delehanty (@MDigitalPatrick) December 17, 2018
A2: I’ve enjoyed the conversations about content development and generating ideas. #ContentChat— Caitlin Kinser (@caitlinmarie89) December 17, 2018
A2: My favorite #ContentChat was the intersection of design and content with @baker_rithms. I’ve noticed design usually comes as an afterthought for my clients, but it can (and should) be integrated into any content plans!— Aleksander Irvin (@AlekIrvinPR) December 17, 2018
A2. I’ve loved every #contentchat – specifically the keyword research one because it’s such an important part of content and of course the GIF one because we got to use all the gifs! pic.twitter.com/PDMdP6vjCC— MeetEdgar (@MeetEdgar) December 17, 2018
Q3: What content-related topics would you like to see an upcoming #ContentChat address?
Here are a few of the suggestions from the community — expect to see some of these (and many others) next year! Comment below if you want to speak to one of these, or if you have other ideas you’d like to pitch.
A3: I would love to see omni-channel marketing content discussion on the scalability of multiple campaigns at one targeting different audiences #ContentChat— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) December 17, 2018
Content for specific platforms.
A3: I’d like to see more conversations about developing content for specific platforms: podcast vs. web vs. different social platforms for example #contentchat— Caitlin Kinser (@caitlinmarie89) December 17, 2018
Testing content for landing pages.
A3: This may have already been one (I am on my phone and can’t click too match between windows), but testing content or landing pages would be a good topic – how leveraging A/B, split URL, or multivariate testing can enhance content performance over time. #ContentChat— Patrick Delehanty (@MDigitalPatrick) December 17, 2018
A3: Maybe a MarTech focus on choosing the right tools for your content marketing, ABM, and breaking down silos within organizations. #ContentChat— Berrak Sarikaya | Content Strategist | Speaker (@BerrakBiz) December 17, 2018
Content’s strategic role in achieving business goals.
A3 I’d like to see more discussion about content’s strategic role helping companies achieve their business goals. It’s not just filler, and “something/anything” isn’t good enough.#ContentChat— Bill Skowronski (@BillSkowronski) December 17, 2018
Engaging non-writers in your content needs.
A3: I love the deep-dive chats where we get to share tips and tactics.— Rebekah Meyer (@RebekahLMeyer) December 17, 2018
One I would love to have is how we all deal with getting “non-writers” to write. I feel like we could all trade some tips there! #ContentChat
A3: Would love to chat about how to get non-marketers/content creators into a content creation frame of mind. Many organizations work in silos, and there’s content gold that just needs to be unearthed in other departments. #ContentChat— Pelicon (@PeliconCreative) December 17, 2018
SEO and keyword research.
A3b: I also love diving into SEO topics, especially when I get to share my nerdiness with people who love to learn! So good collab points between SEO & Content- Keyword research, metadata and information architecture, things like that.#contentchat— Rebekah Meyer (@RebekahLMeyer) December 17, 2018
Content marketing as part of a larger marketing department.
A3. I’d like to explore the intersection between #contentmarketing and the overall marketing function. Perhaps we can bring in a non-content person to give us their perspective of the role we play and what they want from us. I’m also interested in career development. #ContentChat https://t.co/rLWiZWYYvy— David Simanoff (@dsimanoff) December 17, 2018
How to repurpose content.
A3. Would love chats on repurposing content and making it go further, chats on SEO best practices and creating content for different channels #contentchat— MeetEdgar (@MeetEdgar) December 17, 2018
The intersection of content and UX.
3.— Bentley University (@bentleyu) December 17, 2018
A chat on #branding!
How to create content that:
👉🏾increases awareness + reach
👉🏾increases brand loyalty
👉🏾increases thought leadership
👉🏾communicates brand values
👉🏾communicates brand’s USP
👉🏾is consistent (message/tone)#ContentChat
Q4: Is there an amazing content marketer or content creator you’d like to see as a 2019 #ContentChat guest? And if YOU would like to be in the hot seat next year, now is your chance to pitch me your specific topic!
A4/2: One of my favorite topics to talk about is how to make effective, meaningful content when you think that your subject matter is “boring.” I’d throw my hat in the ring on that chat! #contentchat— Caitlin Kinser (@caitlinmarie89) December 17, 2018
A4 I’d love to guest host a chat about the foundational areas that companies need to address in order to create a system that elevates their marketing long-term, rather than taking several short-sighted, short-term approaches. #Contentchat— Bill Skowronski (@BillSkowronski) December 17, 2018
Q5: What is your biggest/scariest/hardest to solve content challenge? How can we help?
ROI and extracting value from data continues to be a struggle for marketers.
A5: I’d say the biggest issue I see are marketers and content marketers tracking their ROI on their efforts, especially when it comes to @googleanalytics – sometimes people are so overwhelmed by data that they don’t know where to start. #ContentChat— Patrick Delehanty (@MDigitalPatrick) December 17, 2018
Proving content value! Perhaps something on really solid content marketing reporting/KPIs and how to promote your wins up the corporate ladder? #ContentChat— Rebekah Meyer (@RebekahLMeyer) December 17, 2018
A5. Measuring/tracking ROI and value. Showing how content connects to business goals and using that data to adjust/improve your strategy. I see so many businesses get stuck and frustrated! #contentchat— MeetEdgar (@MeetEdgar) December 17, 2018
Enabling more personalized communications (and the tools to help), as opposed to generic plug-and-play communications.
A5: Not really scary but scaling for creative and messaging for more personalized, 1:1 communications instead of the one message for all. The tools are everything to be successful #ContentChat— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) December 17, 2018
Exploring a new type of content.
A5: When to dive into a new type of content… There’s so many things we know we can do and want to do as a small business, but it can be challenging deciding where to go first. Live video? Articles? #ContentChat pic.twitter.com/CdriEB5aNO— Click Ctrl Marketing (@ClkContrl) December 17, 2018
Implementing digital ad campaigns.
A5: Creating effective digital ad campaigns can always be tricky. A chat about best practices, tips, etc. cold be great! #contentchat— Caitlin Kinser (@caitlinmarie89) December 17, 2018
Relaunching a blog and kickstarting a new series.
A5: Relaunching my own blog & the new blog series I want to finally kick off. #ContentChat— Berrak Sarikaya | Content Strategist | Speaker (@BerrakBiz) December 17, 2018
Money, and a lack of it.
A5— WMi (@worldmediamiami) December 17, 2018
A lack of time and insufficient budget are huge challenges with our content strategies. Any advice? #ContentChat
Q6: What is your favorite piece of content you’ve created so far this year (share a link!)
A6: It’s hard to pick a favorite post I authored this year, but I am going to have to go with this one based on feedback from folks who found it to be useful: https://t.co/giM2htkcjz #ContentChat https://t.co/USZb3k8hcA— Erika Heald | Content Strategy (@SFerika) December 17, 2018
A6: I created a pretty simple #SEO one a few weeks back that clients, prospects, and everyday users have been finding pretty valuable. I’d have to dig back and research to give a proper answer though! #ContentChat https://t.co/BGjPnld8xA— Patrick Delehanty (@MDigitalPatrick) December 17, 2018
A6: Developing these videos from concept, hiring the videographer, shooting and managing the editing was so much fun and an incredible way to highlight the work of some of our members (more coming soon) #ContentChat https://t.co/YSFPF2L6hx— Caitlin Kinser (@caitlinmarie89) December 17, 2018
A6: So far it is the Twitter Chat that I started and Spotlighting other professionals – love doing this as it allows people to share their story #ContentChat— Bernie Fussenegger 🐝✌️the7️⃣ (@B2the7) December 17, 2018
A6 This is my most recent blog post for @ideamktg. I think it’s going to be really helpful for companies interested in making 2019 better from a strategic standpoint. #contentchathttps://t.co/VK3NAoK2G5— Bill Skowronski (@BillSkowronski) December 17, 2018
A6: I’m really proud of this infographic I created to explain search intent. It’s such a big topic in #ppc, #sem, and #seo, so we wanted to have it simple enough for a beginner to understand. https://t.co/t8WrCkAcNl#ContentChat— Click Ctrl Marketing (@ClkContrl) December 17, 2018
My favorite content project wasn’t a single piece- it was redesigning our blog! Lots of great value (I love that we can do quote and video covers now!), but also, it forced me to up my coding skills! #ContentChat https://t.co/59j1nGjU8N— Rebekah Meyer (@RebekahLMeyer) December 17, 2018
A6 I’m quite pleased with this 13-part podcast pilot, “The B2B Content Audio Blog”. I think it’s a helpful way to offer the content, and gives our audience more options. https://t.co/ShkziQ4Qx9 https://t.co/ceFMRpKkOs— David McGuire (@McGuireDavid) December 17, 2018
Q7: What is your favorite piece of content someone NOT in your organization created this year? (share a link!)
A7: As someone who spends a lot of time writing for her clients, and not nearly as much time writing for my own business, this piece from @MarketingProfs @annhandley really hit home for me. https://t.co/uLOijfjwpV #ContentChat https://t.co/ALkFM7dtjz— Erika Heald | Content Strategy (@SFerika) December 17, 2018
A7: My first real time watching the World Cup was this year. I LOVED @guardian‘s guide on all the players in the #FIFAWorldCup piece to help my get full scope of everyone playing and the teams involved. #ContentChat https://t.co/wg5iLhuTa1— Patrick Delehanty (@MDigitalPatrick) December 17, 2018
I loved @SproutSocial‘s Focus Day! All of their videos are insightful and the chats throughout the day were full of engaging conversations that I’m still going through to learn from. https://t.co/50yYrLAKFq #ContentChat— Click Ctrl Marketing (@ClkContrl) December 17, 2018
Q8: What was your favorite reaction GIF of the year?
A8: I think this GIF will always be my favorite. From transitioning from being a college student to career limbo and finally into full time work – this GIF speaks to my soul. #ContentChat pic.twitter.com/DaK5pPwdwW— Click Ctrl Marketing (@ClkContrl) December 17, 2018