This week, Pamela Wilson (@pamelaiwilson) joined #ContntChat for a conversation on how to create high-impact visuals as part of your content marketing program.
Q1: We know content needs visuals to attract viewers’ attention. What other ways can images help our content?
What’s the benefit of spending time and resources on creating custom images for our content?
You need to keep the audience’s attention to get through your content.
— SourceMedia (@SourceMediaCo) October 23, 2017
A1:Visuals give our eyes something to gravitate towards. A wall of text = boring. Text + picture + text + picture = interesting #contentchat
— Jennifer Navarrete (@epodcaster) October 23, 2017
— SnapApp (@Snap_App) October 23, 2017
On social, images are what stops the scroll.
A1 Because it’s a moving image, a GIF makes your social post more noticeable than static photo. People stop and watch. #contentchat
— Martin Lieberman (@martinlieberman) October 23, 2017
Images provide an additional channel for your audience to process the information you’re delivering, making it easier to digest.
— Pamela I Wilson (@pamelaiwilson) October 23, 2017
— Domestic Dietitian (@domestic_RD) October 23, 2017
— Sarah B (@SarahAHolder) October 23, 2017
A1: Besides attracting attention, visuals can provide more depth to your content as well as communicate your point more clearly #contentchat
— Derek Pillie (@dpillie) October 23, 2017
— Erika Heald (@SFerika) October 23, 2017
— Jason Webb (@JasonLWebb) October 23, 2017