Social Media

May 22 Content Chat Recap: Building an Engaged Community on Twitter

May 23, 2017 by Erika Heald 2 Comments

This week, #ContentChat was joined by Madalyn Sklar (@madalynsklar), hostess of the weekly #TwitterSmarter twitter chat, to talk about building an engaged community on Twitter.

Q1: When did you start using twitter, and why?

A1: I joined Twitter in 2008 after hearing about it during #SXSW. It was the big buzz that year. #ContentChat https://t.co/QuPDCvqNnZ
— Madalyn Sklar 🚀 (@MadalynSklar) May 22, 2017

A1 I started using Twitter in April 2012 hoping to drum up business. #contentchat
— Jim Katzaman (@JKatzaman) May 22, 2017

Q1 When I started working for @BuzzSumo and realized I was way behind in understanding Twitter! It was a vacay project to learn #contentchat
— Susan Moeller (@SusanCMoeller) May 22, 2017

@SFerika A1: I originally started using it a few years ago to “test the waters ” and see what its all about. haven’t looked back #contentchat
— The Singing Tech 🎵 (@SingingTech) May 22, 2017

A1: I was intrigued by the 140 characters. I like to write short, to the point, so Twitter was right up my alley. #ContentChat https://t.co/QuPDCvqNnZ
— Madalyn Sklar 🚀 (@MadalynSklar) May 22, 2017

@SFerika A1: I actually had to get an account for a college class. It was how we got our assignments #contentchat
— Andrea Abbott (@AndreaPAbbott) May 22, 2017

A1: I fell in love with Twitter because you can easily connect with people in real-time. I saw the power of this early on. #ContentChat https://t.co/QuPDCvqNnZ
— Madalyn Sklar 🚀 (@MadalynSklar) May 22, 2017

I joined Twitter in 2006. Honestly, I wanted to keep up with the trends; I’ve been terrible about remaining active, though! #contentchat https://t.co/XEj79kETsK
— Amanda Milligan (@millanda) May 22, 2017

A1 I think I started in 2010 and because I was giving up facebook for lent and needed a new social media platform #contentchat pic.twitter.com/lk7wB1ILjB
— Tony Stephan (@OmnipoTony) May 22, 2017

A1: I started back in 2009 – at the time worked for the @shepherdexpress and Twitter was new, had to see what it could do! #ContentChat
— 🎙JMatt (@JMattMke) May 22, 2017

@SFerika A1 October 2009 after attending a conference and tweeting for my employer. I wanted in too (tho I wasn’t 100% sure why). #contentchat
— Martin Lieberman (@martinlieberman) May 22, 2017

A1: I started using @Twitter in 2009 (I think) w/ a focus of meeting new people and building connections. Hasn’t changed. #contentchat
— Chris Barrows 🎙 (@CBarrows) May 22, 2017

@SFerika Twitter says I started May of 2010. I learned I could use it to grow my personal, professional brand & it’s worked wonders! #ContentChat pic.twitter.com/0WIA8aIOVM
— Jason Schemmel (@JasonSchemmel) May 22, 2017

A1. Around 5-7 years ago. First I wanted to try it out and now I see how great of a potential it has with just 140 characters! #contentchat https://t.co/AFkFQEgXdX
— The Mag Studio (@themagstudi0) May 22, 2017

@SFerika A1: Early 2009. I was intrigued… being a #digital nerd and all. #ContentChatConfessions #ContentChat pic.twitter.com/O5KvZj5849
— Shawn Paul Wood (@ShawnPaulWood) May 22, 2017

@SFerika A1, I started using Twitter in 2011 and really was interacting with audience in October of 2012. #contentchat
— Cheval John (@chevd80) May 22, 2017

A1 #contentchat now I have 3 separated handles for work and hobbies 😉
— Bruce Deschamps (@brucedesch) May 22, 2017

A1) I joined Twitter in 2009. I was tired of being randomly “adopted” on FB (remember those days) I was looking 4 something new #contentchat
— DeirdreLopianPR (@DeirdreLopianPR) May 22, 2017

A1: I started using Twitter in 2009 b/c my then-supervisor @pcolpitts11 said it would be critical to my career. She was right. #contentchat
— Shelly Lucas (@pisarose) May 22, 2017

May 1 Content Chat Recap: 7 Common Social Media Mistakes PR and Marketing Professionals Make and How to Avoid Them

May 3, 2017 by Erika Heald Leave a Comment

This week, Eric Sachs joined #ContentChat to talk about how to avoid common social media missteps PR and marketing professionals make. We took the opportunity to give the chat a slightly different format. Instead of your usual educational Q&A, we presented common social media missteps and brainstormed as a group how to avoid them.

Q1: Why should comms pros avoid befriending journalists on social media? When does the conduct cross over from professional?

@SFerika A1 You’ll share things with friends about your employer/your business that journalists shouldn’t know (yet or ever). #contentchat
— Martin Lieberman (@martinlieberman) May 1, 2017

A1: That depends on what platform for starters #contentchat
— Hank Conners (@How2GoViral) May 1, 2017

A1: Journalists are 1st and foremost journalists. You might unintentionally post something newsworthy (& not the good kind). #ContentChat https://t.co/bNMXNSPz8M
— Tim Mohler (@TimothyMohler) May 1, 2017

A1 If there’s a reason is mostly for the fact on how those pros take criticism from journalists. #contentchat pic.twitter.com/wNZ3sGdnIz
— Tony Stephan (@OmnipoTony) May 1, 2017

A1 Getting beyond a professional relationship with media could cause you to let sensitive info slip. That’s beyond an oops! #ContentChat
— Jim Katzaman (@JKatzaman) May 1, 2017

@TimothyMohler Yes! So much this. You may not intend it to make the news, but a comment you make might become a story. #ContentChat
— Erika Heald (@SFerika) May 1, 2017

A1: Muddied waters on what’s considered ‘on the record’, for one. #ContentChat
— Jennifer Daugherty (@GlitterOtter) May 1, 2017

@thewarfortalent I’d suspect some journalists might be more willing to connect than PR pros would. #contentchat
— Martin Lieberman (@martinlieberman) May 1, 2017

A1: Depends on platform. Following journalists on #Twitter coiuld be helpful. Reach out to share leads.#ContentChat
— Danielle Bullen Love (@daniellewriter) May 1, 2017

A1. It’s that fine line between business and personal. At the end of the day, they’re still journalists looking for a scoop. #contentchat https://t.co/7zfOeouS82
— Maggie Bizzell (@MaggieBizz) May 1, 2017

A1: Their job is the story and the last thing you need to become is part of their job. #ContentChat
— Jeff Higgins (@ItsJeffHiggins) May 1, 2017

@SFerika A1: They should not unless they can’t handle the responsibility. Pitch carefully. Tag responsibly. Troll never-ly. #ContentChat pic.twitter.com/cPbQBSaqY5
— Shawn Paul Wood (@ShawnPaulWood) May 1, 2017

@MDRunning And even if it’s not, doesn’t take much for journo to ask someone on the record about something they’ve seen. #contentchat
— Martin Lieberman (@martinlieberman) May 1, 2017

@SFerika a2) I don’t think we should as long as it remains professional. It crosses over when coffee/lunch turns dinner/drinks #contentchat
— DeirdreLopianPR (@DeirdreLopianPR) May 1, 2017

A1: See I believe in building relationships with all of my contacts and that requires me to be a real person. so N/A? #ContentChat
— Maureen Jann (@MaureenOnPoint) May 1, 2017

A1 Befriending journalists is necessarily a bad thing, but keeping things strictly professional is a must. #avoidaprscandal101 #ContentChat pic.twitter.com/JhMWWvhC6G
— HeyOrca! (@HeyOrca) May 1, 2017

A1 I think it’s OK to do this. If you can do damage by sharing it, then it’s best kept to yourself (or your inner circle) #contentchat
— Dennis Shiao ✍️ (@dshiao) May 1, 2017

A1 Following each other on social media is fine. Networking is more than that. Outreach is probably best outside of social. #contentchat
— Cristy (@lacristysalinas) May 1, 2017

@MDRunning Definitely hard to have a heart to heart, especially if it’s a topic they cover. #ContentChat
— 🎙JMatt (@JMattMke) May 1, 2017

A1 Relations w journalists in your industry can complicate stories & wreck good PR relations, be friendly but aware #ContentChat
— Mike Mathews (@memathews) May 1, 2017

A1a: For me there’s a difference between social and in-person. I strive to avoid expressing negative opinions in person. (1/2) #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 1, 2017

A1: Wouldn’t it be okay to choose “follow” on certain platforms (FB/LinkedIn) instead of becoming friends or connecting? #ContentChat
— Annaliese Henwood🌟 (@MktgInnovator) May 1, 2017

@SFerika A1 If you’re trying to befriend a journalist to pitch them, pause. It can do more harm than good. (YOU may be the story) #ContentChat
— Eric Sachs (@EricSachs_SEO) May 1, 2017

A1: An issue could be a lot of #contentmarketers and #freelancers are writing under pen names. Befriending a fake person hmmm #contentchat
— Hank Conners (@How2GoViral) May 1, 2017

A1b: But on social I tend toward the positive while still showing my true self. (2/2) #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 1, 2017

A1b: People like to work with people they like to work with. Be a person ppl would like to work with w/o being inappropriate. #ContentChat
— Maureen Jann (@MaureenOnPoint) May 1, 2017

@JKatzaman Depending on how fast information travels, you might never be able to retract something #contentchat
— HeyOrca! (@HeyOrca) May 1, 2017

Exactly — the whole point of being online is to be able to connect offline. Keep it professional. #ContentChat https://t.co/Q8yaqEh3LU
— Eric Sachs (@EricSachs_SEO) May 1, 2017

A1. Unless it’s FB, or your profile is private…aren’t the journalists just going to find you anyway? Because, job? #ContentChat pic.twitter.com/VZtOgc4aiH
— Rogue Jess (@JessOB1kenobi) May 1, 2017

A1c: Have good business ethics that cross all the different types of relationships. Don’t be weird about it. #ContentChat
— Maureen Jann (@MaureenOnPoint) May 1, 2017

@SFerika A1: I’d never suggest comms pros avoid befriending journalists – it’s part of the job. Just be protective when necessary. #ContentChat
— Jack Appleby (@JuiceboxCA) May 1, 2017

@MaggieBizz Again, depending on the person a good scoop is worth losing a good friendship 🙁 #contentchat
— HeyOrca! (@HeyOrca) May 1, 2017

A1: Comms have access to information that is not yet public. Applies to all employees… That can be a problem. #ContentChat
— Zlatka Larsen (@palkoviz) May 1, 2017

A1 This also holds true for social media: The mike is always hot. #ContentChat
— Jim Katzaman (@JKatzaman) May 1, 2017

@SFerika A1: If a comms pro is immature he/she should avoid befriending journalists on SM. Outside of that, it should be an aim. #ContentChat
— Javier Sanabria (@SanabriaJav) May 1, 2017

@SFerika A1) Gotta be careful what you say around them. Some value their career over friendship. Not all…but some. #BreakingNews #ContentChat pic.twitter.com/ix2CFelFDw
— Jason Schemmel (@JasonSchemmel) May 1, 2017

@CTrappe I’m legit friends with some journos. There’s an understanding of what can be shared and what can’t be. #contentchat
— Martin Lieberman (@martinlieberman) May 1, 2017

A1b: Unless you’re real (offline) friends, sharing too much personal detail (political views) can get dicey. #ContentChat
— Tim Mohler (@TimothyMohler) May 1, 2017

A1: 88% of journalists view connecting through multiple social platforms as overkill. Stick to 1-2 max. #contentchat
— Hank Conners (@How2GoViral) May 1, 2017

A1b. MEMO to anyone who thinks a tweet is “off the record,” namely with a journalist. You’re doing it ALL WRONG! #contentchat pic.twitter.com/HKvIgONuVz
— Shawn Paul Wood (@ShawnPaulWood) May 1, 2017

@SFerika @thewarfortalent Some journalists draw a line not because it’s unprofessional, but because they don’t want to be incessantly pitched. #ContentChat
— Eric Sachs (@EricSachs_SEO) May 1, 2017

@martinlieberman @SFerika Honestly, there are things you shouldn’t share. End of story. #contentchat
— Zlatka Larsen (@palkoviz) May 1, 2017

@JKatzaman For sure. These days, anyone can be an amateur “journalist.” See something, tweet something. Then it’s seen by many. #contentchat
— Martin Lieberman (@martinlieberman) May 1, 2017

A1: Best to avoid befriending in order to stay objective as a journalist #ContentChat
— TechWyse (@TechWyse) May 1, 2017

@SFerika A1: They shouldn’t. Don’t overtag or over @. Listen, learn what they post and even react to it, don’t just pitch/tag en masse. #contentchat
— Jesse Ghiorzi (@jesseghiorzi) May 1, 2017

A1b. But, keep your friends close and your enemies closer. (Not that they’re enemies!) Just remember to keep an eye open. #contentchat
— Maggie Bizzell (@MaggieBizz) May 1, 2017

@palkoviz @SFerika Sure. And that transcends journalist/comm pro relationship. But some people do anyway. #contentchat
— Martin Lieberman (@martinlieberman) May 1, 2017

@JasonSchemmel @SFerika Some will metaphorically throw you under the bus given the chance for advancement #contentchat
— HeyOrca! (@HeyOrca) May 1, 2017

@ShannonRenee The only way you can protect your content from ‘prying-eyes’ is to have a private accnt; which has its own problems for growth. #ContentChat
— 🎙JMatt (@JMattMke) May 1, 2017

Agreed. I feel like this becomes muddled on Twitter. I wouldn’t add a journo on Fb/IG, but on Twitter? Thats where both network #ContentChat https://t.co/yW46mSx07q
— Eric Sachs (@EricSachs_SEO) May 1, 2017

@MktgInnovator @SFerika I tend to agree. I have lists for public personas so I’m not actually “following” them. #ContentChat
— Jeremy Jones 🌤️ (@jerejone) May 1, 2017

April 24 Content Chat Recap: Creating a Standout Solopreneur Social Media and Content Strategy

April 26, 2017 by Erika Heald Leave a Comment

Brooke B. Sellas (@madSMscientist) joined #ContentChat to share her tips for creating an effective social media and content plan for solopreneurs.

Q1: Why should #solopreneurs invest in social media and content marketing?

A1. Social Media is everything these days. It is a way to connect with others and promote your content #contentchat https://t.co/Yb7eS6KHLn
— Elisabeth Foust (@eandnblog) April 24, 2017

A1: Social Media is a cost effective way to increase exposure, and maximize reach. #ContentChat
— PureFocus (@PureFocus) April 24, 2017

A1: Even if you are lucky enough to have a stable clients, building your reputation ensures you’ll have more for the future. #ContentChat https://t.co/BVg03wyW97
— Tim Mohler (@TimothyMohler) April 24, 2017

A1: Because you want to build your brand and social media and content is the fastest way #contentchat
— Spin Sucks (@SpinSucks) April 24, 2017

A1. It adds credibility to your startup. People check out our blog all the time before they contact us #ContentChat
— Wriber (@WriberInc) April 24, 2017

@SFerika A1 Investing time or money in social helps you get feedback, find new customers, clients and build your reputation/brand. #contentchat
— Nancy Casanova (@nancycasanova) April 24, 2017

A1: Content marketing is the perfect way for #soloprenuers to establish authority in their space/provide value. #ContentChat
— Mallie Rust (@malliefe2o3) April 24, 2017

A1. It’s a one stop shop for a myriad target audiences. Plus, it can be very cost effective. #ContentChat https://t.co/ZcmtbFnJB0
— Maggie Bizzell (@MaggieBizz) April 24, 2017

A1: When you’re a #solopreneur, you’ve only got YOURSELF. Personal branding matters big time and content and SMM get that done. #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017

A2: Because you want to connect with your audience and prospects, and both social media and content can help you do that #contentchat
— Spin Sucks (@SpinSucks) April 24, 2017

A1) #content marketing is one of the best ways to develop you and your brand as authorities on a topic #contentchat
— LaSalle Network (@LaSalleNetwork) April 24, 2017

A1 Social media is the great equalizer. It allows a solopreneur to have a voice just as loud as anyone else’s. #contentchat
— Martin Lieberman (@martinlieberman) April 24, 2017

@TimothyMohler It’s so important to continually build that new business pipeline. #ContentChat
— Erika Heald (@SFerika) April 24, 2017

@SFerika If you want to reach this generation of teens and young adults, you simply have to be on social media. #contentchat
— Emily Pace (@emilyfpace) April 24, 2017

A1. #Solopreneurs need to market themselves as efficiently & cost-effectively as possible. Social’s a big part of that. #ContentChat
— Sheila Scarborough (@SheilaS) April 24, 2017

A1.
-Brand rep
-Brand recog
-Portfolio exposure
-Network/Contacts
-Marketing
-Build community
-Collab
-Learn
-Build trust#ContentChat https://t.co/leN9uMxY4x
— Gabriela Cardoza (@CardozaGab) April 24, 2017

@SFerika A1 #contentchat #presence #brandawareness #personalbranding
— Sofia Chavez (@yoitssofiaa) April 24, 2017

A1: Social media is a modern online resume #ContentChat https://t.co/c8xKr2Rptk
— Geoffrey M.Mutalemwa (@SweetbutKanana) April 24, 2017

A1a: Plus, using mediums like social and content to amplify your unique story/offerings is just plain smart.#ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017

@SpinSucks It’s one of many ways.
Def. great if your audience is there! 🙂 #ContentChat
— Gabriela Cardoza (@CardozaGab) April 24, 2017

A1 b – building/strengthening your #personalbrand needs to come before thinking about revenues. #contentchat
— Sue Duris (@SueDuris) April 24, 2017

@nancycasanova @yoitssofiaa @SFerika I actually think being niche allows your company to really focus in on what your consumers want and need from you. #contentchat
— Emily Pace (@emilyfpace) April 24, 2017

@SFerika A1a) Content: Become a thought leader. You can’t do that if you don’t have a voice to share. #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017

@SFerika A1: It’s one of the the least expensive forms of marketing & yet one of the most engaging forms. Get the most for your buck. #ContentChat
— Javier Sanabria (@SanabriaJav) April 24, 2017

@emilyfpace @SFerika A1 You have to be PART of the conversation if you ever want to drive it. And in our industry, you want to drive it! #contentchat
— Sofia Chavez (@yoitssofiaa) April 24, 2017

A1 because no matter how useful or unique our offerings, if no one knows about them they can’t make a difference for anyone #ContentChat
— Paula Kiger (@biggreenpen) April 24, 2017

A1. Also, if you’re selling your ability to do social & content, you’d better show that you can walk the talk. #ContentChat
— Sheila Scarborough (@SheilaS) April 24, 2017

@WriberInc .@WriberInc – Credibility is huge. Personal brand building is online & off (speaking), but your digital content leads the way. #ContentChat
— Tim Mohler (@TimothyMohler) April 24, 2017

@SFerika A1b) Connection: Your career hinges on your networking ability. Who do you know? Who do they know? #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017

Yes! Adding something valuable to a conversation gives you a jumping-off point. #ContentChat https://t.co/3Ftr4ogE7g
— Mallie Rust (@malliefe2o3) April 24, 2017

@SFerika A1c: Collaboration: Just because you’ve gone solo doesn’t mean you’re on your own. Work with others to expand your network. #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017

@biggreenpen Exactly! And content/social allows others in your network to spread the word for you. #contentchat
— Martin Lieberman (@martinlieberman) April 24, 2017

A1: it is the #1 way to build brand trust, and encourage people to get to know you. #contentchat
— Dan Martini (@DanPMartini) April 24, 2017

@Renoe @SFerika Absolutely! Making connections is so important and social media truly helps with that. #ContentChat
— Express Writers (@ExpWriters) April 24, 2017

A1.
Social helps
establish
thought leadership!
consistency +
valuable content
= trust
trust + community = success!#ContentChat
— Gabriela Cardoza (@CardozaGab) April 24, 2017

@madSMscientist That’s part of why blog writing is so difficult for me… I’m an editor by trade, so I’m constantly editing while writing! #ContentChat
— Mallie Rust (@malliefe2o3) April 24, 2017

A1b: Social media is perfect to showcase your skills, works and knowledge and connects you with audience and influencers #ContentChat
— Geoffrey M.Mutalemwa (@SweetbutKanana) April 24, 2017

@SFerika A1d) You can leverage social and content marketing to find success in each of the Three C’s. Content, Connection, Collaboration #ContentChat
— Jeff Reno(e) (@Renoe) April 24, 2017

@malliefe2o3 @madSMscientist You have to allow yourself what @annhandley calls that ugly first draft before you start editing… #ContentChat
— Erika Heald (@SFerika) April 24, 2017

And let’s be honest, some “uglies” make it to publish! #ContentChat https://t.co/WQoXwRqHxB
— Brooke B. Sellas (@madSMscientist) April 24, 2017

@malliefe2o3 Not to be repetitive, but done is better than perfect — especially when you have to feed the beast! #ContentChat
— Brooke B. Sellas (@madSMscientist) April 24, 2017

A1 Social media and content marketing level the playing field between large brands & #solopreneuers, giving little guys chance. #ContentChat
— Jim Katzaman (@JKatzaman) April 24, 2017

April 17 Content Chat Recap: Cracking the EDU Content Code

April 19, 2017 by Erika Heald Leave a Comment

Chris Barrows, lead social media strategist at NYU and Chairperson of Edu Web Digital Summit joined #ContentChat this week to talk about trends in content marketing and social media in the EDU space.

Q1: What makes managing content and social different in a higher education organization, versus a for-profit company?

A1: I’m not sure it’s as different as many make it out – not to say it doesn’t have it’s own unique challenges. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

A1: One thing that makes it more unique than a niche for profit, however, is the vast audience. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

A1: What many don’t realize is higher ed marketers need to understand everyone from Gen Z to Baby Boomer! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

A1: In that way, it’s unique from many industries – and makes higher ed pros amongst the best in the business. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

A1: Like any industry, however, you must KNOW your audience. Is it current students? Future ones? What matters to THEM? #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

A1: There’s a bit more red tape to wade through. My college’s brand standards are very strict, especially w/logo usage #ContentChat
— Mallie Rust (@malliefe2o3) April 17, 2017

So true. You can’t let the breadth or complexity of the audience discourage you from gaining that understanding. #ContentChat https://t.co/sxAjfRYSFU
— Erika Heald (@SFerika) April 17, 2017

@malliefe2o3 This is true – higher ed is more comparable to gov’t work with red tape #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

A1: Higher education orgs have to speak to several audiences — from students to donors. Often more guidelines to follow #contentchat
— TechWyse (@TechWyse) April 17, 2017

@TechWyse So many guidelines – but we work with what we have to! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

@70mq Yes – @JoelRRenner and I speak about relationship building in #higherEd – it’s cyclical. We must connect with everyone! #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

@malliefe2o3 Sounds a bit like government. #ContentChat
— Javier Sanabria (@SanabriaJav) April 17, 2017

A1 The difference can be the goal of the content…what we want consumers to do it, how we want them to react to it. #contentchat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017

@TechWyse Agree RE: the guidelines. And they often differ between the traditional university and the extended learning divisions. #ContentChat
— Erika Heald (@SFerika) April 17, 2017

@SFerika A1: With higher education the rules of social media become stricter especially because it involves children. #ContentChat
— Shannon Willis (@etakappadiamond) April 17, 2017

@ShannonRenee I agree – but my approach continues to be think how you can create content like a brand – push limits. #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

@etakappadiamond IE: the fun of understanding FERPA #contentchat
— Chris Barrows 🎙 (@CBarrows) April 17, 2017

@CBarrows Or parents of future students… 🙂https://t.co/JUMo9CEqUL #contentchat
— Jed Record (@JedRecord) April 17, 2017

@SanabriaJav @malliefe2o3 and highly regulated #BigPharma #ContentChat
— Josephine Borrillo (@70mq) April 17, 2017

A1 Higher ed audiences are looking for diff kinds of content delivered in many, many diff ways. #contentchat
— Shannon Mouton Gray (@ShannonRenee) April 17, 2017

April 3 Content Chat Recap: Coaching Executives for Social Media Content Readiness

April 4, 2017 by Erika Heald Leave a Comment

April 3 Content Chat Recap: Coaching Executives for Social Media Content Readiness

This week #ContentChat was joined byDeirdre Breakenridge (@dbreakenridge) to discuss Coaching Executives for Social Media Readiness.

Q1: Why do executives need social media coaching?

A1 Social media is an important comm channel. Coaching can ensure execs make the most of the opportunity, not get overwhelmed. #ContentChat
— Erika Heald (@SFerika) April 3, 2017

A1: Executives don’t understand the power of the brand and how one off post can affect years of planning and execution #contentchat
— Mike Dill (@MDRunning) April 3, 2017

@SFerika @dbreakenridge A1 That’s a pretty easy question – because they have absolutely no idea what they are doing or how to work social. #contentchat
— Debi Norton (@BRAVOMedia1) April 3, 2017

A1: Executives are representatives on this mobile world-stage. The way they act on social media will affect their brand! #ContentChat
— Emily Hayes (@emercis) April 3, 2017

A1: everyone needs social media training. 😉 #contentchat
— Susan Moeller (@SusanCMoeller) April 3, 2017

A1. You can’t just share an walk away … engaging & then being present is just as important. #contentchat
— Deirdre Breakenridge (@dbreakenridge) April 3, 2017

A1: You know what you mean, but conveying it to the media can be a challenge. #ContentChat pic.twitter.com/zL8yaLFb36
— Mallie Rust (@malliefe2o3) April 3, 2017

A1: Execs have wide networks – using them in a targeted way can reach beyond traditional brand channels #ContentChat
— Jennifer Daugherty (@GlitterOtter) April 3, 2017

A1. Exes can increase their digital footprint & thought leadership, but coaching helps them do it the right way. #contentchat
— Deirdre Breakenridge (@dbreakenridge) April 3, 2017

A1: Because social media awareness is not genetic nor uploadable software like johnny mnemonic #contentchat pic.twitter.com/oaUHB6Yzh8
— Wayne Hendry (@ideakid88) April 3, 2017

A1: Everyone benefits from social media training. But executives have the power to initiate change & grow all channels #contentchat
— TechWyse (@TechWyse) April 3, 2017

@SFerika @dbreakenridge A1) B/c they need it. Execs are too busy to take time to understand Social on a granular level, it’s why SocMed Managers exist #ContentChat pic.twitter.com/xW3DnhiCeF
— Jason Schemmel (@JasonSchemmel) April 3, 2017

A1: if they have not used social media they may need to understand how it works #contentchat https://t.co/7RI34cvXCn
— Josephine Borrillo (@70mq) April 3, 2017

A1: Understanding the finer aspects of SM enables execs to understand why a single intern isn’t enough to get good SM going. #ContentChat https://t.co/iptXoP6sEC
— Warbble HQ (@WarbbleHQ) April 3, 2017

@SFerika And understand the difference between being on a social network vs actually being social and having it be worthwhile. #contentchat
— Martin Lieberman (@martinlieberman) April 3, 2017

Yes! RT @socialxpresso: A1: Customers love hearing directly from executives, it creates this feeling of transparency. -RM #contentchat
— Deirdre Breakenridge (@dbreakenridge) April 3, 2017

A1. Executives to a great extent affect the brand or maybe they are even the brand. #ContentChat
— Ai Zhang 🔥 (@aiaddysonzhang) April 3, 2017

@GlitterOtter so true! today anyone can engage with a CEO of a company on social media #contentchat
— Josephine Borrillo (@70mq) April 3, 2017

A1a: Social media is targeted to fit the personalities of Millennials. As of now, most executives are still Gen X’ers. #ContentChat https://t.co/1t0rhaQUGF
— Zach McArthur (@ZMcArthur12) April 3, 2017

@SFerika Most Exec don’t understand social enuf to know they need it.Pitching to SMB’s is Challenging! The big ones get they need it-but don’t know Y
— Debi Norton (@BRAVOMedia1) April 3, 2017

A1: They need social media coaching because that is where everything is happening. Customers are more likely to feedback online #contentchat
— VanderwagenMarketing (@VanderwagenM) April 3, 2017

A1b. It’s like asking a turtle to climb a tree. It’s not feasible without some help! #ContentChat
— Zach McArthur (@ZMcArthur12) April 3, 2017

@TechWyse So true, when execs can be the social media role models and set an example … sends a signal to everyone else in the company. #contentchat
— Deirdre Breakenridge (@dbreakenridge) April 3, 2017

A1. We are all students when it comes to social media and the digital space.
We need to co-learn #ContentChat
— Ai Zhang 🔥 (@aiaddysonzhang) April 3, 2017

A1: They also need to keep up with the times and a lot don’t understand the value, or importance, of social media #contentchat
— VanderwagenMarketing (@VanderwagenM) April 3, 2017

A1: Because not all execs are born communicators with high levels of social intelligence or have had training from #CorpComm. #ContentChat https://t.co/WiXnIrw59i
— Zen Yinger (@ZenYinger) April 3, 2017

A1. An org is only as good as its people. As the head of an org, executives are ppl representing the brand/org. #ContentChat
— Ai Zhang 🔥 (@aiaddysonzhang) April 3, 2017

A1: It’s also important for CEOs and Execs to ensure that their personal branding matches that of their company #contentchat
— TechWyse (@TechWyse) April 3, 2017

@SusanCMoeller @barryfeldman Exactly or they’re not sure where personal participation stops and company participation begins. #contentchat
— Deirdre Breakenridge (@dbreakenridge) April 3, 2017

@70mq Yes. If they have an active presence, it’s thrilling to get the ear of or see what the person in charge is engaging in. #ContentChat
— Jennifer Daugherty (@GlitterOtter) April 3, 2017

@SFerika @aiaddysonzhang A1: Most executives don’t understand how marketing works, especially social media marketing. #contentchat
— Javier Sanabria (@SanabriaJav) April 3, 2017

A1: Social media is not their main focus. Helping them understand how it works is a win-win for everyone #contentchat
— Spin Sucks (@SpinSucks) April 3, 2017

A1: Mainly because most of them don’t have ANY sm skills. Customers, employees and investors love to hear from them. -RM #contentchat
— SocialXpresso ☕️ (@socialxpresso) April 3, 2017

A1: Everyone needs social media because everyone is, in some way, part of the brand #contentchat
— VanderwagenMarketing (@VanderwagenM) April 3, 2017

@SFerika A1 and ensuring SM is seen as important – easy to dismiss it as not important or understand why/where it fits in marketing #contentchat
— The Epsom Bakehouse (@EpsomBakehouse) April 3, 2017

A1: They need coaching to understand the value. When they do, they’ll be asking you for insights #ContentChat
— Troy Janisch ⛴ (@socialmeteor) April 3, 2017

February 13 Content Chat Recap: An Introduction to Social Media Growth Hacking

February 14, 2017 by Erika Heald Leave a Comment

An Introduction to Social Media Growth Hacking

This week #ContentChat was joined by Neal Schaffer (@nealschaffer) who gave us a preview of the topic he’s exploring in his latest presentation and upcoming e-book, An Introduction to Social Media Growth Hacking.

Q1: What is growth hacking, and how is it different from traditional marketing?

A1) Growth hacking is a fickle beast that requires a lot time & patience to make it work. Finding ways to gain followers/reach #ContentChat pic.twitter.com/kL3qgYn9cA
— Jason Schemmel (@JasonSchemmel) February 13, 2017

#ContentChat Disclaimer: I am by no means what one would consider a true growth hacker. However, after working with clients in social (ctd.)
— Neal Schaffer (@NealSchaffer) February 13, 2017

.@SFerika A1: Growth hacking is an experimental marketing effort to find the most effective strategy. #ContentChat
— Stephanie Zatyko (@ExperianDQSteph) February 13, 2017

a1 Growth hackers are mostly marketers that focus on building engagement with brands. #contentchat https://t.co/DC5ihdrEsE
— Debi Norton (@BRAVOMedia1) February 13, 2017

@SFerika *growth hacking* finding the most effective and fastest ways to grow your business #contentchat
— Josephine Borrillo (@70mq) February 13, 2017

(ctd.) #ContentChat Disclaimer: I have realized that a different mindset can yield you drastically different results in social, (ctd.)
— Neal Schaffer (@NealSchaffer) February 13, 2017

A1: Taking a look at the bigger social media picture by observing trends across platforms and determining effective strategies #ContentChat
— Venture Icon Media (@VentureIcon) February 13, 2017

(ctd.) #ContentChat Disclaimer: This mindset I have labeled “Social Media Growth Hacking” and today is the 1st day I am introducing it!
— Neal Schaffer (@NealSchaffer) February 13, 2017

A1) I’ve come to ignore buzzwords and define what they mean to only myself: so…. efficiency in hitting bottomline mktg goals #contentchat
— Harry Hayward (@Harroldhino) February 13, 2017

@SFerika A1 Often, “growth hacking” is looking for a shortcut or trick that will grow your following. #contentchat
— Martin Lieberman (@martinlieberman) February 13, 2017

A1: Growth hacking is a strategy utilizing creative & unconventional means to get exposure without spending a lot of money. #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1: creatively utilize SEO, social marketing, analytics and testing to quickly optimize and grow their online presence. #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1: #GrowthHacking is a mindset not limited to marketing that will do anything (think “hacking”) to achieve (user) growth. #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017

@SFerika @NealSchaffer Hi everyone! A1: I think growth hacking is a strategy that takes a different spin on marketing #contentchat
— Robert Jones Jr. (@rjmajorjr) February 13, 2017

a1b Growth hacker is a buzz word for Digial Marketing #contentchat
— Debi Norton (@BRAVOMedia1) February 13, 2017

A1 In other words, the #growthhacking process can be used to both define and promote the product. #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017

A1 So it’s hard to compare #GrowthHacking and traditional marketing because they are two different things. #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017

A1 I am so hoping this makes sense because this is a DEEP topic that is hard to communicate in 140-character spurts 😉 #ContentChat
— Neal Schaffer (@NealSchaffer) February 13, 2017

@jennica_va I went looking for a definition earlier today. Found this infographic:https://t.co/RenSkD7Rm3. #contentchat @SFerika
— Jason Webb (@JasonLWebb) February 13, 2017

Oh, I initially thought that #growthhacking is a subset of marketing. I didn’t imagine them as 2 different things. #ContentChat https://t.co/Mt2Nww0m5g
— Jennica Collado (@jennica_va) February 13, 2017

A1: 1. People: Traditional marketers are cost effective, Growth Hackers tend to be more creative & skillful #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1: 2. Approach: G.H.’s make the product what the customer would like – T.M.’s create a product & advertise to a niche #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1: Funnels: T.M.’s don’t have defined funnels – they focus on brand awareness. G.H.’s keep funnels in the forefront #contentchat
— Indigo Evolution (@indigoevstudio) February 13, 2017

A1 Good marketers wring most effectiveness out of every budget dollar. Use every advantage they have. @NealScaffer #contentchat
— HeidiCohen (@heidicohen) February 13, 2017

Social Media

Q1: When did you start using twitter, and why?

Q1: Why should comms pros avoid befriending journalists on social media? When does the conduct cross over from professional?

Q1: Why should #solopreneurs invest in social media and content marketing?

Q1: What makes managing content and social different in a higher education organization, versus a for-profit company?

April 3 Content Chat Recap: Coaching Executives for Social Media Content Readiness

Q1: Why do executives need social media coaching?

An Introduction to Social Media Growth Hacking

Q1: What is growth hacking, and how is it different from traditional marketing?

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