It’s no surprise that social media can help your company grow, and startups especially can leverage social media to accelerate their success from a young company age.
Research has shown that nearly 61 percent of startups implement social media marketing strategies, largely thanks to its low-cost nature. Even further, those startups identified customer acquisition and customer retention as main results from their social media efforts, meaning there is a direct impact on the company’s bottom line through social.
From your company’s early days, your employees can be your most loyal social following, helping to aid in your social success through their own authentic posts.
The problem, though, is that too many companies simply assume that their employees know what is/is not acceptable on social media, and the companies neglect to create any written rules or procedures for team members to follow.
Even if your team is full of tech-savvy digital natives, you cannot assume that everyone is familiar with all the social bells and whistles, or what you want them to do on social—you need to provide guardrails, in the form of social media guidelines, for them to follow when engaging in brand-related matters on social.