The potential value of social media for both personal and professional reasons is hard to deny given its ease of access and billions of global users. Through social media, people can connect easier than ever, share ideas and content at a massive scale, and build their professional brand to unlock new business opportunities.
But, all too often, content marketing professionals join a social network with the best intentions and eagerness tap into these benefits, are active for a week or maybe a few months, and then let the account sit for eternity (or until the site deletes it like Twitter does.)
You may never think twice about those inactive accounts, but they can actually hinder your personal brand. At their best, outdated profiles are confusing and potentially annoying for customers, clients, or colleagues that were hoping to reach you on that site. At their worst, these dormant profiles can lead to lost connections and business opportunities.
While it’s not necessary—and probably not recommended—for you to be on every social media channel, it is important for you to at least maintain your brand on the channels you are on. And many business professionals find LinkedIn to be most beneficial for personal branding, given its unique profile elements that are meant for showcasing professional roles and achievements.
With that in mind, let’s explore how to put your best foot forward on social media, the core elements of a LinkedIn profile, and how you can use each section to maximize your branding potential.