Altimeter released its The 2019 State of Digital Marketing report, exploring what’s top-of-mind for today’s digital marketers. In this #ContentChat community conversation, we explore the results, focusing on our top goals, challenges, and the skills we need to stay competitive in today’s data-driven business landscape.
Q1: What is your top digital marketing goal? Brand awareness, new leads. unified customer experience, new product awareness, or increased revenue with existing customers?
Brand awareness (37%) and new leads (26%) were top priorities for the survey respondents.
A1: The survey found 37% of marketers had a primary goal of brand awareness, with 26% focused on increasing the number of new leads and prospects. #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) August 5, 2019
Our community largely mirrored these two goals, noting that brand awareness is a necessary foundation for most activities. Marketers need to focus on action-driving areas, though, past awareness.
This all makes sense to me as most of the marketing teams I work with have very aggressive new lead goals each month, and put a lot of their budget into top of the funnel content creation and distribution. #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) August 5, 2019
A1] While brand awareness is important–with the addition of voice-first marketing & no click searches (45+% of Google), marketers need to think beyond branding to drive actions. #contentchat#digitalmarketing#voicemarketing https://t.co/HmxQ9xL4RI pic.twitter.com/5RHHh2LCgN
— HeidiCohen (@heidicohen) August 5, 2019
A1: What a tough question! Right now, we are focused on lead generation and nurturing. Just set up a few nurture campaigns we are really excited about. #ContentChat
— The Karcher Group (@KarcherGroup) August 5, 2019
A1.
Well it all starts with the “Brand Awareness”
If they know and understand the brand then only they start interaction and become a future clients. 🙂#ContentChat
— ⚡ Vraj Shah 📸 (@vrajshahspeaks) August 5, 2019
A1: Definitely new leads! #contentchat
— Brafton (@Brafton) August 5, 2019
A1. All of the above. I believe your Marketing Strategy should be focused on delivering awareness, leads, UX & driving traffic to your website and/or brick & mortar location. They have to be multi-leveled for success #ContentChat https://t.co/2NplNXitNg
— Eddie Garrison #FLBlogCon (@EddieGarrison) August 5, 2019
A1: All of these goals are important! Brand awareness is definitely key because it can ultimately lead to more leads and a boost in revenue. #ContentChat
— Express Writers | Your Content Writing Team (@ExpWriters) August 5, 2019
It’s important to align your digital marketing goals with your business goals, and have both long-term and short-goal aspirations based on your unique buyer’s journey.
A1] Top digital marketing goals should be aligned with your business objectives. They also depend on where your audience & prospects are in the customer journey.
Remember the first 100 days post-purchase are critical.#contentchat#digitalmarketing https://t.co/LmSLVyAnGz
— HeidiCohen (@heidicohen) August 5, 2019
A1 – They’re all valid, but the 🔑 is how much value you assign to each and how they fit into your funnel/journey. #contentchat
— Andrew Stewart (@andrewtstewart) August 5, 2019
A1: Depends if we’re talking about long term goal and short term goal. Long term goals are expansion, new leads, and increased revenue. Short term, more traffic, smaller bounce rate, and brand awareness. #contentchat
— LiveHelpNow (@LiveHelpNow) August 5, 2019
Other areas of focus for the community? Brand consistency, thought leadership, engagement, scaling, and more. What is your top focus?
A1.
Our top digital marketing goals?
💪🏽Brand consistency
💪🏽Thought leadership
💪🏽Community building
💪🏽Impactful engagement#ContentChat— Bentley University (@bentleyu) August 5, 2019
A1) Learning scalability in digital marketing. Lately I have been having an influx of work and clients, now its preparing for what’s next! #ContentChat
— David Perez (@njbranding) August 5, 2019
