This week we were joined by Christel ven der Boom (@xtel), Flipboard’s head of comms, to talk about the value of content curation.
Q1: What is content curation? Is it just social sharing?
Content curation is sharing valuable, interesting content—and your POV—with your audience.
A1: It’s sharing content that’s relevant to your audience. You can add your thoughts on how it impacts your industry to make the share more unique. – @jesseghiorzi #ContentChat
— CHARGE (@CHARGEgoforward) April 2, 2018
A1. Via @econtentmag, “#Content Curation is the act of discovering, gathering, and presenting #digital content that surrounds specific subject matter.” It can be so much more than just #social sharing!#ContentChathttps://t.co/H8taxfWMa8
— SourceMedia (@SourceMediaCo) April 2, 2018
Content curation is the editorial selection and commentary on existing content that contributes to your thought leadership. #contentchat
— HeidiCohen (@heidicohen) April 2, 2018
Content curation is the editorial selection and commentary on existing content that contributes to your thought leadership. #contentchat
— HeidiCohen (@heidicohen) April 2, 2018
Content curation is a way to build your brand while also nurturing industry influencer relationships.
A1: Content curation goes beyond just sharing content on social media. Good curation supports your brand while also building relationships with industry thought leaders. #ContentChat
— Erika Heald | Marketing Consultant (@SFerika) April 2, 2018
A1: Social curation is the strategic sharing of content that is relevant to your audience and on-message with your brand. It should help to promote the concept and ideas of your brand. #ContentChat
— Caitlin Kinser (@caitlinmarie89) April 2, 2018
A1: For me, content curation goes beyond social sharing in that you have to focus on the messaging behind the content. Anything you share should absolutely be on brand and in line with your values. #contentchat https://t.co/9XcX8h4W5i
— Shelby Anderson💫🌙 (@shellbirrd) April 2, 2018
Content curation collects and provides context to content by paring related content under one umbrella. Sharing with purpose.
A1: Content curation goes beyond just social sharing. It’s a way to collect information and stories to save for later as well as a way to package content from across the web for easy consumption in one easy to find place. #ContentChat
— Flipboard Magazines (@FlipboardMag) April 2, 2018
A1: Content curation is the thematic grouping of stories it is a powerful way to provide context and information to readers and give brands a voice. #ContentChat
— Christel van der Boom #neveragain (@Xtel) April 2, 2018
A1 Content curation shouldn’t just be sharing content. It should be sharing with purpose. Adding context to make it more valuable. #contentchat
— Martin Lieberman (@martinlieberman) April 2, 2018
A1 content curation can be social but it’s more about sharing a collection of content that’s interesting for your audience #contentchat https://t.co/pIevQheMGK
— Amy Higgins (@amywhiggins) April 2, 2018
A1: Curation supercharges social sharing. When stories are packaged together, the whole can be more impactful than the parts. Here is a powerful example of curation on @Flipboard by @giwps https://t.co/xRyridJzBL #ContentChat
— Christel van der Boom #neveragain (@Xtel) April 2, 2018
Content curation isn’t limited to social. It can take other forms.
A1: It’s helping your audience find other content that would be valuable to them. It can include social sharing, but could also be something like link roundup posts or promoting useful content to your email list #contentchat
— Kristen Hicks (@atxcopywriter) April 2, 2018
My $.02: it’s definitely more than social. It can be a printed magazine, an article, a Flipboard magazine. Curation is all about the selection! #contentchat
— Dennis Shiao ✍ (@dshiao) April 2, 2018
[Read more…] about April 2, 2018 Content Chat Recap: Content Curation That Builds Your Brand
